Education Marketing in Carsington

Get in touch

Education Sector Advertising in Carsington

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Carsington but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in DE4 4

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Carsington (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Snitterton Hulland Village Carsington Fenny Bentley Allenton River's Vale Fallgate Smithy Houses Derby War Memorial Village Bakewell Hill Somersal Idridgehay Green The Forties The Park Norwood Repton Hulland Ward Killamarsh Ironville Codnor Breach Waldley Millers Green Uppertown Bamford Foremark Belper Cowdale Duffieldbank Alvaston Far Laund Gallows Inn Nether Moor Staveley Gamesley Nether Sturston Higher Chisworth Lower Kilburn Brailsford West Edge Freebirch Thulston Stonebroom Bolsover Woodhouse Stanton Gate Holbrook Kirk Ireton Nether Burrows Birley Ible Swanwick Matlock Bridge Little Hucklow Foolow Shirland Tunstead Milton Hasland Unstone Green Wirksworth Moor Hady Eaves Knoll Dimple Loundsley Green Shaw Pride Park Wyaston Elton Tibshelf Clowne Barton Blount Matlock Dale Netherseal Middleton Mount Pleasant Tissington Aston Heath Windmill Brimington Hidebank Mugginton Marehay Glapwell Sheepbridge Slackhall Cock Alley Ogston Ashleyhay Peasehill Smithfield Church Broughton Boothgate Upperthorpe Cowlow Upper Birchwood Holmley Common Wessington Hillcross Shipley Hemming Green Leabrooks Stoneyford Press Butterley Brimington Common Hull End Chunal Harlesthorpe Butterley Pikehall Tansley New Whittington Hare Edge Park Nook Alsop en le Dale Over Burrows Street Lane Woodhead Newton Marlpool Moorwood Moor Breadsall Parsley Hay Stanton-by-Dale Lea Bagshaw Riddings Newgate Greenhillocks Upper Loads New Sawley Fallinge Longway Bank Leaden Knowl The Leys Swathwick Abney Langwith Junction Matlock Bath Ashford in the Water Lower Hartshay Waingroves Dale Abbey Mapleton Padfield Crowhole Burbage Barlborough Markham Vale Tintwistle Marsh Lane Emmett Carr The Bungalows Clifton Hillclifflane Tetron Point Spancarr Palterton Dalbury Hollow Breckend Porterhouse Ashover Bowden Head Lane Ends Risley King Sterndale Sinfin Stockley White Moor Wormhill Curbar Bradwell Hills Stanton Lees Litton Mill Hathersage Upper Hackney Roston Bradbourne Shacklecross Hollingwood Estate Broadmeadows Trentlock New Bolsover Slaley Chevinside Hallam Fields Gosforth Valley Ingleby Upper Town Egginton Cubley Common Doveridge Swadlincote Doehole Chelmorton Pilsley Steeple Grange Walton-on-Trent Higher Buxton Stanfree Boylestonfield Stanley Common Ballidon Yeldersley Hollies Bridge End Matlock Bank Cutthorpe The Holmes Cokhay Green Little Chester Hollins Green Smalldale Arthurs View Broadholm Dalebank Pilhough Sheldon Glutton Bridge Whitfield Holloway Ridgeway Smalley Common Dronfield Woodville Riber Clay Mills Common Side Hazelwood Brookside Bonsall Morton Bramley Vale Belph Bridgeholm Green Brook Bottom Shipley Common Buxton Calow Green Spitalhill Bramley Mount Pleasant Hangingbridge Wardlow Walton Grindsbrook Booth Millington Green Sunny Hill Openwoodgate Parwich Mercaton Godfreyhole Cotes Park Pomeroy Whaley West Broughton Edale Woolley Moor Low Leighton Oaks Green Blackwell Brockhurst Alton Bakestone Moor Spitewinter Coldeaton Denby Village Nether Heage Toadmoor Ashopton Aston Stainsby Old Dam Mackworth Eckington Stonegravels Millthorpe Church Town Lodge House Surface Mine New Horwich New Zealand Wakebridge Wilmorton Pentrich Astwith Glossop Little Eaton Winster Ridgeway Moor Kirk Langley Hathersage Booths Over Haddon Lumsdale Ripley Hearthstone Starkholmes Owlcotes Nether Booth Rose Hill Inkersall Green Brindwoodgate Calow Pear Tree Kirk Hallam Old Glossop Morley Boulton Sawley Dove Head Shuttlewood Pinxton Dronfield Woodhouse Hartington New Houghton Ambaston Dethick Nether Chanderhill The Brushes Taxal Hope Hepthorne Lane Barrow upon Trent Over End West Handley Coxbench Hallowes Moorend Wheatcroft Eastmoor Oxton Rakes Heathcote Shirley Baslow Stony Houghton Calton Lees Oakerthorpe Chapel-en-le-Frith Hodthorpe Birleyhay Newtown Clay Cross Oakwood New Stanton Kedleston Twyford Spinkhill Spout Grassmoor Mount Pleasant Leadmill Kniveton Cromford Rowsley Sparrowpit Little Longstone Birch Vale Furness Vale Chaddesden Cowley Higham Thornsett Gorseybank Cropper Arkwright Town Whitwell Cressbrook Williamthorpe Etwall Common Boylestone Wirksworth Fernilee Poolsbrook Littleover Woolley Codnor Quarndon Common Ridgeway Church Gresley Newbold Moor Stanley Slack West End Shatton Marston Montgomery Wensley Upperwood Hognaston Brushfield Leam Newhall Horsley Cherrytree Hill Bole Hill Kilburn Boulton Moor Grindleford Greenside Woodlinkin Harehill Callow Nether Padley Lower Thurvaston Upper Newbold Hockerley Ednaston Bretton Smalley Green Ford Alport Barber Booth Thurvaston Coton in the Elms Cotmanhay Upper Hartshay Darley Hillside High Peak Junction Aston Biggin Harper Hill Whittington Moor Tansley Knoll Quarndon Rowarth Dunston Somersal Herbert Rylah Belper Lane End Brampton Heage Gowhole Hardstoft Hundall Wadshelf The Flourish Dinting Vale Beeley Upper Padley Smisby Alderwasley Bolehill Hopton Stone Edge Nether Green Edale End Millers Dale Upper End Chesterfield Hardwick Chinley Nether End Monsal Head Ladmanlow Batham Gate Norbury Wash Aston-on-Trent Mapperley Churchtown Little Bolehill Milton Bankwood Gate Holmesdale Sudbury Northwood Weston Underwood Middle Handley Larklands Dowry Penny Green Dunsa Oxcroft Estate Whaley Thorns Crowdicote Castle View Over Leigh Robin Hood Turnditch Makeney Mercaston Stanton by Bridge Common Side New York Great Longstone Henmoor Stoney Middleton Long Eaton Short Heath Sapperton Ambergate Cowers Lane Tupton Earl Sterndale Summerwood Top Mickley Newton Solney Great Cubley Crewton Duffield New Smithy Osmaston Darley Bridge Culland Flagg Westthorpe Lower Gamesley Danesmoor Higher Crossings Old Tupton Ilkeston Dalbury Upper Midway Hadfield Fritchley Whitwell Common Warmbrook Derby Offerton Rodsley Blackwell Stretton Nuttals Park Aldercar Whatstandwell Nether Loads Bowshaw Smalley Blackbrook Hardstoft Common Marston on Dove Brassington Tunstead Hallfield Gate Woodseats Chapel Milton Hayfield Doe Lea Holmgate Rawson Green Ireton Wood Rowthorne Bubnell Little Cubley Longlane Hague Bar Hollington Grove Brand Side Denby Bottles Woodthorpe Cowhill Handley Heanor Codnor Park Stanhope Bretby Dicklant Muggintonlane End Holmewood Calke Denby Common Froggatt Bradwell Rise End Trusley Radbourne Hill Top Heanor Gate Lightwood Simmondley Lullington Edensor Corbriggs Lower Birchwood Whitfield Park Great Hucklow Little Hayfield Bradley Golden Valley Birdholme Eyam Farhill Lydgate Spondon South Normanton Pleasley Vale Scropton Darley Abbey Ingmanthorpe Long Duckmanton Horsleygate Heath Inkersall Matlock Shottle Sutton Scarsdale Lane Head The Gutter Shottlegate Swarkestone Ravensnest Weston-on-Trent Heathtop Bolehill Bolsover Edlaston Barlow Whaley Bridge Park Head Spital Potter Somersal Overseal Osleston Mill Green Wardlow Mires Elvaston High Cross Bank Egginton Common Milltown Brailsford Green Dale End Wigley Mastin Moor Scotches Aldwark Burnaston Churchbalk Wilday Green Bullhurst Hill Sutton on the Hill Thornhill Allestree Higher Dinting Carr Vale Bargate Upper Langwith Kelstedge Pilsley Old Matlock Winsick Annwell Place Hargatewall New Mills Snelston Common Littlemoor Townend Little Hallam Linton Taddington Longford Buckland Hollow Old Brampton Charlesworth Newhaven Yeldersley Castle Gresley Old Whittington Ashgate Slatepit Dale Thurvaston Conksbury Borrowash Dale Moor Hardwick Wood Palmer Moor Lees Holymoorside Tomthorn Castleton Calver Low Langwith Owler Bar Ladygrove Wingfield Park Heath End Friden New Brimington Greenwich Oxcroft Malcoff Great Wilne Church Hill Whitehough Birchover Combs Mickleover Rowland Lower Pilsley Shepley Street Grangemill Newlands Osmaston Brightgate Upper Booth Langley Morleymoor Bullbridge Hilton Plaistow Green Brackenfield Hillstown Litchurch Smithy Moor Etwall Woodnook Netherthorpe Lower Midway Pilsbury Tideswell Linton Heath Torr Top Ilkeston Junction Moorfield Yeaveley Alkmonton Bridgehill Egstow Higher Gamesley Perryfoot Melbourne Hilltop High Lee Oversetts Eagle Tor Sandiacre Bacon's Spring Farlands Booth The Elms Deepclough Priestcliffe Ditch Holestone Windley Newmarket Farley Hales Green Cross Hill Matlock Green Acre Ridge Estate Hargate Hill Brookfield Calver Sough Burrfields Hartshorne Crowden Milford Middleton Summerley Oaker Stainsby Common Brockwell Unthank South Wingfield Crist Peakley Hill Pratthall Canholes Parkhouse Green Darley Dale Langley Common Rosliston Unstone Middlecroft Foston Highgate Holmesfield Nether Biggin Ashgate Snape Hill Brough Stanton Dove Holes Temple Normanton Idridgehay Cinderhill Goseley Dale Thorpe Troway Cross o' th' hands North Wingfield Snelston Langley Mill Biggin Warrencarr Smalldale Morley Park Matlock Cliff Milehill Rumbling Street Cockyard King's Newton Upper Town Coal Aston Blackbrook Breadsall Hilltop Stanton in Peak Barrow Hill Chellaston Hassop Coton Park Staden Nithen End Litton Markeaton Congreave Farnah Green Boythorpe Normanton Caldwell Ollerbrook Booth Elmton Whitehough Head Lower Dinting Pilsley Green Shelton Lock Chinley Head Compton Moorhall Willington Charlestown Loscoe Hatton Fields Bellevue Somercotes Tinkersley Northedge Apperknowle Commonside Toadhole Furnace Bridgemont Duckmanton Hilcote Longcliffe Radbourne Common Grindlow Upper Biggin Crich Carr Crich West Hallam Stoke Lowgates Limekiln Field Knockerdown Scarcliffe Stenson Hammersmith Riddings Ockbrook Buxworth Peak Forest Westhouses Pentrichlane-end Overton Ault Hucknall Moravian Settlement Codnor Gate Harpur Hill Tapton Church Wilne Longfordlane Creswell Peak Dale Plaistow Hobroyd Flaxholme Shirebrook Youlgreave Cartledge Newbold Findern Nether Handley Wheston Calver Breaston Lower Crossings Chisworth Draycott Coplow Dale Morley Smithy Renishaw Hollins Mickley Lilypool Hatton Ashbourne Atlow Monyash Alfreton Pye Bridge Burntheath Sawmills Netherthorpe Shireoaks Two Dales Washgreen Sinfin Moor Holbrook Moor Sterndale Moor Pleasley Horsley Woodhouse Coddington Bretby Wingerworth St Augustines Horwich End Ashover Hay Hollington Ticknall Shardlow Hollingwood Stoneheads Lee Head Priestcliffe Gorsey Leys Hulland Moss Sleet Moor