Education Marketing in Thurlwood

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Education Sector Advertising in Thurlwood

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

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What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Thurlwood but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

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Frequently Asked Questions about Education Marketing in ST7 3

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

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If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

Other locations available for education marketing
Gemini Lower Walton Bollington Parkgate Hob Hill Appleton Nantwich Coppenhall Moss Worleston Deansgreen Ravensmoor Egerton Green Broxton Hapsford Kidnal Kingsway Harden Park Hatherton Lunts Heath Cross o' th' Hill Butley Town Over Peover Arley Green Doe Green Rainowlow Greendale Broken Cross Booth Bank Hulme Balderton Lymm The Bank Hargrave Broken Cross Prestbury Hilltop Higher Wych Orchard Park Fourlanes End Swettenham Heath Rowton Brookhouse Rushgreen Brindley Hough Green Whiteley Green Midway Longmoss Moss Side Lane End Moss Bank Faddiley Cholmondeston Twemlow Green Alpraham Shavington Nether Alderley Byley Sproston Green Wettenhall Withington Green Horton Green Bunbury Saltney Sutton Lane Ends Higher Shurlach Hale Bank Feldy Newtown Hale Over Tabley Plemstall West Heath Duckington Betchton Heath Stowford Poynton Moss End Gorstage Crowton Lower Heath Fowley Common Wincham Two Mills Lindow End Maw Green Crewe-by-Farndon Haughton Lawton Heath Barnhill Woodhey Green Hoole Bank Risley Daresbury Delph Higher Burwardsley Norton Cross Church Green Moston Great Warford Newtown Beeston-brook Wilmslow Longhill Booths Hill Mouldsworth Mere Heath Stapeley Handley Barrow's Green Wirswall Warrington Brown's Bank Bottom-of-the-Oven Chelford Hockley Beechwood Rhuddall Heath Bruera Hartford Holmes Chapel Over Alvanley Hollinfare Overton Swanbach Stud Green Ditton Bell o' th' Hill Rostherne Pott Shrigley Hooton Brookhouse Green Eaton Hall Hallowsgate Lacey Green Piper's Ash Oakhanger Rode Heath Handforth Radway Green Marbury Callands Neston Malkin's Bank Rudheath Woods Ball o' Ditton Handbridge Chester Penketh Paddockhill Halton Village Ettiley Heath Ness Huntington No Man's Heath Minshull Vernon Lane Ends Higher Wincham Sound Arley Littleton Dudlow's Green Moorside Palace Fields Bickley Town Clotton Common Norton Marton Lyme Green Heatley Curzon Park Lower Carden Wervin Occlestone Green Key Green Stoak Wells Green Cuddington Larden Green Dones Green Whirley Grove Moulton Somerford Booths Moblake Ashton Hayes Stoneley Green Higher Walton Weston Hampton Heath Basford Mossend Malpas Puddington Twiss Green Hermitage Green Lower Withington New Mills Little Leigh Warmingham Blackden Heath Dukesfield Radmore Green Hatchmere Bradwall Alsager Bath Vale Hetherson Green Way's Green Chowley Thelwall Wistaston Murdishaw Bunbury Heath Calrofold Broomhill Stamford Bridge Bradfield Green Sydney Stoke Bank Glazebury Little Budworth Hatton Gravel Sound Heath Pewterspear Roughhill Spurstow Englesea-brook Rowton Moor Crewe Dodleston Shaw Heath Fulshaw Park Dee Banks Ridley Moss Lane Wades Green Marshfield Bank Lea Green Siddington Birch Heath Shell Green Northwich Daresbury Wright's green Knutsford Backford Cross Tilstone Bank Ledsham Hand Green Blakelow Aldersey Park Marston Westminster Park Birchwood Scholar Green Old Hall Royal's Green Shotwick Wharton Green Padgate Bradley Green Gorstella Town Park Wrenbury Heath Tabley Hill Timbersbrook Pickmere Snow Hill Stonyford Hampton Green Swanley Kingsley Keckwick Foxwist Green Park View Peover Heath Havannah Bickley Arclid Hulme Walfield Great Sutton Lower Peover Helsby Upton Heath Budworth Heath Antrobus Wood Head Four Lane Ends Danebridge Marton Green Snelson Stretton Pot Bank Ellesmere Port Higher Runcorn Lowcross Hill Hatton Heath Stockton Heath Gurnett Radnor Cotebrook Burleydam Meadowbank Tiverton Mossley Tilston Danebank Newtown Blakenhall Ruloe Appleton Thorn Oakgrove Hebden Green Bate Heath Grange Woolstanwood Bridge Trafford Davenport Green Wincle Wood Lanes Higherfence Moston Blacon Lawton Heath End Barthomley Wolverham Overpool Lostock Green Capenhurst Preston on the Hill Wilmslow Park Wheelock Heath Upper Threapwood Brown Knowl Congleton Prince Hill Upton Woolston Winterley Newtonia Boughton Heath Saighton West Bank Runcorn Holtridge Kerridge-end Lower Whitley Burland Hack Green Aston Weston Spen Green Norbury Morley Statham Cranage Littler Dale Brow Checkley Tilstone Fearnall Mottram St 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Estate Langley Mobberley Brown Moss Hollowmoor Heath Gibb Hill Glazebrook Chorlton Whitley Reed Manor Park Walgherton Cooksongreen Aston Heath Wildboarclough Finney Green Rodeheath Sutton Green Dean Row Duddon Common Wardsend Clifton Buglawton Cobbs Higher Marston Warren Higher Bunbury Christleton Farndon Duddon Heath Great Sankey Kingswood Chorlton Lane Pinsley Green Grappenhall Howley Westy Kenyon Barnton Styal Cross Marton Oldcastle Heath Tattenhall Noonsun Wharton Hallwood Park Darnhall Castlefields Highlane Sandymoor Newton Boots Green Fivecrosses Fearnhead Burford Hinderton Outlet Village Winwick Higher Poynton Burton Hollinsgreen Jodrell Bank Alderley Edge Bruche Adder's Moss Bradley Barrowmore Estate Brownlow Weston Point Hartfordbeach Bostock Green Brickhouses Churton Aldersey Green Bank Quay Rixton Buerton Moss Wheelock Barnett Brook Daleford Crewe Green Marsh Green Newtown Howbeck Bank Fuller's Moor Lightwood Green Oughtrington Simm's Cross Vicarscross Poulton Windmill Hill Whitby Mere Frodsham Arclid Green Somerford Stretton Merelake Utkinton Bickerton Smallwood Bridgemere Hoofield Crabtree Green Oakmere Farnworth Boothsdale Henbury Diggle Green Bache Illidge Green Great Barrow Sutton Weaver Lower Bunbury Threapwood Gauntons Bank Hankelow Astmoor Sworton Heath Widnes Shocklach Ebnal Spenmoss Morley Green Cold Moss Heath Allostock Barrets Green Hollins Green Kemincham Bosley Brookvale Wimbolds Trafford Whitbyheath Wornish Nook Wilderspool Newton Westfield Davenport Davenham Lawton-gate Rainow Gorse Covert Kettleshulme Hodgehill Dunham-on-the-Hill Barbridge Greenlooms Moss Houses Eaton Wigshaw Tarvin Milners Heath Dane in Shaw Leftwich Gleadmoss Stanthorne Willington Corner Middlewich Lea Forge Moston Green Manley Birchall Moss Cinnamon Brow Tytherington Martinscroft Chorley Skellorn Green Bradwall Green Castletown Cuckoo's Nest Booth Green New Pale Marthall Fanshawe The Valley Woodworth Green Tarvin Sands Burwardsley Aldford Hunsterson Barrows Green Higher Hurdsfield Elworth Swan Green Hollyhurst Cross Lane Tatton Dale Duddon Boughton Hulseheath Higher Disley Hassall Green Birchwood Centre Little Stanney Newhall Windle Hill Harthill Buckoak Yatehouse Green Slaughter Hill Lower Kinnerton Wilkesley Cross Town Dutton Allgreave North Rode Netherton Mow Cop Hoole Wimboldsley Clark Green Gleadsmoss Winwick Quay Lea by Backford Hood Manor Bollington Cross Little Barrow Monk's Heath Gawsworth Red Bull Clannor Heath Clutton Clive Green Pownall Park Styal Eaton Knolls Green Huxley Halton Lea Goostrey Higher Carden Hough Kingsmead Little Heath Butt Green Crow Wood Church Minshull Lowerhouse Church Lawton Disley Longbarn Balterley Heath Audlem Willaston Astbury Marsh Rudheath Bucklow Hill Croxton Green Kerridge Broomhall Green Bartington Oakwood Little Neston Willaston Calveley Middlewood Ginclough Brownedge Lower House Smithy Green Brereton Heath Cuerdley Cross Birchwood Park Peckforton Sandlow Green Bickley Moss Sowcar Bradley Mount Hightown Gatesheath Dallam Winsford Backford Whisterfield Little Warford The Brow Weston Caldecott Green Comberbach Wardle Bank Appleton Park Thurlwood Bunsley Bank Locking Stumps Croughton Lach Dennis Acton Bridge Over Knutsford Brownlow Heath Aston Rocksavage Hough Whitehouse Sandiway Belgrave Preston Brook Town Fields Abbot's Mead Cuddington Heath Beeston Puddinglake Ollerton Rushton Lostock Gralam Eccleston Stenhills Bradeley Green Kinsey Heath Burtonwood Kermincham Heath Walker Barn Plumley Woodbank Ince Abbot's Meads Waverton Picton Elton High Legh Whatcroft Kingswood Wardle Chapel End Croft Walley's Green Mickle Trafford Lache Acton Ackers Crossing Ness Holt Nova Scotia Upton Thorns Green Barton Sandbach Lugsdale Brassey Green Tarporley Kelsall Manley Common Burton Bulkeley Hoo Green Day Green Rease Heath Smith's Green Blackbrook Anderton Marley Green Winnington Coxbank Haslington Manor Park Wistaston Green Weetwood Common Quoisley Row-of-trees Higher Whitley Broomedge Collins Green Bewsey Newsbank Smethwick Green Norcott Brook