Education Marketing in Roman Hill

Get in touch

Education Sector Advertising in Roman Hill

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Roman Hill but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in CB23 7

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Roman Hill (Cambridgeshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Gorefield Cardinal's Green Cottenham Dillington Stapleford Coveney East End Upton Eye Wilburton Doddington Castle End Streetly End Wittering Rogues Alley Pilsgate Great Gransden Norwoodside Little Ouse Newton Ridgeway Village Sutton Morborne Heydon Peterborough Kennett Covington Eaton Socon Green End Warboys Fitton End Caxton Guyhirn Gull Conington Benwick Eldernell Dry Drayton Chiswick End Romsey Town Haddenham End Field Hildersham Werrington Owl End Wyton Hilton Eastgate Begdale Milton Holywell Welches Dam Walsoken Brington Reach Way Head Isleham Bartlow Great Shelford Little Eversden Gunthorpe Bunker's Hill Stirtloe Six Mile Bottom Orton Malborne Newnham Croft Tilbrook Four Gotes Ramsey Hollow Stanground South Lower Cambourne Meldreth King's Dyke Grafham Swaffham Prior New Fletton Pampisford Arrington Odsey Newtown Bluntisham Farcet Sawston Orchard Park Little Shelford Fenton Lynch Wood Haslingfield Eastfield Stuntney Fulbourn Histon Little Wilbraham North Field Camps End Leighton Bromswold Swavesey Swaffham Bulbeck Wintringham Stukeley Harlton Redmere Yelling Barcham Corner Newnham Bainton Graveley South Bridge Field Great Chishill Linton Woodhurst Millfield Knapwell Cross Green Shudy Camps Over End Prickwillow Kingston Great Wilbraham Ashton Fowlmere Stanground Westley Waterless Waterside Comberton Roman Hill Stonely Little Chishill Church End Colnefields Staughton Highway Haddenham Hinchingbrooke Stretham Burrough End North Side Tipps End Sutton Gault Quy Waters Church Field Peas Hill Molesworth Chesterton Abbots Ripton Duxford Cheveley Wistow Downham Hythe Arbury Ramsey Heights Upware Haroldsbridge St Neots Little Heath Boxworth Steeple Gidding Eye Green Cambridge Kirtling Catworth Paston Winwick Thornhaugh Dogsthorpe Wenny Severals Childerley Red Barns Barham Sutton The Thrift Guilden Morden Claypit Hill Westwood Willingham Gamlingay Cinques Babraham Little Raveley Hartford St Ives Impington Barway Whaddon Gap The Lipneas Bassingbourn Heathfield Coton Water Newton Chapel Head Knight's End Chettisham Weston Green Coldham's Common Horningsea Helpston Oakington Southorpe Kimbolton Inham's End Wood End Black Horse Drove Earith Brinkley Briggate Snailwell Dullingham Ley Southoe Great Raveley Weston Colville Eynesbury Alwalton Great Eversden Orton Longueville Great Staughton Stonea Dunkirk Whittlesey Chainbridge Morden Green Orton Northgate Broughton Fordham Madingley Peakirk Little Downham Commercial End Pidley Mill End Frog End Down Field Ickleton Chittering Eltisley Orton Waterville Whittlesford Leverington Great Gidding Bretton Oldeamere Little London Upton Belle Isle Conington Saxon Street Brampton Fen Drayton Turves Newborough Castor Carlton Green Dennis Green Swingbrow Foul Anchor Diddington Little London Purls Bridge Ailsworth Orton Brimbles Yaxley Littleport Carlton Elm New England North Brook End Caldecote Dullingham Trumpington Girton Queen Adelaide Bythorn Great Boleness Field Newnham Wimpole North End Little Gransden Upthorpe Nene Terrace West Perry Shepreth Hardwick Wansford Easton Barrington Tholomas Drove Folksworth Glinton Balsham Willingham Green Thorney Toll Gamlingay Walton Ellington Thorpe Hampton Hargate Soham High Cross Westley Bottom Little Gidding Orwell East Fen Common Old Pembroke Farm Fen Ditton Aldreth Fenstanton Green End Kneesworth Widgham Green Stetchworth Wentworth Broad Green Horseheath Fengate Kings Hedges Caldecote Kings Ripton Old Fletton Ditton Green Mile End Ring's End Buckden Huntingdon Glatton Newark Clayhithe Haddon Wardy Hill West End Norman Cross Papworth Everard Melbourn Dyer's Green Chippenham Church End Manea Milking Nook Lode Staughton Green Hamerton Gatley End Colne Spaldwick Bottisham Friday Bridge Offord Cluny Toseland Sapley Maxey Northborough Old Hurst Little End Guyhirn Parson Drove Westry Steeple Morden Great Stukeley Ufford Longstowe Padney Needingworth Town End Childerley Gate Leverington Common Coldham Rampton Papworth St Agnes Newtown Little Paxton Soham Cotes Eastrea Burwell Grantchester Foxton Hook Coates Little Thetford Mill Green Orton Southgate Ramsey Forty Foot Reach Sibson Witchford Lolham Northstowe Highfields Caldecote Cambourne Shingay Stilton Brampton Park Old Wimpole West Wratting Hauxton Newton-in-the-Isle Little Catworth Flood's Ferry Elsworth Oxlode Flint Cross Sawtry Ellington Teversham Ramsey Hemingford Abbots Buckworth Elford Closes Pymoor Westwick Denton Thriplow Mepal Eaton Ford Newtown Great Green Badlingham Kirtling Green Green End Wisbech St Mary Lark Hall Corner Tydd St Giles Ramsey End Great Abington Little Ditton Abbotsley Chesterton Lolworth Harston Waterbeach Cherry Hinton Caldecote Elton Eddington Islands Common Longthorpe Broad Hill Wimblington Thorney Little Stukeley Denny End Alconbury Weston Deeping Gate Wendy Bourn Abington Pigotts Hatley St George Ramsey Mereside Pondersbridge Hardwick Tadlow Boxworth End Bassenhally Field Alconbury Somersham Tetworth East Perry London End Longstanton Hemingford Grey Ravensthorpe Houghton White Cross Hill Barnack Toft Weald Castle Camps Westlands Offord D'Arcy Ramsey St Mary's Alconbury Weald Ely Woodditton Nosterfield End Burrough Green Little Abington Long Meadow Dutter End Litlington Keyston Upper Cambourne Coppingford Hail Weston Old Weston Woodston Stibbington Crow End Black Bank Witcham Hampton Vale Marholm Chapel End Godmanchester Holme East End Gamlingay Great Heath Croydon Croxton Stow cum Quy Whaddon Ashley Horseway Wood Walton Etton Barton Bury Wisbech West Wickham Washingley Bridgefoot Gold Hill Badgeney Woolley Bar Hill Waresley Stow Longa East Hatley Great Paxton Freestones Corner Wennington Landbeach River Bank Chatteris March Orton Goldhay Orton Wistow Little Green Upwood Hinxton Wicken Christchurch Second Drove Over Wothorpe Eastwood End Upend Murrow