Education Marketing in Aberdeenshire

Get in touch

Education Sector Advertising in Aberdeenshire

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Aberdeenshire but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in AB35 5

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Aberdeenshire

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Cruden Bay Milltown of Kildrummy Duncanstone Old Rayne Millden Old Westhall Meethill St Combs Cairnleith Crofts Hillbrae Bonnyton Cottown Idoch Cock Bridge Culsh Bogside Thornroan Badenscoth Wedderlairs Craigie Tillyfourie Hatton Whitefield Middlemuir Whiterashes Pettymuick Pitblae Cairnbulg Kemnay Strichen Potterton Milton of Campfield Keith Inch Ardallie Belfatton Coilacriech Peterhead Kirkton of Oyne Corgarff Kennethmont Rhynie Brownhill Colliestown Croft Corrennie Croft Mid Ardlaw Bogniebrae Knaven Comers Cultercullen Inverurie Coplandhill Newmachar Gowanwell Inverythan Forgue Kinellar Perkhill Bellabeg Pitcaple Ruthven Cairnie Coull Upper Boddam Clochcan Howe of Teuchar Knockenbaird Hill of Keir Oldmeldrum Esslemont Oyne Mid Broadleyhill Ballochan Bridgend Tillymauld Fraserburgh Nether Kinmundy Kildrummy Nether Crimond Letter Rosehill Newburgh Tifty Nethermuir Upper Boyndlie Cairnborrow Kirkton of Culsalmond Crimonmogate Ordhead Kirkton of Tough Finzean Whitehouse Largue Braegarie Fisherford Cotburn Lethenty Ironside Millbreck Huntly Upper Woodend Chapel Hill Tyrie Bullers o' Buchan Gordonstown Denhead Turriff Lyne of Skene Corrie Crofts Leylodge Westhill Oldwhat Keyhead Dinnet Grange Gardens Woodhead Ordie New Byth Fedderate Sittyton New Leeds Collieston St Fergus Tillydrine Redmoss Bograxie Belhelvie Cauldwells South Kirkton Crudie Whinnyfold Kirktown Bridge of Gairn Kirkton of Logie Buchan Ythanwells Dykeside Whitestones Lumphanan Coynach Shiels Ardoyne South Flobbets Craigmaud Garmond Middle Grange Ythanbank Potarch Birsemore North Flobbets Broadsea Inverey Turfhill Allanaquoich Towie Chapel of Garioch Methlick Marionburgh Cowbog Whitemyres Forbestown Hattoncrook Nethermill of Tillyhilt Stirling Village Kinknockie Milton of Cushnie Crathie Foveran Arnage Torphins Gariochsford Longhaven Landerberry Culdrain Ardonald Keig Dunandhu Blackburn Midmar Clovenstone Monymusk New Rayne Muir of Fowlis Cults Birse Balthangie Torterston Hillhead Muir of Alford Gight Kinharrachie Balmellie Crofts Ballater Cairnhill Craigearn New Deer Boddam Sandhaven Youlieburn Auchmaliddie Gallowhills Auchleven Dunshillock Redhill Invernettie Tipperty Balmedie Slack Pitfichie Quilquox Flushing Aboyne Durie Bonnykelly Udny Green Keilhill Mossat Skelmuir Crofts of Brainjohn Tarland Aucharnie Craigdam South Quilquox Corsegight Gartly Tullynessle Thistledae Waterside Tillygarmond Largie Braemar Old Deer Inverugie Spittal of Glenmuick Millbank North Rayne Rothienorman Cookston Udny Station Mid Beltie Kirkton of Auchterless Pennan Ythsie Blackhouse Buchanhaven Fiddler's Green Echt Blackhills Cortes Village Crossfields Moor of Balvack Inverallochy Memsie Ardo Folla Rule Stuartfield Drimmies Easterton of Auchleuchries Hatton of Fintray Cothal Stothill Croft Mintlaw Monkshill Fortrie Kingseat Berefold Whiteford Kinmuck Auchendryne Muirtack Upper Park Kirkton of Rayne Clerkhill Whitehill Netherbrae Cottown Whitecairns Inverenzie Ballogie Kirkton of Skene Kirkton Hillbrae Aldie Pittulie Glenkindie Mill of Echt Overbrae Pitmedden Wheedlemont Oldtown Cuminestown Tornaveen Eastertown Alford Lumsden Mintlaw Station Leslie Heugh-head Tocher Waterside Burnhervie Roanheads Hassiewells Crofts of Haddo Daviot Craighall Leochel Cushnie Mosshead Tarty Stevensburn Bulwark Bridgend Ellon Damhead Ord Mill Easter Balmoral Colpy Blackhills Insch Pitmunie Garlogie Logie Coldstone Logie Newton Thomastown Nittanshead Drumligair Millbrex Barthol Chapel Cambus O'May Brideswell Cairnhill Balnamoon Garbh Allt Shiel Migvie Hardgate Kinmundy Schoolhill Kirkton of Bourtie New Pitsligo Muir of Kinellar Smallburn Hythie Greens Ardlawhill Backhill of Fortrie Sandfordhill Kinnoir Cairnorrie Tillybirloch Gorrachie Meikle Wartle Meiklemill Annochie Cottown Kirkton of Glenbuchat King Edward Corsehill Pitmachie Affleck Maud Belnacraig Balgaveny Fyvie Kirktown Peathill Waterside Sauchen Abergeldie Bankhead Montgarrie Rosehearty Slacks of Cairnbanno Kirkney Glen Tanar Drumoak Jackstown Longside Kintore Port Erroll Barrack Millburn Auchnagatt Broadmuir Elrick Corse Crimond Bridge of Alford Fetterangus Muir Boyndlie Hillhead of Pitcow Cairnie Torry Auldyoch Teuchar Invergelder Aquhythie Rothney Westertown Dunecht Drumdollo Cromlet Cuttyhill Clatt Drum Toddlehills Arthrath Backhill of Clackriach Netherton Cross of Jackston Backburn Old Kinnernie Corse St Katherines Durno Drumblade Green Hill Kincardine O'Neil Backhill Port Elphinstone Strathdon Rathen Grantlodge Fingask Plaidy Lonmay Rora Balhalgardy Greeness Roughpark Mill of Fintray Clola Marywell Inchmarnoch Newburgh Drymuir Blackdog Mountsolie Mill of Pitcaple Tarves Charleston New Aberdour Milltown of Auchreddie Blairdaff Kiddshill Bainshole Kinnadie Overhill Moss-side of Monellie Hallmoss Torries