Education Marketing in White Cross Hill

Get in touch

Education Sector Advertising in White Cross Hill

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in White Cross Hill but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in CB6 3

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover White Cross Hill (Cambridgeshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Babraham Abbots Ripton Bartlow Norwoodside Chiswick End River Bank Cardinal's Green Ditton Green Stanground South Castor Papworth Everard Stapleford Shingay Flint Cross Kennett Wood Walton Eastfield Upwood Longthorpe Tilbrook Kneesworth Stilton Whittlesford Catworth Eddington Staughton Green Diddington Westlands North Field Manea Waresley Queen Adelaide Kings Ripton South Bridge Field Orchard Park Fengate Mile End Mepal Shudy Camps East Fen Common Orton Northgate Caldecote Boxworth End Westry Odsey Litlington Tetworth Toseland Christchurch Papworth St Agnes Godmanchester Longstanton Burwell Chesterton Gold Hill West End Padney Landbeach Little Thetford Wentworth Histon Wennington Dullingham Milking Nook Castle Camps New England Wansford Orton Brimbles St Neots Alconbury Weston Foul Anchor Camps End Upton Gamlingay Cinques Sawtry Balsham Bourn Fordham Briggate Chatteris Oakington Stonea Broughton Swavesey Willingham Green Coppingford Gamlingay Orton Longueville Cheveley Bar Hill Downham Hythe Broad Hill Hinchingbrooke St Ives Grantchester Brampton Park Orton Wistow Caxton Newton-in-the-Isle Wimblington Whaddon Gap Arrington Elton Tydd St Giles Woodhurst Church End Staughton Highway Lolworth Earith Gorefield North Side Witcham Ravensthorpe Southorpe Great Raveley Thornhaugh Willingham Second Drove Benwick Great Paxton Gamlingay Great Heath East Perry Nosterfield End Teversham Knight's End Brinkley Hardwick Farcet Orwell Cambridge Alconbury Little Ouse Weston Colville Green End Great Wilbraham Stirtloe Fen Ditton West Perry Guyhirn Gull Houghton Newtown Longstowe Chesterton Badlingham Waterbeach Elford Closes Four Gotes Buckden Black Horse Drove East End Swaffham Prior Eldernell Abington Pigotts Bottisham Mill Green Little Ditton Romsey Town Glatton Haroldsbridge Sapley Kingston Harlton Leverington Common Leverington Witchford Sibson Down Field Milton Orton Malborne Kirtling Colnefields Soham Cotes Owl End Hinxton Denny End Conington Kings Hedges Guilden Morden Shepreth Widgham Green Six Mile Bottom Barton North End Lower Cambourne Cambourne Coates Newnham Upthorpe Trumpington Arbury Hildersham Stonely Upend Little Stukeley Stretham Littleport Northborough Commercial End Barcham Corner Pilsgate Ring's End Roman Hill Colne Stow cum Quy Etton Old Wimpole Morden Green Quy Waters Isleham Hardwick Weston Green Tadlow Eaton Ford Little Raveley Chapel End Mill End Swaffham Bulbeck Parson Drove Wood End Sutton Great Shelford Ailsworth Chittering Orton Southgate Little Wilbraham Bluntisham Madingley Great Staughton Freestones Corner Wisbech Wimpole Elm East Hatley Little Gidding Kimbolton Childerley Gate Pidley Newark Peas Hill Heydon Begdale Eastwood End Thorney Toll West Wratting Barham Spaldwick Comberton Hail Weston Burrough End Little London Barnack Great Gidding Werrington Haddenham Whittlesey Conington Heathfield Reach Weald Burrough Green Easton Ramsey Hollow Orton Goldhay Holywell Flood's Ferry Caldecote Hemingford Abbots Inham's End Ellington Fitton End Ramsey St Mary's King's Dyke Covington Way Head Brington Impington Folksworth Green End Alwalton Great Abington Harston Offord D'Arcy Pondersbridge Fen Drayton Eye Doddington Holme Fulbourn Abbotsley Bythorn Toft Broad Green Wisbech St Mary Deeping Gate Purls Bridge Dyer's Green Wistow Hampton Vale Linton Helpston Carlton Maxey Guyhirn Sawston Bassenhally Field Fenstanton Coveney Dennis Green Oxlode Graveley Westley Waterless Hauxton Bunker's Hill Woodditton Eastrea Stibbington Warboys Knapwell Wintringham Westwick Friday Bridge Ridgeway Village Little Abington Upton Eynesbury Wilburton Eaton Socon Little Gransden Prickwillow Steeple Morden Turves Crow End Pampisford Hamerton Norman Cross Tholomas Drove Eye Green Haddenham End Field Over End Walton Chapel Head Castle End Over Dunkirk Stanground Brampton Wicken Wenny Severals Red Barns Old Hurst Thorney Ramsey Forty Foot Chettisham Horseheath Lynch Wood Little Heath Huntingdon Marholm Millfield Water Newton Ashton Church End Whaddon Little London Gatley End Sutton Morborne Stetchworth Lolham Belle Isle Woodston Kirtling Green Eltisley Stuntney Town End Ickleton Barway Waterside Molesworth Wothorpe Thriplow Long Meadow Bridgefoot Cherry Hinton Leighton Bromswold Walsoken Croxton Newtown Newnham Croft Meldreth Grafham Croydon Peakirk Clayhithe East End Bainton Wardy Hill Ely Glinton Chainbridge Upware Childerley Nene Terrace Snailwell Aldreth Lode Murrow Ellington Thorpe Dogsthorpe Hemingford Grey Paston Rampton Dullingham Ley Old Pembroke Farm Somersham Denton Yelling Elsworth Lark Hall Corner Wyton White Cross Hill Ramsey Mereside Stow Longa Little Paxton Little Chishill Dillington Reach Needingworth Cottenham Foxton Great Eversden Yaxley Steeple Gidding Ramsey End Badgeney Ramsey Bassingbourn Cross Green Hilton Bretton Little Eversden Ashley Westwood Horseway Horningsea Winwick Chippenham Fenton Coldham's Common London End Coton High Cross Southoe Rogues Alley Hatley St George Hook The Thrift Washingley Old Fletton Great Gransden Girton Barrington Orton Waterville Buckworth Welches Dam Newton North Brook End Upper Cambourne Haddon Frog End Newborough Keyston Eastgate Boxworth Great Stukeley Duxford Oldeamere Wittering Melbourn Great Boleness Field Ramsey Heights Great Chishill The Lipneas Hampton Hargate Hartford Little Shelford Gunthorpe Haslingfield Dry Drayton Northstowe Little Green Sutton Gault Tipps End Fowlmere Saxon Street Claypit Hill Redmere Soham Little End New Fletton Little Catworth Westley Bottom Wendy West Wickham Pymoor Caldecote Old Weston Woolley Little Downham Offord Cluny Peterborough Newnham Stukeley Streetly End March Bury Alconbury Weald Great Green Swingbrow Green End Church Field Newtown Carlton Green Ufford Coldham Dutter End Islands Common Black Bank Highfields Caldecote