Education Marketing in Lower Kilburn

Get in touch

Education Sector Advertising in Lower Kilburn

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Lower Kilburn but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in DE56 0

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Lower Kilburn (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Langwith Stoke Cockyard Spancarr Sapperton Fenny Bentley Bolehill Holestone Newhaven Walton West End Shipley Common Hasland Hulland Village Youlgreave Stanton in Peak Ambaston Slack Porterhouse Elton Fallinge Nether Moor Ilkeston Junction Emmett Carr Bridgemont Compton Burnaston Longford Lowgates Kedleston Rumbling Street Nether Green Greenside Little Hayfield Little Longstone Yeaveley Wardlow Mires Wormhill Morton Linton Heath Shelton Lock Hangingbridge Matlock Green Buckland Hollow Bretby Hardwick Brook Bottom Tinkersley Starkholmes Foremark Brindwoodgate Higher Chisworth Swathwick Hilltop Callow Roston Stanhope Bretby Unstone Green Matlock Bank Pentrichlane-end Pinxton Mickley Eaves Knoll Stone Edge Stenson Calow Hognaston Hollington Grove Alsop en le Dale Moorfield Thurvaston Mastin Moor Hollingwood Newbold Ambergate Coton in the Elms Pentrich Perryfoot Wash Middlecroft Boylestone Sheepbridge Smisby Brackenfield Killamarsh Snelston Common South Normanton Chisworth Nether Padley Cropper Hartshorne Bolsover Boythorpe Cotes Park Commonside Penny Green Steeple Grange Cutthorpe Pilsley Green Castle Gresley Cokhay Green Ridgeway Moor Lea Combs Peakley Hill Marsh Lane Rise End Charlestown Litton Mill Rawson Green Bradbourne The Leys Chunal The Bungalows Hardstoft Upper Loads Little Cubley King Sterndale Burbage Dale End Bellevue Staden Rosliston Stoneheads Dronfield Woodhouse Derby War Memorial Village Birchover Shirebrook Upper End Bankwood Gate Hammersmith Whitehough Ednaston Windley Hollingwood Estate Lower Thurvaston Calow Green Taxal Whitwell Common Osleston Pilsley Breadsall Thorpe Whaley Oxton Rakes Hollins Green Simmondley Gosforth Valley Woodthorpe Blackbrook Sinfin Moor Higher Dinting Linton Breadsall Hilltop Brookside Common Side New Smithy Bole Hill Furness Vale Bamford Langley Mill Belper Whaley Bridge Northwood New Stanton Far Laund Horwich End Mount Pleasant Morley Smithy Edlaston Harper Hill Abney Woodhead Barlborough Hatton Fields Denby Village Hobroyd Ockbrook Old Tupton Idridgehay Hearthstone Etwall Common Unstone Uppertown Barber Booth Norwood Lightwood Higher Buxton Egginton Upper Newbold Lodge House Surface Mine Pikehall Smithy Moor Washgreen Old Whittington River's Vale Millthorpe Nether Booth Cowers Lane Caldwell Holbrook Moor Middle Handley Breckend Gorseybank North Wingfield Dale Abbey Stanton Gate Dalbury Ridgeway Hockerley Dunston Thurvaston Dowry Harehill Pilsley Idridgehay Green Alfreton Summerwood Top Broadmeadows Wigley Wyaston Barlow Brough Ballidon Upper Hartshay Holloway Great Longstone Snape Hill Cinderhill Aldwark Birdholme Little Hallam Bolehill Acre Ridge Estate Hillstown Ible Church Broughton Horsleygate Church Gresley Shirley Crich Carr Wadshelf Cowley Ashford in the Water Clay Mills Egstow Limekiln Field Freebirch Rowland White Moor Spinkhill Old Brampton Smithy Houses Marehay Stoneyford Calver Peak Forest Blackwell West Broughton Birleyhay Hargatewall Hopton Broadholm Oaks Green Foston Littleover Whitfield Heath Wardlow Tideswell Newton Solney Hallfield Gate Yeldersley Hollies Markham Vale Gorsey Leys Ripley Turnditch Swarkestone Brockhurst Ashover Hay Langley High Lee Warmbrook Twyford Boothgate Hemming Green Glapwell Cromford Dove Holes Winsick Annwell Place Ravensnest Lullington Bowshaw Quarndon Holmley Common Moravian Settlement Sutton on the Hill Inkersall Barrow upon Trent Pilsbury Chellaston Spondon Ashover Churchbalk Longlane Netherthorpe Batham Gate Quarndon Common Willington Mickleover Wessington Hady Newlands Apperknowle Somersal Herbert Spital Matlock Bath Smalldale Whitehough Head Tupton Breaston Little Bolehill Woodseats Bradley Allenton Park Head Sawmills Ladygrove Newtown Ingmanthorpe Codnor Park Whittington Moor Culland Thornsett Stanton-by-Dale Church Town Leam Dale Moor Newton Pratthall Bradwell Brightgate Press Upper Langwith Troway West Edge Whatstandwell Lilypool Gowhole Cartledge Street Lane Whaley Thorns Stretton Boulton Moor Chinley Horsley Woodhouse Chelmorton Newbold Moor Rowthorne Kelstedge New Horwich New Brimington Coddington Tintwistle Lee Head Spitewinter Grangemill Hillclifflane Upper Biggin Dronfield Hilcote Woolley Fritchley New Zealand Warrencarr Taddington Brand Side Stainsby Birley Harlesthorpe Bullbridge Palterton Dinting Vale Alkmonton Millers Green Eyam Netherseal Woodlinkin Mickley Long Eaton Castleton Heanor Elvaston Heath End Danesmoor New York Spout Wirksworth Stanton Lees Hollington Little Hucklow Norbury Astwith Friden Curbar Two Dales Wakebridge Nether Heage Waingroves Pomeroy Glutton Bridge Darley Hillside Chaddesden Great Hucklow Blackwell Chinley Head Edale Monsal Head Fallgate Old Dam Edale End Old Glossop Oxcroft Smalley South Wingfield Wheston Mercaston Eagle Tor Milton Belper Lane End Church Wilne Middleton Stonegravels Walton-on-Trent Upper Padley Priestcliffe Ditch Ollerbrook Booth Codnor Breach Tunstead Milton Boylestonfield Townend Upper Town Lower Dinting Radbourne Common Duckmanton Yeldersley Ashgate Nuttals Park Matlock Cliff Peasehill Farnah Green Hardstoft Common Chevinside Ingleby Potter Somersal Over Leigh Wirksworth Moor Cowdale Coldeaton Bowden Head Loundsley Green Matlock Bridge Cross o' th' hands Duffieldbank Common Side Offerton Church Hill Nether Handley Tomthorn Langwith Junction Aston Heathtop Allestree Greenhillocks Netherthorpe Crowhole Woodnook Upper Midway Grindsbrook Booth Inkersall Green Melbourne Lumsdale Hollins Stanton by Bridge Somercotes Alport The Gutter Larklands Priestcliffe Kirk Ireton Rose Hill Oakerthorpe Cowlow Westthorpe Ilkeston Thornhill Borrowash Calton Lees Corbriggs Highgate Hodthorpe Dunsa Gamesley Hill Top Buxton Leaden Knowl Parkhouse Green Codnor Gate Holmewood Bargate Weston-on-Trent Ault Hucknall Wingfield Park Elmton Cross Hill Riddings Over Burrows Snelston Moorhall Marston on Dove Hilton Lower Midway Sutton Scarsdale Smalley Green Lower Pilsley Egginton Common Bretton Scotches Toadmoor Cowhill Bakestone Moor Bridgeholm Green Ironville Godfreyhole Marston Montgomery Lower Crossings Shardlow Biggin Smalley Common Denby Bottles Doehole Arthurs View Fernilee Stainsby Common Golden Valley Hales Green Holmgate Crowdicote Biggin Sleet Moor Canholes Slackhall Barrow Hill Moorwood Moor Congreave Mill Green Bubnell Greenwich Overton Langley Common Draycott Horsley Stonebroom Milltown Chapel Milton Shepley Street Lane Head Wilmorton Burrfields Ireton Wood Little Chester Osmaston Overseal Bagshaw Lower Gamesley Rowsley Earl Sterndale Northedge Whitfield Park Woolley Moor High Cross Bank Shireoaks Aston Alderwasley Butterley Bonsall Matlock Mount Pleasant Sparrowpit Hayfield Renishaw Longcliffe Ford Brushfield Brimington Common Lydgate Higher Crossings Tunstead Nether Loads Malcoff Williamthorpe Alvaston Harpur Hill The Elms Wilday Green Riber Froggatt Brailsford Green Padfield Hundall Sawley Aldercar Low Leighton Chesterfield Long Duckmanton Holbrook Higham Nether Burrows Farlands Booth Park Nook Holmesdale Litchurch Flaxholme Osmaston Radbourne Scropton Handley Clowne Oversetts Smithfield Oxcroft Estate Hull End Brampton Hare Edge Hulland Moss Summerley Thulston Bramley Vale Short Heath New Bolsover Calver Low Openwoodgate Risley Wheatcroft Unthank Hill Somersal Hague Bar Arkwright Town Kirk Langley Upperthorpe Shatton Little Eaton Holmesfield Over End Nithen End Pride Park Scarcliffe Heage Aston-on-Trent Lower Hartshay Shacklecross Doe Lea Charlesworth Castle View Bridge End Darley Dale Calke Aston Heath Burntheath Hazelwood Stanley Common Mercaton Peak Dale Pye Bridge Carr Vale Coton Park New Mills Foolow Calver Sough Nether Sturston Darley Bridge Hatton Farhill Stanton Brimington Lower Kilburn Ridgeway Plaistow Green Dalebank Morley Mackworth Snitterton Pear Tree Hardwick Wood Stanfree Ashopton Sudbury Holymoorside Buxworth West Handley Pleasley Vale Parsley Hay Churchtown Dalbury Hollow Woodville Alton Hassop Barton Blount Bradwell Hills Riddings Cubley Common Hillcross Knockerdown The Park Brockwell Nether Biggin Nether Chanderhill Sandiacre Pilhough Makeney Wensley Toadhole Furnace Tissington Ticknall Coal Aston Clay Cross Eastmoor Oaker Litton Belph Torr Top Farley Swanwick Shottle Stockley Leadmill Boulton Brailsford Millington Green Higher Gamesley Dimple Millers Dale Ashbourne Oakwood Goseley Dale Pleasley Gallows Inn Crich Crist Newgate Upper Town Lower Birchwood Parwich Tansley Hallam Fields Markeaton Staveley Crowden Beeley Upper Birchwood Hartington Middleton Wingerworth Doveridge Stony Houghton Grassmoor Mapperley Hathersage Weston Underwood Shirland Ashleyhay Morleymoor Rodsley Great Wilne Whitwell Ashgate Shaw Kilburn Etwall Hathersage Booths Owler Bar Windmill Milehill Monyash Heathcote Dethick Sheldon High Peak Junction Brookfield Bacon's Spring Waldley Bullhurst Hill Grindlow Poolsbrook Winster Glossop Brassington Coplow Dale Shottlegate Milford Dicklant Lees Littlemoor Temple Normanton King's Newton Cotmanhay Cock Alley Nether End Spitalhill Longfordlane New Sawley Loscoe Slatepit Dale Tansley Knoll Palmer Moor Mount Pleasant Rowarth Heanor Gate Newhall Tibshelf Clifton Robin Hood Smalldale The Forties New Whittington Matlock Dale New Houghton Flagg Swadlincote Dove Head Edensor Muggintonlane End Butterley Coxbench Old Matlock Mugginton Hope Hidebank Upper Booth Carsington Tetron Point Stoney Middleton Moorend Codnor Eckington Sinfin Repton Upper Hackney Crewton Baslow Birch Vale Over Haddon Cressbrook Conksbury Upperwood Slaley Lane Ends Derby Findern Owlcotes Grindleford Ladmanlow The Holmes Morley Park Bramley Newmarket Creswell Hulland Ward Trusley Ogston Shuttlewood Trentlock Bridgehill Tapton West Hallam Cherrytree Hill Mapleton Hepthorne Lane Longway Bank Atlow Rylah Shipley Westhouses Hadfield Henmoor The Brushes Leabrooks Kirk Hallam The Flourish Deepclough Stanley Blackbrook Kniveton Normanton Duffield Chapel-en-le-Frith Hargate Hill Plaistow Great Cubley Denby Common Bolsover Woodhouse Bakewell St Augustines Sunny Hill Marlpool Sterndale Moor Darley Abbey Hallowes