Education Marketing in Bargate

Get in touch

Education Sector Advertising in Bargate

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Bargate but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in DE56 0

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Bargate (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Pomeroy Newhaven Osmaston Stanton Lees Leadmill Bretby Tissington Cotes Park Malcoff Hearthstone Furness Vale Spitewinter Rowthorne Ambergate Derby Knockerdown Marston on Dove Simmondley Two Dales Hollington Bowshaw Tetron Point Ford Culland Long Duckmanton Whitfield Park Brindwoodgate Weston Underwood Stanton-by-Dale Hollingwood Estate Barrow Hill Shatton Clay Mills Froggatt Chelmorton Sheepbridge White Moor Dove Head Dalebank Longfordlane Congreave Curbar New Stanton Lilypool Over Burrows Snitterton Street Lane Hathersage Normanton Wheston Calke Cowlow Pleasley Bridgemont Over Haddon Slatepit Dale Greenside Oversetts Woodhead Brookfield Crowden Owlcotes Cross Hill Snelston Stoneyford Wakebridge Poolsbrook Rowland Edensor Newlands Ollerbrook Booth Sapperton Fallgate Chisworth Whaley Bridge Warrencarr Upperthorpe Bramley Vale Hollins Green Parkhouse Green Burntheath Cressbrook Gorsey Leys Mapleton Bridgeholm Green Nether Chanderhill Grindleford Hillstown Hammersmith Horwich End Trentlock Matlock Bridge Ible Sunny Hill Acre Ridge Estate Ladmanlow Hulland Ward Hargatewall Alfreton Egginton Common Riddings Middleton Norbury Blackwell Hartshorne Grangemill Little Longstone Stony Houghton Harper Hill Perryfoot Scropton Longway Bank Melbourne Batham Gate Heage Wilmorton Langley Mill Brampton Pilsbury Boylestonfield Lightwood Heath End Yeldersley Hollies Aston-on-Trent Hardstoft Common Winsick Ashleyhay Pentrich Clifton The Leys Milford Litchurch Steeple Grange Church Hill Cutthorpe Chellaston Hodthorpe Swathwick Litton Mill Fernilee Wheatcroft Aston Heath Washgreen Coplow Dale Belper Hasland Grindlow Birley Stoneheads Churchtown Foremark Temple Normanton Flagg Caldwell Linton Heath Lower Gamesley Chinley Head Litton Ogston Robin Hood Dale Moor Rowarth Burnaston Lower Crossings Little Cubley Morton Brockhurst Sutton on the Hill Palterton Middlecroft Nithen End Unstone Ashgate Long Eaton Sudbury Arkwright Town Alton Low Leighton Whaley Hatton Fields Hales Green Palmer Moor Milltown Short Heath Bonsall Hepthorne Lane Boythorpe Ashover Hull End Markham Vale Ingleby Higher Gamesley Hardwick Smalley Green Shirley Whitfield Toadmoor Mount Pleasant Barton Blount Priestcliffe New Whittington Moorhall Shirebrook Highgate Hopton Farnah Green Hollins Parsley Hay Whitwell Breadsall Hilltop Lumsdale Toadhole Furnace Morley Smithy Oxcroft Estate Mount Pleasant Little Bolehill Dunsa Eagle Tor Astwith Compton Pilsley Holymoorside Calver Upper Birchwood Old Tupton Milton West Broughton Calton Lees Pilhough Markeaton Charlesworth Horsleygate Hidebank Henmoor Eckington Aldwark Millers Dale Loundsley Green Heath Brailsford Green Bargate Kirk Hallam Barlborough Matlock Bath Stonebroom Hadfield Smithfield Stone Edge Wyaston Darley Abbey Swarkestone Blackwell Lodge House Surface Mine Churchbalk Riddings Harlesthorpe Nether Heage Farhill Peakley Hill Idridgehay Green Flaxholme Stainsby Makeney Nether Booth Ashover Hay Bubnell Buxton Lydgate Old Matlock Nether Biggin Cowdale Butterley Pentrichlane-end Codnor Gate Marlpool North Wingfield Cockyard Shipley Newton Idridgehay Glapwell Somersal Herbert Openwoodgate Inkersall Green Park Head Loscoe Birdholme Leaden Knowl Ridgeway Alport Mercaton Nether Moor Cowers Lane Wingerworth Pye Bridge Morley Park Sawley Ashford in the Water Darley Bridge Spitalhill Calow Green Little Hucklow Lowgates Stanhope Bretby Oakwood Crich New Horwich Brushfield Ault Hucknall Sandiacre Tansley Stanley Common Danesmoor Bamford Upper End St Augustines Thornhill Bacon's Spring Old Whittington Matlock Dale Dove Holes Marehay Pear Tree Middleton Stoke Nether Green Bakewell Upper Hackney Mickley Annwell Place New Sawley Etwall Common Elmton Tunstead Bolehill Nether Padley Hemming Green Osleston Heathcote Rodsley Fritchley Wensley Gowhole Bolsover Lower Birchwood Priestcliffe Ditch Wigley Hallam Fields Shottle Church Town Woodville Summerley Moravian Settlement Elvaston Chesterfield Chapel-en-le-Frith Shottlegate Holmgate Wardlow Mires Coton Park Common Side Hallfield Gate Uppertown Beeley Tomthorn Yeldersley Castleton Canholes Upper Midway Owler Bar Arthurs View Torr Top Bowden Head Alderwasley Butterley Scarcliffe Rose Hill Matlock Bank Etwall Brand Side Wingfield Park Woodthorpe New Mills Porterhouse Grassmoor Unstone Green Commonside Hill Top Nether Loads Lane Ends Stenson Coldeaton Trusley Boothgate Longlane Staveley Cinderhill Bullbridge Press Conksbury Darley Hillside Pratthall Winster Oakerthorpe Ripley Greenwich Whittington Moor Mickley Dethick Barrow upon Trent Earl Sterndale Summerwood Top Starkholmes Little Hallam Lower Midway Hatton Buckland Hollow Langley Hangingbridge Mickleover Bradwell Hills West End Smalldale Cartledge Holbrook New Bolsover Pilsley Green Hartington Wessington Wash Tideswell Dronfield Sawmills Kelstedge Ridgeway Moor Youlgreave Holmley Common Mugginton Weston-on-Trent Cromford Alvaston Cokhay Green Breadsall Corbriggs Millington Green Newton Solney Smithy Moor Milehill Park Nook Stanton in Peak Calow Calver Low Fallinge Hassop Cropper Hardstoft Snape Hill River's Vale High Lee Stanton Gate Smalley Common Cotmanhay King's Newton Old Dam Rumbling Street Ashbourne Swadlincote Oaker New York Ticknall Langwith Junction Hobroyd Ilkeston Quarndon Bretton Findern Church Wilne Higher Crossings Mapperley Spinkhill Stockley Oxton Rakes Newhall Brailsford Nether Sturston Smalldale Newtown Tapton Denby Common The Flourish Bradley Abney Carsington Renishaw Little Hayfield Duffieldbank Edale Sinfin Radbourne Plaistow Green Shelton Lock Ladygrove Lane Head Grindsbrook Booth Lees Heathtop King Sterndale South Normanton Ockbrook Aston Broadholm Leabrooks Inkersall Doehole Barlow Woolley Moor Wilday Green Higher Chisworth Godfreyhole Monyash Edlaston Rylah Harehill Mount Pleasant Creswell The Brushes Goseley Dale Thurvaston Woodlinkin Langwith Middle Handley Spital Smisby Brook Bottom Littleover Coton in the Elms Littlemoor Hognaston Dunston Shepley Street Allenton Wormhill Eastmoor Hill Somersal Staden Nether Burrows Stonegravels Little Eaton The Holmes Deepclough Borrowash Brookside Morley Old Brampton Eaves Knoll Hazelwood Tunstead Milton Chinley Sutton Scarsdale Gamesley Cock Alley Dowry Crewton Buxworth Bradwell Allestree Hulland Moss Roston Birchover Egginton Freebirch Unthank Willington Rawson Green Quarndon Common Great Longstone Dicklant Kilburn Brockwell Gosforth Valley The Gutter Pleasley Vale Greenhillocks The Elms Upperwood Shacklecross Hillcross New Smithy Shirland Belph Holbrook Moor Hayfield Hollingwood Matlock Green Eyam Coxbench Friden Lower Pilsley Overton Yeaveley Kniveton Westthorpe Spancarr Whitehough Head Holmesdale Crist Warmbrook Shireoaks Williamthorpe New Brimington Smithy Houses Monsal Head Brackenfield Ednaston Pinxton Denby Bottles Clowne Hardwick Wood Clay Cross Killamarsh Scotches Bridge End Bellevue Nether Handley Stanley Codnor Park Dalbury Lower Hartshay Upper Padley Somercotes Parwich Thurvaston Cubley Common Ballidon Norwood Stanfree Sparrowpit Great Wilne Cherrytree Hill Boulton Boulton Moor Breaston Newbold Bradbourne Barber Booth Peak Forest Langley Common Bole Hill Elton Kirk Ireton Higham Tibshelf Hare Edge Stainsby Common Nuttals Park Hathersage Booths Charlestown Thorpe Sinfin Moor Denby Village Callow Pikehall Bakestone Moor Sheldon Woodnook Biggin Nether End Hollington Grove Ridgeway Matlock Cliff Doveridge Hady Oaks Green Mercaston Sleet Moor Lower Dinting Hockerley Egstow Bolehill Church Broughton Wadshelf Thulston Turnditch Hundall Hilltop Combs Peak Dale Ironville Woolley Coddington Brassington Kirk Langley Ilkeston Junction Muggintonlane End Brimington Bankwood Gate Whitehough Carr Vale Chaddesden Baslow Slackhall Biggin Bagshaw Marston Montgomery Windmill Swanwick Dimple Castle Gresley Hargate Hill Old Glossop Harpur Hill Sterndale Moor Fenny Bentley Offerton Broadmeadows Upper Loads Cowhill Higher Buxton Little Chester Bramley High Cross Bank Shardlow Blackbrook Moorfield Dale Abbey Calver Sough Holestone Riber Upper Hartshay Upper Newbold Holloway Smalley Alkmonton Chapel Milton Glossop Horsley Stanton Hulland Village Hope Mastin Moor Risley Castle View Osmaston Crowdicote Farley Wardlow Limekiln Field Upper Town Upper Town Over Leigh Great Hucklow Waldley Penny Green Breckend Moorwood Moor Crowhole Atlow Whitwell Common Great Cubley Upper Biggin Westhouses Upper Booth Shaw Upper Langwith Bridgehill Foston Belper Lane End New Houghton Morleymoor Rise End Brough Windley Shipley Common Boylestone Over End Birch Vale Whaley Thorns Duffield Lea Alsop en le Dale Ingmanthorpe Mackworth Codnor Twyford Rowsley Shuttlewood West Edge The Forties Snelston Common Cross o' th' hands Wirksworth Brimington Common Mill Green Lower Thurvaston Dale End Bullhurst Hill West Hallam Holmewood Waingroves Heanor Walton Ravensnest Apperknowle Draycott Stretton Hillclifflane Hallowes Slaley Stoney Middleton South Wingfield Dronfield Woodhouse Townend Cowley Tinkersley The Bungalows Walton-on-Trent Netherthorpe Birleyhay Stanton by Bridge West Handley Church Gresley Bolsover Woodhouse Larklands Blackbrook Repton Hague Bar Duckmanton High Peak Junction Northedge Lee Head Aston Netherthorpe Derby War Memorial Village Darley Dale Ambaston Oxcroft Overseal Moorend Radbourne Common Hilcote Lower Kilburn Newgate Spout Chunal Plaistow Heanor Gate Tupton Pride Park Newbold Moor Linton Tintwistle Gallows Inn Longford Coal Aston Woodseats Tansley Knoll Wirksworth Moor Northwood Emmett Carr Ashopton Newmarket Pilsley Whatstandwell Millers Green Far Laund Netherseal Golden Valley Millthorpe Marsh Lane Burrfields Common Side Edale End Ashgate Crich Carr Ireton Wood Doe Lea Kedleston Potter Somersal Burbage New Zealand Aldercar Troway Handley Taxal Farlands Booth Padfield Higher Dinting The Park Thornsett Matlock Dalbury Hollow Lullington Chevinside Hilton Codnor Breach Holmesfield Taddington Leam Dinting Vale Longcliffe Rosliston Horsley Woodhouse Spondon Foolow Gorseybank Brightgate Peasehill Slack Glutton Bridge