Education Marketing in Fortuneswell

Get in touch

Education Sector Advertising in Fortuneswell

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Fortuneswell but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in DT5 1

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Fortuneswell (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Cranborne Lower Wraxall Newton Peveril Wych Chedington Tarrant Rushton Hartmoor Tarrant Gunville Rew Chalbury Maudlin Cross East Chelborough Cold Harbour Winterborne St Martin Brockhampton Green Horton Common Grange Estate Holt Heath Burngate Affpuddle Hemsworth Corfe Castle Winfrith Newburgh Lytchett Matravers Daggons Manning's Heath Alcester Uphall Frome St Quintin Broadwey Westham Redlands East Stour Blackney Huntingford Shapwick Columbia Farm Stanpit Camel Green Huish Alton Pancras Cashmoor Steepleton Iwerne Arne Hilfield Hengistbury Head Sandbanks Littlewindsor Tollard Farnham East Holme Morcombelake Longham Stoborough East Stour Common Pymore Avon Common Red Hill Haydon Knackers Hole Rodwell Pidney Gussage St Michael Chilcombe Queen Oak Filford Lower Nyland South Perrott Anderson Leweston Hayes Merritown Fishpond Bottom Rixon Hamworthy Lower Holditch Symondsbury Middlemarsh Redford Melbury Osmond Sleight Stapehill Littlebredy Bishop's Down Throop Alderholt Caundle Marsh Gussage All Saints Compton Abbas The Common Lydlinch Higher Eype West Stafford Wimborne Minster Farnham Crooked Withies Newtown Winterborne Kingston Winton Higher Kingcombe Bere Regis Tarrant Crawford Elm Hill Avon Castle Hill Street Monkton Up Wimborne Stour Row Redbridge Purse Caundle Sutton Waldron Bradford Abbas Higher Ansty Pamphill Knob's Crook Higher Woodsford Cerne Abbas Sandpit Lower Bockhampton Turners Puddle Swanage Saddle Street Charlton on the Hill Lake Tuckton Holton Heath Mapperton Littleton Buckland Newton Winkton Burton Bradford Peverell Chetnole Lower Mannington Ansty Charlestown Madjeston Whetley Cross Lilliput Nether Compton Coker's Frome Sutton Poyntz Watton Gribb Ebblake Southlands Lyme Regis West Southbourne Eype's Mouth The Borough Hollow Oak Sandford Wyke Fiddleford Ryall East Shilvinghampton Higher Chalmington Bluntshay Talbot Woods Hillbourne Lower Halstock Leigh Radipole Fleet Foxholes Quarleston Hogstock Broad Oak East Knighton Cattistock Steeple Norden New Town Askerswell St Ives Happy Bottom Christchurch Higher Holnest West Morden Fortuneswell Lodbourne Weston Littledown Stratton Creech Bottom Higher Sandford Broom Hill Loders Gore Sydling St Nicholas Toller Fratrum East Melbury Dorchester Droop Rivers' Corner Dudsbury East Compton Whitefield Bowleaze Higher Nyland Stoke Water Sandhills Bovington Camp Laymore Shillingstone Primrose Hill Stoke Abbott Witchampton Winterborne Houghton New Town Newtown Pulham Crouch Hill Kingston St James Templeman's Ash Kinson Minterne Magna Combe Almer Winterborne Stickland North Bockhampton Coryates Silton Creech Stinsford Woodville Woodsford Ham Common Haydon Dottery East Cliff Stokeford Wooth Purewell Todber White Post Silkhay West Moors Woodcutts Beer Hackett Oborne Gussage St Andrew Walton Elm Oxbridge St Leonards Coombe Keynes Meerhay Giddy Green Stour Meadows Bear Cross Long Crichel Moordown Frampton St Catherine's Hill West Parley Hooke Bedchester Wraxall Drimpton Winterbourne Abbas Uploders Trent Holmebridge Bookham Higher Halstock Leigh Canford Cliffs Stone Lewcombe Strouden Corfe Mullen Well Bottom Creekmoor Little Ansty Ashley Heath Cobley Southover Durlston Parkstone Chaldon Herring New Town Fairmile Church Knowle Alderney Hardy Country Park Holworth Overcombe Buckham East Creech Lower Hamworthy Pillwell Canford Heath Coneygar Dean Swyre Hursey Netherstoke Aller Plush Ryme Intrinseca Melbury Abbas Charminster Parley Green Woodbridge Osehill Green Lower Street Upton Pokesdown Halstock Spetisbury Fifehead Neville Miles Cross Shroton Portway Godmanstone Ferndown Winterborne Tomson Upper Parkstone Woolgarston Thornford Bradpole Adber Stallen West Milton Ashley Hilton West Holme Horton Cobb Higher Row Westbourne Bramblecombe Osmington West Chaldon East Howe Lower Blandford St Mary Lanehouse Puncknowle Melplash Easton Pilsdon West Bexington Iford Langton Matravers Upwey Woolford's Water Thornicombe Up Sydling Whitchurch Canonicorum Kingston Ameysford Tincleton Chilfrome Minchington Cocknowle Blacknoll Loscombe Almer West Lulworth Fifehead St Quintin North Wootton Ashmore Lower Holwell Weston Bowridge Hill Organford Pleck Green Mosterton South Poorton Ensbury Park Corscombe Lulworth Cove White Lackington Dunbury Weymouth Tadnoll Sixpenny Handley Lodge Copse Estate Belchalwell Street Belchalwell Coombe Glebeland Estate Ivy Cross God's Blessing Green Oakley Shaftesbury Rodden Ham Manswood East Parley Three Legged Cross Gaunts Charlton Down Hammoon Haddon Hill Tollerford Wynford Eagle Southbourne Lillington Margaret Marsh Mangerton Burton Bradstock Worth Matravers Hinton Martell Boys Hill Wareham Shaggs Woodyates Skilling Winterborne Zelston Upton Waddon Totnell Burleston Evershot Little Canford Coldharbour Shothole Throop St Andrew's Well Stalbridge Kittwhistle Notton Fontmell Parva Ansty Cross Birch Close Stafford's Green Furzehill Hampreston Lyon's Gate Warren Winyard's Gap Kitford Dean Park Studland Sockety Seaborough Stoborough Heath White Moor Ashington West Orchard Fontmell Magna Yewstock Broadstone Bourne Valley Lower Eype Deanend Moreton Hincknowle Poundbury Holway Duntish East Orchard Oathill West Melbury Manston Farrington Gillingham Ilsington Batcombe Mount Pleasant Friar Waddon Melcombe Bingham Stoborough Green Guy's Marsh The Mount Chalmington Verwood Sutton Holms Merriott Merley Tadden Romford Toller Whelme Stour Provost Blandford Camp Waytown Littlemoor Ensbury Nottington Beaminster Long Cross Packers Hill Cripplestyle Middle Bockhampton Sandhills Hurst West Shilvinghampton Kington Magna Frome Whitfield Pleck Meyrick Park Woolland St Leonard's Farm Park Holwell Cann Moorside Langham Mappowder Puddletown Oakdale Woodlands Common Talbot Heath Mill Throop Talbot Village North Bowood Blackdown Long Bredy Warmwell Edmondsham Motcombe Whitcombe Crab Orchard Stoke Wake Seatown St Johns Matchams Gaunt's Common Wonston Tarrant Rawston Westford Wigbeth Owermoigne Cold Harbour Moor Crichel Trickett's Cross Yondover Pleck Dibberford Catherston Leweston Milton on Stour East Burton Binnegar Dragon's Hill Portland Port Longburton Shave Cross Deanland Eccliffe Horn Ash Walkford Muscliff Gibbs Marsh Penn Drive End Holt Wood Hamlet Buckhorn Weston Tarrant Keyneston West Hurn Wallisdown Up Cerne Broadwindsor Boveridge Winterborne Came Highcliffe Poolestown Cheselbourne Haythorne Bourton Toller Porcorum West Compton Hermitage Chickerell Burstock Marnhull Greenham Folke Bournemouth Lytchett Minster Monkton Wyld Cowgrove South Bowood Alweston Mounters Birdsmoorgate Wimborne St Giles Tarrant Monkton Northbourne Spyway Ringstead Wool Sandford Orcas Iwerne Minster Chalbury Common Rampisham Mount Pleasant East Brook Winterborne Herringston Worbarrow Shipton Gorge Holdenhurst Holway Sterte Hewood Allington Galton Twyford Athelhampton Higher Wraxall West Woodsford Somerford Hurn Folly Lulworth Camp Gotham Dewlands Common Salway Ash Blandford St Mary Ulwell Puxey Worgret Ridge West Bourton Mapperton Shitterton Stanley Green Higher Bockhampton East Stoke East Pulham Canford Magna Winterborne Whitechurch Winterborne Clenston Poxwell Milborne St Andrew Piddlehinton Compton Valence Newtown Grove Higher Coombe Quarr Peacemarsh Canford Bottom Bearwood Child Okeford Rowlands Mannington Beaumont Village Hillbutts Crossways Furleigh Cross Ash Waterloo Langton Herring Tarrant Hinton Winterborne Muston Whitcombe Poole Muscliffe Park Gate Pilford Hinton St Mary Rockley Sands Sharnhill Green Okeford Fitzpaine West Howe Whitmore East Lulworth Woodlake Champernhayes Marsh Hains Cann Common Kingsland Synderford Henley Muckleford Acton Chideock Merry Field Hill Nettlecombe Goathill Hedge End Fifehead Magdalen Camesworth New Town Enmore Green Lower Whatcombe Mudeford Beaulieu Wood East Fleet Lane End West End Burton Maiden Newton Marshalsea Pig Oak West Chelborough Hound Hill Broadoak Wyke Regis Thorncombe Woolsbridge Pimperne Melcombe Regis Branksome Charmouth Newtown West Cliff Kit Hill Cross Lanes Winterborne Monkton East Morden Bugley Glanvilles Wootton Leigh Putton Sherborne Melbury Bubb Nuffield Bishop's Caundle Walditch Ibberton Chettle Little Woolgarston Turnworth Grange Knighton Southill Glue Hill Henbury Ranston Netherbury Tolpuddle Beacon Hill Atrim Hummer Stony Knaps Rushton Bettiscombe Hinton Parva Newland Grimstone Holditch Lambs' Green Preston Piddletrenthide Bingham's Melcombe Sandford Woods Buckland Ripers Holywell Bloxworth Sturminster Newton Clifton Maybank Woodbridge Northport Powerstock West Knighton Kingston Russell West Bay Branksome Park Pleck Knowlton Blandford Forum Chilbridge Bincombe Rossmore Milton Abbas Turbary Common Ham Hill Friars Cliff Stourpaine Caundle Wake Woolcombe Stubhampton Whitecross Lower Kingcombe West Pulham Court Orchard Sturminster Common Hanford Chiswell Wootton Fitzpaine Benville New Swanage Osmington Mills Uppington Crendell Hopsfield Portland Bill Gannetts Sturminster Marshall Braytown Higher Melcombe Bothenhampton Tarrant Launceston East Holton South Bockhampton Kingston Maurward Stourton Caundle Charlton Marshall Lower Row Moorbath Leigh Over Compton Post Green Pentridge Leigh East Bloxworth Knighton Langton Long Blandford Stanbridge Herston Higher Totnell Cosmore Broadmayne Nether Cerne Southwell Lower Ansty Adam's Green Litton Cheney Briantspuddle Tiley Three Gates Hazelbury Bryan Old Town King's Stag Newton Dewlish Furzebrook Forston Bagber Springbourne Cruxton Longfleet North Chideock Bridport North Poorton Lake Kimmeridge Rolls Mill Castletown Tyneham Charminster Rew East End Slepe Townsend Turlin Moor Stockwood Netherhay Abbotsbury Melbury Sampford North End Alum Chine Boscombe Colehill Lower Strode Pallington Blackwater Clift Portesham The Folly Woodlands Bittles Green Minterne Parva Durweston Horton Heath Stalbridge Weston Wick Holnest Higher Whatcombe Clapgate School House Colesbrook Yetminster Harman's Cross Holt Bryanston Westfields Marshwood Jumpers Common Pleck West Stour Winterbourne Steepleton Pimperne Hartgrove Poyntington Woodrow Rushcombe Bottom