Education Marketing in Stone Edge

Get in touch

Education Sector Advertising in Stone Edge

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Stone Edge but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in S45 0

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Stone Edge (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Porterhouse Swarkestone Rowland New Houghton Upper Booth Mercaton Tomthorn Hayfield Birdholme Hady Little Bolehill Hartshorne Oxcroft Estate Dale End Moorend Buxton Sleet Moor New Horwich Spital Gorsey Leys Eckington Ridgeway Moor Slackhall Cockyard Mercaston Henmoor Bullbridge Cock Alley Dunsa Ashleyhay Hazelwood Wheston Aldwark Coddington Winster Charlestown Nether Moor Cowley Longfordlane Stony Houghton Chinley Head Hardwick Bamford Cotes Park Buckland Hollow New Bolsover Brampton Peasehill Doehole Robin Hood Cromford Wigley Linton Heath Congreave Egginton Common Friden Knockerdown Ridgeway Biggin Marlpool Sutton on the Hill Whitehough Head Bubnell Flaxholme Owlcotes Carr Vale Tibshelf Pentrichlane-end Duffieldbank Leaden Knowl The Bungalows The Holmes Newgate Lumsdale Hammersmith Sandiacre Harper Hill Park Head Risley Taxal Ashopton Heath Blackbrook Sterndale Moor Higher Crossings Uppertown Brockwell Sawmills Bramley Vale Nether Handley Dale Moor Kelstedge Hargate Hill Littleover Thulston Priestcliffe Brushfield Smisby Codnor Hague Bar Litton Kirk Ireton Hallfield Gate Upper Birchwood Great Longstone Parwich Middleton Codnor Gate Horsley Woodhouse Hassop Cutthorpe Ashgate Hodthorpe Old Matlock Pye Bridge Little Eaton Alton Church Wilne Spout Kedleston Great Cubley Mount Pleasant Spondon Stoke Kilburn Greenhillocks Old Glossop Elton Shepley Street Clifton Alvaston Hulland Ward Heage Eastmoor Boylestone Codnor Park Darley Bridge Lower Pilsley Dove Holes Wakebridge Holbrook Stretton Crich Edlaston Lea Matlock Green Dimple Upper Hartshay Pilsley Green Openwoodgate Broadholm Bolehill Bramley Little Hucklow New Whittington Allenton Dowry Whatstandwell Findern Denby Bottles Ashbourne Upper Langwith Alsop en le Dale Rylah Renishaw Spinkhill Weston-on-Trent Furness Vale Baslow Arthurs View Ilkeston Aston Inkersall Green Unthank Whaley Thorns Whitfield Park Torr Top Ironville Edale Common Side New Sawley Netherseal Ednaston Golden Valley Langley Edensor Ladmanlow Walton-on-Trent Creswell Stanton in Peak Barton Blount Marston on Dove Perryfoot Upper Hackney Whittington Moor Lower Thurvaston Heathtop Belph Lilypool Eyam Tapton Idridgehay Nether Chanderhill Woodnook Holmesdale Burntheath Cubley Common Markham Vale New Stanton Whitehough Cressbrook Litchurch Nether Sturston Hundall Darley Hillside Stanley Shacklecross Muggintonlane End Netherthorpe Old Tupton Langwith Roston Brailsford Green Staden Whitfield Litton Mill Pilsbury Marston Montgomery Crist Nether Padley Loundsley Green Hargatewall Osmaston Smalldale Newton Bacon's Spring Bridge End Yeaveley Two Dales Parsley Hay Ambergate Compton Leam Holbrook Moor Hollins Green Woodville Gallows Inn Potter Somersal Brookfield Blackwell Morley Smithy Woodhead Ravensnest Grangemill Cotmanhay Overseal Longway Bank Coplow Dale Eaves Knoll Hopton Horsley Bretby Priestcliffe Ditch Smalldale Rose Hill Boulton Moor Woodseats Mastin Moor Hepthorne Lane Starkholmes Ockbrook Goseley Dale Batham Gate Higher Buxton Great Hucklow Churchtown Denby Village Freebirch Wheatcroft Penny Green Dalebank Church Hill Holmesfield Bolsover Woodhouse Northwood Oxton Rakes Stanfree Brimington Common Ollerbrook Booth Mapperley Emmett Carr Hollingwood Coton in the Elms Brook Bottom Lower Hartshay Pear Tree Brimington Derby War Memorial Village Hilltop Astwith Little Chester Shipley Common Higher Dinting Higher Gamesley Slaley Upperthorpe Bradbourne Nether Booth Ashford in the Water Wessington Chisworth Shaw North Wingfield Oversetts Bolsover Breadsall Hilltop Tansley Knoll Castle Gresley Pleasley Ambaston Trentlock Rise End Cowers Lane Belper Lane End Press New Mills Annwell Place Milltown Willington Darley Abbey Elvaston High Lee Cowlow The Leys Over Burrows Shipley Newhaven Brailsford Crewton Markeaton St Augustines The Gutter Godfreyhole Chelmorton Idridgehay Green Lower Gamesley Fenny Bentley Over Leigh Matlock Dale Farlands Booth Hill Top Breaston Sawley Kniveton Far Laund Taddington Hathersage Monyash Millers Green Walton Fallinge Long Eaton Stanton Lees Lane Head Nether Green Nether Heage Hope Pleasley Vale Millers Dale Mount Pleasant Grindsbrook Booth Middle Handley Unstone Shottle Birchover Swadlincote Pentrich Lower Crossings Higher Chisworth Cokhay Green Brockhurst Rawson Green Commonside Killamarsh Upper Loads Scarcliffe Pilsley Waingroves Bankwood Gate Fritchley Ashover Newtown Park Nook Higham Upper Newbold Church Gresley Blackwell Stanton-by-Dale Hasland Pride Park West Handley Carsington Hardstoft Morley Newbold Longford Pratthall Eagle Tor Tintwistle Dicklant Hatton Middlecroft Ridgeway Thurvaston Upper Town Grindlow Northedge Alkmonton Summerwood Top Bole Hill Burrfields Thornhill Hidebank Elmton Dronfield Woodhouse Limekiln Field River's Vale Brookside Newbold Moor Swathwick Low Leighton Sinfin Glapwell Unstone Green Oakerthorpe Hill Somersal Bridgeholm Green Cross Hill Alderwasley Allestree Bakestone Moor Holmgate Gosforth Valley Earl Sterndale Scropton Codnor Breach New Zealand Conksbury Tansley Lower Kilburn Hobroyd Matlock Bank Lullington The Park Brough Simmondley Farhill Birley Lees Dinting Vale Acre Ridge Estate Brassington Hognaston Morley Park Stoney Middleton Spitalhill Whitwell Leabrooks Lower Dinting Plaistow Hathersage Booths Upper Padley Moorhall Palterton Birleyhay Washgreen Lower Midway Upper Midway Mugginton Cropper Yeldersley Egginton Danesmoor Spitewinter Hull End Chesterfield Upper Biggin Old Dam Hartington Etwall Steeple Grange Lightwood Glutton Bridge Kirk Hallam Gowhole Upper Town Pilhough Padfield Bargate Wilday Green Aston-on-Trent Bonsall Mackworth Brackenfield Holymoorside Offerton Spancarr Harpur Hill Millington Green Coldeaton Caldwell Poolsbrook West End Hearthstone Norwood Calow Calver Chunal Waldley Matlock Cliff Hallam Fields Stoneheads Bowden Head Mapleton Oxcroft Shirebrook Lane Ends Wensley Stainsby Common Hales Green Abney Ible Chaddesden Netherthorpe Arkwright Town Upperwood Slatepit Dale Tissington Whaley Bridge New York Church Broughton The Elms Hollins Horsleygate Pinxton Somercotes Williamthorpe Hardwick Wood Toadmoor Millthorpe Nether Biggin Church Town Nether End Mount Pleasant Cowhill Holloway Smithfield Woodlinkin Smalley Common Combs Brindwoodgate Little Cubley Curbar King's Newton Quarndon Common Lowgates Barrow upon Trent Butterley Pilsley Monsal Head Hadfield Tideswell Duckmanton Wadshelf Wingfield Park Foolow Snelston Common Newton Solney Chellaston Nether Loads Upper End Greenside Borrowash Boulton Milehill Barrow Hill Ingleby Hillclifflane Derby Peak Forest Street Lane Normanton Dalbury Hollow Coxbench Fernilee Culland Middleton Canholes Little Longstone Hatton Fields Lee Head Shirley Highgate Inkersall West Edge Heanor Stonebroom Stonegravels Short Heath Toadhole Furnace Castle View Dethick Radbourne Common Calke Draycott Nithen End Calow Green Shuttlewood Wash Ashgate Calver Low Crowden Stockley Linton Dove Head Stanley Common Westthorpe Westhouses Marsh Lane White Moor Tunstead Milton Coal Aston Smalley Melbourne Repton Great Wilne Snitterton Woolley Moor Cowdale Radbourne Alfreton Aston High Cross Bank Thorpe Buxworth Riddings Riddings Ingmanthorpe Shardlow Callow Warmbrook Calton Lees Hollington Biggin Heath End Hockerley Sutton Scarsdale Little Hayfield Smithy Houses Doveridge Youlgreave Egstow Coton Park Windley South Normanton Farnah Green Darley Dale Stanton by Bridge Hulland Village Mill Green The Flourish Calver Sough Scotches Rowarth Chapel Milton Crich Carr Hillstown Burbage Mickley Morleymoor Stanton Brightgate High Peak Junction Rowsley Etwall Common Larklands Troway Hangingbridge Harehill Doe Lea Langley Mill Common Side Breadsall Farley Greenwich Ticknall Plaistow Green Butterley Hilcote Winsick Ashover Hay Glossop Duffield Windmill Shelton Lock Grassmoor Aldercar Peak Dale Heathcote Summerley Holmley Common Smithy Moor Quarndon Wingerworth Wirksworth Old Whittington Moravian Settlement Fallgate Handley Dalbury Wormhill Overton Littlemoor Thornsett Boythorpe Aston Heath West Hallam Loscoe Cross o' th' hands Little Hallam Ault Hucknall Trusley Rosliston Clowne Bretton Foston Crowhole Matlock Bridge Long Duckmanton Tunstead Palmer Moor Stanhope Bretby Lower Birchwood Snelston Temple Normanton Woodthorpe Belper Ladygrove Oaker Swanwick Pikehall Bridgemont Birch Vale Ilkeston Junction Twyford Nether Burrows Turnditch Stoneyford Horwich End New Brimington Bradwell Hills Rowthorne Weston Underwood Newmarket Snape Hill Old Brampton Peakley Hill Dale Abbey Bridgehill Hulland Moss Boylestonfield Bagshaw Sudbury Malcoff Marehay Churchbalk Boothgate Over Haddon Gamesley Yeldersley Hollies Cinderhill Matlock Bath Milford Hardstoft Common Sinfin Moor Stainsby Tinkersley Moorwood Moor Barlow Ripley Langley Common Bakewell Longlane Matlock Thurvaston King Sterndale Hillcross Wardlow Mires Oaks Green Holmewood Breckend Shirland Froggatt Sunny Hill Hallowes Tetron Point Morton Rodsley Stanton Gate Hollington Grove Osleston Langwith Junction Burnaston Shatton Chapel-en-le-Frith Wardlow Dronfield Dunston Makeney Barlborough Somersal Herbert Ogston Leadmill Nuttals Park Moorfield Woolley Hollingwood Estate Holestone Chevinside Clay Cross Heanor Gate Hare Edge The Forties Whitwell Common Flagg Slack Shireoaks Gorseybank Newhall Hilton Apperknowle Alport Cherrytree Hill Staveley Cartledge Longcliffe Brand Side Sapperton West Broughton Ballidon Hemming Green Whaley Milton Wyaston Lodge House Surface Mine Norbury Stone Edge Wirksworth Moor Castleton Mickley Parkhouse Green Blackbrook Rumbling Street Kirk Langley Stenson Foremark Charlesworth Pomeroy Bellevue Mickleover The Brushes South Wingfield Ireton Wood Chinley Sheldon Grindleford Wilmorton Barber Booth Atlow Edale End Bradwell Bullhurst Hill Owler Bar Riber New Smithy Lydgate Denby Common Newlands Warrencarr Beeley Ford Bowshaw Sparrowpit Harlesthorpe Clay Mills Shottlegate Deepclough Crowdicote Broadmeadows Over End Corbriggs Tupton Townend Osmaston Oakwood Bradley Sheepbridge Bolehill Smalley Green