Construction Industry Marketing in Kinnadie

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Building Industry Marketing in Kinnadie

Building and construction is a hugely competitive industry, and in today’s world of continual growth and re-development, it is important to stay ahead of the game and present your company in a positive way.

Brand image, company perception and customer satisfaction are now paramount to the success of any company operating in this competitive market. It’s fair to say that the “face” of the construction industry has changed over the years, becoming more personal and approachable, and construction and building marketing is now a key sector we work with at PromoMedia.

Whether you are a large-scale developer of commercial or residential property, a building firm specialising in home renovations, loft conversions and improvements, or a company providing materials for the trade, your advertising needs to portray you in a way that is friendly, professional and modern.

At PromoMedia, we can communicate these messages to attract new customers and improve your company image, using different and varied marketing techniques to get your business in the public eye, creating a positive perception about what you do and raising your profile in both the industry and with potential new customers.

If you are a company in the constructive, building or trade sector and are looking to increase your brand awareness and reputation and ultimately generate more sales, get in touch with us today to see how we can help you.

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What is Construction Marketing?

Put simply is the marketing of products, services or goods in the construction industry. This can range from:

  • The selling of homes

  • Building materials

  • Home improvements

  • Driveaways

  • Loft conversions

  • Conservatories

  • Extensions

If you are a business operating in the above sectors and looking to attract new customers through cost-effective marketing, contact us today. We will send over more information and free quotes on a range of options to suit various budgets. 

Bespoke Marketing Campaigns for the Building Industry in AB41 8

Our experienced media planners create marketing campaigns for developers, suppliers and building firms all across the UK.

The main focus of these campaigns is often to:

  • Build a strong brand foundation

  • Reinforce a good reputation

  • Improve a poor reputation

Ultimately, we seek to increase company awareness in communities up and down the country, and in turn, this exposure can lead to increased sales and revenue.

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Construction Advertising Options in Kinnadie

We find that a mixture of marketing options works well for the building, housing and construction sectors. Before putting together an advertising campaign, our teams will call you to discuss your aims, ambitions, and target markets. 

For home improvements or house builders/sellers, strong local campaigns around where the housing or services are offered obviously work best. This is often done very successfully through strong local outdoor campaigns in Kinnadie, regional radio and localised television advertising.

Generally, in the housebuilding sector, profit margins are high, e.g. costs of a house, renovation, and building parts are expensive but potentially lucrative, so in order to attract new customers, it is worth investing a good amount in marketing as the returns can be very favourable.

It is, therefore, no surprise that our building and trade clients often choose to invest in relatively expensive but high-impact marketing which hits millions of potential customers.

Also, as well as creating a strong corporate and brand image many of our clients like to get the message out about their environmentally conscious approach, showing a positive, personal and less commercial side to their organisation and how they seek to support and enrich communities. The balance of the commercial and personal is often key to a successful campaign and creating a positive image.

If you are looking for construction marketing in Kinnadie contact our teams today for more information. 

Housing Market Advertising in Kinnadie

The housing market continues to be a fast-growing and highly competitive niche.

We can provide a range of unique advertising services for this sector to help your business stand out from the rest. With a combination of online and social media advertising (including Facebook and Youtube ads), combined with traditional marketing, we’ll promote your brand to the right target audience.

There are so many ways to get your brand seen and our expert media buyers will do this in a way that is cost-effective and beneficial for you.

Trader Supplier Marketing

At PromoMedia we work with Trade and Building suppliers to advertise their goods to house-builders, independent labourers and local building companies.

  • Major nationwide suppliers with large budgets obviously choose to market their products all across the UK and for these we look at strong national campaigns looking at major ITV advertising, radio and outdoor campaigns.

  • For smaller, more local-based suppliers, we look at key outdoor in and around business parks or areas that are undergoing a large amount of regeneration, as well as press ads, leaflet and poster print distribution to really target the localities.

Trader Supplier marketing is important to portray that you are knowledgeable, affordable and experienced in what you are offering.

As with all marketing options, we can talk you through various options depending on your budget so get in contact today and tell us more about what you supply, your target area and we can put together a plan to target your customers.

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Home Renovation Advertising

The home renovations market, including loft conversions and conservatory fitting, continues to be a growing market as people look to utilise home space. With many experienced companies all across the UK marketing and advertising is one way to get your name and brand out there. It helps you stand out from the crowd.

By displaying your brand in public areas through billboards and posters, you’ll be noticed by lots more potential clients. There is also the opportunity to advertise through the press in relevant lifestyle magazines, national newspapers, printed leaflets and even ads on buses or other vehicles in key locations. The possibilities are endless as the market is so vast but our experienced team are here to help through each stage of the process.

Frequently Asked Questions about Construction Business Marketing

  1. “We are a construction company with a new number of building sites across the UK, we are looking to formulate a nationwide marketing strategy. Currently, we do digital marketing, including email marketing and paid social media (as well as some search engine optimisation) but we are looking for a marketing plan to possibly incorporate some traditional methods. Can you help?” Yes, we can. We work with a number of construction companies and construction firms across the UK putting together varied advertising packages. It sounds as if you have your digital marketing and the lead generation under control but we would certainly recommend looking at some wider options such as outdoor (billboards) and even TV depending on the region. This would really allow you to reach out to a wide and diverse audience. Make sure you get in contact and we can draft up a few marketing strategies for you to consider.

  2. “How much does construction marketing generally cost?” As you can imagine there is no set price as each construction company is different and each site tends to appeal to different target audiences. For example, a marketing strategy for a plot selling one-bed flats would be different from that of million-pound detached properties. Our teams can work up a few different marketing strategies for you to consider, these could include social media, print and content marketing, online and PPC, outdoor and even radio and TV. We can accommodate budgets to suit most construction projects.

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If you are interested in the services we offer in marketing for the building and construction industry, feel free to get in touch today. We work with a number of construction companies and it would be great to see how we can help you. 

One of our expert advisors will be able to explain more about everything we do and help find the perfect strategies in Kinnadie for your construction marketing campaign.

Simply fill in our contact form and we’ll get back to you as soon as possible to discuss creating a bespoke plan for you.

Other locations available for construction industry marketing
Cairnbulg Redhill Braegarie Tarty Ordie Drumligair Leylodge Sandfordhill Nittanshead Hythie Kirkton Garlogie Schoolhill Fyvie Pitmedden Montgarrie Newburgh Cuttyhill Waterside Hill of Keir Knockenbaird Mill of Fintray Whinnyfold Memsie Old Rayne Milltown of Kildrummy Burnhervie Crofts of Brainjohn Kinharrachie Tillybirloch Youlieburn Upper Woodend Ardonald Milton of Cushnie Thomastown Huntly Cock Bridge Auchmaliddie Cuminestown Gorrachie Coull Easterton of Auchleuchries Millbank Blackburn Pennan Letter Kinmundy Kirkton of Glenbuchat Clola Wheedlemont Roanheads Ballater Pitcaple Broadmuir Coynach Cairnleith Crofts Kirkton of Skene Auldyoch Cairnhill Drumoak Corsegight South Kirkton Hatton Ord Mill Foveran Chapel Hill Tornaveen Kildrummy Marywell Marionburgh Sauchen Wedderlairs Oyne Bograxie Lethenty Alford Lumsden Moor of Balvack Kincardine O'Neil Towie Inverallochy Gordonstown Tocher Newburgh Craighall Hardgate Woodhead Arthrath Kirkton of Tough Longside Rosehill Whiterashes Hillbrae Garbh Allt Shiel Potarch South Quilquox Leslie Old Deer Monkshill Port Erroll Roughpark Sandhaven Oldmeldrum Stuartfield Cottown Balgaveny Bankhead Blairdaff Fortrie Sittyton Maud Boddam Corse Kinnoir Kintore Buchanhaven Strichen Meikle Wartle Gight Rhynie Glenkindie Crimonmogate Ordhead Peathill Port Elphinstone Methlick Whitefield Balmedie Leochel Cushnie Millbreck Muir Landerberry Toddlehills Skelmuir Crofts of Haddo Tarland Balmellie Crofts Fingask Netherbrae Eastertown Craigearn Bonnyton Pettymuick Ythanwells Finzean Blackhills Kirkton of Auchterless Culsh St Katherines New Pitsligo Crathie Collieston Inverugie Affleck Clatt Culdrain Arnage Old Kinnernie Bridgend Millbrex Peterhead Forgue Gartly Blackhills Mountsolie Mid Beltie Muir of Fowlis Strathdon Mill of Echt Old Westhall Rothney Boyndlie Torterston Potterton Cross of Jackston Kinellar Quilquox Inverenzie New Rayne Howe of Teuchar Cookston Inchmarnoch Cults Hattoncrook Plaidy Monymusk Mossat Upper Boyndlie Gallowhills Abergeldie Charleston Redmoss Auchendryne Bonnykelly Slacks of Cairnbanno Barrack Inverythan Mid Ardlaw Muir of Alford Jackstown Newmachar Upper Park Crimond Aquhythie Tillyfourie Westhill Elrick Dunshillock Insch Oldwhat Oldtown Hillhead Brownhill Belfatton Keith Inch Hillbrae Lyne of Skene Duncanstone Tipperty Tillydrine Blackdog Perkhill Turfhill Denhead Udny Green Invergelder Bulwark Craigdam Fedderate Clerkhill Echt Clochcan Moss-side of Monellie Largie Inverey Muir of Kinellar Drimmies Forbestown Cauldwells Kirktown Balhalgardy Cromlet Kirkney Ironside Mid Broadleyhill Tifty Barthol Chapel Annochie Kinmuck Bridge of Gairn Birse Upper Boddam Bogniebrae Backhill of Fortrie Esslemont Nethermill of Tillyhilt Muirtack Coplandhill King Edward Rothienorman Drymuir Tullynessle Tyrie Cairnhill Dunecht Backburn Glen Tanar Pitfichie Ellon Cruden Bay Colpy Rora Cairnborrow Kirkton of Oyne Kirktown Grantlodge Dinnet Pitblae New Deer Cairnie Torry Smallburn Overbrae Durie Cairnorrie Waterside Millden Aldie Auchnagatt Shiels Bellabeg Torphins Keig Cowbog Dunandhu Blackhouse Cortes Village New Leeds Daviot Ardallie Easter Balmoral Keyhead Nether Kinmundy Cairnie Middle Grange Whitemyres Migvie Ythanbank Cultercullen Mintlaw Station Whitehill Kinnadie Ythsie Coilacriech Cottown Backhill Corgarff Longhaven Cothal Spittal of Glenmuick Gariochsford Badenscoth Hallmoss Hassiewells Greeness Durno Backhill of Clackriach Ballogie Colliestown Croft Aboyne Corse Lumphanan Logie Coldstone Stevensburn Broadsea Whitehouse Kingseat Braemar Pitmachie Mintlaw Cottown Mosshead Thistledae Dykeside Kirkton of Logie Buchan Middlemuir Westertown Fisherford North Flobbets Ardo Balnamoon Milltown of Auchreddie Belnacraig Craigmaud Fiddler's Green Corrennie Croft Largue Heugh-head Kirkton of Rayne Kirkton of Bourtie Gowanwell Logie Newton Aucharnie Grange Gardens South Flobbets Midmar Green Hill Pitmunie Allanaquoich Meiklemill Ballochan Corsehill Folla Rule Overhill Rosehearty Tillymauld Crossfields Hatton of Fintray Corrie Crofts Greens Flushing New Byth Udny Station Milton of Campfield Kiddshill Waterside Turriff Belhelvie Crudie Rathen Tillygarmond St Fergus Comers Brideswell Kennethmont Clovenstone Craigie Lonmay Bullers o' Buchan Fetterangus Fraserburgh Kemnay Whitecairns Garmond Auchleven Bainshole Slack Idoch Kirkton of Culsalmond Cambus O'May Stothill Croft Keilhill Ardoyne Hillhead of Pitcow North Rayne Meethill Inverurie Balthangie Torries Drum Whiteford Ruthven Knaven Nether Crimond Bridge of Alford Kinknockie Cotburn Drumblade Thornroan Teuchar Damhead Nethermuir Millburn Whitestones Ardlawhill Netherton Drumdollo Chapel of Garioch Birsemore Pittulie Mill of Pitcaple Bogside New Aberdour Stirling Village St Combs Tarves Bridgend Invernettie Berefold