Education Marketing in Maids Moreton

Get in touch

Education Sector Advertising in Maids Moreton

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Maids Moreton but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in MK18 1

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Maids Moreton (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Amersham Marsworth Lacey Green Lent Rise Ford Meadle Redmoor Rowsham Chearsley Buckmoorend Heath End South End Bow Brickhill Turville Heath Willen Brook End Northfield Marlow Booker Drayton Beauchamp Langley Corner Woughton on the Green Walton Manor Hollingdon Medbourne Hedgerley Green Broughton Crossing High Wycombe Victoria Park Moulsoe Kingsmead Ashendon Stewkley Dean Ellesborough Berryfields Hyde End Cadmore End Sills Yard Fishermead Waddesdon Bellingdon World's End Bye Green North Crawley Lower Weald Ravenstone Knowlhill Caldecote Winchmore Hill Iver Heath Austenwood Nearton End Hillesden Cublington Preston Bissett Pheasant's Hill Butler's Cross Little Marlow Bennett End Brook End Latimer Turweston Quarrendon The Bowl Downs Barn Bottrells Close North Marston Foscote Marlow Bottom Lane End Heath End Creslow Chivery Ballinger Bottom Tinkers Bridge Loughton Wolverton Knotty Green Dorney Reach Wendover Furzton Lake Shalstone Medmenham Kingston Sprig's Alley Middleton Bierton Dunton Lillingstone Lovell Lenborough Dunsmore Coffee Hall Goddards Pond Park Wendover Dean Well End Fullers Slade Newton Leyes Sands Sherington Chalfont Grove Grange Farm Downley Heelands Pitchcott Buckingham Pitstone Halton Little Boys Heath Stonebridge Amersham on the Hill Grendon Underwood Monks Risborough Walnut Tree Netherfield Nup End Amersham Old Town Waterside Ballinger Common Hitchambury Newlands Boarstall Bryant's Bottom Kiln Farm Sedrup Micklefield Gerrards Cross Bragenham Lower Pollicott Filgrave Chartridge Ley Hill Caldecotte Central Milton Keynes Rush Green Calvert Holly Green Padbury Little Horwood Page Hill Hilltop Fern Wooburn Downhead Park Middle Weald Wavendon Bradwell Saunderton Lee Buckland Willen Park Elfield Park Manor Park Cores End Upper Winchendon Cryers Hill Stewkley Nash Lee Amersham Common Swan Bottom Oldbrook Sheepridge Conniburrow Rose Hill Radclive Kingsash Shipton Ashland Great Horwood Eaglestone Fox Milne Old Wolverton Woolstone Browns Wood Hodge Lea Terriers Berghers Hill Maids Moreton Bishopstone Buffler's Holt Seer Green Gibraltar Honeyburge Wolverton Mill East Asheridge Swanbourne Hughenden Valley Loosley Row Thornton Barton Hartshorn Lent Wardrobes Chisbridge Cross Darvillshill Terrick Rout's Green Speen Fenny Stratford Olney Newton Blossomville Hillesden Hamlet Fleet Marston Flackwell Heath Milton Keynes Village Whelpley Hill South End Tyler's Hill Shreding Green Lower North Dean Farnham Park Little London Grove Hazeley Summer Heath Hyde Heath Princes Risborough Ascott Burcott Bancroft Park Hotley Bottom Dorton Granborough Fort End Chesham Charndon Warrington Wingrave Moor End Fingest Hardwick Great Kingshill East End Upper Pollicott Stone Dadford Stantonbury Blue Bridge Mantles Green Edgcott Chenies Little Kimble Widmer End Crownhill Westbury Kingsey Wood Green Skirmett Westcott Lye Green Little Crawley Nash Weston Underwood Simpson Steeple Claydon New Denham Verney Junction Hambleden Ibstone Askett Thornborough Broughton Stokenchurch Fulwell Horsenden Littleworth Common Ham Green Smokey Row Coombe Little Ickford Great Linford Little Frieth Hunt's Green Little Wood Corner Oakley Woodham Quainton Bedgrove Woodrow Two Mile Ash Middle Claydon Peartree Bridge Pednor Bottom Boveney Monkston Marlow Common Great Kimble Widmoor Lower Bois Winterhill Holmer Green Horsleys Green Horton Wharf Ashley Green Leadenhall Lower Hartwell Soulbury Bradwell Abbey East Claydon Parmoor North Lee South Heath Tatling End Whaddon Chilton Ivinghoe Lower Cadsden Redland End Hulcott Spurlands End Brill Whitney Layters Green Biddlesden Tetchwick Shenley Church End Lee Gate Chackmore Chalkshire Wycombe Marsh Great Hampden Hedgerley Middle Green Wymbush Fawley Winslow Cheddington Adstock Littlecote Beacon's Bottom Tathall End Owlswick Stoke Goldington Petsoe End The Badgers Shenley Wood Kingswood Stoke Poges Bradwell Common Northall Stratton Chase Oving Tylers Green Addington Holtspur Mentmore Slapton Haydon Hill Dagnall Church End Ludgershall Emerson Valley Wheeler End Wolverton Mill Bradenham Chesham Bois St Leonards Weedon Little Missenden Wotton Underwood Walton Forty Green Woughton Park Wooburn Green Parslow's Hillock Worminghall Ditchfield Clifton Reynes Lower Ascott Wilton Park Elmhurst Bradville Griffitts Yard Danesfield New Bradwell Bancroft Monkston Park Little Kingshill Flowers Bottom Greatgap Botolph Claydon Diggs Oakhill Loudwater Jordans Southend Atterbury Bucklandwharf Pitstone Hill Longwick Rockwell End Great Hivings Coleshill Upper North Dean Aylesbury Moor Common Ledburn Aston Abbotts Colstrope East Burnham Great Holm Weston Turville Upton Pitstone Green Wroughton Park Tongwell Beamond End Burroughs Grove Chalfont St Giles Gawcott West End Cressex Whiteleaf Little Brickhill Wooburn Common Broughton Emberton Long Crendon Iver Hunt's Hill Beanhill Buckland Common Mursley Dinton Cholesbury Furzton Taplow Turville Chalfont St Peter The Lee Marsh Gibbon Orchard Leigh Brinklow Chessmount Woburn Sands Little Chalfont Piddington Neath Hill Hedsor Stony Stratford Far Bletchley Walter's Ash Clanking Egypt Singleborough Higher Denham Chalfont Common Mill End Wing Lee Clump Ilmer Prestwood Watermead Cuddington Lee Common Tattenhoe Calverton Skittle Green Denbigh West Pitch Green Towerage Richings Park Linford Wood Tickford End Bolter End Burcott Bourne End Forty Green Fawley Bottom Lower Woodend Aston Sandford Westcroft Twyford Haversham Edlesborough Denham Dorney Water Stratford Water Eaton Hawridge Gayhurst California Hedgerley Hill Church End Greenleys Studley Green Green End Hoggeston Littleworth Corner Fulmer Springfield Newport Pagnell Burnham Townsend Shenley Lodge Love Green Leckhampstead Baker's Wood Mount Pleasant Marsh Shabbington Tinkers End Bury End Giffard Park Waterend Wooburn Moor Chetwode Cold Brayfield Mundaydean Bottom Little Linford Mop End Great Brickhill Rotten Row Wolverton Mill South Stoke Mandeville Rooksley Newtown Mobwell Shipton Lee Beaconsfield Haddenham Northend Nether Winchendon Pednormead End Tilbrook Linden Village Lake End Hanslope Green End Lathbury Shenley Brook End Wavendon Gate Stony Green Bletchley Castlethorpe Barley End Drayton Parslow Horn Hill Upper Weald Pennyland Newton Longville Crownfield Bovingdon Green Hollybush Hill Willen Lake Beachampton Naphill Stoke Green Akeley Farnham Common Farnham Royal Penn Easington Green Hailey Startop's End Bolbeck Park Greenlands Little Hampden Saunderton Milton Keynes Thorney Bockmer End Stoke Hammond Wexham Street George Green Upper Hartwell North End Westlington Poundon Whitchurch Long Street Penn Bottom Stratford Fields Pheasants Walton Court Penn Street Tingewick Aston Clinton Walton Woodhill Alscot Clayhill Botley Oxley Park Stacey Bushes Horton Church End Lillingstone Dayrell Lavendon Salden Bledlow Ridge Lower End Walton Hall Blakelands Codmore Tyringham Church End Crafton Radnage Kimble Wick Hardmead Astwood Chicheley Bleak Hall Ickford Bledlow Saunderton Southcourt Frieth Ivinghoe Aston Church End Hazlemere Great Missenden Kents Hill The City Old Farm Park West Wycombe Campbell Park