Education Marketing in Bacon's Spring

Get in touch

Education Sector Advertising in Bacon's Spring

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Bacon's Spring but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in S45 9

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Bacon's Spring (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Nether Biggin Park Nook Langwith Junction Denby Common Hargatewall Slaley Bullbridge Low Leighton Boylestonfield Matlock Dale Townend Chinley Cutthorpe Broadholm Poolsbrook Ollerbrook Booth Cropper Newton Solney Marlpool Upper Langwith Old Tupton Darley Abbey Hardwick Brindwoodgate Wensley Blackbrook Rumbling Street Hardstoft Common River's Vale Hopton West Broughton Hardwick Wood Gorseybank Hartshorne Commonside Lowgates Upperthorpe Ridgeway Moor Godfreyhole The Holmes Castle View Matlock Bank Mercaston Barrow upon Trent New Houghton Netherseal Ockbrook Eaves Knoll Fernilee Spondon New Sawley Newgate Creswell Moorfield Heath End Lower Birchwood Elton Whitehough Bakewell Foremark King Sterndale Waingroves Slack Breckend Osleston Wheatcroft Cowley Woolley Newton Calke Harper Hill Burrfields Hare Edge Ilkeston Denby Bottles Doehole Farhill Winster Oakwood Slatepit Dale Whitwell Common Hathersage Booths Matlock Heage Bradwell Blackbrook Stoneyford Killamarsh Riddings Freebirch Flaxholme Smalley Green Great Hucklow Aston Heath Church Broughton Whitfield Mickley Whitwell Church Town Dunston Breadsall Hilltop Glutton Bridge Bonsall Swathwick Bacon's Spring Lee Head Darley Bridge Ashford in the Water Farnah Green Ashgate West Handley Osmaston Yeaveley Bolehill Wigley New Stanton Dalbury Hollow Staveley Nether Chanderhill Borrowash Upper Town New Whittington Oaks Green Moorend Belper Lane End Bargate Press Curbar Caldwell Mastin Moor Cotmanhay Higher Crossings Netherthorpe Egstow Tinkersley Mapleton Stanton Heathtop Far Laund Holmesfield Hidebank Cross Hill Hollins Trusley Tomthorn Inkersall Green Langley Mill Handley Whittington Moor Cowdale Alderwasley Cressbrook Earl Sterndale Crowden Shardlow The Brushes Heanor Church Wilne Little Longstone Leaden Knowl Codnor Breach Oaker New York Ilkeston Junction Charlestown Crist Mount Pleasant Stoneheads Bowden Head Plaistow Green Litton Dove Head Ible Stenson Perryfoot Priestcliffe Over End Melbourne Tetron Point Crich Carr Long Duckmanton Youlgreave Biggin Rodsley Buxton Pikehall Pinxton Great Longstone Kelstedge Monyash Dale Moor Walton Woodnook Old Whittington Bankwood Gate Nether Padley Elvaston Woodseats Astwith Ladygrove The Gutter Milehill Riber Spital Snelston Common Milford Burnaston Breadsall Culland The Bungalows Chapel-en-le-Frith Pentrich Little Eaton Coton in the Elms Longfordlane Marehay Hallam Fields Calow Green Coxbench Alvaston Simmondley Fallinge Ault Hucknall Holbrook Hollington Grove Northwood Hearthstone Waldley Tapton Shaw Wheston Grassmoor Foston Bole Hill Dove Holes Thorpe Starkholmes Ashgate Lane Ends Nether End Chellaston Sinfin Hulland Ward Hepthorne Lane Shottle Rowarth King's Newton Chunal Rylah Whaley Thorns Hodthorpe Taxal Potter Somersal Goseley Dale Hilcote Walton-on-Trent Higher Dinting Sawley Wash Acre Ridge Estate Snape Hill Codnor Gate Wilmorton Dronfield Hallfield Gate Common Side Hillstown Sandiacre Smalley Common Milltown Lower Midway Boothgate Langley Common Uppertown Monsal Head Peak Dale Arkwright Town Wormhill Eastmoor New Brimington Woolley Moor Cromford Snitterton Grindleford Larklands Sudbury Middleton Hollingwood Estate Pride Park Upper Midway Harehill Danesmoor Dicklant Toadhole Furnace Whaley Bridge West End Hague Bar Cockyard Eckington Moorwood Moor Parwich Mount Pleasant Barton Blount Palmer Moor Muggintonlane End Owlcotes Lightwood Radbourne Common Calton Lees Fritchley South Normanton Ambergate Arthurs View Nether Moor Shirland Egginton Common Windley Willington Common Side Barber Booth Chesterfield Gosforth Valley Tupton Hathersage Brimington Common Longcliffe Coddington Belph Bullhurst Hill Markham Vale High Cross Bank Old Glossop Wilday Green Newhall Hatton Pye Bridge Clay Mills Whatstandwell Spout Brailsford Green Atlow Brookfield Bridgeholm Green Dethick Little Hayfield Shirley Somersal Herbert Holmley Common Heathcote Apperknowle Fallgate Henmoor Summerwood Top Bowshaw Holestone Stainsby Common Hargate Hill Lower Dinting Hasland Pomeroy Bretton Nether Heage Blackwell Ravensnest Spinkhill Upper Town Stonebroom Tissington Newbold Aldwark Idridgehay Green Osmaston Chevinside Pilsley Green Little Hallam Morton Shacklecross Cartledge Openwoodgate Stockley Litchurch Carsington Kedleston Birdholme Toadmoor Darley Hillside Stanfree Kniveton Inkersall Rose Hill Lower Gamesley Milton New Horwich Boylestone Matlock Bridge Belper Mount Pleasant Cock Alley Dalebank Shelton Lock Brailsford Stanton Lees Newmarket Langley Corbriggs Sleet Moor Birch Vale Pilhough Greenside Weston-on-Trent Upperwood Cherrytree Hill Matlock Cliff New Zealand Biggin The Park Parsley Hay Limekiln Field Bolehill Holmgate Chaddesden Bubnell Woodthorpe Millers Dale Deepclough Warmbrook Kirk Ireton Cowers Lane Ridgeway New Mills Sheldon Thurvaston Tunstead Fenny Bentley Hill Top Edlaston Butterley Hollington Ireton Wood Brushfield Glapwell Cinderhill Torr Top Wirksworth Moor Calver Sough Williamthorpe Unthank Ticknall Cotes Park Hillclifflane Winsick Lilypool Stony Houghton Dimple Dronfield Woodhouse Eagle Tor Peak Forest Sawmills Boulton Moor Wingerworth High Lee Nether Loads Morley Park Quarndon Common Congreave Shipley Common The Leys Makeney Stainsby Dinting Vale Lower Crossings Glossop Upper End Lower Pilsley Thornsett Lydgate Hope Horwich End Pear Tree Derby War Memorial Village Oakerthorpe Two Dales Abney Greenwich Kirk Hallam Holymoorside Aston Mapperley Warrencarr Middlecroft Smalldale Penny Green Aston Froggatt Rowland Edale Westthorpe Hulland Village Shatton Whitehough Head Buxworth White Moor Heanor Gate Sutton Scarsdale Ballidon Burntheath Trentlock Charlesworth Darley Dale Horsley Northedge Shipley Hemming Green Carr Vale Tintwistle Brackenfield Sinfin Moor Mickley Mugginton Bamford Bramley Alfreton Stanley Baslow Oxcroft Estate Little Chester Rosliston South Wingfield Pentrichlane-end Upper Newbold Allenton Nether Sturston Coplow Dale Coldeaton Churchbalk Hartington Lea Padfield Tibshelf Morley Smithy Holmesdale Overton Rise End Little Cubley Smithy Moor Sparrowpit Roston Loundsley Green Temple Normanton Holloway Peakley Hill Wyaston Birchover Hatton Fields Newbold Moor Unstone Green Woodlinkin Taddington Snelston Mackworth Norbury Woodhead Ambaston Barlborough Mercaton Markeaton West Hallam Barrow Hill Street Lane Sapperton Old Matlock Heath Dalbury Calow Church Hill Pilsley Middleton Stretton Ingleby Crowdicote Matlock Green Pleasley Slackhall Draycott Lane Head Duckmanton Scropton Sheepbridge Loscoe Chelmorton Hundall Hales Green Stanton in Peak Hammersmith Lower Kilburn Pilsbury Morleymoor Upper Biggin Cokhay Green Smisby Alkmonton Little Hucklow Hobroyd Pleasley Vale Ednaston Lumsdale Beeley Shuttlewood Swarkestone Summerley Ingmanthorpe Hillcross Millers Green Tansley Knoll Gorsey Leys Upper Hackney Upper Loads Cubley Common Millthorpe Swadlincote Hady Birleyhay Oxcroft Ashover Repton Farlands Booth Normanton Stanton-by-Dale West Edge Brassington Bellevue Over Burrows Litton Mill Hadfield Furness Vale Hull End Scarcliffe The Elms Ford Wakebridge Dunsa Shottlegate Sutton on the Hill Brook Bottom The Forties Cowlow Barlow Woodville Brockwell Millington Green Tansley Elmton Hallowes Great Wilne Hardstoft Edale End Bradbourne Etwall Common Newhaven Alsop en le Dale Ashover Hay Farley Steeple Grange Boythorpe Lower Thurvaston Crowhole Cross o' th' hands Horsleygate Bretby Renishaw Tideswell Friden Staden Brand Side Yeldersley Hollies Blackwell Stoke Ripley Park Head Malcoff Swanwick Kilburn Lees Bramley Vale Thulston Littleover Ogston Duffield Butterley Denby Village Marston Montgomery Doveridge The Flourish Old Dam Wardlow Derby Plaistow Risley Troway Dale Abbey Westhouses Bolsover Woodhouse Hazelwood Little Bolehill Kirk Langley Longford Washgreen Radbourne Chapel Milton Great Cubley Coton Park Brightgate Shepley Street Nuttals Park Netherthorpe Clowne Boulton Thornhill Smalley Ridgeway Duffieldbank Linton Heath Upper Birchwood Shireoaks Chinley Head North Wingfield Church Gresley Pratthall Birley Whaley Old Brampton Sterndale Moor Aldercar Nether Burrows Foolow Nithen End Wingfield Park Churchtown Upper Hartshay Gallows Inn Canholes Findern Hollins Green Hognaston Harlesthorpe Riddings Hollingwood Wessington Crewton Higher Chisworth Yeldersley Hilton Conksbury Peasehill Hulland Moss Golden Valley Stanton by Bridge Brookside New Bolsover Stone Edge Holbrook Moor Ashbourne Castle Gresley Nether Handley Bridge End Hangingbridge Newtown Linton Grangemill Parkhouse Green Bradley Littlemoor Knockerdown Hockerley Unstone Robin Hood Codnor Bagshaw Hill Somersal New Smithy Porterhouse Somercotes Highgate Oxton Rakes Shirebrook Egginton Spancarr Hilltop Long Eaton Burbage Oversetts Alton Marston on Dove Batham Gate Buckland Hollow Longway Bank Breaston Short Heath Lodge House Surface Mine Annwell Place Etwall Wadshelf Twyford Doe Lea Calver Low Leadmill Langwith Whitfield Park Ashopton Over Haddon Codnor Park Alport Cowhill Smithy Houses Moorhall Dale End Eyam Castleton Aston-on-Trent Flagg Norwood Emmett Carr Bolsover Matlock Bath Windmill Hassop Greenhillocks Newlands Compton Rowsley Pilsley Hayfield Grindsbrook Booth Turnditch Morley Edensor Longlane Over Leigh Nether Green Chisworth Bakestone Moor Quarndon Overseal Allestree Spitalhill Crich Stonegravels Brockhurst Lullington Ashleyhay Higher Gamesley Horsley Woodhouse Stanton Gate Brimington Owler Bar Mill Green Thurvaston Scotches Bradwell Hills Wardlow Mires Wirksworth Palterton Ladmanlow Rowthorne Coal Aston Upper Padley Combs Nether Booth Stoney Middleton Leam Marsh Lane High Peak Junction Tunstead Milton Harpur Hill Higham Spitewinter Clay Cross Grindlow Stanhope Bretby Smithfield Callow Sunny Hill Upper Booth Bridgehill Stanley Common Smalldale Offerton Ironville Dowry Clifton St Augustines Weston Underwood Gamesley Holmewood Gowhole Bridgemont Leabrooks Calver Rawson Green Moravian Settlement Middle Handley Priestcliffe Ditch Higher Buxton Lower Hartshay Brampton Broadmeadows Brough Mickleover Idridgehay