Education Marketing in Helston

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Education Sector Advertising in Helston

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

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What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Helston but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

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Frequently Asked Questions about Education Marketing in TR13 8

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

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If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

Other locations available for education marketing
Treglasta Old Cardinham Castle Ponts Mill Enniscaven Chenhalls Crowntown Pempwell Mongleath Trezelah Tregeseal Berepper Trevenning Garker Cross Stenalees Lockengate Tubbs Mill Boslowick Plushabridge Dunmere Warleggan Carne Leedstown Brea Penhale Treveal Trenant Pendeen Brillwater Poltesco Fairy Cross Troswell Gorran Churchtown Darleyford Penzance London Apprentice Trevilla The Towans Kensey Valley Meadow Toldish Polgigga Curgurrell Coppathorne St Blazey Gate Medlyn Goonvrea Trethewey Lanhainsworth Rockhead Truthwall Malpas Porth Navas Rose-in-the-bush St Stephen Venterdon Portholland Perranuthnoe Trevoll Pillaton Fenton Pits Harlyn Carne Wanson Trelash Hellesveor Treesmill Trelion Crantock Four Lanes Degibna Rinsey Rilla Mill Tremorebridge Carloggas Egloskerry Stourscombe Boscoppa Trelissick Horsedowns Withiel Crowlas Newlyn Tremar Coombe Treburrick Carleen Levalsa Meor Brent Trevarrack Boswyn Gooseham Lane Church Town South Pill Newtown Nancenoy Balwest Townshend Coswinsawsin Polperro Chyvarloe Penhallow Plain-an-Gwarry Peterville Latchley Tresamble Higher Town Killaworgey Tresmorn Portwrinkle Kenneggy Downs Portlooe Tregatillian Blackwater Idless Whitstone Morwenstow Constantine Bay Longdowns Canon's Town Treviskey Treworlas Perranwell Gospenheale Hendra Trerose Porthoustock Penwartha Coombe Melinsey St Michael Caerhays Killivose Drakewalls Tregoss Crahan Norris Green Bridgetown St Hilary Stennack Grillis Lower Rose Lawhitton Lescrow Clampits Trevorgans Sithney New Mills Tregona Trevelmond Upton Cross Quintrell Downs United Downs Padstow Forda Tresawle Newtown Caroe Perran Wharf Budd's Titson Tramagenna Ventongimps Boscean Tintagel Goon Gumpas Redruth Tregada Lanteglos Highway Heamoor Brighton Withielgoose Mills Kerris Treen Botallack Kestle Mill Georgia Higher Menadew Higher Boscaswell Tutwell Releath Congdon's Shop Menna Portherras Polgooth Tredinnick Lower Treworrick Gunwalloe Fishing Cove Waterloo Redtye Ruan High Lanes Trevivian Talskiddy Tregole Lynstone Tredannick Shop Trenance Ludgvan Sparry Bottom Angarrick Pencuke Grampound Ladock Probus Hale Mills Trevemper Crafthole Belowda Merry Meeting Lamorick Tregonna Rosecraddoc Stencoose Lamanva Trenoweth Polmear Burnthouse Ruthvoes Red Post St Allen Trecangate Amalebra Upton Towans Bakesdown Middle Taphouse Insworke St Lawrence Treworthal Cremyll Trewithian Trethosa Rock South Wheatley Pelynt Criggan Little Comfort Mabe Burnthouse Penwartha Skewes Markwell Gulval St Ive Shop Trevarrian Polbathic North Beer St Dennis Lower Porthpean Lantyan Dannonchapel Tregunna Camborne Tresean Tideford Trenoon Middle Town Mithian Downs Lower Woon Tregavarah Berriowbridge Treween Gwavas Trewint Trelan Penpillick Gweek Carnebone Croanford Cutmere St Tudy Mawla Treknow Brill Crofthandy Caudworthy Twinbrook Park Highertown Treskilling Treviskey Collery Tuckingmill Pennytinney Newtown Shortacross Baldhu Davidstow Trenhorne Kestle Castle Gate Paul's Green Trevilley Frogpool Highlanes Trevenen Engollan Higher Cransworth Landulph Polmorla Bosavern Higher Keason Morval Newham Stibb Merther St Issey Carthew Redpost Demelza Catchall Lavrean Highercliff Ruan Major Illogan Highway St Agnes Burras Carloggas Trevowhan Trewennack Prospidnick Rejerrah Downderry Drift Wilcove Tresparrett Carkeel Boconnoc Latchbrook Torwell Tremar Kuggar Ponjeravah Coverack Bridges Trenwheal Tresevern Croft Trebartha Pencarrow Lanstephan Tremedda Withnoe Trevarrick Rosewarne Treningle Lank Trehan Constantine Quoit St Germans Menagissey Trethewell Little Polgooth Kingbeare Devoran Sancreed Trevia Freathy Tredaule Trenance Splatt Camelford Cripplesease Blowinghouse Trewint Pengegon Goosewell Hugus Herodsfoot Higher Stanbear St Breward Higher Ninnis Polruan Pentire Sweets Carnsmerry St Kew Tywardreath Crow's Nest Kerley Downs Trengune Shutta Bosleake Woolley Trevigro Trebudannon Tredethy Michaelstow Trewithick Gonamena Grumbla Illogan Sandy Bottom Trekeivesteps Lansallos Fraddam Trelill Treworrick Tregarlandbridge Allet Mount Hawke Flushing Bunny's Hill Halvosso Treforda Mullion Lanivet Linkinhorne Park Bottom St Levan Wall Veryan Green Trevellas Perranzabuloe Trevance Woon Churchbridge No Man's Land Viscar Higher Land St Ives Dimson West Portholland Bennacott Mount Charles Porthleven Inchs Lanjeth Trevail St Michael Penkivel South Petherwin Pengersick Duporth Pensilva Trevegean Portloe Boslymon Carzise Pendrift Langore Tregorrick Marazion Otterham Station Golant Rezare Clerkenwater Helston Water St Dominick Newtown Bodmin Halton Barton Cawsand Darite Cury Trehemborne Whitecross Seaton Cowlands Brightonwater Ruan Minor Holywell Lanlivery North Darley Black Cross Treloquithack Talland Box's Shop Busveal Coldvreath Seworgan Stoke Climsland St Mawes Parson's Park Reen Manor Trenance Trebullett Carnhot Goonabarn Carnkie Trekenning Splatt Woodford Newhall Green Goverseth Laneast Lezant Minions Landulph Cross Polgear Herland Croft Lower Mill Perranwell Bilberry Gwedna Trelowth Treverva Highter Bojewyan 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Treal Bush Sheviock Old Town Menadarva Silverwell Tregoodwell Treninnick Bolventor Gwinear Downs Grade Tregarne Higher Downs Calloose Polkerris Foxhole Addington Boswarthen Rescassa Tregreenwell Cross Lanes Lower Ninnis Kilhallon Penwithick Higher Hampt Timbrelham Bodiggo Trevalgan Great Tree The Town Lower Menadue Sellan Lower Brynn Stepaside Parkfield Harrowbarrow Sandplace Marshgate Lower Kenneggy Godolphin Cross Trevarth Estate Polpenwith Mellingey Wheal Rose Tregear Chyanvounder Gwills Albaston Newbridge Retallack Pengelly Drym Nanceddan Treskinnick Cross Perran Downs St Ewe Rosevear Brunnion Banns Fraddon East Looe Trebehor Tilland Little Beside Bofarnel Carluddon Tresawsen Longstone St Pinnock Trematon Tregiskey Flexbury Porthallow Little Petherick Lanjew Little Downs Breage Upton Tregurtha Downs Ringwell Trythogga Victoria Treviscoe Tresillian Nine Maidens Downs Tregonning Rumford Tregurrian Greenwith Common Bishop's Quay Garras Newbridge Treburley Lower Crackington Merther 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Poundstock Porthallow Bethany Tregellist Portscatho Leburnick Penberth Helland Coxford Porthilly Torpoint Goonamarris Comford Treneere Middle Dimson Ashton Comfort Clowance Wood Trebarwith Bohetherick Trevarren Pantersbridge Mena North Dimson Trewennan Bealbury Raginnis Harcourt Trebyan Gwennap Pennance Treburgett Bocaddon Lower Lank Old Grimsby Carnon Downs Crackington Haven Penryn Downgate Tregadillett Hersham Trembraze Newton Trescowe Carzantic Trevithal Lower Clicker Butteriss Gate St Clether Amalveor Haye Fm Trefanny Hill Wadebridge Tregew Newquay Trillacott Parkengear White Cross Redgate Cubert Treswithian Three Burrows Liskeard Trevalga Kents Treworga Sheffield Rosenithon Hallew Gluvian Kingston Landrake St Blazey Falmouth Towednack Trebell Green Chynoweth Reskivers Stonaford Trevone St Newlyn East Penhale Saveock Scarcewater Foundry Tolcarne Lewannick Trethellan Water Carn Arthen Downend Monkscross Hellandbridge Knightor Tredinneck Tresparrett Posts Mylor Bridge Ruddlemoor Hendra Croft St Stephens Mornick Carlyon Bay Trematon Castle Trefula Gracca Cutmadoc Trew Looe Maypole Lower Ninnes Rosudgeon Stratton Cold Northcott St Minver Chapel Gothers Kingsand No Man's Land Tremore Roche Ruan Lanihorne Dolphin Town New Downs Lower Trebullett Veryan Tregarland St Erth Praze Trewarmett Tresowes Green Daw's House Trerise St Mabyn Boscreege Millpool Goonown Trewalder Paynter's Lane End St Keverne Rescorla Calenick Lostwithiel Maxworthy Turfdown Bissoe Reskadinnick Fletchersbridge Winnard's Perch Coverack Nancemellin Durgan Carey Park Trelake Sladesbridge Cambrose Longstone Coombe Hayle Hellescott Clitters Trelew St Anthony Muchlarnick Angarrack Rosemergy Trelissick Highertown Barbican Yeolmbridge White Cross East Taphouse Castlegoff Alverton Fernsplatt Laddenvean Carclew Brane Crean Cockwells St John Chacewater Lezerea Sharptor Treyarnon Bolingey Trewoon Tywardreath Highway Penweathers Redmoor Dunslea Porth Kea Rose-an-Grouse Roseworthy Penhalurick Trewethen 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