Education Marketing in Hilltop

Get in touch

Education Sector Advertising in Hilltop

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Hilltop but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in HP5 3

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Hilltop (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Stoke Goldington Calverton Bradwell Common Rout's Green Sands Blue Bridge Pednormead End Wing Wardrobes Stoke Mandeville Oving Addington Kingsey Fawley Bottom Milton Keynes Village Bradwell Emberton Iver Hillesden Tongwell Little Hampden Hyde Heath North Lee Hanslope Sprig's Alley Little Missenden Drayton Parslow Great Brickhill Stoke Green Woodham Giffard Park The Badgers Bellingdon Middleton Clayhill Diggs Danesfield Wolverton Mill East Wood Green Hollybush Hill Bovingdon Green Turville Weston Turville Aston Sandford Longwick Woodhill Hunt's Green Whitchurch Stacey Bushes Green End Hitchambury Love Green Little Chalfont Weedon Moor Common East Burnham Austenwood Maids Moreton Waterend Bledlow Layters Green Westcroft Wheeler End Ivinghoe Aston Bury End West Wycombe Green End Beamond End Lower North Dean Kiln Farm Newtown Farnham Common Lower Hartwell The Lee Far Bletchley Great Kingshill Little Kingshill Pitch Green Little Frieth Bancroft Astwood Thorney Halton Bryant's Bottom Padbury Westlington Bishopstone Hollingdon Tattenhoe Lower Woodend Hawridge Stony Stratford Egypt Preston Bissett Chartridge Kingswood Honeyburge Tylers Green Amersham Penn Townsend Water Eaton Rose Hill Gayhurst Fleet Marston Broughton Buckmoorend Bleak Hall Dorney Reach Hotley Bottom Stonebridge Upper Pollicott Skittle Green Cressex Hulcott Newton Leyes Chackmore California Long Crendon Speen Oakley Newton Blossomville Cryers Hill Waddesdon Fern Upton Botley Ilmer Dinton Upper North Dean Great Hivings Burroughs Grove Hillesden Hamlet Great Holm Westcott Studley Green Woodrow Bradwell Abbey Spurlands End Ford Little London Lower Pollicott Radclive Fishermead Mursley Horsenden Great Linford Stoke Hammond Farnham Park Filgrave Mill End Widmer End Leadenhall Rockwell End Ballinger Bottom Denbigh West Fullers Slade Warrington Dunton Fenny Stratford Chalkshire Towerage Brinklow Broughton Crossing Marsworth Upper Weald Tatling End Caldecote Linden Village Haydon Hill Bierton Ashendon Medbourne Darvillshill Walton Manor Smokey Row Fawley Tinkers Bridge Buffler's Holt Twyford Monks Risborough Little Boys Heath East End Chalfont St Giles Saunderton Lee Tyringham Easington Buckland Wooburn Common Wroughton Park North End Boarstall Walton Winterhill Kingston Monkston Park Shenley Wood Pitstone Green St Leonards Olney High Wycombe Littleworth Corner Shabbington Bye Green Foscote Newton Longville Whiteleaf Walter's Ash Willen Park Ickford Cores End Shipton Lee Poundon Lacey Green Terriers Shenley Brook End Buckingham Lathbury Singleborough Green Hailey Winslow Adstock Lower Cadsden Denham Lake End Bow Brickhill Nash Lee Ley Hill Neath Hill Hambleden Flackwell Heath Page Hill Tilbrook Griffitts Yard Penn Street Rooksley Coombe Netherfield Bragenham Pitchcott Coffee Hall Codmore Stone Stratton Chase Bourne End Shipton Crownhill Kents Hill Startop's End Greenlands Ashland Stokenchurch Sheepridge Water Stratford Tathall End Victoria Park Chenies Fulwell Biddlesden Cuddington Baker's Wood Furzton Lake Wooburn Moor Beacon's Bottom George Green Elfield Park Princes Risborough Holtspur Great Horwood Parmoor Oakhill Littlecote Grendon Underwood Ashley Green Simpson Ham Green Castlethorpe Downley Skirmett Moor End Downhead Park Chearsley Whitney Hardwick Oxley Park Kimble Wick Alscot Barley End Tickford End Amersham Common Bolter End Beachampton Frieth Marlow Ludgershall Kingsmead Botolph Claydon Dunsmore Middle Weald Tingewick Gawcott Woughton on the Green Great Kimble Wingrave Redmoor Nearton End Buckland Common Campbell Park Naphill Ibstone Quarrendon Willen Haversham Brook End Atterbury Bockmer End East Claydon Clifton Reynes Calvert Chetwode Booker Shenley Church End Horsleys Green Aston Abbotts Furzton Shreding Green Saunderton Iver Heath Woburn Sands Little Linford Bucklandwharf Stewkley Dean Worminghall Broughton Ivinghoe Wymbush Horn Hill Little Marlow Gibraltar Pitstone Medmenham Chalfont Grove Mundaydean Bottom Church End Ravenstone Chilton Pennyland Mantles Green Moulsoe Pheasants Crafton Gerrards Cross Latimer Hodge Lea Bedgrove Slapton Hoggeston Walton Stratford Fields Saunderton Shenley Lodge Bennett End Grove Beanhill Chesham Bois Crownfield Piddington Fingest Loosley Row Newport Pagnell Wavendon Gate Bletchley Little Wood Corner Dorton Middle Green Bolbeck Park Sills Yard Verney Junction Ellesborough Southend Lent Rise Bradenham Great Hampden Goddards Meadle Whaddon Lee Gate World's End Hedgerley Chicheley Upper Hartwell South Heath Northall Well End Cholesbury Pednor Bottom Middle Claydon Boveney Petsoe End Dadford Burnham Coleshill Radnage Forty Green Westbury Amersham on the Hill Chessmount Brook End Forty Green Heelands Wooburn Green New Denham Springfield Marlow Bottom Beaconsfield Oldbrook Burcott Church End Waterside Whelpley Hill Wendover Dean Wolverton Fox Milne Wycombe Marsh Central Milton Keynes Hazlemere Owlswick Akeley Rotten Row Lee Common Swanbourne Little Kimble Soulbury Loudwater Stantonbury Langley Corner Aston Clinton Peartree Bridge Ledburn Berghers Hill Hedgerley Green Stony Green Rush Green Milton Keynes Flowers Bottom Cheddington Quainton Southcourt Marsh Great Missenden Lavendon Chesham Two Mile Ash Cold Brayfield Lane End South End North Crawley Dorney Grange Farm Sedrup Bottrells Close Nash Lower Weald Elmhurst Manor Park Creslow Bancroft Park Penn Bottom Wilton Park Haddenham Church End Heath End Prestwood Knowlhill Stewkley Charndon Browns Wood Walnut Tree Little Horwood Nether Winchendon Heath End Old Farm Park Edlesborough Steeple Claydon Northfield Walton Hall Orchard Leigh Farnham Royal Cublington Caldecotte Upper Winchendon Turville Heath Hedgerley Hill Amersham Old Town New Bradwell Eaglestone The Bowl Tetchwick Hedsor Little Ickford Wotton Underwood Wolverton Mill Chalfont Common North Marston Littleworth Common Linford Wood Hunt's Hill Wolverton Mill South Fulmer Chalfont St Peter Redland End Holly Green Turweston Lower End Monkston Lower Ascott Widmoor Mount Pleasant Emerson Valley Downs Barn Pond Park Asheridge Lillingstone Lovell Ascott Loughton Church End Salden Conniburrow Pheasant's Hill Woolstone Knotty Green Cadmore End Weston Underwood Higher Denham Fort End Church End Winchmore Hill Sherington Micklefield Chivery Mobwell Kingsash Shalstone Ditchfield Brill Little Crawley Swan Bottom Leckhampstead Lent West End Walton Court Hyde End Mentmore Lye Green Hazeley Summer Heath Marsh Gibbon Thornborough Burcott Chisbridge Cross Taplow Horton Stoke Poges The City Hardmead Wendover Drayton Beauchamp Northend Newlands Berryfields Clanking Granborough Greenleys Long Street Seer Green Blakelands Edgcott Aylesbury Butler's Cross Old Wolverton Richings Park Hilltop Hughenden Valley Jordans Lenborough Woughton Park Greatgap Marlow Common Wavendon Rowsham Wooburn Colstrope Tyler's Hill Terrick Pitstone Hill Askett Willen Lake Barton Hartshorn Bradville Ballinger Common Thornton Lower Bois Nup End Mop End Tinkers End Bledlow Ridge South End Horton Wharf Lee Clump Holmer Green Lillingstone Dayrell Little Brickhill Wexham Street Watermead Dagnall Parslow's Hillock