Education Marketing in Dorset

Get in touch

Education Sector Advertising in Dorset

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Dorset but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in DT3 4

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Dorset

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Knighton Coneygar Higher Bockhampton Quarleston Ferndown Littlemoor Shipton Gorge Wick Netherhay Whitmore Alderney Watton Ashmore Horton Common White Post West Orchard Wigbeth Acton White Moor Woodyates Droop Piddletrenthide Burstock Hampreston Henbury White Lackington West Howe Beacon Hill Hamworthy Marshwood Lewcombe Giddy Green Romford East End Coker's Frome Holnest Melplash Wimborne Minster South Perrott Pleck Charlton on the Hill Canford Bottom Portway Woolford's Water Muscliffe Benville Pig Oak Lower Ansty Three Gates Bowleaze Fairmile Herston West Morden Gaunts Branksome Madjeston Compton Valence Whitchurch Canonicorum Stalbridge Weston Shillingstone Stour Meadows Turbary Common Sturminster Marshall Lytchett Matravers Bradford Abbas Chalbury Bournemouth Osmington Monkton Up Wimborne Fontmell Magna Ulwell Leigh East Brook Filford Ham Cashmoor Slepe Hewood Pilsdon Hooke Charlton Marshall St James Crab Orchard Grange Ensbury Park Chalbury Common Hanford Wool Cann Upton Tincleton Pamphill Talbot Village Portland Port Higher Halstock Leigh Woodlands Leigh Quarr Buckhorn Weston Crooked Withies St Leonards Middle Bockhampton Symondsbury Laymore Bradford Peverell Littlebredy Blackney Winkton Grimstone Ridge Thornford South Poorton Steeple Binnegar Burton Bradstock Gaunt's Common Birdsmoorgate Coombe Keynes Camel Green Littlewindsor Knighton Grove West Hurn Pleck Green Cross Lanes Wallisdown Dudsbury Sandford Orcas St Leonard's Farm Park Pentridge Athelhampton Rockley Sands Stoborough Heath Horton Whitcombe Goathill Coldharbour Holmebridge Gribb Bittles Green Lower Holwell East Shilvinghampton Merry Field Hill Studland Moorbath Wimborne St Giles Enmore Green Pleck Higher Totnell Townsend Corscombe Totnell Tarrant Keyneston Rushton Stony Knaps Sturminster Newton Burton Beaumont Village Winyard's Gap Worgret Bridport Kingsland Elm Hill Melbury Bubb Verwood Almer Silkhay Higher Chalmington Galton Worth Matravers Pokesdown Gussage St Andrew Boveridge Trickett's Cross Corfe Castle Hazelbury Bryan Silton Spetisbury Nether Compton Newtown Clift Little Woolgarston Ansty Cross Newtown Melbury Abbas Witchampton Bourton Swanage Daggons Redlands Winterborne St Martin Bluntshay Steepleton Iwerne Court Orchard Purewell Canford Magna Sandhills Little Canford Coryates Sandpit Forston West Bay Lower Row Shothole Puncknowle Anderson Winton Alweston Tolpuddle Easton Rodwell Ham Hill Clapgate Minterne Magna Highcliffe East Howe Abbotsbury Ashington Creech Bottom Nettlecombe Fifehead Magdalen Holywell Burleston Burton Mappowder West Melbury Osehill Green East Knighton West Moors Atrim Avon Common Alderholt Horn Ash Broadmayne Throop Ivy Cross Shave Cross Chalmington Tarrant Gunville Newton Stokeford Bincombe Hemsworth Tyneham Poolestown Westfields Winterborne Muston Affpuddle Bourne Valley Higher Woodsford Iwerne Minster Aller Thornicombe Sandhills Lodbourne Clifton Maybank Camesworth North Poorton Merley East Creech Melbury Osmond Caundle Marsh Hinton St Mary The Folly Muscliff Colehill Higher Sandford Toller Fratrum Melcombe Regis Oxbridge New Town Manswood Peacemarsh Mapperton Oborne Tollerford Stapehill Farnham Chaldon Herring East Stour Common Hinton Parva East Fleet Bowridge Hill Drive End Moreton Dragon's Hill Guy's Marsh East Holton Bere Regis Gussage All Saints Plush Ensbury Hengistbury Head Bovington Camp Meyrick Park Eype's Mouth Lane End Kington Magna Beaulieu Wood Margaret Marsh Lanehouse Yewstock Longfleet West Holme Branksome Park Adam's Green Mounters Trent Motcombe Merriott Mount Pleasant Maiden Newton Christchurch Cowgrove Champernhayes Marsh Holway Gotham Bothenhampton God's Blessing Green Templeman's Ash Canford Cliffs St Andrew's Well Netherbury Putton Crossways Bishop's Down Southover Hains Langton Matravers Ryme Intrinseca West Pulham Sutton Waldron Morcombelake Ansty Parley Green Mill Throop Stubhampton Stoborough Holworth Waytown Sandbanks Langton Herring Rew Farrington Stockwood East Pulham Tarrant Hinton West Cliff Crouch Hill Wooth Deanend Wraxall Furzehill Longburton West Milton Rampisham Purse Caundle Boys Hill Bradpole Dean Pilford Manston Newtown Rixon Allington Cerne Abbas Radipole West Shilvinghampton Lower Holditch Kit Hill Happy Bottom Oakdale Three Legged Cross Penn Stafford's Green Alcester Salway Ash Long Crichel Lower Eype Hinton Martell Springbourne Stanbridge Bugley Moor Crichel Wych Powerstock Kimmeridge Holton Heath Sixpenny Handley North Bockhampton Compton Abbas Lambs' Green West Stour Poundbury Newtown Grange Estate Somerford Kingston Winterborne Came Cranborne Blacknoll West Bourton School House Higher Row Fortuneswell Seatown Kingston Bettiscombe Lulworth Camp West Stafford Winterborne Kingston East Holme Stour Row Netherstoke Chilcombe Cobley Stoborough Green Mosterton North Bowood Pleck Buckland Newton Little Ansty Stalbridge Walditch Durlston Wyke Regis Portesham Shaggs Bryanston Wynford Eagle Ringstead Frampton Woolcombe Woolsbridge Westford Monkton Wyld Creekmoor Holditch Hamlet St Johns Warren West Parley Mudeford Fleet Wonston New Town Stoke Abbott Folly Gibbs Marsh West Bexington Uphall Turners Puddle Piddlehinton Hayes Leigh Broadstone Whitecross Winterborne Whitechurch Stratton Nuffield Portland Bill Kitford Hartgrove Maudlin Cross Stoke Water Braytown Lower Mannington Glebeland Estate Southwell Batcombe Matchams Long Bredy Ibberton East Lulworth Holt Heath Evershot Winterborne Monkton Weston Stanley Green Lower Whatcombe Turlin Moor Rodden Spyway Up Sydling Higher Wraxall Weston Up Cerne Henley Glanvilles Wootton Briantspuddle Hogstock Broom Hill Fishpond Bottom Rolls Mill Queen Oak Corfe Mullen Wootton Fitzpaine Mangerton Northbourne Westham Hillbutts Marshalsea New Town Bishop's Caundle Seaborough Rossmore Harman's Cross Lyon's Gate Sleight Loscombe Shaftesbury Kittwhistle Foxholes Talbot Heath Winterbourne Abbas Knackers Hole Worbarrow Wareham New Swanage Southbourne Oakley Shroton Skilling Edmondsham Tiley Cosmore Strouden Packers Hill Winterborne Houghton Litton Cheney Catherston Leweston Lower Halstock Leigh Toller Porcorum Frome Whitfield Ameysford Holt Wood Stanpit Knob's Crook East Cliff Osmington Mills Whitcombe East Parley Southlands Horton Heath King's Stag Newton Peveril Furzebrook Hincknowle Lower Blandford St Mary Rew Lower Kingcombe Oathill Beaminster West Knighton Cattistock Woodlands Common Puxey Winterborne Zelston Middlemarsh Charmouth West Lulworth Child Okeford Lake Fifehead St Quintin Holway Hillbourne Lower Strode Pidney Winterborne Tomson Moordown Rushcombe Bottom Lower Hamworthy West End Woodbridge Pulham Park Gate Mapperton Durweston Higher Nyland Broadwey North Chideock Shapwick Woodlake Crendell Owermoigne Puddletown Lytchett Minster Redbridge Bramblecombe Church Knowle Nether Cerne Chideock Jumpers Common Sandford Hursey Rowlands Caundle Wake Canford Heath Adber Dean Park St Ives Woodville Lydlinch Higher Holnest Haddon Hill Dunbury Cold Harbour Synderford Friars Cliff Fifehead Neville Mount Pleasant East Stoke Sterte Langham Frome St Quintin Alton Pancras Sutton Holms Cocknowle Upper Parkstone Haydon Hammoon Columbia Farm Chiswell Notton Hummer Kinson Tarrant Launceston Miles Cross Upwey Combe Almer Chetnole Whitefield Buckham Muckleford Hopsfield Charminster Birch Close Bookham Chilfrome Milborne St Andrew Woodcutts East Chelborough Manning's Heath Sturminster Common Whetley Cross Woodrow Pleck Gannetts Loders Blackdown Organford Lillington Winfrith Newburgh Lilliput Holt Gillingham Littledown Haythorne Hermitage Broadwindsor Sockety Lodge Copse Estate Stinsford Ashley Heath Broadoak Minchington Sandford Woods Okeford Fitzpaine Dorchester Overcombe Brockhampton Green Tollard Farnham Lower Nyland North Wootton Hardy Country Park Twyford Woodsford Castletown Stour Provost Sherborne East Morden Deanland Hedge End Ranston Tarrant Rawston Ash Huntingford Chettle Westbourne Bloxworth Thorncombe Folke Stourpaine Milton Abbas Old Town East Bloxworth Hurn Charlton Down Lulworth Cove Chickerell Waddon Avon Castle Winterborne Stickland Lower Wraxall Winterborne Herringston Cripplestyle East Compton St Catherine's Hill Todber Red Hill Woodbridge Holdenhurst Bearwood Milton on Stour Winterborne Clenston Melcombe Bingham Coombe Woolgarston Yondover West Woodsford Uploders Littleton Poxwell Halstock Warmwell Askerswell Pimperne Hartmoor Sharnhill Green Merritown Weymouth Blackwater North End Lower Bockhampton Turnworth Hilfield Shitterton The Common Fiddleford Moorside Alum Chine Drimpton Bagber Parkstone East Orchard Lower Street Stoke Wake Talbot Woods Pillwell Kingston Maurward Cold Harbour Newland Hilton West Chaldon Cobb East Melbury East Stour Southill Furleigh Cross Norden Primrose Hill Well Bottom Arne Cruxton Lake Cann Common Poyntington Sutton Poyntz Gore Chilbridge Holwell Fontmell Parva Blandford Camp Waterloo Bedchester Duntish Ashley Boscombe Ham Common Greenham Eccliffe Throop Hurst Tadnoll Huish Higher Coombe Preston Hill Street Saddle Street Walkford Langton Long Blandford Blandford St Mary Mannington Marnhull Lyme Regis Haydon Cheselbourne Dottery Longham Creech Iford Blandford Forum South Bowood Higher Melcombe Post Green Uppington Hollow Oak Colesbrook Swyre Long Cross Stallen Beer Hackett Northport Tuckton Knowlton Bear Cross Tarrant Rushton West Southbourne The Mount Stone Pimperne Hound Hill Friar Waddon Glue Hill Dibberford Meerhay Melbury Sampford Higher Ansty Broad Oak Upton Yetminster Wyke Chedington Belchalwell Burngate Redford Minterne Parva New Town Higher Whatcombe West Compton Buckland Ripers Rivers' Corner Higher Eype Godmanstone Poole Tarrant Crawford Pallington Pymore Ebblake Leweston Charlestown Charminster Stourton Caundle Tarrant Monkton Sydling St Nicholas South Bockhampton Gussage St Michael Ryall Over Compton Tadden Higher Kingcombe Belchalwell Street Kingston Russell Winterbourne Steepleton Dewlish The Borough Bingham's Melcombe East Burton Nottington Woolland Dewlands Common Toller Whelme West Chelborough Walton Elm Ilsington