Education Marketing in Tiverton

Get in touch

Education Sector Advertising in Tiverton

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Tiverton but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in CW6 9

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

Other locations available for education marketing
Swanley Winsford Lower Whitley Broxton Wornish Nook Burtonwood Kingsley Beeston-brook Withington Green Lower House Elton Green Higher Carden Congleton Stanthorne Brown's Bank Elworth Astmoor Broken Cross Brereton Green Wigshaw Siddington Heath Backford Stoke Bank Handbridge Westfield Warmingham Ebnal Bickley Ashley Rowton Waverton Worleston Church Minshull Sutton Weaver Rostherne Eaton Butley Town Wincle Brickhouses Englesea-brook Sydney Statham Piper's Ash Alpraham Norbury Meadowbank Arley Mouldsworth Great Budworth Bradley Chorlton Cold Moss Heath Occlestone Green Peover Heath Cuckoo's Nest Warrington Glazebury Dallam Hassall Green Bath Vale Boots Green Lacey Green Moore Radmore Green Prestbury New Lane End Gleadmoss Cooksongreen Moss Bank Hillcliffe Brassey Green Hale Key Green Fourlanes End Lower Stretton Marley Green Kemincham Latchford Cross o' th' Hill Weetwood Common Marshfield Bank Wilkesley Whisterfield Spen Green Penketh Little Barrow Roughhill Marton Ness Holt Cuddington Daresbury Delph Stretton Tatton Dale Cross Lane Alderley Edge Lower Kinnerton Sowcar Plumley Fowley Common Higher Disley Lingley Mere The Valley Ettiley Heath Clotton Common Town Park Holtridge Greenbank Chorlton Lane Skellorn Green Broomhill Outlet Village Thornton-le-Moors Bradwall Green Woolfall Shocklach Green Buerton Moss Hollyhurst Crewe Rhuddall Heath Calrofold Swan Green Weston Grange Norton Cross Stanlow Croft Newton Whiteley Green Little Bollington Highlane Peckforton Christleton Sound Heath Guilden Sutton Higher Runcorn Higher Wych Aston Hermitage Green Wimbolds Trafford Newtown Wright's green Finney Green Lightwood Green Mobberley Dutton Keckwick Gorstage Astbury Balterley Heath Paddington New Mills Twemlow Green Cross Town Spenmoss Malkin's Bank Windmill Hill Hack Green Lugsdale Ledsham Whitegate Barrow's Green Marthall Higher Bunbury Knutsford Ditton Gatesheath Whitecross Milton Green Eccleston Oldcastle Heath Bollington Bollington Cross Stoneley Green Brookhouse Green Clutton Crewe-by-Farndon Cinnamon Brow Kettleshulme Pownall Park Bickley Town Newtown Gleadsmoss Hoofield Appleton Thorn Norbury Common Helsby Hartford No Man's Heath Havannah Broken Cross Kerridge Burton Newtown Allgreave Marsh Green Over Knutsford Scholar Green Higher Wincham Ginclough Little Town Castletown Hope Green Snow Hill Wardsend Aldersey Park Mossend Middlewood Arclid Hassall Swanbach Blakelow Church Green Newton Hough Onston Widnes Spurstow Bache Frandley Upton Sutton Green Brownlow Heath Hapsford Delamere Lower Bunbury Hankelow Grange Crowton Calveley Rushgreen Barthomley Hoo Green Aston juxta Mondrum Moston Little Sutton Timbersbrook Hunsterson Four Lane End Hallowsgate Frodsham Wolverham Lane Ends Larden Green Newtown Hough Red Bull Duddon Heath Sankey Bridges Smith's Green Orchard Park High Legh Hampton Green Acton Fanshawe Lane End Nantwich Heath Malpas Buerton Morley Gorse Covert Astbury Marsh Higher Whitley Danes Moss Upper Threapwood Aston Heath Dane in Shaw Kingswood Higher Burwardsley Lyme Green Barrowmore Estate Netherton Wistaston Ollerton Davenham Little Stanney Buckoak Kelsall Belgrave Burland Foxwist Green Hollinfare Rodeheath Backford Cross Upton Tiverton Wildboarclough Noonsun Wilmslow Park Checkley Whitehouse Sandymoor Tarvin Gawsworth Leftwich Lower Pexhill Brindley Stenhills Minshull Vernon Kingsway Marton Green Coppenhall Walker Barn Elton Crabtree Green Fulshaw Park Booth Green Haughton Curzon Park Poulton Brown Moss Slaughter Hill Walley's Green Oakwood Halton Village Kermincham Heath Woodbank Hulseheath Tarporley Macclesfield Rainow Moulton Chorley Cuddington Heath Aldford Gauntons Bank Hampton Heath Bucklow Hill Wybunbury Mickle Trafford Booth Bank Halton Lea Hollinsgreen Davenport Nether Alderley Fivecrosses Overton Alsager Puddinglake Croxton Green Bunbury Heath Smallwood Morley Green Chapel End Bradley Mount Bosley Newtonia Manor Park Newhall Wettenhall Green Littleton Royal's Green Abbot's Meads Audlem Burwardsley Hatton Hodgehill Barton Danebridge Saughall Shocklach Maw Green Somerford Disley Yatehouse Green Palace Fields Warren Harthill Clannor Heath Somerford Booths Parkgate Styal Cross Littler Simm's Cross Little Budworth Bartington Childer Thornton Little Leigh Hilltop Lowcross Hill Bickleywood Farnworth Chelford Brookhouse Clifton Mollington Budworth Heath Four Lane Ends Brownedge Windle Hill Bate Heath Lower Walton Prince Hill Walgherton Shotwick Marbury Weston Point Wettenhall Upton Rocks Row-of-trees Twiss Green Thurlwood Lea Forge Halton Brook Hunsterson Kingsmead Illidge Green Winwick Grappenhall Middlewich Byley Merelake Swettenham Heath Appleton Shaw Heath Checkley Green Deansgreen Murdishaw Hob Hill Dudlow's Green Tabley Hill Winterley Antrobus Lostock Gralam Cotebrook Coddington Bridge Trafford Harden Park Halton View Great Sutton Lingley Green Ackers Crossing Winnington Jodrell Bank Bradeley Green Ravensmoor Coppenhall Moss West Bank Chowley Kingswood Martin's Moss Bradfield Green Picton Pinsley Green Hatton Heath Hulme Lea Green Broomedge Lane Ends Great Sankey Heatley Higher Hurdsfield Kenyon Hetherson Green Duddon Saighton Faddiley Lower Peover Rudheath Woods Longford Neston Cuerdley Cross Clark Green Dee Banks Crewe Green Barnhill Arclid Green Houghton Green Adlington Runcorn Sproston Green Croughton Gemini Duckington Castlefields Wervin Swanwick Green Birchwood Centre Great Barrow Newtown Mossley Preston Brook Beeston Threapwood Ellesmere Port Weaverham Arley Green Puddington Bell o' th' Hill Whitby Stamford Bridge Hockley Higherfence Oakmere Blakenhall Whitbyheath Wistaston Green Over Tabley Balderton Wheelock Heath Culcheth Stoak Gravel Hollowmoor Heath Tarvin Sands Newsbank Dunham-on-the-Hill The Bank Daresbury Hatchmere Eaton Boothsdale Clive Martinscroft Knolls Green Stapeley Boughton Barnett Brook Dukesfield Brookvale Birchall Moss Wilderspool Mottram St Andrew Norton New Pale Tilston Woodworth Green Fearnhead Kinsey Heath Bulkeley Wimboldsley Crow Wood Preston on the Hill Wharton Fuller's Moor Lower Withington Styal Diggle Green Thelwall Pot Bank Clotton Willaston Lawton-gate Plemstall Oughtrington Weston Stretton Wades Green Caldecott Green Northwich Dodleston Hallwood Park Comberbach Lymm Moss Houses Rushton Wheelock Utkinton Boughton Heath Mere Heath Handley Salterswall Burton Hough Green Paddockhill Tilstone Fearnall Wilmslow Moston Green Rixton Pickmere The Brow Willington Corner Rowton Moor Clive Green Wardle Bank Woolston Westminster Park Thorns Green Haslington Oscroft Moorside Hooton Hand Green Midway Bradley Green Locking Stumps Bunbury Commons Tilstone Bank Moss Lane Blackden Heath Westbrook Hoole Cloud Side Pulford Howbeck Bank Moss Side Bridgemere Bunbury Mow Cop Over Darnhall Marton Burleydam Lache Broomhall Green Basford Whitley Reed Glazebrook Hargrave Bickerton Doe Green Church Lawton Arthill Smithy Green Lawton Heath End Little Heath Wardle Henbury Chester Aston Hebden Green Rease Heath Dones Green Tytherington Collins Green Marston Birch Heath Hoole Bank Langley Higher Walton Saltney Wells Green Old Hall Gibb Hill Weston Goostrey Woodhey Green Hulme Walfield Ince Lach Dennis Day Green Moblake Daleford Barrets Green Lindow End Bostock Green Sandlow Green Bottom-of-the-Oven Hartfordbeach Feldy Buglawton Wrenbury Heath Brereton Heath Cobbs Callands Woolstanwood Town Fields Shavington Bunsley Bank Ruloe Longmoss Two Mills Alvanley Swettenham Cranage Sandbach Radnor Egerton Green Quoisley Ashton Hayes Barbridge Hatherton Gallantry Bank Abbot's Mead West Bank Dock Estate Higher Shurlach Oakhanger Risley Bickley Moss Churton Manor Park Kidnal Pott Shrigley Macclesfield Forest Ridley Overpool Bruera Huxley Milners Heath Farndon Nova Scotia Brown Knowl Moss End Bradwall Greendale Capenhurst Bank Quay Little Warford Blacon Rocksavage Siddington Edge Green Adder's Moss Sandbach Heath Winwick Quay North Rode Monk's Heath Moston Barnton Sound Oakgrove Park View Sandiway Longhill Upton Heath Padgate Smethwick Green Blackbrook Snelson Sworton Heath Over Peover Wincham Bewsey Hale Bank Stonyford Norcott Brook Holmes Chapel Whatcroft Aldersey Green Butt Green Higher Marston Stud Green Danebank Hood Manor Birchwood Park Norley Rainowlow Willaston Way's Green Great Warford Betchton Heath Gurnett Gorstella Vicarscross Appleton Park Longbarn Poynton Howley Allostock Lawton Heath Newton Grange Cholmondeston Hurdsfield Lea by Backford Lower Carden West Heath Hollins Green Rudheath Manley Common Handforth Acton Bridge Little Neston Greenlooms Beechwood Huntington Sutton Lane Ends Mere Burford Barrows Green Stockton Heath Lower Heath Wharton Green Hinderton Kerridge-end Wrenbury-cum-Frith Stowford Eaton Hall Lunts Heath Manley Coxbank Westy Dale Brow Brownlow Pewterspear Dean Row Birchwood Wood Head Bruche Booths Hill Duddon Common Whirley Grove Shell Green Radway Green Lowerhouse Higher Poynton Horton Green Tattenhall Haymoor Green Lostock Green Davenport Green Ball o' Ditton Hightown Wirswall Wood Lanes Ness Rode Heath Anderton