Education Marketing in Bassingbourn

Get in touch

Education Sector Advertising in Bassingbourn

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Bassingbourn but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in SG8 5

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Bassingbourn (Cambridgeshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Stanground Mile End Haddenham Gorefield Stirtloe Gatley End Tilbrook Green End Graveley Wendy Hook Eynesbury Wicken Eastrea Redmere East End Milton Orton Northgate Great Wilbraham Old Wimpole Old Hurst Wenny Severals Conington Sutton Gault Hatley St George Thorney Benwick Eddington Bassenhally Field Ashley Waterside Orton Malborne Chapel End Grantchester Great Staughton Alconbury Weald Quy Waters North Field Aldreth Willingham Ramsey Mereside Wittering Holywell Oldeamere Great Paxton Orton Longueville Chatteris Great Gransden Sutton St Ives King's Dyke Buckden Coppingford Elm Mill End Coton Gamlingay Cinques Abbotsley Croydon Caldecote River Bank Ramsey Forty Foot Queen Adelaide Bythorn Oxlode Elton Southorpe Teversham Gunthorpe Chesterton Landbeach Snailwell Prickwillow Red Barns Little Raveley Stapleford East End Childerley Gate New Fletton Roman Hill Farcet West Perry Weald Black Bank Walton Chainbridge Hilton North End Hildersham Bartlow Yelling Tipps End Hampton Vale Whittlesey Kings Hedges Romsey Town Broad Green Great Gidding Lolham Murrow Little Catworth Arrington Kennett Hampton Hargate Caldecote Fulbourn Northstowe Westley Waterless Hauxton Stibbington Upend Little Wilbraham Cottenham Newtown Highfields Caldecote Bluntisham Coldham Leighton Bromswold Kneesworth Staughton Highway Little Heath Gold Hill Old Pembroke Farm Horseheath Little End Upwood Little Gransden Stow cum Quy Westley Bottom Stanground South Soham Cotes Ickleton Newtown Eltisley Great Stukeley The Lipneas Denny End Colnefields Hardwick Commercial End Hemingford Abbots Hinchingbrooke East Perry Way Head Balsham Gamlingay Great Heath Swavesey Camps End Upton Linton Waresley Spaldwick Westry Girton Inham's End Steeple Gidding Weston Colville Woodhurst Longthorpe Colne Stuntney Maxey Little Stukeley Leverington Heydon Longstanton Madingley Church Field Cardinal's Green Denton Norman Cross Haddenham End Field Pampisford Folksworth Church End Glatton Westlands Wisbech St Mary Little London Norwoodside Orton Wistow Wyton Eye Green Brington Woodston Buckworth Stilton Upthorpe Doddington Padney Babraham Upton Eldernell South Bridge Field Little Shelford Little Abington Eastwood End Wistow Tadlow Childerley Bunker's Hill Bretton Parson Drove Crow End Wimpole Paston Orchard Park Belle Isle Broughton St Neots Molesworth Coldham's Common Woodditton Toseland Nene Terrace Histon Dyer's Green Dogsthorpe New England Owl End Comberton Frog End Somersham Church End Little Thetford Kirtling Bassingbourn Kimbolton Wennington Grafham Southoe Green End Abbots Ripton Swingbrow Brinkley Tetworth Wimblington Little Eversden Shepreth Kingston Hartford Orton Goldhay Conington Bottisham Newnham Holme Alconbury Weston Winwick Whaddon Gap Great Boleness Field Stretham Sapley London End Hail Weston Haddon Ellington Pymoor Rogues Alley Horseway Reach East Hatley Knapwell Elford Closes Little Gidding Harston Wintringham Werrington Chiswick End Fordham Pilsgate Reach Black Horse Drove Whaddon March Huntingdon Boxworth End Fen Drayton Cheveley Stukeley Badgeney Sibson Carlton Green Long Meadow Caxton Papworth Everard Coates Little Downham Clayhithe Six Mile Bottom Knight's End Helpston Little Paxton Newark Warboys Meldreth Walsoken Islands Common Eastgate Castle End Town End Ramsey St Mary's Marholm Little Green Broad Hill Christchurch Stonea Cambourne Chippenham Barham Fen Ditton Kings Ripton Lynch Wood Mill Green Eaton Ford Great Eversden Great Chishill Impington Lolworth Bourn Hemingford Grey Newborough Arbury High Cross Yaxley Foxton Dry Drayton Swaffham Prior Barrington Over End Thriplow Caldecote Sawtry Burwell Castle Camps Peas Hill Ravensthorpe Dennis Green Cross Green Etton Old Fletton Brampton Witchford Barnack Foul Anchor Little Ouse Brampton Park Flood's Ferry Boxworth Ring's End Barcham Corner Haslingfield Godmanchester Flint Cross Melbourn Manea Great Shelford Wood End Carlton Westwood Dutter End Duxford Morden Green Ashton Haroldsbridge Badlingham Trumpington Elsworth Whittlesford Orton Brimbles Thornhaugh White Cross Hill Shudy Camps Coveney Downham Hythe Briggate West Wratting Stow Longa Glinton Odsey Second Drove Saxon Street Ufford Witcham Gamlingay Wisbech Mepal Diddington Ditton Green Steeple Morden Easton Peakirk Ridgeway Village Kirtling Green Hardwick Tholomas Drove Four Gotes Lode Bridgefoot Littleport Northborough Freestones Corner Morborne Wood Walton Purls Bridge Burrough End West End Chettisham Ramsey Toft East Fen Common Fowlmere Eastfield Needingworth Great Raveley Upper Cambourne Sutton Turves Wardy Hill Green End Burrough Green Weston Green Dillington Stonely Ely Wilburton Papworth St Agnes Houghton Bury Sawston Offord Cluny Tydd St Giles Milking Nook Litlington Chittering Heathfield Leverington Common Hinxton Cherry Hinton Longstowe Little Ditton Abington Pigotts Croxton Claypit Hill Upware Ramsey Heights Guyhirn Chapel Head Newnham Horningsea Eye Woolley Catworth Orton Waterville Earith Great Green Bainton Little Chishill North Side Barton Bar Hill Pidley Welches Dam North Brook End Stetchworth Lower Cambourne Ramsey End Ailsworth Guilden Morden The Thrift Newnham Croft Fitton End Great Abington West Wickham Ellington Thorpe Offord D'Arcy Over Lark Hall Corner Fengate Guyhirn Gull Castor Soham Staughton Green Dunkirk Little London Hamerton Chesterton Begdale Ramsey Hollow Streetly End Wentworth Willingham Green Oakington Old Weston Fenstanton Pondersbridge Friday Bridge Barway Newton Westwick Fenton Alconbury Swaffham Bulbeck Washingley Covington Alwalton Peterborough Dullingham Ley Eaton Socon Dullingham Orwell Newtown Thorney Toll Widgham Green Nosterfield End Waterbeach Isleham Millfield Wothorpe Down Field Harlton Deeping Gate Orton Southgate Rampton Wansford Water Newton Keyston Cambridge Shingay Newton-in-the-Isle