Education Marketing in West End

Get in touch

Education Sector Advertising in West End

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in West End but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in HP22 5

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover West End (Buckinghamshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Brook End Beanhill Fawley Bottom Stonebridge Langley Corner Baker's Wood Church End Fishermead Waterside Westlington Loughton Rockwell End Hotley Bottom Bedgrove Redland End Lye Green Bancroft Horton Wharf Oldbrook Whelpley Hill Monks Risborough Halton Aston Clinton Hughenden Valley Willen Buckingham Skirmett Horton West Wycombe Higher Denham Farnham Common Salden Ivinghoe Aston Little Wood Corner Clifton Reynes Mill End Botley Amersham Bierton Little Kimble Shenley Brook End Bledlow Little Ickford Lee Gate Horsleys Green Barley End Dorton Steeple Claydon Sills Yard East Burnham Burnham Blue Bridge Caldecotte Willen Lake Green Hailey Chearsley North Marston Buckmoorend Aston Abbotts Boveney Eaglestone Grendon Underwood Sands Warrington Charndon New Denham Greenleys Shabbington Coffee Hall Thornborough Church End Creslow Lenborough Monkston Stoke Mandeville Little Kingshill Clanking Stokenchurch Soulbury Little Frieth Danesfield Lathbury Terriers Alscot Owlswick Hulcott Fleet Marston Two Mile Ash Ashendon Middle Green Ham Green Stantonbury Prestwood Middleton Upton Water Eaton Water Stratford Stony Green Hillesden Hamlet Bradwell Abbey Bellingdon Fox Milne Petsoe End Preston Bissett Furzton Newlands Ashland Wingrave Burcott Hyde End Nash Lee Beachampton Furzton Lake Westcott Little Brickhill Chalfont St Giles North Lee Griffitts Yard Great Kimble Moor End Far Bletchley Little Marlow Winslow Stratford Fields Oxley Park Mundaydean Bottom Hollybush Hill Booker Lower Pollicott Berryfields Naphill Hollingdon Woodrow Broughton Crossing Wing West End Turville Poundon Kingston Walton Court Tattenhoe Dorney Shreding Green Pheasants South Heath Elmhurst Kingswood Mop End Southcourt Hitchambury Church End Turville Heath Filgrave Princes Risborough Quarrendon Olney Ickford Hawridge Rose Hill Bucklandwharf Burcott Ditchfield Sedrup Stoke Poges Rooksley Addington Townsend Nether Winchendon Bradwell Common Stewkley Dean Kingsash Chalkshire Hoggeston Browns Wood Kingsey Richings Park Slapton Weston Underwood Lower Bois Green End Wolverton Mill South Calverton Middle Weald Leckhampstead Springfield Stewkley Great Kingshill Oakhill Ibstone Elfield Park Ledburn Upper Hartwell Wilton Park Willen Park Walton Hall Saunderton Swanbourne Saunderton Chesham Bois Bury End Holmer Green Ilmer Page Hill Stacey Bushes Lacey Green Downhead Park Lent Westcroft Woughton on the Green Bottrells Close Dorney Reach Shipton Lee Upper Weald Taplow Bolbeck Park Hardmead Hanslope Dinton Downs Barn Terrick Brook End Little Hampden Mobwell Hunt's Hill Kimble Wick Peartree Bridge Drayton Beauchamp Micklefield Seer Green Widmoor Hedgerley Flowers Bottom Holly Green South End Woodhill Amersham on the Hill Shalstone Shenley Church End George Green Lower North Dean Great Hivings Boarstall Gerrards Cross Crownhill Buckland Common Lent Rise Wexham Street Farnham Royal Rush Green Hodge Lea Blakelands East Claydon Honeyburge Little Linford Cores End Gawcott Conniburrow Great Holm Kents Hill Pitstone Mount Pleasant Lee Common Fort End Waterend Little Boys Heath Whiteleaf Central Milton Keynes Milton Keynes Wymbush Cheddington Little Crawley Little Horwood Amersham Old Town Hedgerley Hill Littleworth Corner Flackwell Heath Beacon's Bottom Worminghall Tickford End Stoke Green Bye Green Marlow Bottom Pitstone Green Studley Green Orchard Leigh Monkston Park Hambleden Crownfield Singleborough Tingewick Newton Longville Granborough Neath Hill Wendover Dean Forty Green Penn Street Marlow Chalfont Common Weston Turville Haversham Greenlands Rotten Row Holtspur Downley Redmoor South End Astwood Tyler's Hill Barton Hartshorn Hazeley Linden Village St Leonards Tylers Green Waddesdon Radnage Newton Leyes Stoke Hammond Bradwell Winterhill Coleshill Newport Pagnell Oving Whitchurch Ballinger Bottom Pennyland Diggs Calvert Ballinger Common Fenny Stratford Fulmer Cholesbury Ford Westbury The Badgers Hedgerley Green Loosley Row Jordans Great Hampden Well End Kiln Farm Littleworth Common Gayhurst Iver Heath Lillingstone Dayrell Penn Chisbridge Cross Netherfield Biddlesden Fulwell Knotty Green Forty Green Pitch Green Chackmore Fingest Woughton Park Thornton Hunt's Green Fern Tilbrook Wooburn Cold Brayfield Goddards Caldecote Manor Park Chetwode Turweston Whitney Victoria Park Stoke Goldington Cadmore End Tetchwick Haddenham Padbury The Lee Broughton Walton Horn Hill Nearton End Meadle Bovingdon Green Hillesden Brinklow Wendover Edgcott Penn Bottom Long Crendon Rout's Green Hedsor The City Kingsmead Cryers Hill Tinkers Bridge Widmer End Grange Farm Darvillshill Latimer Frieth Moulsoe Grove Bourne End Parslow's Hillock Winchmore Hill Mantles Green Wolverton Mill Bancroft Park Marsh Gibbon Atterbury Emerson Valley Wolverton Mill East Upper Winchendon Pond Park Little Chalfont Lane End Saunderton Lee Sheepridge Rowsham Shenley Wood Bolter End North Crawley Watermead Bennett End Codmore Ashley Green Beaconsfield Ascott Weedon Emberton Littlecote Medmenham Lee Clump Easington Wavendon Dagnall Mentmore Fullers Slade Lower Woodend Pednormead End Chartridge Bletchley Little London Walnut Tree Pheasant's Hill Cuddington Church End Marsworth Startop's End Bockmer End Hardwick Botolph Claydon Buffler's Holt Upper Pollicott Chessmount Foscote Wroughton Park Farnham Park Speen Loudwater Asheridge Bow Brickhill Chalfont Grove Denbigh West Great Brickhill Bishopstone Towerage Wood Green Tinkers End Stony Stratford Coombe Leadenhall Lavendon Upper North Dean Chicheley Lake End Wotton Underwood Denham Maids Moreton Greatgap Adstock Lower End Simpson Edlesborough Church End Dadford Austenwood Swan Bottom California Long Street Nash Northend Mursley East End Hyde Heath Shenley Lodge Chalfont St Peter Bradville Piddington Pitchcott Horsenden Thorney Bledlow Ridge Colstrope Bryant's Bottom Heelands Tongwell Bradenham Layters Green New Bradwell Giffard Park Wardrobes Oakley Gibraltar Quainton Tathall End Drayton Parslow Smokey Row Verney Junction Heath End Stratton Chase Old Farm Park Lillingstone Lovell Ludgershall Askett Whaddon Summer Heath Chivery Southend World's End Marsh Great Missenden The Bowl Ellesborough Marlow Common Berghers Hill Northall Fawley Newtown Wolverton Radclive North End Shipton Haydon Hill Spurlands End Lower Ascott Chenies Castlethorpe Middle Claydon Aylesbury Bleak Hall Lower Weald Woburn Sands Hazlemere Dunsmore Akeley Crafton Heath End Butler's Cross Clayhill Great Horwood Brill Skittle Green Sprig's Alley Woolstone Medbourne Wheeler End Ravenstone Iver Wooburn Moor Moor Common Buckland Egypt Cublington Wycombe Marsh Woodham Walton Burroughs Grove Nup End Broughton Aston Sandford Lower Hartwell Tatling End Wooburn Common Lower Cadsden Amersham Common Milton Keynes Village Parmoor Ivinghoe Little Missenden Old Wolverton Wooburn Green Hilltop Wavendon Gate Dunton Ley Hill Northfield Bragenham Chilton Great Linford Campbell Park Walton Manor Tyringham High Wycombe Pednor Bottom Cressex Longwick Sherington Stone Linford Wood Chesham Twyford Love Green Knowlhill Newton Blossomville Green End Walter's Ash Pitstone Hill Beamond End