Education Marketing in Great Wilbraham

Get in touch

Education Sector Advertising in Great Wilbraham

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Great Wilbraham but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in CB21 5

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Great Wilbraham (Cambridgeshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Waresley Willingham Fordham Islands Common Eastwood End Great Green Ickleton Lynch Wood Weston Colville Fen Ditton Westley Bottom Kimbolton Balsham Lolham Shudy Camps Croxton Little Gransden North End Chainbridge Eltisley Hinchingbrooke Dennis Green Gunthorpe Flood's Ferry Yelling Bar Hill Whaddon Fulbourn Little End Wisbech St Mary Fengate Redmere Wimblington Ramsey Heights Dullingham Ley Old Weston Washingley Hildersham Badlingham Ramsey Hollow Wendy Sibson Thorney Toll Arrington Sapley East Fen Common Cherry Hinton Leighton Bromswold Histon Newark Easton Wentworth Carlton Dogsthorpe Morborne Ailsworth Bury Toft Little Gidding Town End Keyston West Perry Foul Anchor Burrough End Orton Southgate Oldeamere Kirtling Green Horseheath Yaxley Wilburton Broad Green Great Paxton Swaffham Prior Newnham Parson Drove Buckden Welches Dam Elm Dyer's Green Bluntisham Stanground Green End Great Staughton Staughton Green Caxton West Wratting Haddenham Holme Old Hurst Abbotsley Bythorn Needingworth Frog End Glatton Mill End Woodston Upper Cambourne Murrow Little Stukeley Coates The Thrift Hampton Vale Glinton Commercial End Woodditton Dullingham Hook River Bank Lode Stow Longa Woolley Colnefields Sawtry Helpston Wyton Meldreth Pilsgate Ramsey Mereside Deeping Gate Heydon Hail Weston Melbourn Westley Waterless Old Wimpole Widgham Green Cambourne Claypit Hill Fen Drayton Little London Ravensthorpe Girton Eastrea Grafham Coldham Oxlode Soham Queen Adelaide Turves Tilbrook Heathfield Ramsey End Odsey Shepreth Northstowe Peterborough Westwick Sutton Hilton Owl End Orton Wistow Walsoken Littleport Barrington Catworth Camps End Friday Bridge West Wickham Chittering Arbury Spaldwick Witcham Chesterton Newnham Croft Aldreth Great Wilbraham Hemingford Abbots Barnack Chapel Head North Brook End Buckworth Wistow Marholm Upwood Wintringham Orwell Upend Ely Guilden Morden North Field Papworth St Agnes Offord D'Arcy Guyhirn Chesterton Eastgate Mile End Badgeney Eastfield Litlington Nene Terrace Westry Little London Steeple Gidding Ridgeway Village Orton Waterville Orton Longueville Little Shelford Alconbury Weald Great Chishill Green End Alconbury Pampisford Horningsea Six Mile Bottom Brinkley Wood Walton Eaton Ford Shingay Great Stukeley Bassenhally Field Eynesbury Hatley St George The Lipneas Waterbeach Upton West End Madingley Church End Highfields Caldecote Coton Cheveley Mepal Wansford Rampton Pidley Haddon Chatteris Godmanchester Upware St Ives Somersham Hartford Padney Thriplow Barway Colne Abington Pigotts Gold Hill Cottenham Alwalton Guyhirn Gull Stapleford Milking Nook Eye Reach Briggate Boxworth End St Neots North Side Walton Weston Green Ring's End Caldecote Harston Christchurch Orton Northgate Ufford Down Field Chettisham Hinxton Mill Green Milton Stukeley Snailwell Bainton Pymoor Grantchester New England Bottisham Papworth Everard Etton Southoe Bartlow Landbeach Ramsey Coppingford Sawston Elsworth Caldecote East End Wimpole Crow End Thorney Inham's End Impington Kingston Isleham Saxon Street Witchford Stuntney Trumpington Brington Kennett Stonely South Bridge Field Flint Cross Hardwick Holywell Covington Bassingbourn Ellington Teversham Lolworth Weald Newborough Church End Staughton Highway Barton Lower Cambourne Belle Isle Newtown Childerley Haddenham End Field Gamlingay Cinques Leverington Common Great Eversden Haroldsbridge Millfield Westwood Earith High Cross Wenny Severals Longthorpe Water Newton Denny End Peakirk East Hatley Carlton Green Peas Hill Willingham Green Kings Hedges Maxey Hardwick Linton Graveley Farcet Four Gotes Coldham's Common Eddington Stilton Fenstanton Westlands Warboys Horseway Swavesey Folksworth Tydd St Giles Chiswick End Burrough Green Begdale New Fletton White Cross Hill Clayhithe Broad Hill Great Raveley Orton Brimbles Ashley Prickwillow Conington Elford Closes Orton Goldhay Wicken Little Ditton Alconbury Weston Gatley End Romsey Town Barham Newtown Croydon Rogues Alley Church Field Hauxton Red Barns Brampton Park Chapel End Wood End Purls Bridge Over End Elton Swaffham Bulbeck Gamlingay Great Heath Whittlesford Orton Malborne Conington London End Great Boleness Field Toseland Streetly End Diddington Sutton Doddington Great Abington East Perry Old Fletton Over Stetchworth Haslingfield Old Pembroke Farm Castor East End Castle Camps Freestones Corner Eye Green Roman Hill Fowlmere Duxford Southorpe Eaton Socon King's Dyke Swingbrow Childerley Gate Werrington Barcham Corner Wittering Houghton Gamlingay Stibbington Ellington Thorpe Comberton Little Abington Stow cum Quy Sutton Gault Ramsey Forty Foot Whaddon Gap Hampton Hargate Ramsey St Mary's Leverington Black Horse Drove Castle End Long Meadow Dillington Foxton Cambridge Boxworth Tetworth Brampton Oakington Tadlow Northborough Little Downham Little Green Burwell Offord Cluny Tholomas Drove Dunkirk Paston Hemingford Grey Ditton Green Manea Newnham Broughton Little Catworth Great Shelford Reach Quy Waters Knight's End Longstowe Soham Cotes Little Chishill Little Raveley Cross Green Little Paxton Longstanton Dutter End Green End Bourn Babraham Harlton Woodhurst Huntingdon Pondersbridge Knapwell Downham Hythe Stirtloe Little Eversden Orchard Park Kings Ripton Bridgefoot Way Head Kneesworth Fitton End Hamerton Molesworth Gorefield Upton Lark Hall Corner Eldernell Little Thetford Morden Green Denton Newtown Norman Cross Black Bank Stretham Nosterfield End Whittlesey Benwick Little Heath Kirtling Norwoodside Thornhaugh Steeple Morden Waterside March Great Gidding Dry Drayton Fenton Ashton Second Drove Newton-in-the-Isle Newton Coveney Wothorpe Little Ouse Stonea Tipps End Great Gransden Chippenham Wennington Wardy Hill Bretton Winwick Upthorpe Stanground South Little Wilbraham Cardinal's Green Abbots Ripton Caldecote Wisbech Bunker's Hill