Education Marketing in Woodthorpe

Get in touch

Education Sector Advertising in Woodthorpe

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Woodthorpe but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in S43 3

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Woodthorpe (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Bubnell Chinley Butterley Rowthorne Oxcroft Radbourne Common Aston Mastin Moor Newhall Earl Sterndale Spondon Smisby Bolehill Staveley Hollington Grove Stanton in Peak Coplow Dale Cubley Common Hollingwood Estate Pleasley Friden Upper Loads Norwood Hare Edge Muggintonlane End Osleston Trentlock Stanfree Ingmanthorpe Leam Pear Tree Coal Aston Shirland Buckland Hollow Heath Mount Pleasant Upper Midway Whittington Moor Normanton Edale Waingroves Sheepbridge Flaxholme Farhill Marehay Stony Houghton Thornhill The Gutter Hundall Littleover Langley Common Snelston Pentrichlane-end Breaston Ilkeston Hatton Fields Cowhill Riddings Repton Bankwood Gate Clifton Horsleygate Eyam Palmer Moor West Hallam Mugginton Moravian Settlement Church Wilne Knockerdown Wilday Green Denby Village Lumsdale Heage Whaley Bridge Dove Head Hathersage Whaley Upper Town Upperwood High Peak Junction Norbury Alderwasley Buxton Ashleyhay Harper Hill Darley Dale Hillstown Cotes Park Peak Forest Warrencarr Tideswell Draycott Somersal Herbert Foremark Culland Ripley Shardlow Denby Bottles Nether Padley Mount Pleasant Castle Gresley Broadmeadows Gallows Inn Pye Bridge Cartledge The Leys Rumbling Street Cherrytree Hill Swarkestone Upper Hartshay Leadmill Ford Milton Hallowes Dale Abbey Riber Troway Old Matlock Openwoodgate Holbrook Moor Marlpool Owlcotes Pride Park Overton Oxcroft Estate Old Tupton Hollington Sleet Moor Upper Newbold Park Nook Dalbury Highgate Mackworth Nithen End Pilsley Farnah Green Brimington Common Whaley Thorns Brockwell Stoneheads Walton-on-Trent Hady Smalldale Pilsley Press Wheatcroft Stoney Middleton Foston Upper End Robin Hood Hassop King Sterndale Arthurs View Poolsbrook Bridge End Horsley Great Longstone Crist Handley Egstow Little Bolehill Aldwark Matlock Green Parsley Hay Bramley Vale High Cross Bank Inkersall Dale End Kirk Langley Snitterton Hardwick Wood Belper Bullbridge Crowdicote Long Eaton Etwall Common Spitewinter Hollins Green Baslow Glapwell Harlesthorpe Oversetts Woodseats Farlands Booth Brough Crich Carr Hulland Moss Kirk Ireton Fernilee Hulland Village Commonside Malcoff Hardstoft Elmton Brackenfield Holmesfield Longcliffe Sutton on the Hill Cock Alley Boothgate Wessington Compton Toadhole Furnace Woodthorpe New Houghton Doehole Dove Holes Staden Winsick Brookside Ollerbrook Booth Longlane Loundsley Green Ockbrook Holloway Woodhead Windmill Netherthorpe Idridgehay Northwood Congreave Hodthorpe Priestcliffe Bolsover Woodhouse Castleton Winster Gorseybank Willington Shelton Lock Hollins The Elms Shireoaks Wheston Cotmanhay Brindwoodgate Clay Cross Sparrowpit Heanor Gate Lullington New Sawley Shipley Common Smalley Green Oakerthorpe Padfield Dunston Woodlinkin Wensley Boylestonfield Barlow Nether Handley Pinxton Calver Thurvaston Holbrook Smithfield Millers Dale Hockerley Nether Green Quarndon Common Rodsley Plaistow Tintwistle Cromford Toadmoor Sheldon Little Eaton Steeple Grange Marston Montgomery Langley Hope Gosforth Valley Porterhouse Stainsby Common Nether Moor Ambergate Newhaven Burntheath Brassington The Park Stanhope Bretby Owler Bar Whitfield Park Coddington Taddington Shipley Greenwich Butterley Arkwright Town Etwall New Brimington Bolehill Boylestone Furness Vale King's Newton Brockhurst Hardwick West Broughton Weston Underwood Caldwell Milehill Smithy Houses Sinfin Hazelwood Nether Booth Borrowash Little Cubley Crowhole Matlock Bath Brushfield Lower Dinting Brand Side Starkholmes Temple Normanton Holmewood Summerley Mill Green Smalldale Coldeaton Upper Hackney Kniveton Little Hayfield Quarndon Lower Gamesley Alport Church Hill Old Whittington Larklands Ashford in the Water Calver Low Millington Green Marsh Lane Hartington Rise End Whitwell Biggin Slack Danesmoor Pilsley Green Ashover Hay Stenson Cutthorpe Little Hucklow Eastmoor Nether End Radbourne Stanley Long Duckmanton Churchtown Marston on Dove Stoke Abney Hobroyd Old Dam Sudbury Thornsett Risley Pleasley Vale Tansley Knoll Bramley Dale Moor Chinley Head Great Cubley Barber Booth Cross Hill Biggin Nuttals Park North Wingfield Middlecroft Shottlegate Renishaw Low Leighton Hognaston Shacklecross Boythorpe Bacon's Spring Shatton Osmaston Wash Shirebrook Allenton Shepley Street Cross o' th' hands Birdholme Ridgeway Moor Findern Hulland Ward Hilltop Shirley New Horwich Linton Westhouses Belper Lane End Bowshaw Unstone Millers Green Rosliston Higham Langley Mill Corbriggs Oakwood Little Hallam South Wingfield Over Haddon Alkmonton Codnor Gate New Whittington New York Sutton Scarsdale Over End Aldercar Ladmanlow Parwich Unstone Green Spout Codnor Park Barrow upon Trent Morley Park Chesterfield Golden Valley The Holmes Flagg Hull End Markham Vale Turnditch Wardlow Stanton Gate Great Hucklow Whitfield Yeaveley Peakley Hill Breadsall Chunal Lilypool Mickley Melbourne Heath End Hillcross Chaddesden Matlock Dale Slatepit Dale Lower Midway Great Wilne Barlborough Lower Birchwood Codnor Bole Hill Breadsall Hilltop Elton Riddings Woodville Hepthorne Lane Hayfield Wyaston Williamthorpe Henmoor Summerwood Top Canholes Mapperley Church Broughton Freebirch Heanor Grindleford Carsington Bridgemont Nether Heage Stretton Cressbrook Common Side Nether Sturston Newbold Sapperton Middleton Brimington Chellaston Lower Kilburn Dalebank Upper Biggin Pilhough Dronfield Woodhouse Annwell Place Buxworth Hilton Dowry Belph Whatstandwell Wingerworth The Brushes The Flourish Leabrooks Spinkhill Fenny Bentley Middle Handley Curbar Wirksworth Lane Ends Ticknall Pilsbury Harehill Bolsover Morleymoor Alsop en le Dale Sunny Hill Kilburn Conksbury Moorwood Moor Leaden Knowl Stone Edge Higher Crossings Moorhall West End Idridgehay Green Bakestone Moor Loscoe Eagle Tor Twyford Hillclifflane Pratthall Edale End Clay Mills Egginton Common Plaistow Green Bradwell Hills Lodge House Surface Mine The Bungalows Blackbrook Deepclough Fritchley Goseley Dale Birchover Grangemill Lowgates Swanwick Coxbench Darley Hillside Birley New Stanton Tunstead Milton Codnor Breach Newgate Swadlincote Holmesdale Churchbalk Blackwell Youlgreave Dicklant Hasland Palterton Bonsall Aston Heath Roston Rowland Penny Green Woodnook St Augustines Alfreton Holymoorside Derby War Memorial Village Hatton Hopton Whitwell Common Litton Darley Abbey Tissington Hollingwood Wakebridge Crich Thulston Ednaston Lees Charlesworth Heathtop Matlock Bank Trusley Crewton Higher Gamesley Morley Smithy Woolley Moor Ambaston Hargatewall Ilkeston Junction Rawson Green Newbold Moor Stockley Hales Green Taxal Blackwell Milford Oaks Green Simmondley New Bolsover Glutton Bridge Upper Padley Netherthorpe Clowne Grindlow Shaw Hargate Hill Tansley Higher Buxton Hallfield Gate Ogston Bradley Higher Dinting Mickley Rylah Sinfin Moor Birleyhay Langwith Junction Townend Calton Lees Hadfield Old Brampton Shottle New Smithy Snelston Common Milltown Monsal Head Hemming Green Stanton Lees Atlow Rowarth Fallinge Dethick Godfreyhole Wormhill Scarcliffe Mercaton Upper Birchwood Beeley Gowhole Ault Hucknall Upper Langwith Edensor White Moor Calow Green Burbage Pikehall Lydgate Bridgehill Tunstead Peak Dale Washgreen Osmaston Newmarket Tetron Point Higher Chisworth Lower Hartshay Cowdale Bradwell Hill Somersal Ireton Wood Barton Blount Allestree Lea Duckmanton Acre Ridge Estate Litchurch Warmbrook Hallam Fields Moorend Gamesley Tomthorn Alton Hammersmith Newton Solney Markeaton Dalbury Hollow Grindsbrook Booth Brailsford Wilmorton Park Head Bargate Bretton Street Lane West Handley Edlaston Makeney Peasehill Chelmorton Millthorpe Moorfield Matlock Cliff Matlock Bridge Stanton Lee Head Oxton Rakes Whitehough Hangingbridge Thorpe Slaley Boulton Moor South Normanton Hill Top Doe Lea Farley Morley Lower Crossings Slackhall Smithy Moor Hearthstone Upperthorpe Smalley Common Torr Top Nether Loads Limekiln Field Pentrich Longfordlane Church Gresley Emmett Carr Duffieldbank Priestcliffe Ditch Stanton-by-Dale Derby Little Chester Hilcote Apperknowle Brampton Broadholm Netherseal Fallgate Lane Head Ashgate Morton Kedleston Hardstoft Common Walton Killamarsh Two Dales Little Longstone Dinting Vale Cowlow Stainsby Linton Heath Cowley Eaves Knoll Breckend Stanton by Bridge Scotches Carr Vale Froggatt Westthorpe Brightgate Aston Mercaston Wardlow Mires Grassmoor Thurvaston Woolley Mapleton Bretby Yeldersley Hollies Birch Vale Hague Bar Lower Thurvaston Horsley Woodhouse Creswell Burrfields Ridgeway Cowers Lane Church Town Combs Tupton Doveridge Cropper Castle View Upper Booth Yeldersley Bellevue Barrow Hill Glossop Rose Hill Nether Chanderhill Mount Pleasant Longway Bank Old Glossop Elvaston Smalley Over Leigh Bullhurst Hill Foolow Batham Gate Inkersall Green Lower Pilsley Charlestown Bradbourne Ashopton Gorsey Leys River's Vale Pomeroy Lightwood Sawmills Chapel-en-le-Frith Snape Hill Parkhouse Green Tibshelf Burnaston Blackbrook Longford New Mills Offerton Wadshelf Far Laund Chevinside Newlands Nether Biggin Litton Mill Uppertown Ible Potter Somersal Windley Sawley Upper Town Egginton Crowden Littlemoor Oaker Eckington Greenhillocks Denby Common Ashgate Chapel Milton Newton Astwith Brook Bottom West Edge New Zealand Sandiacre Coton Park Cinderhill Northedge Holmley Common Calver Sough Brailsford Green Dimple Spancarr Dunsa Weston-on-Trent Bridgeholm Green High Lee Holestone Newtown Heathcote Spital Tinkersley Calow Bakewell Hartshorne Waldley Chisworth Matlock Ravensnest Coton in the Elms Over Burrows The Forties Stonebroom Stoneyford Harpur Hill Aston-on-Trent Bowden Head Somercotes Cokhay Green Swathwick Horwich End Mickleover Sterndale Moor Boulton Kirk Hallam Monyash Ballidon Bagshaw Common Side Overseal Alvaston Rowsley Tapton Scropton Nether Burrows Stonegravels Shuttlewood Wingfield Park Stanley Common Perryfoot Dronfield Wirksworth Moor Ashbourne Middleton Callow Unthank Holmgate Ladygrove Hathersage Booths Wigley Kelstedge Duffield Calke Ironville Brookfield Short Heath Ridgeway Bamford Hidebank Ingleby Whitehough Head Darley Bridge Ashover Cockyard Langwith Spitalhill Greenside