Education Marketing in Pinxton

Get in touch

Education Sector Advertising in Pinxton

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Pinxton but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in NG16 6

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Pinxton (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Heathcote Quarndon Morley Smithy Blackbrook Stone Edge Egginton Common Quarndon Common Hollins Leadmill Flaxholme Simmondley Hague Bar Whitehough Hull End Perryfoot Hodthorpe Butterley Palterton Rawson Green New Sawley Tupton Walton-on-Trent Higher Buxton Radbourne Clifton Breckend Stanton-by-Dale Stonegravels Markeaton Great Wilne Hargate Hill Horsleygate Tunstead Matlock Dale Hilton Ambergate White Moor Riber Calke Unthank Loundsley Green Ashover Over Burrows Hargatewall Boylestonfield Apperknowle Pilsley Green Chunal Melbourne Millers Green Burrfields Brimington Crich Carr Ault Hucknall Dunston Bolsover Woodhouse Grindlow Hady Hearthstone Coplow Dale Blackbrook Shipley Westhouses Long Eaton Ballidon Common Side Over Leigh Henmoor Poolsbrook Sawley Cotes Park Churchbalk Staden Calow Unstone Green Little Hayfield Milehill Peak Dale Langley Common Sinfin High Cross Bank Plaistow Green Harpur Hill Hidebank Shottlegate Old Matlock Tissington Wilmorton Boylestone Winsick Friden Marehay Two Dales Church Hill Norwood Risley Chesterfield Radbourne Common Chapel Milton Burnaston Chellaston Taxal Peakley Hill Wessington Edale End Hillcross Atlow Larklands Morley Upper Loads Litchurch Stanley Cowdale Whittington Moor Harlesthorpe Denby Village Leam Langley Mill Stoneheads Congreave Woolley Stony Houghton Litton Hill Top Thulston Old Tupton Heanor Longlane Hasland Warrencarr Yeldersley Holbrook Barrow Hill Great Hucklow Marlpool Boulton Gamesley Woodnook Biggin Swarkestone Allenton Owlcotes Dove Head Woodhead Holmewood Mapperley Milltown Hollins Green Alfreton Idridgehay Green Brassington Matlock Bath Chaddesden Buckland Hollow Brook Bottom Overseal Bolehill Hammersmith Farhill Upper End Ashbourne Calton Lees Mount Pleasant Middle Handley Allestree Washgreen Kirk Ireton Ashford in the Water Sleet Moor Press Foston Marsh Lane Palmer Moor Toadhole Furnace Upper Midway Parwich Brookfield Newmarket Bullbridge Kirk Langley Sapperton Temple Normanton Nether Biggin Bramley Vale Dronfield Penny Green Ingleby New Whittington Broadholm Sutton on the Hill Clowne Spitewinter Middleton Thurvaston Brockwell Stenson Lower Pilsley Mill Green Higher Crossings Somercotes Nether Burrows Ogston Mapleton Smalldale Darley Dale Mackworth Doehole River's Vale Sheepbridge Matlock Green Annwell Place Longford Froggatt Nether Chanderhill Rowsley Elmton Cock Alley Hill Somersal Church Broughton Rowthorne Acre Ridge Estate Ripley Hulland Ward Etwall Cherrytree Hill Barrow upon Trent Corbriggs Greenside Grangemill Eckington Furness Vale Longcliffe Church Wilne Bridgehill Lea Dinting Vale Eyam New Horwich Sutton Scarsdale Greenwich Pentrichlane-end Oxcroft Upper Padley Shepley Street Torr Top Hare Edge Dowry Hangingbridge Carr Vale Littlemoor Aldercar Cockyard The Gutter Smalley Pride Park Ridgeway Brailsford The Flourish King's Newton Clay Cross Pikehall Morton Godfreyhole Earl Sterndale Sandiacre Matlock Bridge Ashover Hay Upper Hartshay Padfield Alvaston Bole Hill Borrowash Over End Bretby Fritchley Birley Blackwell Thorpe Somersal Herbert Spancarr Bridge End Danesmoor Ladygrove Woodlinkin Warmbrook Hallfield Gate Duckmanton Malcoff Bonsall Gorseybank Glutton Bridge Gorsey Leys Castleton New Zealand Highgate Rowarth Bridgeholm Green Osleston Breadsall Hilltop Snelston Hollington Grove Crowdicote Ashgate Holmesdale Hardwick Newtown Roston Linton Heath Hundall Stoney Middleton Blackwell Pinxton Youlgreave Pilhough Bargate Lightwood Aston Langwith Breadsall Lane Head Cowhill Harehill Openwoodgate Long Duckmanton Doe Lea Hollington Shireoaks Common Side Old Dam Ashgate Old Whittington Gosforth Valley Ladmanlow Shardlow Shirebrook Holbrook Moor West Broughton Fernilee Woodthorpe Foremark Chisworth West Hallam Crist Farnah Green Stanhope Bretby Oakerthorpe Over Haddon Hallam Fields Stockley Codnor Breach Upper Town Findern Hulland Village Horwich End Mount Pleasant Sinfin Moor Calver Sterndale Moor Great Cubley Peasehill Nether Moor Kedleston Brampton Trentlock Whitehough Head Shirley Calver Sough Coxbench Kniveton Duffieldbank Kilburn Aldwark Stanley Common Wirksworth Little Chester Smisby Repton Tintwistle Hallowes Shelton Lock Upper Booth Alport Castle View Brookside Ilkeston Golden Valley Langley Hognaston Holmesfield Hathersage Booths Langwith Junction Lower Thurvaston Old Glossop Townend Bretton Priestcliffe Ditch Cressbrook Biggin West Handley Trusley Stanton by Bridge Bullhurst Hill Idridgehay Glossop Limekiln Field Riddings Little Cubley Bradley Moorfield Boothgate Tapton Cartledge Dunsa Holmgate Baslow Rosliston Lane Ends Ravensnest Higham Brailsford Green Thornsett Newhall Loscoe Uppertown Wyaston Codnor Newgate Burntheath Bagshaw Heathtop Summerwood Top Brand Side Marston Montgomery Normanton Calow Green Wirksworth Moor Farley Cutthorpe Nether Loads Great Longstone Wardlow Mires Harper Hill Heanor Gate Elvaston Moorend Rumbling Street Heath End Hazelwood Dalebank Ollerbrook Booth Rodsley Fallgate The Brushes Holestone Canholes New Houghton Nether End Northwood Killamarsh Astwith Newton Solney Spondon Aston Heath Fenny Bentley Spitalhill Oxcroft Estate Shipley Common Brackenfield Derby War Memorial Village Caldwell Norbury Low Leighton Chapel-en-le-Frith Lower Gamesley Pleasley Vale Staveley Bramley Alkmonton Stretton Foolow Knockerdown Ridgeway Calver Low Bellevue Higher Dinting Kelstedge Hilltop Denby Bottles Arkwright Town Linton Winster Smithy Moor Oakwood Middleton Lower Midway Stoneyford Emmett Carr Denby Common Dale Moor Middlecroft Yeldersley Hollies Wheston Coton Park Handley Steeple Grange Little Bolehill Park Head Arthurs View Pleasley Brightgate Mercaston Upper Hackney Upper Newbold Kirk Hallam Williamthorpe Little Hucklow Lowgates Codnor Gate Grindleford Lower Dinting Mickleover Bakewell Edale Moravian Settlement Netherthorpe Buxton Street Lane Upper Town Crewton Beeley Gallows Inn Dronfield Woodhouse Curbar Cokhay Green Nether Padley Wheatcroft Hayfield Whitfield Park Grindsbrook Booth Porterhouse Moorwood Moor Windley Littleover Brimington Common Ford Snape Hill Slackhall Little Longstone Hollingwood Osmaston Chinley Snitterton Wingerworth Ashleyhay Shottle Etwall Common West Edge Bakestone Moor Lee Head Overton Whaley Brough Barber Booth Breaston South Wingfield Parsley Hay Little Hallam Hartshorne Tetron Point Charlesworth Stanfree Bamford Twyford Oversetts High Peak Junction Cotmanhay Sheldon Alsop en le Dale Wilday Green Monsal Head Newbold Moor Stainsby Churchtown Pilsley Plaistow Cross o' th' hands Lees Brockhurst Starkholmes Turnditch Grassmoor Taddington Nether Handley Tomthorn Toadmoor Farlands Booth Chinley Head New Brimington Shacklecross Callow Swanwick Elton Slatepit Dale Crowden Mount Pleasant Compton Birch Vale Alderwasley Rowland Mercaton Broadmeadows Bowden Head Woolley Moor Upperthorpe Shuttlewood Dethick Upper Birchwood Codnor Park Tideswell Woodville Coddington Hardwick Wood Hepthorne Lane Dove Holes Waldley Stonebroom Greenhillocks Pye Bridge Muggintonlane End Windmill The Bungalows Monyash Goseley Dale Oaker Matlock Nether Heage Darley Hillside Far Laund Scotches Tinkersley Millers Dale St Augustines Hopton Thornhill Slaley Swadlincote Conksbury Hardstoft Common Dimple Dalbury Burbage Netherthorpe Renishaw Horsley Woodhouse Netherseal Pilsley Ible Ilkeston Junction Hardstoft Nithen End Smithy Houses Shirland Upperwood Smalley Common Smalley Green Yeaveley Wardlow Deepclough New Mills Wash Chelmorton Thurvaston New Stanton Whaley Bridge Mugginton Heage Egginton High Lee Tansley Parkhouse Green Tansley Knoll Freebirch Wensley Potter Somersal Dicklant Newton Nether Sturston Fallinge Troway Brushfield Newlands Stanton Newbold Castle Gresley The Leys Weston Underwood Eastmoor Sparrowpit Rylah Slack Holloway Belph Woodseats Hadfield Rise End Oxton Rakes Westthorpe Crowhole Stoke Offerton Pentrich Longway Bank Lydgate Hillclifflane Lower Birchwood Lower Crossings Stanton Gate Chevinside Milford Spital Unstone Moorhall Whaley Thorns Hathersage Whatstandwell Wadshelf Batham Gate Brindwoodgate Birchover Hobroyd Bradbourne Upper Langwith Makeney Draycott Walton Cromford Spinkhill Sawmills Dale End Aston-on-Trent Bowshaw Old Brampton Culland Cinderhill North Wingfield Hatton Fields Swathwick Barlow Ridgeway Moor Horsley Boulton Moor Milton Darley Bridge Scarcliffe Summerley The Forties Cubley Common Tunstead Milton Hatton Stanton Lees Church Town Nether Green Alton Butterley Stanton in Peak Lower Kilburn Cross Hill Heath Wakebridge West End Matlock Bank Robin Hood Hassop Flagg Waingroves Barton Blount Edensor Shaw Ironville Markham Vale Bolehill Whitwell Mastin Moor Egstow Birdholme Hillstown Northedge Cropper Doveridge Buxworth Morleymoor Wigley Holmley Common Priestcliffe Carsington Marston on Dove Higher Chisworth Mickley The Elms Bradwell Hope Litton Mill Pratthall Ticknall Peak Forest Ednaston Bubnell Lower Hartshay Gowhole Sudbury Duffield Whitwell Common Ockbrook Cowlow King Sterndale Edlaston Hockerley Coton in the Elms Wormhill Holymoorside Hales Green Lumsdale Lullington Belper Lane End Eagle Tor Bankwood Gate Belper Dale Abbey Stainsby Common Hemming Green Eaves Knoll Tibshelf New Bolsover Lilypool Ingmanthorpe South Normanton Morley Park Riddings Bridgemont The Holmes Mickley Aston Spout Hulland Moss Snelston Common Pomeroy Millington Green Hilcote Bacon's Spring Boythorpe Sunny Hill Inkersall Scropton Newhaven Ireton Wood Whitfield Coldeaton Owler Bar Oaks Green Cowers Lane Inkersall Green Leabrooks Pear Tree Smalldale Upper Biggin Pilsbury Darley Abbey New Smithy Park Nook Willington Hollingwood Estate Crich Nether Booth Combs Church Gresley Osmaston Longfordlane Ashopton Short Heath Leaden Knowl Coal Aston Clay Mills Lodge House Surface Mine Bradwell Hills Hartington Glapwell Derby Barlborough Wingfield Park Abney Matlock Cliff The Park Higher Gamesley Birleyhay Creswell Ambaston Millthorpe Charlestown Weston-on-Trent New York Bolsover Commonside Dalbury Hollow Rose Hill Little Eaton Smithfield Cowley Nuttals Park Shatton