Education Marketing in Mount Charles

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Education Sector Advertising in Mount Charles

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

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What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Mount Charles but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

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Frequently Asked Questions about Education Marketing in PL30 3

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

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If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

Other locations available for education marketing
Tolgullow Lesnewth Piece Trethellan Water Drym Trerose Noonvares Tredavoe Lower Kenneggy Higher Troswell Leburnick Coombe Bodilly St Ewe Grampound Road Porth Kea Dobwalls Polgigga Tresamble Tredannick Roche Addington Catchall Goonamarris Kersbrook Cross Dannonchapel Illogan Highway Church Cove Lank Great Work Boswyn Deveral Penpethy Bowling Green Trebullett Porth Halgabron South Pill Cambrose St Lawrence Woon West Curry Washaway Longstone Treesmill Twelveheads Lockengate Millpool Trenhorne Quethiock Luckett Norris Green Rosewarne Carnsmerry Newmills Rilla Mill Ventongimps Trenerth Meaver Tregear Callington Tilland Tremethick Cross Tregadgwith St Kew Highway Lantuel Mount Kerthen Wood Fowey Carclaze Penare Lower Lank Lower Crackington Landrake Trewen Keybridge Pool Perran Wharf St Columb Road Old Grimsby Trescoll St John Gwinear Levalsa Meor Philleigh Reskadinnick South Tehidy Parc Erissey Crooklets Higher Reen East Looe Coldvreath Bennacott Woodabridge Bethany Old Kea St Mawes Tresawle Lamorick Old Cardinham Castle Porthgwarra Stursdon Polmarth Poltesco Watergate Crowntown Carnkie Golden Bank Kilhallon Castledore Treligga Port Gaverne Trewollock Curry Lane Sparnon Gate Henwood Jacobstow Tubbs Mill Crackington Haven Kelynack Bangors Lower Ninnes Silverwell Treskillard Kenwyn Lane Slaughterbridge East Tuelmenna Hill St Anthony Higher Downs Poundstock Altarnun Upton Newlyn Carthamartha St Erney Greenwith Common Phillack Bathpool Rumford Carclew Welltown Trevegean Downrow Halamanning Linkinhorne Helston Water Tremedda St Thomas Bodellick Towednack Illogan Mullion Maxworthy Penrose West Youlstone Chenhalls Ashton Seaton Mylor Churchtown Roskear Croft Week St Mary Downderry Penstraze Menagissey Sandplace Coad's Green Barcelona Crofthandy Newton Twelvewoods Tregavarah Gonamena St Just Portreath Foundry Redmoor Pencarrow Shop Gummow's Shop Lanjew Lower Trefrize Newquay Todpool Porteath Dolphin Town St Ruan Manhay Frogpool Pantersbridge Narkurs Tolcarne Wartha Penhole Trendeal Rejerrah Three Burrows Treviskey Ladock Newtown-in-St Martin Par Coxford Newbridge Little Bosullow Wheal Baddon North Petherwin Porthtowan Petherwin Gate Porcupine Calstock Whitemoor Trebyan Treviskey Hendraburnick Tresmeer Hellescott Upton Bradford Porthcurno Ruan Major Hannafore Week Green Trerise Goonhusband Trelissick Penpillick Daw's House Ponsongath Goonown Treskilling Halvosso Penelewey Trencreek North Beer Plain-an-Gwarry Wendron West Pentire Camborne Trewethen Newbridge Treliver Lezant Helebridge Mithian Penrose Hill The Towans Garker Illand Old Mill Treath Tresavean Trevarrian Hayle Bosorne Valley Truckle Carn Brea Village Rosemergy Cusgarne Degibna Caradon Town Mellingey Treyarnon Cannalidgey South Carne Carnhot Seworgan Townshend Sharptor Tremaine Cross Coombe Treworga St Enoder Carne Penbeagle Kestle Lanstephan Newton Crimp Treviscoe Haye Fm Widegates Perranwell Hornick Trethewell Holmbush Higher Truscott Withielgoose Mills Trethewey Burras Lanjeth Trenoon Highercliff Trevoll Peterville Gwithian Ruan High Lanes Bridgetown Kestle West Tolgus Tramagenna St Winnow Mingoose Goverseth Wearde Falmouth Bodiggo Stithians Higher Keason Duporth St Ervan Bocaddon Marhamchurch Bodmin Redtye Torpoint Little Downs St Jidgey Wilcove Kennards House Boswarthen Boswednack Treveal Paynter's Lane End Farms Common Trekenner Durgan Tredinnick Portwrinkle Kilkhampton Trebarber Crafthole Mawnan Cremyll Sellan Sennen Cove Buttsbear Cross Herniss Treworlas Lower Menadue Polkerris Freewater Landulph Cross Trevillett Drakewalls Readymoney Burraton Coombe Rose-in-the-bush Herodsfoot Tregole Middlewood South Wheatley Trequite Idless St Erme East Portholland Trewennan Doddycross Trevithal Sheviock Brill Brighton Carleen Trenance Vellanoweth Treforda Tregorden Pengersick Middle Town Tresarrett Trethevey Tregamere Sancreed Sticker Church Coombe Bohortha Crowlas Pipers Pool Penhallick Germoe Trelowth Tregoodwell Calloose Trevilley Liskeard Quoit Heamoor Busveal Dunslea 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Lanner Helford Passage Tregenna Bealbury Launceston Currian Vale Rinsey Croft North Country West Looe Trelights Plaidy Sweets St Ive Manaccan Mulfra Grimscott St Ann's Chapel Penhallow Angarrack St Clether Gillan Latchley Camelford Bissoe Higher Tolcarne Pennytinney Raginnis Trevarth Estate Tregullon St Juliot Tregona Sandylake Penpol Holmbush Nanquidno Lower Denzell Lower Amble St Breock Caroe Hendrabridge Trebilcock Angarrick Boduel Allet Higher Bosavern No Man's Land Church Town Rocky Hill Torrpark Carluddon St Teath Trevenen Bal Brunnion Tregarne Skinner's Bottom Tutwell St Endellion Carnebone Trenay Tregonce Holywell Coverack Landulph Fenton Pits Kerris Trevenen Pityme Hick's Mill Polborder Little Polgooth Portholland Coppathorne Merther Pentire Trenwheal Polyphant Creed Tregonna Lower Trebullett Upton Towans Clapper Grumbla Forrabury Rosecare Copperhouse Pempwell Great Bosullow Prospidnick Luxulyan Highertown Treninnick Carn Arthen Bethel Treburgett Trispen London Apprentice 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St Day Tregada Blunts St Dominick Nansladron Laneast Tregatta Trevanson Penweathers Burraton Treningle Leedstown Menna Threewaters Lelant St Mellion Temple Notter Penhalurick Ruthernbridge Lawhitton Lower Croan Lower Woodley Roscroggan Connon Michaelstow Gwallon Trematon Towan Cross No Man's Land Maenporth Nanceddan Kuggar Coombe Forder Turfdown Trevivian Winnard's Perch Bolenowe Penpont Tresoweshill Trevelmond Maders Lynstone Inchs Higher Porthpean Deviock Hele Trewoon Penhale Tregiffian Torfrey Trenarren Coverack Bridges Rezare Grampound Chycoose Kerley Downs St Issey Mountjoy Truas St Mawgan Mineshope Ellenglaze Nanstallon Helston Hatt Sandy Bottom Trefrew Yeolmbridge Summercourt Common Moor Wheal Busy Trengune Porthcothan Portlooe Gothers Wheal Rose Pentewan Lansallos Trebudannon Roserrow Newham Tredethy Gwills Foxhole St Michael Caerhays Rosevear Mevagissey Kenneggy Fletchersbridge Carzantic Bakesdown Trewey Chilsworthy Escalls St Levan Trembraze Rosemelling St Mewan Chyvarloe Lizard Budock Water Nance St Buryan Melinsey Bosoughan Trevia Rillaton Perranporth Lowertown Mabe Burnthouse Gluvian Brea Treverbyn Higher Cransworth Treveighan Rose Lower Clicker Pont Greensplat Plain-an-Gwarry Tregurtha Downs Badgall Stonaford Truthan Gorran Haven Trebetherick Congdon's Shop Vogue Rose-an-Grouse Drawbridge Longrock Shutta Trelion Carnhell Green Downend West Portholland Middle Dimson Stennack Trewedna Water Clowance Wood Cutmere Rosevean Carbis Trevescan Trew Calenick Mena Buryas Br Penpoll Trenoweth Devoran Davidstow Tresawsen Killaworgey Treworld Carland Cross Polgooth Crow's Nest Trevellas Pillaton Clampits Treovis Trewethern Horsedowns Zoar Indian Queens Crahan Roseworthy Barton Carnon Downs Lamorran Newtown Tideford Cross Barbican Little Petherick Clampit Badharlick Trussall Balnoon Couch's Mill Werrington Brane Lower Woon Fraddam Cold Northcott Tregolls Shop Portmellon Goonabarn Maypole Porthallow Quintrell Downs Golant Clerkenwater Trebartha Gwinear Downs Carzise St Pinnock Toldish Three Hammers Downgate Downgate Moorswater Horningtops Penhalvean Trebarwith Strand High Street Bealsmill Lower Boscaswell Trecangate Trebehor Creegbrawse Lower Rose Gilbert's Coombe Constantine Bay Canon's Town Highlanes Chapel Langdon Fernsplatt Plusha Laddenvean Saveock Pengold Helland Doublebois Trewalder Carnyorth Higher Hampt Lower Sticker Ruddlemoor Cowlands Charlestown Antony Passage Dimson Bray Shop Tregeseal Lower Tremar Middle Taphouse Lanteglos Highway Warbstow Cross Sithney Tomperrow Lostwithiel New Grimsby Brazacott Fonston Trefula Pensilva Trewen Treslothan Northward St Blazey Gate New Mills Calvadnack Trenance Tolvaddon Downs St Agnes Hay Mawla Tremore Burniere Maryfield Fraddon St Veep The Town Milltown Penhale Jakes Tresparrett Mount Ambrose Penwithick Belowda West Antony Withnoe Pendrift Gwennap Trewarmett Fairy Cross Percuil St Kew Trematon Castle White Cross Trevail Treswithian Downs Frogwell Gerrans Insworke Tregarlandbridge Canworthy Gospenheale Lavrean Boslowick Victoria Trewassa Balwest Rosecraddoc Whipsiderry Golberdon Chacewater Tresevern Croft Lanreath Castallack Bude Tencreek Treburgie Water Parkengear Trewartha Dizzard Truro Port Quin Roskorwell Tolskithy Higher Ninnis Tresmorn Poughill Lower Mill Carloggas Trelill Bareppa Boskenna Carharrack Trewindle Tregadillett Venterdon Penwartha Coombe Sparnon Costislost Griggs Stenalees Kea Black Cross Looe Mills Tregiskey Gorran Churchtown Looe East Taphouse Cox Hill Ponsanooth Gunnislake Nancledra St Blazey Boyton Two Burrows Penmarth Trillacott Higher Stanbear Criggan Ladycross Trewetha Amalebra Tremar Coombe Lezerea Pengegon Trezaise Sennen Tregonhawke Eggbeare Little Beside Releath Tregreenwell Tredinneck Garras Trenewan Higher Menadew White Cross Feock Bunny's Hill St Mabyn Porth Navas Lescrow Higher Larrick Middle Town St Ives Molinnis Knightsmill Hugus Canworthy Water Cripplesease Boslymon Tregarland Trenear Hellesveor Shortacross Trythogga Bodieve Goonhavern 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