Education Marketing in Terriers

Get in touch

Education Sector Advertising in Terriers

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Terriers but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in HP13 5

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Terriers (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Coleshill Wendover Dean Broughton Crossing Hollingdon Wing Winchmore Hill Upper Hartwell Hyde Heath Gawcott Cryers Hill Stratford Fields Fawley Bottom Wheeler End Frieth Kingswood Milton Keynes Village Speen Wingrave Water Eaton Mount Pleasant Latimer Little Crawley Calvert Dinton Pednormead End Sprig's Alley Lake End Walton Court Bragenham Ditchfield Westcroft Princes Risborough Farnham Park Adstock Wotton Underwood Forty Green Wardrobes Owlswick Heath End Steeple Claydon Longwick Woughton on the Green Wolverton Mill Moulsoe West Wycombe Atterbury Tyringham Hedgerley Heath End Chalfont St Giles Seer Green Wood Green Rout's Green Bolter End Beanhill Weston Underwood Creslow Slapton Fishermead Bleak Hall Chalkshire Bledlow Saunderton Walnut Tree Little Linford Stone Tickford End Wexham Street Bovingdon Green Mop End Springfield Widmoor Stony Green Watermead Dorney Winslow Holtspur Chisbridge Cross Weston Turville Nether Winchendon Tyler's Hill Twyford Chearsley Upper Winchendon Thorney Buckmoorend Northall Newport Pagnell Middle Green Middleton Astwood Conniburrow Lathbury Petsoe End Edgcott Bye Green Great Kimble Old Farm Park Moor End Fullers Slade Shenley Lodge Bradwell The City Rotten Row Little Kimble Flackwell Heath Hanslope Shenley Church End Loosley Row Bancroft Park Dagnall Woughton Park Medbourne Hillesden Hamlet Church End Mantles Green Tathall End Little Brickhill Bledlow Ridge Taplow Hughenden Valley Summer Heath Little Horwood Oving Olney Bury End Hedgerley Green Bedgrove Aston Sandford Church End Chesham Bois Elfield Park Akeley Whiteleaf Medmenham Ellesborough Love Green Sedrup Rooksley Moor Common Hollybush Hill Ickford Stoke Poges Jordans Shenley Brook End Netherfield Buffler's Holt Kents Hill Kingsmead George Green Lye Green Walton Manor Grendon Underwood Wooburn Moor Hunt's Green Swan Bottom Walter's Ash Clanking Cores End Bourne End Stewkley Dean Colstrope Willen Heelands Waterend Hunt's Hill Middle Weald Shenley Wood Hazeley Grove The Badgers Upper Weald Ham Green Ashendon Gayhurst Ivinghoe Aston Aston Abbotts Wooburn Common Brinklow Whaddon Gerrards Cross New Denham Cublington Broughton Pond Park Brill Sheepridge Bradwell Abbey Hilltop Crownhill Cuddington Tatling End Asheridge Skittle Green Berryfields Hoggeston Southcourt Baker's Wood Manor Park Pitstone Old Wolverton Lillingstone Lovell Hardwick Lent Rise Emberton Nearton End Haddenham Nash Lee High Wycombe Darvillshill Radclive Cressex Whelpley Hill Crafton Amersham Little Frieth Boveney Pennyland Great Horwood Wilton Park Thornborough Peartree Bridge Greenleys Chesham Southend Oakley Far Bletchley Fort End Little Wood Corner Spurlands End Ley Hill Barton Hartshorn Dorney Reach Hambleden Soulbury Bishopstone Elmhurst Loughton Little Marlow Diggs The Bowl Long Street Dunsmore Upper Pollicott East End Lane End Woodhill Amersham Common Waddesdon Bow Brickhill Iver Heath Redmoor Winterhill Shipton Quainton Fenny Stratford Widmer End Fingest Pednor Bottom Kingsash Farnham Common Cadmore End Kiln Farm Green End Turweston Nash Bockmer End Pitchcott Blakelands Iver Oldbrook Lower Bois Wycombe Marsh Ibstone Pheasant's Hill Wavendon Botley Bucklandwharf Wolverton Botolph Claydon Penn Bottom Oakhill Great Hivings Edlesborough Skirmett Crownfield Fleet Marston Lenborough Brook End Emerson Valley Cholesbury Mentmore Campbell Park Bradville North Marston Blue Bridge Redland End Bierton Bolbeck Park Stewkley Tinkers End Thornton Tylers Green South End Shreding Green Middle Claydon Marsworth Horsleys Green Northfield Haydon Hill Kingsey Chalfont Grove Well End Page Hill Monkston Rush Green Turville Heath Wendover Wymbush Clifton Reynes Great Linford Walton Chackmore Lower Woodend Terriers Calverton Milton Keynes Wolverton Mill South Tinkers Bridge Ashley Green Downley Smokey Row Stratton Chase Lower North Dean Pitch Green Meadle Beaconsfield Kingston Brook End Great Brickhill Fulwell Chenies Rose Hill Shipton Lee Kimble Wick Penn Street Padbury Knotty Green Great Holm Hyde End Beachampton Dorton Studley Green Stacey Bushes California Water Stratford The Lee Coffee Hall Chivery Westbury Piddington Horton Wharf Littleworth Corner Askett Loudwater Swanbourne Pheasants Ballinger Bottom Fawley Boarstall Amersham on the Hill Caldecotte Great Kingshill Central Milton Keynes Wroughton Park Willen Park Newlands Stoke Green Church End Mobwell Fulmer Aston Clinton Newtown Lacey Green Bletchley Lower Hartwell Easington Verney Junction Dadford Lee Common Startop's End Richings Park Ilmer Wavendon Gate Prestwood Lower Weald East Claydon Higher Denham Horton Buckingham Codmore Newton Longville Honeyburge Long Crendon Stokenchurch Saunderton Lee Simpson Clayhill Downhead Park Beacon's Bottom Goddards Neath Hill Warrington Victoria Park Aylesbury Whitchurch Townsend Little Boys Heath Little Hampden Green Hailey Knowlhill Chetwode Drayton Parslow Stantonbury Chilton Ravenstone Grange Farm Preston Bissett Northend Ledburn Weedon Salden Church End Fox Milne Bellingdon Walton Hall Singleborough Biddlesden Marlow Common Filgrave Burcott Ashland Hedgerley Hill St Leonards Addington Two Mile Ash Linford Wood Turville Ivinghoe South Heath Little Missenden Tingewick Eaglestone Greatgap Downs Barn Buckland Gibraltar Buckland Common Lee Clump Burroughs Grove Chicheley Woodham Stoke Goldington Worminghall Little London Shalstone Beamond End Butler's Cross Littleworth Common Woburn Sands Bradenham Haversham Lent Oxley Park Westcott Hawridge Stoke Hammond Ludgershall Giffard Park Horn Hill Wooburn Barley End Foscote Browns Wood Hazlemere Burcott Broughton Waterside Cheddington Caldecote Mursley Micklefield Bryant's Bottom Alscot Bennett End Maids Moreton Upton Parslow's Hillock Green End Shabbington Great Missenden Lavendon Denbigh West North Lee Castlethorpe Marsh Rockwell End North Crawley Lower Ascott Burnham Chalfont Common Woodrow Sands Westlington Hodge Lea Sills Yard Lower End Pitstone Hill Newton Leyes Hillesden Forty Green Sherington Walton Lower Cadsden Charndon Newton Blossomville Lower Pollicott Chessmount Towerage Mill End Layters Green Monks Risborough Marlow Bottom Lee Gate Hedsor Willen Lake Parmoor Woolstone Tongwell Greenlands Chalfont St Peter World's End Langley Corner Leckhampstead Stony Stratford Marlow Halton Terrick Stonebridge Flowers Bottom East Burnham Leadenhall Lillingstone Dayrell Little Chalfont Upper North Dean North End Poundon Little Kingshill Holly Green Furzton Egypt Granborough Penn Quarrendon Great Hampden South End Church End Coombe New Bradwell Bottrells Close Chartridge Linden Village Berghers Hill Hitchambury Radnage Little Ickford Cold Brayfield Booker Monkston Park Littlecote Ballinger Common Wolverton Mill East Orchard Leigh Farnham Royal Rowsham Tattenhoe Hulcott Hardmead Pitstone Green Denham Furzton Lake Drayton Beauchamp Naphill Horsenden Amersham Old Town Danesfield Tetchwick Holmer Green Austenwood Dunton Hotley Bottom Stoke Mandeville Nup End Bradwell Common Mundaydean Bottom Saunderton Griffitts Yard Marsh Gibbon Fern West End Bancroft Tilbrook Ascott Whitney Wooburn Green Ford