Education Marketing in Fern

Get in touch

Education Sector Advertising in Fern

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Fern but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in SL7 3

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Fern (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Maids Moreton Lent Edlesborough Prestwood Farnham Park Upper Hartwell Bury End Tathall End Marlow Amersham Common Bancroft Great Holm Little Hampden Twyford Drayton Beauchamp Bennett End Skittle Green Far Bletchley Latimer Winslow Springfield Chenies Holtspur Soulbury Addington Lee Gate Brinklow Forty Green Emberton Thorney Buckmoorend Church End Oving Tyler's Hill Great Kingshill Ashendon George Green Downhead Park Great Brickhill Wingrave Clifton Reynes Hunt's Green Fishermead Bishopstone Sands Caldecotte Cryers Hill Furzton Lake Cressex Dorney Hollingdon Tilbrook Speen Marlow Bottom Pheasants Dadford Penn Street Tingewick Hyde Heath Crownhill Atterbury Cublington Diggs Chivery Simpson Foscote Saunderton Lee Clayhill Linden Village Bragenham Calvert Bedgrove Iver Heath Middle Claydon East Burnham Botolph Claydon Penn The Badgers Nether Winchendon Ickford Kents Hill Long Street Dunton Grange Farm Hotley Bottom Medmenham Bradville Lower End Broughton Wooburn Smokey Row Kiln Farm Wendover Dean Drayton Parslow Charndon Wymbush Verney Junction Love Green Peartree Bridge Rose Hill Quainton Giffard Park Turville Heath Church End Widmer End Higher Denham Bradenham Tongwell Chalfont St Giles Elfield Park Lake End South End Fawley Bottom Woughton on the Green Aston Sandford Fingest Denbigh West Mill End Chartridge Conniburrow Owlswick Rotten Row Little Missenden Sheepridge Lower North Dean Akeley Chalkshire Fern Willen Lake Wexham Street Lower Pollicott Turville Loudwater Tinkers Bridge Bradwell West End Buckingham Bletchley Farnham Common Goddards Ivinghoe Chisbridge Cross Ellesborough Shenley Brook End St Leonards Hawridge Newtown Dorton Tetchwick Aylesbury Egypt High Wycombe Ditchfield Littlecote Slapton Little Kingshill Forty Green Swan Bottom Willen Singleborough Turweston Wooburn Common Chalfont Common Broughton Olney Monks Risborough Chesham Bois Willen Park Pitstone Tatling End Pitstone Hill Knotty Green Lee Common Stratton Chase New Bradwell California Stokenchurch Berryfields Micklefield Newton Blossomville Naphill Upper Weald Cuddington Hardmead Radclive Bockmer End North Crawley Buffler's Holt Great Hampden Lower Bois Tattenhoe Penn Bottom Hambleden Wavendon Stoke Goldington Burcott Woodhill Greenlands Mantles Green Bucklandwharf Fort End Marsworth Littleworth Corner Astwood Newton Leyes Little London Weedon Mop End Shreding Green Darvillshill Westcott Great Linford Newport Pagnell Nup End Fenny Stratford Cores End Wood Green Kingsash Moulsoe Widmoor Easington Kimble Wick Wooburn Moor Orchard Leigh Gawcott Farnham Royal Kingsmead Lye Green Stony Green Startop's End Grendon Underwood Bradwell Common Coombe Walton Steeple Claydon Pednor Bottom Beacon's Bottom Blakelands Beaconsfield Alscot Stone Neath Hill Nash Lee Gerrards Cross Hedsor Marlow Common Longwick Lenborough Wotton Underwood Ashland Sills Yard Long Crendon Fulwell Lee Clump Shipton Lee Buckland Chackmore Wing Redland End Padbury Lower Weald Stoke Poges Moor End Amersham Horton Monkston Tickford End Westcroft Weston Underwood Oakley Whiteleaf Bye Green Monkston Park Pednormead End Little Wood Corner Berghers Hill Crownfield Castlethorpe Barley End Chesham Netherfield Rout's Green Brill Stratford Fields Pond Park Grove Butler's Cross World's End Whaddon Chearsley Browns Wood Waterside Austenwood Knowlhill Shenley Church End Whitney Burroughs Grove Little Frieth West Wycombe Mursley Horsleys Green Thornborough Upper North Dean Burnham Wolverton Mill Clanking Walter's Ash Buckland Common Radnage South Heath Stoke Hammond Ballinger Bottom Nearton End Ascott Amersham on the Hill Swanbourne East End Aston Clinton Elmhurst Bryant's Bottom Old Farm Park Askett Hazlemere North End Holmer Green Lillingstone Lovell Little Horwood Great Missenden Woodrow Petsoe End Granborough Eaglestone Honeyburge Boarstall Cold Brayfield Upper Pollicott The City Pennyland Holly Green Hillesden Hamlet Walton Court Little Boys Heath Summer Heath Oldbrook Bow Brickhill East Claydon Chicheley Shalstone Lower Woodend Whitchurch Northall Hyde End Shipton Bradwell Abbey Saunderton Ley Hill Lower Cadsden Southend Crafton Walnut Tree Spurlands End Pitstone Green Little Linford Piddington Mobwell Townsend Richings Park Dagnall Ledburn Ludgershall Towerage Princes Risborough Emerson Valley Downley Gayhurst Layters Green Parmoor Green Hailey Baker's Wood Ilmer Chetwode Hughenden Valley Upton Poundon Rush Green Wavendon Gate Hillesden Great Kimble Woughton Park Barton Hartshorn Flowers Bottom Haddenham Greenleys Seer Green Wycombe Marsh Medbourne Church End Furzton Wendover Terriers Hedgerley Woodham Horn Hill Wolverton Mill East Hitchambury Ibstone Northend Kingsey Northfield Bourne End Burcott Loosley Row Upper Winchendon Dorney Reach Wilton Park Horton Wharf Ivinghoe Aston Walton Hall Coffee Hall Little Ickford Caldecote Milton Keynes Winchmore Hill Lane End Horsenden Westlington Dinton Coleshill Brook End Amersham Old Town Terrick Lent Rise Ballinger Common Thornton Stonebridge Haydon Hill Asheridge Stony Stratford Dunsmore Green End Wroughton Park Bolbeck Park Meadle Hedgerley Hill Well End Great Horwood Lacey Green Lavendon Bledlow Ridge Mentmore Southcourt Littleworth Common Pitchcott Rockwell End Hedgerley Green Middle Weald Two Mile Ash Mundaydean Bottom Tinkers End Westbury Hollybush Hill Mount Pleasant Brook End Pheasant's Hill Great Hivings Woburn Sands Hodge Lea Redmoor Little Chalfont Preston Bissett Walton Walton Manor Page Hill Lathbury Campbell Park Haversham South End North Lee Hulcott Ravenstone Oxley Park Salden Sedrup Flackwell Heath Bleak Hall Kingston Iver Bolter End Parslow's Hillock Cadmore End Fleet Marston Rowsham Bottrells Close Stewkley Tylers Green Fulmer Hanslope Newlands Church End Wooburn Green Beamond End Woolstone Stantonbury Aston Abbotts Bledlow Calverton Wolverton Mill South Tyringham Whelpley Hill Blue Bridge Waddesdon Little Marlow The Lee Danesfield Newton Longville Jordans Little Crawley Marsh Nash Fox Milne Middle Green Wardrobes Watermead Halton Sprig's Alley Fawley Middleton Ford Sherington Manor Park Wheeler End Colstrope Victoria Park Adstock Church End Little Kimble Lillingstone Dayrell Studley Green Cholesbury Beachampton Heath End Hilltop Booker Bellingdon Gibraltar Rooksley Shenley Lodge Heelands Chessmount Frieth Hoggeston Stoke Green Warrington Fullers Slade Greatgap Bancroft Park Pitch Green Oakhill Heath End Little Brickhill Leckhampstead Shenley Wood Cheddington Bovingdon Green Weston Turville Shabbington Edgcott Taplow Water Eaton Beanhill Waterend New Denham Hardwick Griffitts Yard Lower Hartwell Stacey Bushes Denham Stewkley Dean Kingswood Hazeley Milton Keynes Village Ham Green Chalfont St Peter North Marston Botley Skirmett Loughton Lower Ascott Quarrendon Filgrave Biddlesden Green End Leadenhall Hunt's Hill Ashley Green Water Stratford Moor Common Saunderton Central Milton Keynes Wolverton Stoke Mandeville Marsh Gibbon Winterhill Old Wolverton Creslow Worminghall Langley Corner Codmore Downs Barn Chalfont Grove Linford Wood Bierton Broughton Crossing The Bowl Chilton Boveney