Education Marketing in Dodscott

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Education Sector Advertising in Dodscott

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

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What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Dodscott but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

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Frequently Asked Questions about Education Marketing in EX38 7

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

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If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

Other locations available for education marketing
Collaton St Mary Velator Pathfinder Village Stonehouse Woolston Lake Kennford Eastdon West Raddon Shillingford Raleigh Hollocombe East Buckland Frittiscombe Charles Honicknowle East Portlemouth Broadwoodkelly Upcott Welsford North Whilborough Huntsham Kitbridge Borough Payhembury Westleigh Harleston Highworthy Langtree Middle Woolbrook Warfleet Dawlish Lower Tale Woodland Aller Park Upcott Aylesbeare Elmscott Stoke Fleming Whitestone Stoford Water Bickingcott Ilsington Brownsham Cookbury Red Ball Liverton Northmostown Bentwichen Hutcherleigh Gooseham Mill Awliscombe Blackborough Beesands Old Beat Coldeast Priestacott Berrynarbor Easton Parnacott Thorne Moor Muddlebridge Yeoford Bovey Tracey Beaford Lustleigh Ringmore Woolfardisworthy Kennerleigh Bradninch Darracott Poughill Prescott Town Barton Lynmouth Churchwater Millcombe Padson Bickington Chenson Heddon Coryton Halsey Lake Brockscombe Glanvill's Close Wick Clyst St George Stockleigh English Bolham Hoo Meavy Eckworthy Satterleigh Buckland Monachorum West Sandford Lobhillcross Bishop's Nympton Patchole Keyham Hollacombe Hill Stowford Withycombe Raleigh Strete Ralegh Culmstock Mogworthy Wrangaton Huish Crabtree Kenn Hagginton Hill Yondertown Rickham Enis Horns Cross Dartmoor Expedition Centre Kingston Higher Yalberton Furley North Molton Highweek Stoke Weston Gunn Aller Grove Axminster Saunton Shaldon Shute Stoneycombe Ford Sutton Little Blagdon Tuckenhay Marsh Harracott Higher Slade Buckhorn Burlestone Martinhoe Cross West Buckland Pattard Water Halwill Junction Chettiscombe Holcombe South Common Veraby Pennsylvania Nethercott Shaugh Prior St Thomas Tythecott Brixton Hemyock Yarcombe Dean Cross Lower Ashton Widecombe in the Moor Preston Stenhill Mead Clyst St Mary Kemacott Rosedown Venton Higher Town Morchard Bishop Wastor Trentishoe Langridgeford Rushford Sessacott Underdown Livingshayes Rosemary Lane Winswell Lutton Six Acres Gammaton Littleham Challaborough Week Goodrington Ford Park Bolham Water Exeter Calverleigh Higher Warcombe Mount Batten Peter's Finger Templeton Bridge North Huish Nomansland Merrifield Chulmleigh Whiddon Clyst Heath Knowstone Prowse Grilstone Feniton Broadsands Sigford Haytor Vale Stockley Hamlet Week Higher Burrowtown Watchcombe Garlandhayes Langaford Gipsy Town Birchill Lower Twitchen Loxbeare Battisborough Cross Wonford Beare Merton Bradstone Ford Venngreen Bish Mill West Anstey South Molton West Ogwell Coleford Millhayes West Charleton East Anstey Lamerton Goodshelter Stopgate Holy City Newton Poppleford Lovacott Green Bow Uppacott Frogmore Southway Bickham Chudleigh Knighton Lupridge Dexbeer Brent Mill Littleham Craddock East-the-Water Talewater Oak Cross Oldborough Bickington Sherwood Green Sector Higher Gabwell Church Green East Youlstone Hillerton Bantham Wellswood Derril Bridestowe Landscove Hollacombe Zeal Monachorum Longbridge Heavitree Colebrooke Mackham Sourton Lower Cator East Putford Colyton Holbeton Ashmill St Budeaux Withleigh Combrew Bursdon Smallmarsh Caute Neopardy Whimple Lipson Dippertown Langage Rackenford Langleigh Lustleigh Cleave Whimble Pristacott Sampford Spiney Higher Rocombe Two Pots Burlescombe Hawley Bottom Lincombe Week Badworthy Derriford Sowton East Town Whipton Higher Ashton North Bovey Galmpton Ashford Newton St Petrock North Prospect Princetown Hexworthy Long Woods Milehouse Capton Collipriest Brockfield Higher Prestacott Trill Yealmpton Higher Dunstone Woodtown Leigh Cross East Panson Holemoor Lettaford Grimpstonleigh Northway Woodacott Tillislow Blackpool Corner Arlington Beccott Landcross Kingscott Fluxton Pomphlett Moorhaven Village Marldon Brookside Churchstow St Giles in the Wood Mortehoe Alverdiscott Woodbury Salterton Rockford Plymtree Sweetham Higher Lovacott Chudleigh Moreleigh Buckfastleigh Garliford Copplestone Cole's Cross Bigbury-on-Sea Heathfield Camp Mount Gould Tredown Roborough Coombelake Chestwood Venton Milton Damerel Longcause Woolsgrove Nymet Rowland Broadbury Harpford Chitterley Heathercombe Fremington Seaton Junction Shebbear Hennock Clapworthy Clayhanger Cockington Heathfield Doccombe Staddon Dunstone Brixham Mainstone Felldownhead Middle Rocombe Taw Green Weir Quay Woodacott Cross Swimbridge Newland Guscott Colleton Mills Chapelton Higher Batson Icy Park East Allington Malborough Plainmoor Meethe Frankaborough Marwood Tipton St John Moretonhampstead Pinhoe Venn Ottery Newtown Kingswear East Kimber Dartmouth Northlew Ham Roundswell Scorriton Budlake Kingsett Clearbrook Aveton Gifford Bow Goosewell Bratton Fleming Holewater Derriton Chagford Liftondown Hugglepit Colliton Ashill Holne Thorndon Cross Cleave Prince Rock Dubbs Cross Fullabrook Harcombe Derby Heathstock Upton North Tawton Croyde Higher Weaver Black Torrington Starcross Wilmington Narracott Wembworthy Witheridge Higher Molland Trimstone Alminstone Cross Chelfham Yelverton Cullompton Alderford Halsinger Mutley Morebath Barnfield Butterleigh Sherford Burnstone Farringdon Two Bridges Dunkeswell Cott Higher Compton Bodley Morwellham Quay Halsfordwood Kellacott Stoodleigh Hollis Green Ludbrook Dean Uphempston Hillhead Bennah Cotmaton St Jude's Ashburton Gittisham Middle Luxton Sloncombe Smithincott Bishop's Clyst Champson Chapmans Well Barne Barton Hollocombe Town Boasley Cross Waye West Town Merrivale Topsham Woodford Umberleigh Teign Village Ham Rundlestone Peverell Braunton Hemerdon Abbey Gate Westwood Lutton Maidenhayne Belsford Newtown Taleford Filham Eastern Town Titchberry Knightacott Wreyland Ernesettle West Town Brightley Combe Pafford Sidbury Newtown Penquit Chittlehamholt Lipson Vale Inner Hope Cheristow Buckfast Knowle Lapford Cross Newton St Cyres Woodmanton Higher Rocombe Barton Perkin's Village Stoke Hamlet Eggesford Station Sticklepath Axmouth Vention Lower Compton Claypits Stowford Shortacombe Prixford Bridfordmills Docton Cranford Leeford Elstone Smithaleigh Combe Martin Gabber Watcombe Olchard Southerly Sampford Courtenay Woolston Green Knowle Sidmouth Lower Yelland Kentisbury Ford Luson Whipcott East Down Welstor Knowle Honiton Underwood Farway Marsh Spreyton Milton Abbot Pickwell Dawlish Warren Allaleigh Shirwell Belliver Monkokehampton Avonwick Burrington Townlake Millbay Widewell Folly Gate Luton Bridford Ticket Wood Monkerton Hele Lane St. Stephens Place Hole's Hole Harbertonford Frithelstock Goodstone West Ashford Shorton Denbury Whiteworks Berry Pomeroy Brinsworthy Stowford Ermington Cheriton Fitzpaine Dartmeet Herner Holwell Kingsteignton Wrinkleberry Ide Heathpark Hawkerland Court Barton Heath Cross Burrow Ashmansworthy Glebelands Countess Wear Abbotsham Sutcombe Upottery Yeo Mill Germansweek Preston Berner's Cross Up Exe Eastacombe Halford Kentisbury Abbotsbury St Marychurch Cove Alswear Riverton Higher Brixham Luppitt Yondercott Lydford Stoke Canon Coxside Weeke Axtown Queen Dart Otterton Yealmbridge Forda Newton Abbot Chasty Umborne Sandygate Leusdon Landkey Barbrook Longdown St George's Well Nicholashayne Liddaton Soldon Cross 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South Zeal Raddon Halwell Holsworthy Camel's Head Lovaton Mullacott Cross Meavy Countisbury Efford Staddiscombe Uton Brownston Poltimore Hannaford Wotter Stowford East Cornworthy Ashbury Bodmiscombe Rickard's Down Weare Giffard Netherton Budleigh Salterton Pizwell Ensis Kingford Guineaford Dowland Pancrasweek Upton Farleigh Meadows Middlecott Duerdon Kenton Thrushelton Barton Town Huxham East Stowford Tippacott Brendon Stoke Hill Coarsewell Dean Prior Shillingford Abbot Stockland Woodgate Northam Holdstrong West Lyn Holmsleigh Green East Ilkerton Pennymoor Pyworthy Black Dog Down St Mary Stowford St Michaels Clifton Rockbeare Darracott Holcombe Burnell Modbury Horsebridge Cotteylands Staple Cross Knighton Colebrook Roborough Down The Butts Shobrooke Throwleigh Brealeys Ellacombe Okehampton Golden Park Belstone Corner Lurley Cranbrook Honeychurch Thornehillhead Land Part Edginswell Colebrook Meadwell Buckland in the Moor Goveton Exmansworthy Huxham's Cross Estate Metcombe Westward Ho! Southleigh Tinhay Beaworthy Heasley Mill Berry Bradwell Taddiport Whiddon Hele Hollis Head Crediton Swimbridge Chillaton Bridge Ball Culm Davy Plympton Weycroft South Radworthy Harford Ideford Kerswell Tosberry Westleigh Barbican Millhayes Henaford Bickleton Ebford South Hole South Wonford Uppincott Buck's Mills Higher Metcombe Nadderwater Holsworthy Beacon Sparkwell Middlemoor Torcross Woodbury Beeson East Budleigh Kilmington Yalberton Collaton Redhills Highampton Milford Hook Morice Town Wiggaton Combe Raleigh Hartley Vale Henford Week Hulham Natcott Ottery St Mary East Mere Ellicombe Barton Sherford Holyford Hartland Higher Muddiford Chilsworthy Alfington Quither Trusham Dartington Twitchen Mill Colwell Berry Down Cross Chipshop Two Mile Oak Cross Sheepwash King's Tamerton Didworthy Salmonhutch Templeton Milltown Coffinswell Higher Coombe Moorhayne Kerscott Bulverton Ebberly Hill Buckleigh Furze Longcross Kernborough Sycamore Lumburn Elwell Winkleigh Newport Splatt Blackdown Aish 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Columbjohn Frost Ashprington Hele Fishleigh Castle Lopwell Bampton Lower Town Alphington Rawridge Batsworthy Upton Hellions Yarnacott Westcott Bridgerule Stentwood Hawkchurch Washfield Chambercombe Broadhempston Silverton Filleigh Ilfracombe Kingsbridge Tavistock Langtree Week Horrabridge Trow Abbotskerswell Humber Uplowman Brixington Warkleigh Berrysbridge North Beer Meeth Hookway Walkhampton Lower Creedy Nymet Tracey Pottington Gammaton Moor Hopworthy Outer Hope Woolfardisworthy Laira Cobbaton North Buckland Clyst Honiton Membury Puddington Yelland Kingsdon Harrowbeer North Star Iddlecott Maidencombe Cotford Eastington Boode West Alvington Ware Benton Chardstock Fairy Cross Bondstones Brayford Huntshaw Luton Tetcott Walreddon Devonport St James' Plymstock Clawton Godwell Peat Cot Lower Slade Fordwater Bickleigh Drayford Manadon Glenholt Ivybridge Fairmile Bigbury Whitford Harberton Mothecombe Colyford Folly Cross Pillmouth Quoditch Meshaw Ipplepen Ratsloe Knotty Corner Shinner's Bridge Ash Thomas Pennycross South Pool Dinworthy Allercombe South Allington Batworthy Great Weeke Landhill Dainton Talaton Clayhidon Buckerell Chichacott Quartley Rumsam Bradford Forder Upcott Hittisleigh Barton Parkham Cattedown Chivenor Grenofen Cottwood Strete Combe Offwell Venny Tedburn Bentwitchen Ashreigney Dunsford Woolacombe Chevithorne Pennycomequick Heanton Punchardon Filleigh Patsford Challacombe Buckland Kelly Bellever St Giles on the Heath Broadclyst Lower Dean Riddlecombe Aish Blannicombe Wolborough Marsh Barton Buckland Musbury Yeo Vale Forder Green Holland Copse Lower Gabwell Great Fossend Brandis Corner Eastleigh Heybrook Bay Virginstow Rexon Cross Cowley Bugford East Week Lana Petrockstowe Holcombe Rogus Furzehill Itton Odham Farway Brendon Northcote Fishleigh Rock Shute Peppercombe Hill Haytown Easton Tamerton Foliot Hatherleigh Bilsdon Whitleigh Mannamead Loxhore Cott Ashridge Court Redmonsford Tiverton Whitmoor Newtake Dulford Clyst St Lawrence Raymond's Hill Madford Milton Combe West Leigh Lynbridge Cabbacott East Charleton Alwington Meddon Sheepstor Lower Woolbrook Tigley Cockwood Down Thomas Sidford Jacobstowe Beer Lydcott Atherington Abbots Bickington Turnchapel Rewe Hansel Little Torrington Dunchideock Burscott All Saints Batson Brushford Crockernwell Goosewell North Radworthy Marsh Mills Loddiswell Marsh Green Westwoods Simonsburrow Salcombe Horndon Huntshaw Water Stormsdown New Town Nomansland Blackawton Doddiscombsleigh Waddicombe Mutterton Kentisbeare Christow Ingleigh Green Wadbrook Bridgend Broad Parkham Alfardisworthy Buck's Cross Ponsworthy Torr Landkey Town Venton Kings Nympton Velly Harcombe Bottom Rexon Woodford Penninn Cotts Dalwood Wilminstone Middle Marwood Westwood Upham Abbey Luffincott Northcott Branscombe Muddiford Spriddlestone Tedburn St Mary Lower Lovacott Hand and Pen Well Town Brynsworthy Brynsworthy Park Plympton St Maurice Ringmore Waddeton Manor Bourne High Bullen Tricombe Stokeinteignhead Torbay Compton Membland Burnard's Ho Whiddon Down Thornbury Twitchen Rousdon Ayshford East Knowstone Hiscott Westacott Stroxworthy Polsloe Bridge Sid Bidlake Blackpool Curtisknowle Pool Whitchurch Hockworthy Dunterton Buckland Filleigh Tawstock Stoke Gabriel Wonson East Butterleigh Wolverstone Shirwell Cross Craze Lowman Hatch St Dympna's Drewsteignton Poundsgate Torquay Pilton Cudlipptown Dolton Alston St John's Chapel Meldon Postbridge Leigham Bideford Sherberton Paignton Instow Town Langford Uplyme Churchtown Fortescue Combebow Stokenham Higher Clovelly Galmpton Stowford Haccombe Kingsheanton Hayne Chittlehampton Kingskerswell Fenny Bridges Orchard Hill Port Bridge Yawl Marystow Dittisham Stevenstone Wyke Green Bishopsteignton Kingford Halberton Harford Exton Tytherleigh Shiphay Lewthorn Cross Upton Pyne Stony Cross Clovelly Newbuildings Hollicombe Skaigh Blegbury Stoke Rivers Totnes Hillmoor Sticklepath South Knighton Portgate West Down Penstone Cornworthy Little Silver Portington Tudhay North Heasley Nether Exe Ash Cross Petton Tor Ash Moor Ash Hill Holcombe Lower Cheriton Teigngrace South Milton Tipple Cross Aunk Clyst William Mount Pleasant Chub Tor Coombe Putsborough Chelston Aller West Park Stonecombe True Street Jurston Higher Woolbrook Welcombe Dodbrooke Haddacott Yettington Newton Tracey Chawleigh Brayfordhill Ash Instow Norman's Green Cowleymoor Bere Alston Crawley Heathfield West Putford Mariansleigh West Hoe Bowd Penstone Hoops Lower Batson Mary Tavy Bratton Clovelly Combpyne Bickleigh Down Sandford Southcott Thurlestone Hallspill Churston Ferrers Deancombe Oakford Weston Seaton Crapstone Stretch Down North Waterhayne Shore Bottom Smallridge