Education Marketing in Ham

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Education Sector Advertising in Ham

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

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What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Ham but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

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Frequently Asked Questions about Education Marketing in EX13 7

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Ham (Devon)

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Cranbrook Two Bridges Heath Cross Sorley Uppincott Chillaton Bursdon Kernborough Riverside Ham Twitchen Mill Blackpool Corner Buckhorn Filham Langaford Broadbury Colwell Aunk Liddaton Lewthorn Cross Holcombe Venny Tedburn St Budeaux Kilmington Brownsham Stonehouse Buckfastleigh Clyst Hydon Holmacott Oakford Ledstone Broadlands East Buckland Halwill Junction Sycamore St John's Chapel Brampford Speke Spreyton Woolston Green Merton Nine Oaks Tweenaways Poltimore Marsh Barton Stonecombe Combrew Roborough Down Widecombe in the Moor Burlestone Pizwell Lower Blagdon Columbjohn Thurlestone Woodtown Woodbury Salterton Weston Dumpinghill Corscombe Twitchen Churchstow Hopworthy Marwood Swallowfields Sidbury Whipton Ashprington North Waterhayne Colyford Frittiscombe Berner's Cross Ham Bugford Ashculme Stowford Lower Dean Landcross Wellswood Buckfast Kellaton Higher Metcombe Bere Ferrers Dean Cross Shillingford Abbot Smallmarsh Cheristow Torbryan Bridgetown Kingskerswell Stowford Chelston Riverton Woodtown Ashwater Woodmanton Cadbury Tippacott East Down Battisborough Cross Buckland Lynton Little Torrington Shelly Stoke Rivers Taw Green Two Mile Oak Cross Countisbury Mount Pleasant South Common Chagford Otterton Frankaborough Beaworthy Aller Park Combe Wilmington Middlemoor Huddisford Little Silver Taddiport Up Exe Ensis Stoneycombe Boode Woodbury East Prawle Cockwood Peter Tavy Cheriton Bishop Saunton Paignton Sampford Chapple Way Village Churchill Salcombe Hagginton Hill Week Payhembury Bowden Peters Marland West Hill Uppacott Burrow Welstor King's Tamerton South Milton Sticklepath Rexon Cross Bolham Water Fordwater Yarnscombe Bishop's Nympton Powler's Piece Trimstone Nomansland George Nympton Christow Harpford Wrangaton Alminstone Cross Langford Wrafton Stowford Spriddlestone Walreddon Thrushelton Buckerell Leusdon Ratsloe Sandygate Aish Dunstone Southway Waye Coombe Thorne Moor Cudlipptown Easton Bovey Tracey High Bullen Powderham Week Odham Creacombe Morchard Road Budleigh 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Ash Thomas Shillingford St George Mead Shute Rockford Lower Creedy Eggesford Station Batworthy Stoke Gabriel Gatherley Pennycomequick Lutsford Dippertown Seaton Withacott Bickham Strete Ralegh Gammaton Mogworthy Mortehoe Trentishoe Lower Town Langdown Budlake Mainstone Hillhead Cheglinch Glenholt Swimbridge South Molton Guineaford Harford Preston Tor Fremington Tawstock Beesands Honeychurch Hand and Pen Highworthy Duryard Westwoods Hillmoor Bridford Tosberry Dunterton Walkhampton Luppitt Whitmoor Littlehempston Millhayes South Radworthy Petrockstowe Jack-in-the-Green Prescott Pillmouth Nadderwater Alwington Bolberry Kelland Court Kingsdon Arlington Bickleigh Heybrook Bay Heanton Punchardon Virginstow Herner Southerton Efford West Clyst Eckworthy Stormsdown Boasley Cross Manadon Torr St Thomas Portgate Yettington Coombe Beare Westville Clayhanger Venton Meddon Colyton Velator Penninn Rackenford Sandford Plymstock Sampford Peverell Pyworthy Metcombe Chenson Penstone Tredown Tipton St John Feniton Winswell Lower Town Stockley Hamlet Upton Hellions Sutcombemill Colebrook Underwood Colliton Folly Gate Chambercombe Northmoor Bickleigh Start Rousdon Pathfinder Village West Blackdown Northcott Woodland Head Marystow Wreyland Woody Bay Honicknowle Clapworthy Higher Rocombe Pottington Barbican All Saints Upton Eastdown Barnfield Dulford Pool Harbourneford Hamlet Parkham Ash Bradford Six Acres Lee Mill Kingford Combeinteignhead Goldworthy Blackpool Romansleigh Kitbridge Efford Staddon South Brent Kingsbridge St Giles on the Heath Lupridge Oldborough Hele Peppercombe Welcombe Turnchapel Doddiscombsleigh Hittisleigh Barton Brinsworthy Ugborough Horndon Down St Mary Lumburn Rexon Polsloe Bridge Chasty Witheridge Higher Muddiford North Brentor Higher Molland Natcott Half Moon Village Stockwell Halsey Lake Woolfardisworthy Iddesleigh Brendon Bigbury St Ann's Chapel Belstone Craze Lowman Colestocks Millcombe Pinhoe Chipshop Holne Sampford Courtenay Hannaford Horns Cross Bickerton 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Moretonhampstead Smallridge Sticklepath Stowford Prixford Knowle Titchberry Diptford Stoke Hill Farway Monkton Bodley Maidenhayne Yondercott Woodgate Atherington East Ogwell Aylesbeare Milehouse The Point Lee Portington Lower Hookner Lower Rocombe Poundsgate Landscove Burlescombe Cattedown Upham Charles Rose Ash Hooe Bonehill Burraton Newtown Tedburn St Mary Kings Nympton Collipriest Longcause Chestwood Fairy Cross Northmostown Burscott Cheldon Upton Furley Newcott Higher Slade Prince Rock Whimble Higher Yalberton Petton West Putford Ponsworthy Langtree Week Halford Lewdown Padson Meshaw Soldon Cross Clyst St Lawrence Culverlane South Tawton Clearbrook Raddon Dartmoor Expedition Centre Brushford Pennymoor Holmsleigh Green Dolton Hartley Vale Lower Lovacott Quartley Wilsham Appledore Dean Lutton Brent Mill Satterleigh Chilsworthy Strete Nether Exe North Star Pennycross Brookleigh Farleigh Meadows Raymond's Hill Withleigh Torquay Jurston Princetown Kentisbury Ford Ford Park Lower Loxhore Easton Teigngrace Farringdon Buckland in the Moor Scorriton Bradiford Pristacott Upcott Blackborough Newbuildings Eastington Arlington Beccott Henaford Dubbs Cross Kenn Heavitree Hele Chitterley Croyde Bay Whimple Patsford Abbotsbury Coombelake Bridge Reeve St James' Burrington Thornbury Upton Pyne Reedy Hansel Ebberly Hill Milber Red Ball Elburton Upcott Plympton Carlingwark Blegbury East Butterleigh Holwell Longbridge Simonsburrow Fullabrook Rockbeare Ashford Milltown Godwell Higher Compton Stoke Luton Church Green Clyst Heath Lettaford Topsham Redhills Keyham Holne Turn Laira Belliver Haven Banks Yelland Redmonsford Chapelton Croyde Clapham Hutcherleigh Southdown Philham Wonson Churscombe Bideford Kenton Stoodleigh North Beer Culmstock Washford Pyne Georgeham Exton Icy Park Cotteylands Woolfardisworthy Pancrasweek East Week Newton Ferrers Kerscott Sheepwash Barton Venn Puddington Nethercott Sherberton Whipcott Dodbrooke Eworthy Derby East Ilkerton Bolham Easton Bountis Thorne Marsh 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