Education Marketing in Youlgreave

Get in touch

Education Sector Advertising in Youlgreave

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Youlgreave but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in DE45 1

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Youlgreave (Derbyshire)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Ingmanthorpe West Edge Deepclough Barber Booth Atlow King's Newton Newton Solney Long Eaton Taddington Shipley Common Owlcotes Mount Pleasant Morley Park Whitfield Park Knockerdown Whaley Bridge Gorsey Leys Bridgeholm Green Shottlegate Pratthall Heathtop Holmesfield Lilypool Scotches Mercaston Loundsley Green Northwood Newton Old Brampton Castle Gresley Hulland Ward Marston on Dove Churchtown Mackworth Nether Chanderhill Rowsley Tansley Knoll Barlborough Hadfield Longway Bank Spitalhill Stanton-by-Dale Hardstoft Grassmoor Oakerthorpe Padfield Alport Malcoff Ashleyhay New Stanton Woolley Nether Sturston Woolley Moor Snitterton Broadmeadows The Flourish Cokhay Green Newhaven Woodville Commonside Overton Whitwell Common Park Head Longcliffe Holymoorside Burnaston Lower Kilburn New Smithy Temple Normanton Birch Vale The Forties Snelston Swathwick The Elms Swanwick Sinfin Breckend Mercaton Blackbrook Acre Ridge Estate Old Glossop Higher Crossings Norwood Ashover Lea Hillclifflane Upperwood Hill Top Whittington Moor Doveridge Woodthorpe Stoneheads Two Dales Shacklecross Godfreyhole Shottle Egstow Hopton Longford New Sawley Westthorpe Leaden Knowl Wormhill Lydgate Riddings Wirksworth Moor Windmill Oversetts Buxworth Heathcote Bonsall Windley Bretton Harper Hill Osmaston Findern Nether Booth Staden Hardwick Wood Morley Smithy Ashover Hay Penny Green Spout Toadmoor Calow Green Leadmill Shipley Twyford Stoneyford Cartledge Wessington Edlaston Oxcroft Eaves Knoll Shireoaks Elton Crowdicote Hatton Old Matlock Churchbalk Rumbling Street Over End New Bolsover Brookside Pilsbury Peakley Hill Upper Padley Hathersage Booths Curbar New Mills Moorfield Thornsett Birley Spancarr Brindwoodgate Kelstedge Alfreton Ockbrook Bramley High Peak Junction St Augustines Farnah Green Brockhurst Cromford Westhouses Morley Bolehill Coldeaton Creswell Spondon Townend Alvaston Spinkhill Rodsley Torr Top Priestcliffe Ditch Breaston Milford Denby Village Trusley Langwith Junction Nether Handley Marston Montgomery Ladygrove Newhall Hilltop Stenson Brushfield Stoke Upper Loads Matlock Bridge Common Side Tunstead Potter Somersal Killamarsh The Gutter Etwall Common Langwith Hardstoft Common Stanton Robin Hood Hathersage Lower Crossings Clay Mills Conksbury Dunston High Cross Bank Loscoe Smalley Youlgreave Weston Underwood Pilsley Green Oxcroft Estate Cowers Lane Wingerworth Heanor Gate Millthorpe Moorhall Monsal Head Hollington Hodthorpe Caldwell Burbage Gosforth Valley Higher Buxton Baslow Pear Tree Troway Aston-on-Trent Stainsby Waldley Wheatcroft Hearthstone Spitewinter Shaw Eyam Dalebank Flagg Pomeroy Hales Green Hobroyd Earl Sterndale Upperthorpe Pikehall Ashbourne Walton Brailsford Cross Hill Rose Hill Hatton Fields Codnor Gate Wardlow Bakewell Foston Netherthorpe Egginton Common Dove Head Cowhill Netherthorpe Wheston Cubley Common Chesterfield Canholes Ireton Wood Nether Heage Linton Heath Bolsover Nithen End Over Burrows Oaks Green Crist Morleymoor Milltown Allestree Middle Handley Bridgemont Cotmanhay Hassop Alsop en le Dale Alderwasley Coton Park Boylestone Hill Somersal Spital Holbrook Hillcross Far Laund Longlane Woodnook Upper Birchwood Hangingbridge Larklands Brough Chinley South Normanton Pinxton Porterhouse Upper Hackney Whatstandwell Charlestown Wakebridge Pentrichlane-end Ault Hucknall Kilburn Golden Valley Ironville New York Bowden Head Pentrich Little Bolehill Linton Bradwell Melbourne Weston-on-Trent North Wingfield Middlecroft Wadshelf Smithy Houses Leam Biggin Denby Common Trentlock Holbrook Moor Duffield Great Wilne Compton Codnor Mickleover Lee Head Hollingwood Estate Buckland Hollow Henmoor Dale Moor Ravensnest Brimington Common Dunsa Codnor Park Dimple Lullington Upper Town Inkersall Green Nuttals Park Milehill Danesmoor Roston Aston Coddington Bullhurst Hill Unstone Great Cubley Tetron Point Eastmoor Smithfield Riber Pilhough King Sterndale Arkwright Town Fenny Bentley Stoney Middleton Rowarth Glutton Bridge Openwoodgate Cutthorpe The Leys Alkmonton Sleet Moor Draycott Little Chester Gorseybank Hognaston Dronfield Dalbury Hollow Rawson Green Coal Aston Hollins Green Somersal Herbert Wensley Sheldon Oakwood Hepthorne Lane White Moor Pleasley Smalldale Gallows Inn Alton Wyaston Ticknall Little Hayfield Dicklant Steeple Grange South Wingfield Old Dam Repton Pride Park Batham Gate Egginton Horsleygate Stonebroom Matlock Bank Lane Ends Tunstead Milton Horwich End Litchurch Ashopton The Bungalows Millers Green Slackhall Beeley Stanley Hollingwood Thorpe Snelston Common Crich Carr Woodhead Lower Birchwood Fritchley Hammersmith Fernilee Swarkestone Winsick Congreave Edale Smalley Common Ollerbrook Booth Whitwell Highgate Belper Belper Lane End Summerley Whaley Thorns Bramley Vale Leabrooks Waingroves Hundall Whitehough Head Limekiln Field Clifton West Broughton Holmgate Old Tupton Hemming Green Arthurs View Friden Tissington Blackbrook Wash Muggintonlane End Dale Abbey Press Brightgate Middleton Scarcliffe Allenton Pleasley Vale Hollins Crewton Short Heath Ilkeston Junction Holmewood Overseal Cross o' th' hands Little Longstone Abney Hull End Unthank Stanley Common Tintwistle Chapel-en-le-Frith Hartington Dalbury Greenside Sudbury Langley Common Mugginton Hallam Fields Cockyard Sapperton Longfordlane Nether End Sparrowpit West End Unstone Green Holmesdale Stanton by Bridge Dowry Risley Wilday Green Bagshaw Handley Slack Wardlow Mires Crowhole Aston Hulland Village Higher Gamesley Park Nook Horsley Bamford Horsley Woodhouse Astwith Holloway Upper Hartshay Nether Green Farhill Carsington Shelton Lock Newbold Shepley Street Kirk Langley Higher Chisworth Newmarket Birchover Marlpool Brimington Stony Houghton Blackwell Middleton Ogston Hulland Moss Matlock Green Heath Aston Heath Harpur Hill Chelmorton Bakestone Moor Rise End Eckington Lower Hartshay Mickley Radbourne Foremark Edensor Glapwell Mastin Moor Sandiacre Annwell Place Barrow upon Trent Hallowes Etwall Dethick Osleston Edale End The Park Bridgehill Farlands Booth Church Town Ashgate Stanton Gate Barton Blount Bolsover Woodhouse Upper Town Cherrytree Hill Smithy Moor Hockerley Grangemill Coxbench Sutton Scarsdale Dinting Vale Ilkeston Ridgeway Calow Pilsley Pilsley Offerton Castle View Breadsall Hilltop Thurvaston Walton-on-Trent Boulton Moor Stone Edge New Whittington Sunny Hill Tupton Harehill Hillstown Shardlow Higham Starkholmes Glossop Yeldersley Shirebrook Morton Cowdale Scropton Oaker Lower Midway Hollington Grove Cotes Park Mapperley Breadsall New Houghton Burntheath Chevinside Church Broughton Quarndon Lane Head Slaley Long Duckmanton Callow Heanor Coton in the Elms Ambaston Rowthorne Whitfield Smalley Green Ashgate Perryfoot Riddings Netherseal Stanton Lees Hope Taxal Borrowash Freebirch Whitehough Heage Gowhole Elvaston Codnor Breach Birdholme Calver Low Ballidon Willington Lowgates Low Leighton Sterndale Moor Upper Midway Street Lane Harlesthorpe West Hallam Elmton Sutton on the Hill Kirk Ireton Tinkersley Peak Dale Priestcliffe Nether Moor Littlemoor Brockwell Quarndon Common Ingleby Fallgate Matlock Bath Chunal Ambergate Grindleford Darley Hillside Mount Pleasant Upper End Bacon's Spring Tibshelf Broadholm Thurvaston Cinderhill Wirksworth Stretton Moorwood Moor Monyash High Lee Lower Dinting Brackenfield Cowley Combs Stanfree The Brushes Hilcote Coplow Dale Ridgeway Little Hallam Bankwood Gate Hargate Hill Fallinge Crowden Little Eaton Normanton Upper Booth Kniveton Castleton Litton Oxton Rakes Nether Padley Markeaton Cock Alley Cowlow Tapton Charlesworth Church Gresley Mapleton Sinfin Moor Chinley Head Higher Dinting Chellaston New Horwich Gamesley Upper Langwith Clowne Hargatewall Peasehill Barlow Yeaveley Mount Pleasant Hasland Osmaston Furness Vale Barrow Hill Buxton Shuttlewood Thornhill Ripley Ridgeway Moor Common Side Stonegravels Turnditch Chisworth Grindsbrook Booth Thulston Birleyhay Darley Abbey Lees Brailsford Green Cressbrook The Holmes Millers Dale Hare Edge Culland Bargate Boothgate Palterton Rylah Summerwood Top Hady Shirley Tansley Doe Lea Over Leigh Woodseats Winster Mickley Brookfield Aldwark Bradbourne Yeldersley Hollies Radbourne Common Poolsbrook Great Hucklow Sawmills Farley Litton Mill Shatton Makeney Froggatt Apperknowle Wilmorton Hallfield Gate Dale End Milton Owler Bar Warrencarr Wingfield Park Pye Bridge Matlock Dronfield Woodhouse Kedleston Sheepbridge Rosliston Upper Newbold Rowland Ladmanlow Calver Derby War Memorial Village Matlock Dale Darley Bridge West Handley Darley Dale Peak Forest Stockley Lumsdale Shirland Calton Lees Greenwich Over Haddon Idridgehay Green Goseley Dale Church Hill Brassington Williamthorpe Moorend Brampton Bradwell Hills Mill Green Moravian Settlement Ible Holestone Calver Sough Slatepit Dale Plaistow Green Hartshorne New Zealand Denby Bottles Smisby Whaley Bowshaw Clay Cross Inkersall Chaddesden Bretby Heath End Calke Sawley Uppertown Ford Derby Parwich Lightwood Nether Burrows New Brimington Brand Side Matlock Cliff Carr Vale Idridgehay Simmondley Langley Stanton in Peak Duffieldbank Ashford in the Water Warmbrook Newlands Smalldale Stainsby Common Hazelwood Bullbridge Church Wilne Holmley Common Parsley Hay Lodge House Surface Mine Hilton Northedge Lower Thurvaston Aldercar Somercotes Tomthorn Nether Loads Emmett Carr Greenhillocks Toadhole Furnace Stanhope Bretby Boulton Nether Biggin Newtown Boythorpe Biggin Doehole Norbury Marehay Renishaw Hague Bar Woodlinkin Butterley Foolow Hayfield Lower Gamesley Flaxholme Wigley Parkhouse Green Hardwick Belph Langley Mill Little Hucklow Cropper Corbriggs Bradley Lower Pilsley Markham Vale Millington Green River's Vale Bellevue Great Longstone Bole Hill Blackwell Newbold Moor Littleover Newgate Plaistow Butterley Boylestonfield Ednaston Upper Biggin Kirk Hallam Duckmanton Hidebank Burrfields Chapel Milton Washgreen Snape Hill Bolehill Marsh Lane Swadlincote Grindlow Brook Bottom Old Whittington Eagle Tor Palmer Moor Dove Holes Little Cubley Staveley Bubnell Bridge End Tideswell Crich