Education Marketing in Ash

Get in touch

Education Sector Advertising in Ash

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Ash but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in DT11 8

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Ash (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Higher Sandford Wyke Uppington Dewlish Whitchurch Canonicorum Nuffield Frome St Quintin Colesbrook Ryall Longfleet Langham Muckleford Shipton Gorge Fairmile Knackers Hole Muscliff Broadstone Braytown Piddlehinton Lilliput Ulwell Sandford Orcas Sharnhill Green Kingsland Melplash West Bay Whitcombe Buckhorn Weston Corscombe Church Knowle Aller Grange Coombe Bovington Camp Mangerton West End Charminster Merriott Forston Briantspuddle West Orchard Sandhills Columbia Farm Strouden Woolgarston Tolpuddle Shave Cross Old Town Stokeford Dottery East Bloxworth Higher Eype Hopsfield Sturminster Newton Radipole Stoborough Holnest Bluntshay Crouch Hill Talbot Heath Weston Christchurch Moordown Stockwood West Holme Westham Peacemarsh East Cliff Lower Wraxall The Borough Alton Pancras Lower Hamworthy Stapehill Hill Street Hogstock Nottington Sutton Poyntz Moreton Maiden Newton Poolestown Pillwell Foxholes Pallington Stanley Green Wallisdown Sixpenny Handley Holworth Toller Whelme Newton Peveril Benville Chiswell Rushcombe Bottom New Town Stone Yondover Langton Long Blandford Coombe Keynes Kit Hill Furzebrook Osmington Hermitage Hartgrove Southbourne Giddy Green Gussage St Michael Crendell Matchams Whitcombe Huntingford Buckham Madjeston Woodlake Wynford Eagle Bishop's Caundle Henbury Adam's Green Birdsmoorgate Lake Talbot Village Gaunts Mapperton Ashington Whitefield South Bockhampton Stour Row West Howe Holt Wood West Chaldon Branksome North Bowood Toller Porcorum St Leonard's Farm Park Ringstead Marshwood Netherbury Winterborne Stickland Motcombe Chilfrome Kingston Maurward Ridge Furzehill Friars Cliff Rampisham Hinton St Mary Cowgrove Wootton Fitzpaine West Stour Iford Bridport White Lackington Ashley Stallen Stratton Durweston Happy Bottom Dudsbury Court Orchard Minterne Parva Bloxworth Ash Parkstone Allington Chalmington Park Gate Broad Oak Beacon Hill Dunbury Lyon's Gate Melcombe Regis Birch Close Maudlin Cross Higher Ansty Quarleston Sherborne Charminster Higher Bockhampton Somerford North Wootton Winterborne Zelston West Woodsford Chaldon Herring Packers Hill Long Bredy Lower Strode Monkton Up Wimborne Winterborne Monkton Higher Row Ham Common Newtown Ham Hill Tarrant Rawston West Stafford South Bowood Rew Toller Fratrum Lower Mannington Combe Almer West Pulham Greenham Hayes Abbotsbury Newton Wych Ivy Cross Gribb Belchalwell St Leonards Iwerne Minster Hinton Martell Pleck Newland Charlton Marshall Yewstock Woodsford Cold Harbour North Bockhampton Winterborne Whitechurch Worbarrow Higher Coombe Sandford Woods Winterbourne Abbas East Compton Alum Chine Woodbridge Langton Herring Pleck Bishop's Down Chedington Walditch Binnegar Loders Bere Regis Ham Stalbridge Fortuneswell Durlston Long Crichel Rivers' Corner Pleck Green Winton Redbridge Burton Stoke Abbott Kingston Turlin Moor Saddle Street Crab Orchard Blackdown Knighton Swyre Grange Estate West Southbourne Chilbridge Knighton Burton Bradstock Pimperne Spyway Winkton Woodrow New Town Mounters Melbury Bubb Stanpit Northport Kittwhistle Burngate Woodville Bradford Peverell Champernhayes Marsh Gaunt's Common Twyford Hammoon Higher Wraxall Thornicombe Littleton Southwell Steepleton Iwerne Cashmoor Warmwell West Morden Fontmell Magna Creech Bottom Salway Ash Lewcombe Woolland Bedchester Bourton Higher Nyland East Morden Spetisbury Kington Magna Synderford Hampreston Winterborne Herringston East Holton Woolford's Water Clifton Maybank Boys Hill Parley Green Upton Littlewindsor Winterborne Clenston Horton Yetminster Tarrant Launceston Stoke Water Merritown Osehill Green Blandford Camp Primrose Hill Moor Crichel Plush Ensbury Lower Whatcombe Bramblecombe Skilling Tiley Waytown West Bexington White Post East Lulworth Colehill Poole Charlton on the Hill Bingham's Melcombe Seaborough Stinsford Lyme Regis Southlands Woolsbridge Duntish Coneygar Higher Chalmington Enmore Green Creech Sleight Nettlecombe White Moor Seatown East Stour Common Preston Stoborough Heath Red Hill Holt Lower Holwell Lower Row Hamlet Over Compton Moorside Hains West Shilvinghampton Tyneham Silton Dibberford Rockley Sands Trent Cripplestyle Ashley Heath Herston Galton South Poorton Bothenhampton Three Legged Cross Cobley Tarrant Keyneston North Poorton Gussage St Andrew Higher Whatcombe West Chelborough Mapperton Rodden Lulworth Camp Woodcutts Hollow Oak Henley Meyrick Park Portesham Creekmoor Oakley Bowleaze Catherston Leweston Longham Stafford's Green Grimstone New Town Nether Compton Lower Bockhampton Monkton Wyld Canford Heath Littledown Jumpers Common Woodlands Penn Guy's Marsh Uploders Ashmore Beer Hackett Winterborne Came Kitford Fifehead Magdalen Hursey Alderholt Tarrant Monkton Rossmore Wyke Regis Sutton Waldron Grove Hanford Higher Melcombe Talbot Woods Newtown Corfe Castle School House Holditch Weymouth Coker's Frome Horton Heath Portway Lake West Hurn Coldharbour Weston Stour Meadows Little Canford Gannetts Upper Parkstone Kimmeridge Castletown Tuckton Chettle Beaminster Hooke West Moors Rushton Pig Oak Merry Field Hill Elm Hill Mosterton Hardy Country Park Winyard's Gap Higher Totnell Melbury Osmond Oakdale Marnhull Romford Hincknowle Higher Woodsford Meerhay Organford Stoke Wake Lower Blandford St Mary Whitecross Woolcombe Wimborne Minster Cross Lanes Pilford Knob's Crook Tollard Farnham Lytchett Minster Fiddleford Eype's Mouth Oborne Moorbath Wareham Lydlinch Eccliffe Puddletown Marshalsea Ebblake Shroton Chideock Todber Netherstoke Turbary Common East Parley Crooked Withies Coryates Tadden Milborne St Andrew Mannington West Compton Huish Pleck Little Ansty Piddletrenthide Portland Port Ranston Hewood Milton Abbas Minterne Magna West Cliff Ansty Cross Hillbutts Farnham Oathill Acton Sturminster Marshall Puncknowle Westbourne Cosmore Lower Halstock Leigh Long Cross Athelhampton Sandhills Stony Knaps North End Hinton Parva Sydling St Nicholas Lower Eype Affpuddle Arne Longburton God's Blessing Green Highcliffe Thorncombe Walkford Mappowder Ensbury Park St Catherine's Hill Holwell Upton Middle Bockhampton Compton Valence Charlton Down Whitmore Hound Hill Westfields Chalbury Common Leigh Blandford St Mary Cruxton Stour Provost Winterborne Houghton Southill Deanend Litton Cheney The Common Winterbourne Steepleton Boveridge Stourpaine Silkhay Bagber East Holme Fifehead Neville Worth Matravers Glebeland Estate New Town Thornford Templeman's Ash Osmington Mills Filford Powerstock Steeple Drimpton Pimperne Broadoak Melcombe Bingham Broadwey Oxbridge Rew Well Bottom Post Green Gillingham Broadmayne Melbury Sampford Littlebredy Higher Halstock Leigh Pidney Woodbridge Holt Heath Sandpit Pulham Wigbeth Redford Merley Higher Kingcombe Bearwood Wimborne St Giles Sandford Winfrith Newburgh Tarrant Rushton Clift Overcombe Studland West Melbury Bourne Valley Springbourne Margaret Marsh Muscliffe Cattistock Morcombelake Throop Sterte Bugley Middlemarsh Three Gates Tarrant Gunville Worgret Holmebridge Sutton Holms Townsend East Orchard Lower Kingcombe Ryme Intrinseca Witchampton Alderney Avon Castle Holway Cobb Kinson Whetley Cross Farrington Up Sydling Pymore Turnworth East Pulham Hamworthy Halstock Shothole West Milton Fifehead St Quintin Anderson Watton Rowlands Frampton Poundbury Glanvilles Wootton Waterloo Branksome Park Turners Puddle Shapwick Beaumont Village Lower Ansty Friar Waddon Camesworth Daggons The Folly Tincleton Woodlands Common Ferndown Sandbanks Verwood Norden Kingston Littlemoor Miles Cross Little Woolgarston Shillingstone East Chelborough Woodyates Deanland Almer Beaulieu Wood Ansty Haythorne Avon Common Lower Holditch Broom Hill Blacknoll St Andrew's Well Purse Caundle Puxey Queen Oak Haddon Hill Wool Knowlton Chilcombe Tadnoll The Mount Goathill Dean Drive End Lulworth Cove Belchalwell Street Canford Cliffs Hilton Holywell Portland Bill Manswood Leweston Mount Pleasant Charmouth Netherhay Dragon's Hill Haydon Stubhampton Walton Elm West Bourton King's Stag Hurn Westford East Stour Canford Bottom Nether Cerne East Shilvinghampton Hedge End East Howe Shaftesbury Buckland Newton St Ives Lodge Copse Estate Chickerell Batcombe North Chideock Bittles Green Tarrant Crawford Buckland Ripers Slepe East Brook Lodbourne Lytchett Matravers Bear Cross Burton Furleigh Cross Shaggs Dean Park Bincombe East Stoke Mudeford Burstock Alcester East Burton Folly Rixon Cranborne Canford Magna Poyntington West Lulworth Bradpole Compton Abbas Dorchester West Knighton Bookham Rodwell Stanbridge Chetnole Wooth Evershot Hartmoor Wonston Hurst Bradford Abbas Langton Matravers Burleston Minchington Quarr Lambs' Green Notton Pentridge Lillington Newtown Bryanston Haydon Lower Street St James East Melbury Leigh Pokesdown Atrim South Perrott West Parley Child Okeford Tarrant Hinton Wick Manston Waddon Corfe Mullen Droop Purewell East Fleet Hillbourne Uphall Winterborne St Martin Horton Common Charlestown Upwey Ameysford Pamphill Dewlands Common Hemsworth Laymore Sturminster Common Milton on Stour Higher Holnest Camel Green Cann Blackwater Horn Ash Blackney Chalbury Lane End Pilsdon Glue Hill Bowridge Hill Leigh Bettiscombe Cheselbourne Blandford Forum Harman's Cross Stourton Caundle Swanage Easton Brockhampton Green Mount Pleasant Stoborough Green Holway Warren Cold Harbour Crossways Sockety Alweston Okeford Fitzpaine Trickett's Cross Cocknowle Poxwell East Creech Manning's Heath Gore Ilsington East Knighton East End Mill Throop Holdenhurst Ibberton Winterborne Muston Gussage All Saints Redlands Tollerford Folke Owermoigne Lanehouse Shitterton Broadwindsor Clapgate Hummer Kingston Russell Hilfield Fishpond Bottom Melbury Abbas Godmanstone Hengistbury Head Bournemouth St Johns Northbourne Throop Fleet Totnell Askerswell Gotham New Swanage Frome Whitfield Cerne Abbas Pleck Winterborne Tomson Stalbridge Weston Boscombe Putton Caundle Marsh Loscombe Southover Caundle Wake Hazelbury Bryan Fontmell Parva Winterborne Kingston Adber Up Cerne Gibbs Marsh Lower Nyland Symondsbury Wraxall Cann Common Holton Heath Rolls Mill Newtown Edmondsham