Education Marketing in Gegin

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Education Sector Advertising in Gegin

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

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What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Gegin but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

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Frequently Asked Questions about Education Marketing in LL11 3

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

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If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

Other locations available for education marketing
Colwyn Bay / Bae Colwyn Pentre Halkyn / Pentre Helygain Bwlchgwyn St George / Llansan Sior Melin-y-Wig Clwt Alltami Sandycroft Hanmer Aston Pentre Uchaf Trevor Pen-y-lan Broughton Graig Pentre Carmel Pentre Broughton Rhiwddolion Penrhyn Bay Carrog Minera Bettws Gwerfil Goch Tal-y-cafn Penmaen Park Bryniau Pont-y-blew Old Sontley Llangwyfan Llanfairfechan Pont-Cyfyng Kinmel Bay / Bae Cinmel Acton Cader Fron-dêg Llanrhaeadr Bagillt Pant-glâs Lloc Tremeirchion Rhewl Brymbo Rhostyllen Pentrefelin Nercwys Lower Wych Pentre Cilgwyn Trofarth Whitewell Llanfynydd Pentre Marian Llangernyw Gwynfryn Golftyn Tanlan Banks Afon Eitha Castell Overton Bridge Bryn-rhys Sarn Tanyfron New Brighton Llanfair Dyffryn Clwyd Pengwern Rhyd-y-foel Marchwiel Blue Bell Estate Lower Mountain Rowen Chirk Green Knolton Bryn Pabo Esgyryn Hendre Penmaen Rhôs Padeswood Eglwys Cross Llandrillo Bont-newydd Llangwstenin King's Mills Pentrefelin Lixwm / Licswm Bryn Eithen Gwernol Cerrigydrudion Brynford / Brynffordd 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Gwersyllt Blaenau dolwyddelan Pantymwyn Nant-y-Pandy Pentre-bont Per-ffordd-llan Bersham Maes Maelor Bryn Merllyn Nant Mawr Pentre Bychan Sontley Maenan Rhuddlan Burntwood Pentre Dolwyd Nebo Maerdy Llandegla Mold / Yr Wyddgrug Bryn Pen-y-lan Rhosrobin Ty'n-y-groes Shotton Mynydd-llêch Eyton Pentre Isaf Smithy Gate Capel Curig Merehead Cynwyd Craig-y-Don Rhewl-Mostyn Walwen Talwrn Talwrn Garden Village Pandy Pant Highfield Wern-y-gaer Walwen Pen-y-maes Pandy Worthenbury Rhosymadoc Knolton Brookhouse Llanrwst Penmaenmawr Clawdd Poncen Gadlys Brynmorfudd Pant New Broughton Garden City Corwen Tal-y-bont Llidiart Annie Clawdd-newydd Mochdre Sealand Pen-y-bryn Pentre'r Felin Chweffordd Dolphin Ty'n-y-ffordd Morfydd Cumber's Bank Tan-yr-allt Plâs Berwyn Newbridge Pentre-celyn Dolywern Pen-Ucha'r Plwyf Terfyn Garth Trevor Pennant Meliden / Gallt Trefriw Ewloe Pwll-glâs Pentre Gwyddelwern Drury Lane Mount Pleasant Bradley Maes-y-Dre Bryn Rhyd-yr-Arian Gellioedd Lane End Llanrhychwyn Gegin Pen-y-ffordd Four Crosses Cloy Caergwrle Cefn Berain Rhosnesni Ddol Ty'r-felin-isaf Three Fingers Gwaenysgor Wallington Little Mountain Gwernaffield-y-Waun Brynteg St Gwynan's Waen Goleugoed Bridge End Waen Talacre Pont-newydd Picton Singret Cefn-mawr Caer Estyn Dolwyddelan Wrexham / Wrecsam Rhewl Rhydymwyn Graig Felin Puleston Leadmill Overton / Owrtyn Talwrn Ruthin / Rhuthun Marford Glan-yr-afon Rhyl Rhydtalog Prenbrigog Gyfelia Caerwys Cefn Saith Ffynnon Fedw Gell Crabtree Green Rockcliffe Dawn Pentre Pentre Summer Hill Gyrn Rhŷd-y-ceirw Cilcain Pentre-dwfr Kelsterton Gardd Estyn Llangwm Holway Park Lane Groes-fawr Rossett Higher Kinnerton Gatewen Old Colwyn Prion Saron Cyffylliog Penrhyn-side Pentre Pensarn Derwen Naid-y-march Betws-yn-Rhos Bonwm Buckley / Bwcle St Asaph / Llanelwy Bretton Maes Pennant Llanasa Geinas Hafod-y-Green Llansanffraid Glan Conwy The Smelt Pentre'r-felin Mynydd-llan Graianrhyd Garizim Llanfihangel Glyn Myfyr Llan-y-pwll Lenten Pool Burton Dre-gôch 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Mountain / Mynydd y Fflint Llanynys Llandynan Tre-lan Llandudno Bryn Common Galltegfa Acrefair Parkside Pant-y-buarth Moel-y-crio Walwen Pont-y-pant Golch Isycoed Soughton / Sychdyn Green Tallarn Green Pentre Groesffordd Glyndyfrdwy Dolgarrog Aber-oer Rhôs Pontblyddyn Glasdir Llanfwrog Caerhun Abergele Bettisfield Tre-Mostyn Bronington Waen Llysfaen Myddleton Park Honkley Mwdwl-eithin Greenfields Woodland Park Hirwaen Southsea Trevalyn New Brighton Moelfre Little Mountain Pant Llong Rhydgaled Dobs Hill Gellifor Llandudno Junction / Cyffordd Llandudno Pant-pastynog Lawnt Pen-y-Coed Geufron Mostyn Llannerch-y-môr Ddol Blaenau Trevor Uchaf Cock Bank Coppa View Bodfari Cefn-eurgain Denbigh / Dinbych Bryn y Castell Ffrith Pentre Maelor Plas Madoc Pandy Erbistock Maes-y-Dre Northop / Llan-eurgain Pentre Bach Trefnant Lavister Terfyn Ysgeibion Llanddulas Hendre-ddu Rhosesmor Glasfryn Garth Deganwy Abermorddu / Yr Hôb Bryneglwys Hope / Yr Hôb Nant-y-Rhiw Waen Sydallt The Wern Wern Gresford Pantasaph Ponterwyl Llidiart-y-Parc Nant-y-Felin Rhosrhedyn Glyn Ceiriog Pentre Capel Siloam Horseman's Green Aber-nant Rhosllannerchrugog Groes Pant Trelogan Tan-y-Lan Ochr-y-foel Copenhagen The Moor The Chequer Groes Tynyfedw Rhosywaun Fenn's Bank Pentre Lightwood Green Bryn Celyn Big Mancot Trefechan Glan-y-don Llangynhafal Pen-llain-wen Trewen Little Overton Gwern Estyn The Dunks Stansty Cadney Bank Darland Mynydd Marian Bryn-yr-ogof The W auns Rhandir Coedpoeth Kinnerton Green Llanbedr-Dyffryn-Clwyd Bedwell Eglwysbach Cefn-y-bedd Berwyn Pen-y-Ball Top Llanrhos Marian Cwm Llanddoged Llanarmon Dyffryn Ceiriog Queensferry / Y Fferi Isaf Northop Hall Bron-y-Nant Gwernymynydd Llanbedr-y-cennin Betws-y-Coed Ysceifiog Gorsedd Nant-y-Patrick Aifft Rackery Burton Green Ysbyty Ifan Ffordd-las Redbrook Bryn-newydd Rhyd-y-meudwy Pentre-Ffwrndan Mount Pleasant Pen-y-felin Ruabon / Rhiwabon Waen-trochwaed Hightown Rhydlydan Holt Nannerch Llanfair Talhaiarn Dwygyfylchi Croes-wian Brynhovah Little Green Fron Buckley Mountain Ridleywood Penmachno Pentre-Llanrhaeadr Bryn-yr-Eos Moss Gyffin Prestatyn Greenfield / Maes-Glas Leeswood / Coed-Llai Connah's Quay / Cei Connah Pont Cysyllte Bedwlwyn Bryn Dulas Cefn