Education Marketing in Halstock

Get in touch

Education Sector Advertising in Halstock

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Halstock but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in BA22 9

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Halstock (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Littlebredy Arne Ameysford Charminster Bowleaze Powerstock Mapperton Hains Chalbury Hemsworth Springbourne School House Overcombe Corfe Castle Osmington Stoborough Green Woodyates Skilling Burton Bradstock Hillbourne Brockhampton Green Cann Common Sutton Poyntz Uppington Red Hill Bere Regis Kit Hill Poyntington Bourne Valley Piddletrenthide East Chelborough Motcombe West Cliff Blackney Gussage All Saints Adber Chiswell Cheselbourne Mounters Loders Hinton St Mary Sharnhill Green Woolgarston Higher Bockhampton Whitcombe Three Gates Rodwell Kittwhistle Branksome Catherston Leweston Farrington Ensbury Park Yetminster Maudlin Cross Pleck Green Higher Holnest Evershot Melbury Abbas Oakley Iford Long Crichel Walditch Winterborne Whitechurch Cross Lanes Hillbutts Canford Heath Tarrant Crawford Lillington South Bockhampton Trickett's Cross West Moors Ham Common Salway Ash Melbury Sampford Beacon Hill Waterloo South Bowood Holwell Miles Cross Higher Kingcombe Turners Puddle Blackdown Toller Fratrum South Perrott West Southbourne Uphall Hartmoor Symondsbury Hilton Newland Bedchester Bookham Mount Pleasant Edmondsham Manswood Hardy Country Park Pig Oak Sturminster Common Halstock East Shilvinghampton Stallen Hogstock Blandford St Mary Owermoigne Allington Greenham Minterne Magna Littlewindsor Lodge Copse Estate Farnham Nettlecombe Moorside Bagber Winterborne Stickland Tollard Farnham Redbridge Crab Orchard Nottington New Swanage Sturminster Marshall Cann Spetisbury Broadstone Bovington Camp Tincleton Chalbury Common Chetnole Langton Long Blandford Silton Pallington Eype's Mouth Bettiscombe North Poorton West Chelborough Woolford's Water Holway Ash Tarrant Rushton Longfleet Hinton Martell Nether Cerne Stokeford Coker's Frome Melcombe Regis Lane End Tuckton Pleck Langton Herring Old Town Cranborne Osehill Green Knackers Hole Moreton Manston Pulham Hermitage Talbot Village Cobb Folke Langton Matravers Fleet Marshalsea Creekmoor Quarleston Kingston Whitecross New Town Sandpit East Bloxworth Lydlinch Caundle Wake Pimperne Clift Littlemoor Blandford Forum Combe Almer Mill Throop Coneygar Lower Holwell Sutton Holms Frome St Quintin Hursey Duntish Caundle Marsh Briantspuddle Ilsington Colesbrook Winterborne Tomson Southwell White Lackington Bugley Fontmell Magna Knob's Crook Higher Eype Lanehouse Galton Ashley Grange Estate Higher Totnell Little Ansty Poxwell Colehill Saddle Street Marshwood Slepe Horn Ash Champernhayes Marsh Strouden West Howe Winterborne Monkton Woolcombe Woodlands Tyneham Upwey Fishpond Bottom Over Compton Buckhorn Weston Lewcombe Putton White Post Higher Melcombe Stalbridge East Stour Common Woodlands Common Mannington East End Chickerell Rodden Pleck Stanbridge Lytchett Matravers Gaunts Acton Eccliffe Hill Street Stoborough Warren Corscombe Stratton Cattistock Charlestown Muscliffe Merley Blandford Camp Throop Kingston Hengistbury Head Forston Poundbury Portland Bill Hanford Batcombe Rossmore Ansty Cross Quarr Stubhampton Sandhills Moordown St Leonards Wonston South Poorton Shapwick Cold Harbour Up Cerne Fifehead Neville Todber Dorchester Holton Heath Boys Hill Durweston Fifehead Magdalen Portland Port Woodbridge Belchalwell Winterborne St Martin Stinsford Cerne Abbas Newton Peveril Higher Chalmington Enmore Green Sturminster Newton Branksome Park Northbourne Woodcutts Grimstone Haddon Hill Camel Green Merriott Stoborough Heath Loscombe Gaunt's Common Shave Cross Littleton Hartgrove Newton Friars Cliff Coryates Turnworth Huish West Knighton Folly The Mount St Johns Melplash Lower Ansty East Knighton Meyrick Park Bearwood Furzehill Crossways Turlin Moor Rowlands Gillingham Columbia Farm Romford West Bay Kitford Melbury Bubb Westford North End Tarrant Rawston Madjeston Ibberton North Bowood Binnegar Mount Pleasant Rew Stourton Caundle Easton Little Canford Toller Porcorum East Lulworth Daggons Aller Wimborne Minster Hammoon Alcester Rew Bear Cross West Orchard Winterbourne Abbas Witchampton Newtown Kingston Russell Clapgate Primrose Hill Rockley Sands Bryanston Netherbury Upton Ebblake Sandford Blackwater Drive End Giddy Green Ensbury East Burton Thorncombe Dunbury Burleston Cripplestyle Milborne St Andrew Burngate Christchurch Holnest Fiddleford Poolestown Wraxall Dean Alderholt Kington Magna Pilsdon Margaret Marsh Almer Holdenhurst Puncknowle Lower Kingcombe Droop Dean Park Charlton on the Hill Holt Higher Coombe Braytown St Leonard's Farm Park Court Orchard Lulworth Camp Oathill Hamlet Creech New Town Wigbeth The Folly Long Bredy East Creech Frome Whitfield Horton Moor Crichel Netherhay Lower Hamworthy Deanland Twyford Haydon Broadwey Winterborne Kingston Stony Knaps Norden Whitchurch Canonicorum Iwerne Minster Sleight Chilcombe Fortuneswell Steeple Post Green Parley Green Henbury Stanpit Foxholes Puddletown Stafford's Green Laymore Shaggs Ham Melcombe Bingham Ansty Tarrant Launceston Litton Cheney Chilbridge St James Upton Buckham Cowgrove Wynford Eagle Three Legged Cross Woodville Wyke Stone Lower Wraxall Redlands Birdsmoorgate Askerswell Stoke Wake Netherstoke Broom Hill Preston Up Sydling Knowlton Wareham Affpuddle Broadoak Rolls Mill Lower Nyland Piddlehinton Woodrow Fairmile Lower Holditch Bradford Abbas Tadden Hayes Beer Hackett Newtown Beaminster Sherborne Lambs' Green Chettle Bourton Guy's Marsh Harman's Cross Weston Camesworth Townsend King's Stag West Melbury Leigh East Holton Rushton Matchams Bournemouth Lyon's Gate Winterborne Came Holywell Boveridge Seaborough Hopsfield Upper Parkstone Sutton Waldron Wych Horton Heath Stockwood Winyard's Gap Newtown West Morden Shipton Gorge Leweston Muckleford Langham Lower Mannington West Pulham Synderford Adam's Green Tarrant Monkton West Chaldon West End Little Woolgarston Uploders Turbary Common Abbotsbury St Catherine's Hill Avon Castle Rixon Goathill Wimborne St Giles Walton Elm Horton Common Crouch Hill Lower Halstock Leigh Fifehead St Quintin Swyre Nether Compton East Stoke Thornicombe Watton North Wootton Minchington Pilford Tarrant Gunville Hampreston Glanvilles Wootton Hurst Huntingford Silkhay West Stafford Chaldon Herring East Stour Worbarrow Northport Chalmington Steepleton Iwerne Toller Whelme West Hurn Wick Cocknowle Ashmore Beaulieu Wood Westfields Bincombe Bluntshay Wooth Osmington Mills Purewell Cold Harbour Westbourne Alum Chine Okeford Fitzpaine Lytchett Minster Weymouth Sterte Shillingstone Cobley New Town East Holme Melbury Osmond Athelhampton Boscombe Woodlake Higher Ansty Pillwell Furleigh Cross Pidney Hewood Dewlish Totnell Bingham's Melcombe Bramblecombe Grange Chideock Swanage Meerhay Hollow Oak Middlemarsh Templeman's Ash Glue Hill East Pulham Woodbridge Moorbath Winterborne Herringston Bradford Peverell Muscliff Crooked Withies Pimperne Castletown Wool East Compton Mudeford Seatown Corfe Mullen Haythorne Knighton Monkton Up Wimborne Bowridge Hill Gotham Long Cross Lower Whatcombe Coombe Manning's Heath Portway Higher Whatcombe Winterborne Houghton Canford Bottom Stourpaine St Ives Whitcombe Hilfield Lilliput Well Bottom Chedington Hincknowle Waytown Pleck Tollerford Bishop's Caundle Wootton Fitzpaine Shaftesbury Atrim Sockety Lodbourne Lower Street Lulworth Cove Creech Bottom Anderson Hinton Parva Milton Abbas Morcombelake Spyway Mosterton Bridport Charlton Down Portesham Verwood Charlton Marshall West Stour East Parley Highcliffe Radipole Puxey Mangerton Shothole Buckland Newton Winterborne Zelston Southover Bradpole Elm Hill Sandbanks Broad Oak Hummer Ashington Pleck West Compton Trent Higher Halstock Leigh Winfrith Newburgh North Bockhampton Mappowder West Bexington Tarrant Hinton Clifton Maybank Cashmoor Whitefield West Woodsford Warmwell Mapperton Longham Compton Valence Winterborne Muston Stoke Abbott Holt Wood Sandhills Stalbridge Weston Charminster Avon Common Higher Woodsford White Moor Gussage St Michael Hazelbury Bryan Alweston Gussage St Andrew Lower Blandford St Mary Tiley Alton Pancras The Borough Durlston Merritown Holditch Winton Dewlands Common Woolland Poole Crendell Wyke Regis Higher Sandford Winterbourne Steepleton Wallisdown East Howe Stapehill Woolsbridge Studland Walkford Hurn Charmouth Ulwell Higher Wraxall Grove Ridge Woodsford Minterne Parva Plush Bittles Green Sandford Orcas Yewstock Newtown Stour Meadows Rampisham Coombe Keynes Ivy Cross New Town Hamworthy Lower Eype Southill Leigh Lyme Regis Purse Caundle East Melbury Burstock Parkstone Rivers' Corner Cruxton Lake Canford Cliffs Pentridge Herston Lower Bockhampton Somerford Southlands Hooke Kingsland Sandford Woods West Holme Waddon Pokesdown Worth Matravers Lower Row Knighton Friar Waddon Kingston Maurward Ringstead Dibberford Stanley Green Ashley Heath Leigh Jumpers Common Drimpton Furzebrook Peacemarsh Notton Winterborne Clenston Oxbridge Pamphill Southbourne Child Okeford Littledown Whitmore Lake Pymore Compton Abbas Stour Row Canford Magna Whetley Cross Yondover Hedge End Holmebridge Buckland Ripers East Fleet Shitterton Gibbs Marsh Broadwindsor Kimmeridge Penn Burton Longburton Redford Park Gate Glebeland Estate Holway West Bourton Sixpenny Handley Marnhull Bothenhampton Cosmore Tolpuddle North Chideock Gore Blacknoll Nuffield Tadnoll Ranston Higher Row Ferndown West Lulworth Talbot Woods Queen Oak Holt Heath St Andrew's Well Birch Close Throop Rushcombe Bottom Church Knowle Ryall Broadmayne Higher Nyland Chilfrome Kinson Alderney Worgret Organford Monkton Wyld Ham Hill Gribb Burton Godmanstone Dudsbury West Milton Milton on Stour Deanend Merry Field Hill God's Blessing Green Packers Hill Middle Bockhampton Tarrant Keyneston West Parley Shroton Frampton Winkton East Cliff Lower Strode Coldharbour West Shilvinghampton Dragon's Hill Oakdale The Common Holworth Thornford Maiden Newton East Morden East Orchard Sydling St Nicholas Dottery Haydon Bishop's Down Gannetts Talbot Heath Fontmell Parva Stour Provost Beaumont Village Belchalwell Street Oborne Westham East Brook Bloxworth Happy Bottom Stoke Water Filford Weston Hound Hill Ryme Intrinseca Benville Henley