Education Marketing in Court Orchard

Get in touch

Education Sector Advertising in Court Orchard

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Court Orchard but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in DT6 5

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

Other locations available for education marketing
Manston Portesham Corscombe Weston Moorside New Swanage Worgret Margaret Marsh Higher Nyland Loscombe Talbot Woods West Chaldon Stokeford Long Bredy Evershot Rew Compton Abbas Stourton Caundle West Chelborough Clifton Maybank Duntish Witchampton Turbary Common Leigh Totnell Glebeland Estate Peacemarsh Marnhull Gussage All Saints Camel Green East Lulworth Shipton Gorge Holway Walditch Shitterton Pimperne Acton Haddon Hill Boscombe Lytchett Minster Merry Field Hill Lydlinch Symondsbury White Lackington Higher Bockhampton Charlton on the Hill Shillingstone Stourpaine Colesbrook Up Cerne Meerhay Winyard's Gap Leigh Woodville Hampreston St Leonard's Farm Park Skilling Knob's Crook Sturminster Common Pokesdown Broadmayne Mounters Okeford Fitzpaine Broom Hill Monkton Wyld Ridge Southover Chedington Ashley Heath Meyrick Park Stoke Wake Elm Hill Manswood Steeple Child Okeford Herston Creech Redbridge Sherborne Owermoigne Warren Holt Heath Godmanstone Milborne St Andrew Ringstead Winton West Woodsford Laymore Templeman's Ash Coombe Galton Shothole West Cliff East Holton Buckland Ripers Shapwick North Wootton East Stour Common South Bockhampton Tarrant Rushton Dewlands Common Fifehead Magdalen Lake Knackers Hole West Howe Sandhills Weston Coldharbour Whitmore Avon Castle Dottery Lodge Copse Estate Lower Wraxall Purewell Kingston Maurward Kingston Russell Westbourne Winterborne Muston Sterte Chickerell Lulworth Camp East Pulham Puxey Studland Bridport Cann Common Winterbourne Steepleton East Chelborough Langton Matravers Red Hill Ibberton Wraxall Moordown Bowleaze Nether Cerne Newtown Toller Fratrum Rockley Sands Holywell West Bay Lower Hamworthy Rampisham Dragon's Hill Kingston Ferndown Tyneham Boveridge Littleton The Borough Bettiscombe Strouden Puddletown Woodlake Bincombe Marshalsea Sandford Cold Harbour Gaunts Saddle Street Henbury Upwey North Bockhampton Yondover Throop Blackney Hillbutts Furzebrook Ensbury Nottington Wynford Eagle Briantspuddle Hummer Southlands Langton Long Blandford Oxbridge Bagber Burton Bradstock Pleck Pilsdon Dean New Town Osmington Mills Cobley Birdsmoorgate Ham Hill Higher Whatcombe Chilfrome Canford Magna Spetisbury Verwood Pallington Columbia Farm Abbotsbury Monkton Up Wimborne Holt Wood Thornicombe Bere Regis Muckleford Haythorne East End Toller Whelme Gaunt's Common Stalbridge Weston Edmondsham North Bowood Middle Bockhampton Upton Blackdown Blacknoll Hincknowle Moor Crichel Hengistbury Head Higher Melcombe Stanpit Burstock Pidney Rivers' Corner Long Cross Ilsington North Poorton Coryates Kington Magna Cobb Horton Common Little Canford Tarrant Launceston Hurst Greenham East Shilvinghampton Burleston Steepleton Iwerne Penn Redford Pentridge Cosmore Kit Hill West Melbury Haydon Cocknowle Hamlet Cowgrove Lulworth Cove Milton Abbas Portland Bill New Town Compton Valence Pig Oak Westford Parley Green Higher Row Newtown Kimmeridge Lower Halstock Leigh Bourton Sydling St Nicholas Guy's Marsh Whetley Cross Netherbury North Chideock Allington Corfe Castle St Johns Buckham Wigbeth Tarrant Monkton St James West Bexington Waytown Hinton Martell Littledown Townsend Coombe Keynes Benville Eype's Mouth The Folly Hains Stoke Abbott Minchington Burton Belchalwell Hogstock Buckland Newton Muscliff Little Woolgarston Kingsland Tincleton Winterborne Whitechurch Alweston Fortuneswell Newton Peveril Hilfield East Howe Synderford Alum Chine Harman's Cross Anderson Putton Todber Melbury Abbas Sandford Woods Stoke Water Quarr Colehill Giddy Green Radipole Holmebridge Littlewindsor Eccliffe Shroton Up Sydling Talbot Heath Boys Hill Cattistock Netherstoke Bishop's Down East Burton Blandford Forum Whitchurch Canonicorum Sandford Orcas Portway Park Gate West Southbourne Hinton St Mary East Holme Bingham's Melcombe Woolford's Water Hursey Throop Lyme Regis Coneygar Jumpers Common Osmington Frampton Holworth Winterborne Tomson Manning's Heath Mapperton Sutton Poyntz Bishop's Caundle Mudeford West Parley Stanbridge Matchams Higher Kingcombe Forston Chalbury Turlin Moor Binnegar East Knighton Pleck Green Ryme Intrinseca Dibberford Hazelbury Bryan Woodlands Common Rew Talbot Village Thornford Slepe West Compton Worth Matravers Poxwell Higher Coombe Hedge End Waterloo Wootton Fitzpaine Wych Bedchester Hillbourne Pulham Wooth Gotham East Compton Friar Waddon Portland Port Canford Cliffs Stratton Bourne Valley Branksome Mangerton Broadwindsor Lower Eype Blandford Camp Daggons Powerstock Woodsford Muscliffe Belchalwell Street Plush Ivy Cross Melbury Sampford Lambs' Green Bloxworth Bramblecombe Drimpton Newton Long Crichel Bookham Rushton Lower Nyland Dorchester Stoborough Green Ham Higher Woodsford Foxholes Cerne Abbas Newtown Brockhampton Green Higher Sandford Parkstone Stapehill Charlton Down Holditch Halstock Bear Cross Beaumont Village Gussage St Michael Grove Holdenhurst Wyke Regis Lower Blandford St Mary Creekmoor Lower Ansty Ashington Yetminster Lilliput Winterborne Zelston East Creech Highcliffe Longham Winfrith Newburgh Bugley Chetnole Oakley Charlestown Newland Trent Higher Chalmington Blandford St Mary Fiddleford Newtown Gribb Hopsfield Wool Sleight Friars Cliff Sturminster Newton Merriott Nettlecombe Stubhampton Loders Langham Happy Bottom Winterbourne Abbas Folly Stoborough Higher Totnell Ebblake Furzehill Broad Oak Waddon White Moor Stockwood Purse Caundle Almer Horton Gore Winterborne Kingston White Post Holway Dewlish Cheselbourne Lillington Creech Bottom Hewood Winterborne St Martin Post Green Silkhay Stone Hound Hill Madjeston Crossways Iwerne Minster Lake Mount Pleasant St Andrew's Well Knighton Fifehead St Quintin Church Knowle Crab Orchard Somerford Piddlehinton Adam's Green Charminster Spyway The Common Sockety Westham Litton Cheney Tadden Turnworth Poolestown East Cliff Fairmile Miles Cross Shaftesbury Hayes Morcombelake Knighton Uphall Holt Melbury Bubb Mount Pleasant Woolgarston Tuckton Cold Harbour New Town Stanley Green Corfe Mullen Durweston Grange West Stour Hardy Country Park Old Town Oborne Three Legged Cross Winterborne Houghton Camesworth Broadwey Chalbury Common Hooke St Leonards Motcombe Mill Throop Sixpenny Handley Pymore Grange Estate Walkford Holwell Castletown Pimperne Higher Eype Gibbs Marsh Charmouth Beaminster East Fleet East Orchard Hermitage Sharnhill Green Maiden Newton Alcester Poundbury Court Orchard Christchurch South Poorton Atrim Trickett's Cross Oathill Ashmore Sutton Waldron Bearwood Ansty Cross Hilton Sandhills Preston Quarleston Blackwater Thorncombe Milton on Stour Mannington Melcombe Regis Catherston Leweston Hill Street Mosterton Springbourne Crooked Withies Silton Maudlin Cross Sandpit West Hurn Frome St Quintin Lane End Winkton Norden Charminster West Shilvinghampton Knowlton Dean Park Warmwell Mappowder Dudsbury Pillwell Horton Heath Aller Henley Athelhampton Crouch Hill Deanend Caundle Wake Upton Lower Strode Bittles Green Ameysford Beaulieu Wood West Bourton Tollerford Alderney Notton Salway Ash West Orchard Fishpond Bottom Minterne Parva Adber Enmore Green Walton Elm Rodwell Puncknowle Moorbath Hanford Cruxton Holton Heath Stony Knaps Uploders Champernhayes Marsh Fontmell Magna Huntingford Longburton Cross Lanes Woodcutts New Town Pilford St Catherine's Hill Avon Common Ranston Canford Heath West Moors Weymouth Pleck Gussage St Andrew Merritown Lewcombe Chilcombe Beer Hackett Uppington Woolland Minterne Magna Woodbridge Durlston Deanland East Bloxworth Affpuddle East Morden Ansty Organford Toller Porcorum Romford Over Compton Leweston Woodrow Wareham Tollard Farnham Higher Halstock Leigh Whitcombe Chaldon Herring Higher Wraxall Winterborne Came Seaborough St Ives Wyke God's Blessing Green Easton Upper Parkstone Packers Hill South Perrott Farrington Huish Mapperton Northport Bluntshay Tarrant Crawford Melplash Bradford Peverell Woodbridge Tiley Wimborne Minster King's Stag Stalbridge Netherhay Hammoon Poyntington Winterborne Stickland Shave Cross Marshwood Glanvilles Wootton Woolcombe Woodlands Coker's Frome Alton Pancras Sutton Holms Stoborough Heath East Parley Glue Hill Cashmoor Rushcombe Bottom Nuffield Kitford Dunbury Melcombe Bingham Winterborne Herringston Pamphill Fleet Tarrant Rawston Grimstone Burngate Rossmore Furleigh Cross Stour Provost Lyon's Gate Burton Primrose Hill Tadnoll Winterborne Clenston Southwell Stallen Horn Ash Well Bottom Littlemoor Bothenhampton Swyre Lower Whatcombe Stinsford Stour Meadows Rodden West Lulworth Whitecross North End Melbury Osmond Broadstone Lower Mannington Droop Hartmoor Southbourne Sandbanks Tarrant Gunville Canford Bottom Lower Street Rowlands Lodbourne Nether Compton Chideock Drive End West Morden West End Cripplestyle Three Gates Longfleet Lower Row Chilbridge Buckhorn Weston Chiswell Beacon Hill Branksome Park Worbarrow Hinton Parva Crendell Filford Pleck Ash Moreton Overcombe Lower Holditch Haydon Queen Oak Birch Close Redlands Stour Row Batcombe Stafford's Green Gannetts Hemsworth Goathill Farnham Hurn Lytchett Matravers South Bowood Lanehouse Fontmell Parva Wallisdown Kingston Little Ansty Charlton Marshall Bryanston Tarrant Hinton Lower Holwell Alderholt Pleck Whitefield Askerswell West Milton Lower Kingcombe Ulwell Kinson East Brook Higher Ansty Ashley Ensbury Park Osehill Green The Mount Watton Clapgate Woolsbridge Bovington Camp Wick Ham Common Higher Holnest Chettle Holnest Iford Combe Almer Yewstock Swanage Woodyates Tolpuddle School House Sturminster Marshall Broadoak West Stafford Cranborne Winterborne Monkton Arne Poole Braytown Frome Whitfield Cann Caundle Marsh Turners Puddle Northbourne Langton Herring West Knighton Middlemarsh Bradpole Rolls Mill East Stoke Clift West Holme Leigh Wonston Bowridge Hill Shaggs Hollow Oak Ryall Westfields Seatown Merley Wimborne St Giles East Melbury West Pulham Gillingham Twyford Fifehead Neville Hartgrove Hamworthy Whitcombe Bradford Abbas Southill Rixon Oakdale Bournemouth Piddletrenthide Kittwhistle Lower Bockhampton Folke Chalmington Littlebredy Tarrant Keyneston East Stour