Education Marketing in Manea

Get in touch

Education Sector Advertising in Manea

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Manea but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in PE15 0

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Manea (Cambridgeshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Easton Colnefields Bottisham Morden Green Wentworth Coldham's Common Histon Kirtling St Neots Boxworth Caldecote The Thrift Fen Ditton Grafham Newnham Newtown Green End Ramsey Heights Stetchworth Cambourne Southorpe Four Gotes Chapel End Isleham Prickwillow Water Newton Old Hurst Bythorn Soham Gunthorpe Guilden Morden Broad Hill Dullingham Ley Sapley Grantchester Soham Cotes Waresley Elm Green End Bainton Shingay Hemingford Grey Oxlode Eaton Ford Stapleford Little Green Pymoor Castor Guyhirn Ickleton Dyer's Green Westwick Burwell Ramsey End Woodhurst Wittering Willingham Green Melbourn Pondersbridge Newnham Croft Wood Walton Upton Gamlingay Cinques Little Gidding Little Abington Abbotsley Chesterton Thriplow Wimpole Offord D'Arcy Chainbridge Whittlesey Eastgate Diddington Ufford Longstowe Ailsworth Sawston Stretham Northborough Little Catworth Brampton Park Somersham Upware Hartford Benwick Wendy Earith Fen Drayton Nosterfield End Ramsey Hollow Wistow Tetworth Holywell Eaton Socon Oldeamere West End Landbeach Morborne Down Field Fenton Helpston Six Mile Bottom Crow End Shudy Camps Colne Inham's End Leighton Bromswold Wintringham Thorney Toll Stirtloe Graveley Woodditton Newton-in-the-Isle Wisbech St Mary Ashley Long Meadow Great Eversden Heathfield Haslingfield Westlands Town End Caldecote East End New Fletton Thorney Chesterton Werrington Cheveley Kingston Wyton Great Shelford Fordham Needingworth Whaddon Gap Badlingham Kings Hedges Witcham Gold Hill Old Weston Christchurch Alwalton Huntingdon Owl End Little End Aldreth Leverington Common Westley Waterless North Side Stanground Marholm Coldham North Field Ramsey Old Wimpole Woodston Over Dennis Green Coveney Staughton Highway Little Raveley Whaddon King's Dyke Bartlow Gamlingay Broad Green Welches Dam Conington Wardy Hill Stonea Bassingbourn Parson Drove Gatley End Farcet Weston Green Second Drove Hildersham Eye Green Chittering Hilton Little London East Perry Waterside Black Horse Drove Hemingford Abbots Little Stukeley Broughton Orwell Lolworth Kirtling Green Coppingford Belle Isle Little Ditton Newnham Upthorpe Church End Littleport Odsey Thornhaugh Castle End Milton Lark Hall Corner Guyhirn Gull Little Thetford Little Chishill Dogsthorpe Abington Pigotts Washingley Haddon Streetly End Haddenham End Field Gorefield Ridgeway Village Orton Brimbles Manea Tydd St Giles Mill Green Dunkirk Alconbury Weston Girton Comberton Stilton White Cross Hill Redmere Elton Reach Kneesworth Hook Little Eversden Horningsea Mill End Upwood Bluntisham Badgeney Kings Ripton Saxon Street Conington Kennett Widgham Green River Bank Hinxton Shepreth Kimbolton Ramsey St Mary's Caldecote Bretton Wicken Flood's Ferry Great Paxton Over End Fitton End Eastwood End North Brook End Green End Catworth Highfields Caldecote Cross Green Walton Heydon Swingbrow Little Shelford Peakirk Duxford London End Brampton Murrow Sutton Longthorpe Chiswick End Orton Longueville Great Gidding Linton Barnack Foxton Bar Hill March Spaldwick Toseland Cherry Hinton Westwood Haddenham The Lipneas Little Paxton Hampton Hargate Wimblington Little Gransden Pidley Newborough Folksworth Great Raveley Childerley Gate Litlington Millfield Arbury Roman Hill Red Barns Newton Staughton Green Wothorpe Old Fletton Pilsgate Harston Fenstanton Barway Harlton Walsoken Orton Northgate East Fen Common Stonely Hamerton Quy Waters Newtown Camps End Flint Cross Buckden East End Abbots Ripton Burrough End Great Chishill West Wickham Way Head Glinton Elford Closes Northstowe Denny End Mile End Whittlesford Sawtry Frog End Southoe Newtown Bassenhally Field Great Wilbraham Orton Malborne Babraham Clayhithe Swaffham Bulbeck Westley Bottom Peas Hill Meldreth Hardwick South Bridge Field Sutton Upend Freestones Corner Waterbeach Tilbrook Balsham Deeping Gate Wansford Weston Colville Wisbech Barham Upper Cambourne Padney Hauxton Orchard Park Bridgefoot Molesworth Eddington Great Gransden Winwick Westry Peterborough Little London Tholomas Drove Covington Alconbury Little Downham Hatley St George Ditton Green Stukeley Ramsey Forty Foot Bury Mepal Hinchingbrooke Old Pembroke Farm Knapwell Sutton Gault Church Field Friday Bridge Eastrea Barton Yaxley Willingham Stow cum Quy Little Ouse Yelling Impington Eldernell Ring's End Ellington Tadlow Boxworth End Carlton Green Croxton Buckworth Dutter End North End Romsey Town Trumpington Tipps End Hail Weston West Perry Ravensthorpe Toft Snailwell Reach Papworth Everard Great Staughton Gamlingay Great Heath Arrington West Wratting Wood End Houghton Lolham Foul Anchor Chatteris Longstanton Sibson Black Bank Steeple Morden Chapel Head Norman Cross Etton Rampton Little Wilbraham Woolley Witchford Wilburton Ramsey Mereside Chettisham Madingley Coton Weald Horseheath Fulbourn Bourn Teversham Orton Wistow Coates Fengate Lode Dillington Milking Nook Haroldsbridge Horseway Brinkley Ellington Thorpe Elsworth Upton Hardwick Offord Cluny Warboys Swavesey Purls Bridge Holme Childerley Lower Cambourne Ashton Great Boleness Field Newark Begdale Hampton Vale Eynesbury Lynch Wood Knight's End Doddington Alconbury Weald Great Green Carlton Paston Wennington East Hatley Stow Longa Caxton Stuntney Castle Camps Orton Southgate Cardinal's Green Stibbington Great Abington Orton Waterville Barcham Corner Downham Hythe Turves Papworth St Agnes Commercial End Orton Goldhay Claypit Hill Fowlmere Nene Terrace Swaffham Prior Keyston Steeple Gidding Cambridge Wenny Severals Eye Islands Common Pampisford St Ives Cottenham Dry Drayton Bunker's Hill Glatton Barrington Eastfield Church End New England Rogues Alley Burrough Green Croydon Brington High Cross Great Stukeley Queen Adelaide Denton Dullingham Norwoodside Eltisley Oakington Briggate Leverington Ely Godmanchester Little Heath Stanground South Maxey Chippenham