Education Marketing in Acton

Get in touch

Education Sector Advertising in Acton

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Acton but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in LL12 7

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Acton (Clwyd)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Graig-fechan Minera Stansty Bryn Dulas Tan-y-Lan Nannerch Ty'n-y-cefn Rhydymwyn Bridge End Llysfaen Ewloe Green Kinmel Bay / Bae Cinmel Rhydgaled Llanfihangel Glyn Myfyr Pentre Cilgwyn Leadmill Plas Coch Fedw Rhôs Meliden / Gallt Wrexham / Wrecsam Penrhyn-side Naid-y-march Golch Penmaenmawr Highfield Pont-y-blew Druid Pentre Isaf Nant Mawr Ffynnongroyw Garizim Tal-y-cafn Bryn Pydew Rowen Pentre Llanasa Calcoed Llanrhaeadr Bryn-y-maen Rhyd-y-meudwy Pentre Penley Myddleton Park Bryn Offa Groesffordd Marli Bryngwyn Wepre Cadole Padeswood Erbistock Pont-Ystrad Brymbo Isycoed Coedpoeth New Brighton Rhôs-on-Sea Pentre Halkyn / Pentre Helygain Gyfelia Oakenholt Rhuallt Little Green Padog Knolton Bryn Old Colwyn Newmarket / Trelawnyd Croes Eneurys Fron Isaf Little Mountain Pentre-bont Cilcain Cefn-mawr Mount Pleasant Glanwydden Bryn Common Llanferres Hendre Moel-y-crio Glyndyfrdwy Hafod-y-Green Spon Green Little Overton Lawnt Gresford Berth-ddu Penyffordd Flint / Y Fflint Mwynbwll Bedwell Tyddyn Angharad Pandy Tudur Afon Eitha Mold / Yr Wyddgrug Llangynhafal Pentre-celyn Pentre-llyn-cymmer Kinnerton Green Ffordd-las Cumber's Bank Bryn Eithen Cwm Little Mountain Higher Kinnerton Ewloe Llanrhos Peniel Efenechtyd Bryniau Maeshafn Three Fingers The Chequer Bron-y-Nant Tai-nant Tan-yr-allt Llwynmawr Gorsedd Graig Aifft New Brighton Hendrerwydd Talacre Berwyn Denbigh / Dinbych Llanbedr-Dyffryn-Clwyd Eglwysbach Nebo Llanddulas Waen Wern-y-gaer Llong Darland Pen-Ucha'r Plwyf Rhosrhedyn Penmachno Gellifor Dolwyddelan Pentre-tafarn-y-fedw Rhewl Bodfari Marian Llidiart-y-Parc Cynwyd Talwrn Pen-y-ffordd Halkyn Mountain Glasdir Pentre-Llanrhaeadr Overton / Owrtyn Flint Mountain / Mynydd y Fflint Greenfield / Maes-Glas Pen-y-cae Fron The Moor Brynteg Caerhun Blaenau dolwyddelan Castell Glyn Ceiriog Llanarmon Dyffryn Ceiriog Trevor Uchaf Plas Madoc Ridleywood Llangwstenin Belgrano Bradley Rhewl-Mostyn Stryt-issa Gwyddelwern Whitford / Chwitffordd Pen-y-bryn Rhiwbebyll Chirk / Y Waun Felin Puleston Gwern Estyn Smithy Gate Pentre-dwfr Higher Shotton Sandy Lane Kelsterton Gronant Cefn Rossett Gwaenysgor Pandy Melin-y-coed Hendre Buckley Mountain Ponciau Pen-y-maes Old Warren Pandy Prion Hightown Burntwood Pentre Moss Cefn-eurgain Lixwm / Licswm Llandynan Bedwlwyn Cadnant Park Drury Ffrith Pentre Bach Dinas Mawr Bryn Rhyd-yr-Arian Bowling Bank Rhandir Llanelian-yn-Rhôs Cross Lanes Llanelidan Craig-y-Don Walwen Morfydd Groes Catch Corwen Mochdre Tanyfron Cader Aber-nant Pentre Groes Bretton Y-Ffrith Llanarmon-yn-Ial Walwen Llansanffraid Glan Conwy Pant-pastynog Nant-y-Felin Pentre Pen-y-felin Tre-lan New Broughton Rhewl Treuddyn Rhŷd-y-ceirw Gyrn Llannerch-y-môr Ddol Lloc Gadlys Pen-y-Ball Top Bersham Gorddinog Betws-yn-Rhos Ruabon / Rhiwabon Hope / Yr Hôb Alltami Fenn's Bank Glasfryn Pen-rhewl Rhosddu Trofarth Lightwood Green Dawn Big Mancot Llandrillo-yn-Rhôs Buckley / Bwcle Bryn-yr-Eos Argoed Brymbo Dolwyd Mount Sion Sontley Cefn Berain Whelston Bodelwyddan Brookhouse Dolgarrog Rhyd-y-foel Lane End Northop Hall Bettisfield Pentre Pentre Park Lane Merehead Trefechan Pantymwyn Pwll-melyn Tre-Mostyn Pen-y-cefn Wallington Rhuddlan Cefn Llandyrnog The Roe Tallarn Green Deganwy Melin-y-Wig Llandegla Ty-nant Hawarden / Penarlâg Waen The W auns Lower Threapwood Aston Pentrefelin Pentre'r-felin Rhydtalog Carrog Holywell / Treffynnon Lenten Pool Gegin Whitewell Johnstown Berthengam Talwrn Cefn-bychan Acrefair Glascoed Afon-wen Marchwiel Loggerheads Fron-Bache Halkyn / Helygain Pant Pontybodkin Pont-y-pant Pentre-bach Llanddoged Llanfairfechan Eglwys Cross Croes-wian Cloy Hirwaen Dyserth Golftyn Mynydd-llan Aber-oer Llanfair Talhaiarn Trevalyn Pentre'r Felin Penmaenan Pentre-Ffwrndan Llan-y-pwll Pen-y-Coed Sydallt Little Arowry Gwernol Little Acton Ffos-y-go Penmaen Park Sarn Pont Cysyllte Bryn-rhys Caer Estyn Tafarn-y-Gelyn Gwespyr Pant y Wacco Southsea Soughton / Sychdyn Caerwys Pwll-glâs Pontwgan Gatewen Rhosllannerchrugog Drury Lane Street Lydan Llanfynydd Bryn-newydd Rhiwddolion Pandy St Asaph / Llanelwy The Smelt Pentre Bychan Trevor Picton Pengwern Pentre Broughton Derwen Parkside Tynyfedw Dolphin Caergwrle Pentre Uchaf Llangwyfan Chweffordd Clocaenog Worthenbury Coed-talon Nant-bâch Rhewl-fawr Golly Brynmorfudd Nant-y-Patrick Pentrefelin Eyton Lower Mountain Trefnant Bangor-on-Dee / Bangor-is-y-coed Galltegfa Pant Capel Curig Queensferry / Y Fferi Isaf Burton Green Tan-y-Graig Cefn-y-bedd Cadney Bank Llidiart Annie Waen Goleugoed Copenhagen Mostyn Llanrhychwyn Rhiw Newbridge Aberwheeler / Aberchwiler Mancot Royal Bryneglwys Pensarn Cwm Penmachno Lower Wych Bettws Gwerfil Goch Dolwen Gwernaffield-y-Waun Coppa View Pentre Blue Bell Estate Axton Trewen Llanrwst Nercwys Pantasaph Pentre Bryn Pen-y-lan Horseman's Green Maerdy Woodland Park Waen-trochwaed Pant-glâs Glan-y-don Pentre Isaf Pentre-Clawdd Rhostyllen Pant Henllan Cymau Brynhovah Ysgeibion Broughton Three Sisters Nant Alyn Penmaen Rhôs Rhes-y-cae Llanynys Redbrook Halton Groesffordd Rhosywaun Capel Siloam Tregeiriog Rhosllanerchrugog Llangernyw Holt Trefriw Shotton Rackery Graig Ty'r-felin-isaf Rhydlydan Garden City Maenan Knolton Hanmer Pontfadog Leeswood / Coed-Llai Cyffylliog Hendre-ddu Llanfair Dyffryn Clwyd Summer Hill Colwyn Bay / Bae Colwyn Talwrn Llay Cwlach Burton Llanfwrog Mynydd Marian The Wern Ddol Pennant Celyn-Mali Babell Sutton Green Tan-y-fron Fron-dêg Acton Gwynfryn Llandudno Junction / Cyffordd Llandudno Graianrhyd Nant-y-Pandy Pennant Mount Pleasant Carmel Cefn-brith Pwll-clai Rhosymadoc Gell Rhosnesni Bagillt Marford Abermorddu / Yr Hôb Capelulo Pabo Llandrillo Groes Efa Tanlan Banks Greenfields Honkley Ysbyty Ifan Garth Trevor Talwrn Pontblyddyn Bryn Saith Marchog Garth Pen-y-stryt Rhosymedre Bedlwyn Commins Llandudno Pwll-Glas Ysceifiog Groes-fawr Nant-y-Rhiw Pant Llangollen Ruthin / Rhuthun Bronington Pwll-du Waen Clawdd Poncen Bryn Merllyn Abergele Trelogan Borras Llanbedr-y-cennin Rockcliffe Conwy Cerrigydrudion Castell Bylchau Clawdd-newydd Henryd Garden Village Eryrys Tal-y-bont Walwen Connah's Quay / Cei Connah Moelfre Prenbrigog Overton Bridge Green Penrhyn Bay Dwygyfylchi Gwersyllt Hên-efail Geinas Betws-y-Coed Rhyl St Gwynan's Soar Froncysyllte Gwytherin Tywyn Mynydd-llêch Milwr Rhosrobin Dobs Hill Maes-y-Dre Rhewl Ponterwyl Bryn Celyn Singret Maes Maelor Saith Ffynnon Mwdwl-eithin Ochr-y-foel Crabtree Green Northop / Llan-eurgain Sealand Gogarth Glanyrafon Wern Pen-llain-wen Lavister Little Mancot Towyn Ty'n-y-groes Blaenau Gwernymynydd Terfyn Windy Hill Pentre Brynford / Brynffordd Capel Garmon Gardd Estyn Maes Pennant Saron Clwt St George / Llansan Sior Pant-y-buarth Maes-y-Dre Holway Bonwm Ty'n-y-ffordd Esgyryn Old Sontley Bont-newydd Bwlchgwyn New Brighton Four Crosses Bryn-yr-ogof Dolywern Nant Gyffin Llangwm Pont-newydd Gellioedd Bontuchel Pen-y-lan Pentrefoelas Mynydd Isa Plâs Berwyn Marian Cwm Chirk Green The Dunks Llechwedd Arowry Pentre Llansannan Glascoed Llannefydd Pentre Cock Bank Broadoak Nantglyn Dre-gôch Bryn y Castell Llwyneinion Prestatyn Terfyn Pandy'r Capel Glan-yr-afon Dinmael Pont-Cyfyng King's Mills Rhosesmor Tremeirchion Geufron Per-ffordd-llan Pentre Maelor Sandycroft