Education Marketing in Hampreston

Get in touch

Education Sector Advertising in Hampreston

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Hampreston but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in BH21 7

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Hampreston (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Fifehead Magdalen Horton Heath Langham Little Woolgarston West Moors Throop Bloxworth Stanbridge Frome Whitfield Worbarrow Winterborne Kingston Queen Oak Moorside Ameysford Tadden Longham East Stoke Henbury Notton Studland South Bowood East Cliff Burleston Fishpond Bottom Broom Hill Westham Hooke Sandpit East Knighton Woolgarston Herston Bryanston Wooth Parkstone Eccliffe Lower Row Batcombe Bridport Fairmile Owermoigne Lodge Copse Estate Broadmayne Pulham Cobb Holway Romford Monkton Up Wimborne Penn Gussage St Andrew Dunbury Rossmore Motcombe Foxholes Frampton Netherbury Stallen Acton Kit Hill Melbury Bubb Saddle Street Ensbury Park White Moor Yewstock West Morden Sandford Woods Toller Porcorum Turlin Moor Corfe Mullen Tadnoll Margaret Marsh Kinson Bourne Valley Hopsfield Longburton Milborne St Andrew Chaldon Herring Thorncombe Hazelbury Bryan Westfields Over Compton Binnegar Templeman's Ash Dibberford Rew Blackney East Creech Netherstoke Weymouth Stalbridge Weston Buckham Coryates Warmwell Plush West Shilvinghampton Chideock Wyke Henley Long Crichel Broadoak Winterbourne Abbas Littlewindsor Merriott Hincknowle North Wootton Pleck Ringstead Witchampton Farrington Lower Mannington Charlton Marshall Gribb Friars Cliff Wimborne St Giles Allington Rowlands Godmanstone Leweston Charminster Trickett's Cross Bincombe Edmondsham Charlestown Woodlake Camel Green Hains Bramblecombe West Stour Osehill Green Shapwick Pimperne Hinton St Mary Huntingford Beacon Hill Pilford Hammoon Puddletown Canford Heath Droop Hill Street Stourton Caundle Woodyates Hillbutts Duntish Broadwindsor East Chelborough Woodsford Coombe Keynes Littlebredy Mapperton Jumpers Common Milton Abbas Warren Stratton Coldharbour Canford Cliffs Tincleton Hound Hill Avon Castle Longfleet Stanley Green Lower Blandford St Mary Twyford Chilcombe Furzebrook Higher Sandford Winterborne Clenston Todber Nether Compton Milton on Stour Alweston Whitcombe School House Blandford St Mary Alderholt Braytown Tarrant Crawford Redlands West End West Hurn Stour Meadows Combe Almer Bookham Langton Long Blandford East Bloxworth Shaftesbury Stoke Abbott Holditch Stoke Water Cranborne St Leonard's Farm Park Adber Melcombe Regis Drimpton Hamworthy The Mount Woodlands Common Hengistbury Head Boys Hill West Pulham Winfrith Newburgh Tiley Higher Kingcombe Sturminster Newton Canford Magna God's Blessing Green West Bay Blacknoll Ensbury Cowgrove Holdenhurst Hedge End Turners Puddle Talbot Woods Farnham Winterborne Whitechurch Sandford Orcas Moordown Winterbourne Steepleton Lytchett Minster Tarrant Gunville Fifehead Neville Throop Cheselbourne Mosterton Mount Pleasant Walditch Mappowder Corscombe Bishop's Caundle Ryme Intrinseca Kimmeridge Horton Common Lower Wraxall Walton Elm Muscliffe Court Orchard Ridge South Poorton Chedington Watton Holton Heath Winterborne Muston Cruxton Morcombelake Lower Bockhampton Deanend Compton Abbas Redbridge St Catherine's Hill Newland Skilling Haddon Hill Long Cross Hollow Oak Charlton Down Newtown Shipton Gorge Uphall Silkhay Knob's Crook Fifehead St Quintin Lodbourne Ibberton Haydon Gussage All Saints Winterborne Came Hilton Stoborough Blandford Forum Holt Heath Gussage St Michael Toller Fratrum Christchurch Rodwell Greenham Bovington Camp Knowlton Shillingstone Colehill Hogstock Bittles Green Ashington Horn Ash Daggons Fontmell Parva Hamlet Old Town Bournemouth Chickerell The Folly West Parley Bagber Oakley Ebblake Oakdale Drive End Ulwell Crouch Hill Sleight East Orchard Hartmoor Okeford Fitzpaine Woodrow Cobley Lower Kingcombe Pleck Lydlinch Sixpenny Handley Swanage Lulworth Cove Enmore Green Somerford Talbot Heath Crab Orchard Turbary Common Norden Pallington Charmouth Bedchester Beer Hackett Castletown Bourton Fontmell Magna Bettiscombe West Chaldon Strouden Weston Sutton Poyntz Winterborne Houghton Kingston Cripplestyle Woolford's Water Kingston Russell Stoke Wake Rolls Mill Stourpaine Rixon Winterborne St Martin Ansty Stanpit Buckhorn Weston Tollard Farnham Stour Provost Gotham Little Canford Branksome Park Higher Wraxall Sutton Holms Blackdown Affpuddle Child Okeford Broad Oak Moreton Whitecross Hilfield Bishop's Down Miles Cross Ryall Three Legged Cross Minchington Toller Whelme Stubhampton Creekmoor Langton Herring Furleigh Cross Bluntshay Benville Holt Long Bredy Friar Waddon North End Guy's Marsh Sherborne Townsend Horton Coneygar Melbury Sampford East Holton Preston Totnell Coker's Frome White Lackington King's Stag Camesworth Sandbanks East Morden Goathill Chetnole Walkford Rushcombe Bottom Holt Wood Maiden Newton Poyntington Higher Totnell Higher Melcombe Spyway Nether Cerne Knighton Burstock Lower Nyland Marshwood Sharnhill Green Nuffield East Howe Bradford Peverell Wraxall Mounters Stalbridge Anderson Yetminster Holway Northbourne Piddletrenthide Alcester Ivy Cross Winterborne Tomson Cold Harbour Bingham's Melcombe Alderney Oborne Chilbridge Dean Park Stapehill Galton Portway East Brook Moorbath Burngate West Orchard Verwood Tollerford Loscombe Lower Whatcombe East Shilvinghampton West Bexington Quarleston St Ives Lanehouse East Stour East Melbury Redford Iwerne Minster Melbury Osmond Netherhay Salway Ash Wallisdown Hayes Stony Knaps Mudeford Folly Leigh Meerhay Knackers Hole Bugley Rampisham Lower Ansty Chettle Bowleaze Charminster Shitterton Forston Hurst Elm Hill Higher Woodsford Waterloo Lower Hamworthy Buckland Ripers West Chelborough Shroton Newton Peveril Hewood Worgret Northport West Holme Chilfrome Avon Common Dragon's Hill Askerswell North Poorton East Stour Common Clift Lower Holwell Uppington Thornicombe Maudlin Cross East Parley Ansty Cross Gibbs Marsh Littledown Loders Newtown Stokeford Pentridge Pokesdown New Town Chiswell Lyon's Gate Chalmington East End Furzehill Caundle Marsh Chalbury Common Minterne Magna Grange Wonston Tarrant Rushton Lake Wigbeth Marnhull The Borough Cross Lanes West Melbury Wool Beaulieu Wood Manning's Heath Tarrant Launceston Hinton Martell Southlands Holnest East Compton Organford Beaminster Dorchester Muckleford Three Gates West Compton Evershot Grimstone Higher Eype Birdsmoorgate Sockety Sandhills Pleck Green Stinsford Higher Nyland Ilsington Sydling St Nicholas Osmington Mills Packers Hill Lower Halstock Leigh Merritown Poundbury Woolcombe Chalbury Cashmoor Litton Cheney Portland Bill West Knighton Durlston St James West Cliff Lillington Upper Parkstone Tarrant Rawston New Town Ashmore North Bowood Middlemarsh Purse Caundle Hardy Country Park Talbot Village Haydon Gaunt's Common Ham Gannetts Holywell Charlton on the Hill Boscombe Boveridge Manswood Tarrant Hinton Brockhampton Green Dudsbury Cattistock Langton Matravers Coombe Sutton Waldron Broadwey Meyrick Park Quarr Oathill Cocknowle Corfe Castle Kingston Maurward Cosmore Melcombe Bingham Whitchurch Canonicorum Lake Hartgrove Poole West Lulworth East Lulworth Briantspuddle New Swanage Sandford Littlemoor Mannington Woodville Woodbridge Bear Cross Hampreston Newtown Arne Glue Hill Cann Weston Gillingham Rew Rodden Highcliffe Haythorne Glebeland Estate Southill Crendell Fortuneswell Burton Bradstock Pleck Knighton Lyme Regis Tarrant Keyneston Kittwhistle Newton Whitefield Harman's Cross Waytown Whitmore Shaggs Rivers' Corner Easton Swyre East Fleet Mapperton Red Hill Moor Crichel Kingston Belchalwell Street Higher Bockhampton Buckland Newton Seatown Middle Bockhampton Crooked Withies Newtown New Town Bearwood Puxey Higher Halstock Leigh Folke Lower Strode Fleet Thornford Winterborne Zelston Wick Bowridge Hill Muscliff Atrim Lower Street Manston Stafford's Green Minterne Parva Colesbrook St Johns West Howe Belchalwell Powerstock Wareham Puncknowle Church Knowle Wynford Eagle Rockley Sands Higher Whatcombe Champernhayes Marsh Holwell Filford Woolsbridge Poolestown Broadstone Sturminster Common Southbourne Wimborne Minster West Bourton Whitcombe Parley Green Park Gate Winkton Whetley Cross Blandford Camp Mangerton Matchams Overcombe Hinton Parva Purewell Portesham Little Ansty Stockwood Holworth Osmington Abbotsbury Lytchett Matravers Higher Chalmington Higher Coombe Creech Bottom South Perrott Halstock Hursey Woodbridge Wyke Regis Higher Row Wootton Fitzpaine Gore Stone Post Green Grange Estate Bradford Abbas St Andrew's Well Worth Matravers Durweston Lulworth Camp The Common Shothole Crossways Grove Madjeston West Southbourne Ferndown Winterborne Stickland Lower Holditch Beaumont Village Hurn Kingsland Almer Kington Magna East Pulham Burton Ham Hill Littleton Piddlehinton Westford Springbourne Winterborne Monkton Silton Burton Dean Kitford Seaborough Compton Valence Upwey Frome St Quintin Westbourne Marshalsea Lane End Hermitage Nottington Deanland Pimperne Happy Bottom Up Cerne Adam's Green Pillwell Stour Row Pidney Mount Pleasant Creech Bothenhampton Hillbourne Dewlands Common Peacemarsh Mill Throop North Chideock Well Bottom Dottery Portland Port Cerne Abbas Trent Huish Giddy Green Lower Eype Athelhampton Sterte Blackwater West Woodsford Higher Holnest Primrose Hill Hanford Holmebridge Columbia Farm Alton Pancras Ash St Leonards Fiddleford Tarrant Monkton Wych Leigh Radipole Canford Bottom Bradpole Iford Uploders Nettlecombe Woodcutts Melplash Aller Yondover Sturminster Marshall Woodlands Ashley Heath North Bockhampton Laymore Monkton Wyld Merry Field Hill Melbury Abbas East Burton West Stafford Southover Bere Regis Up Sydling East Holme Leigh Upton Caundle Wake Lambs' Green Spetisbury Hemsworth Slepe Stoborough Heath Pleck Gaunts Winton Dewlish Upton Tuckton Tolpuddle Oxbridge Putton Pilsdon Southwell Waddon Clifton Maybank Steepleton Iwerne Pig Oak Lilliput Pymore Poxwell Cold Harbour Rushton Steeple Branksome Hummer Cann Common Catherston Leweston West Milton Merley Woolland Shave Cross Stoborough Green Turnworth Alum Chine Tyneham Ranston Ham Common Birch Close Symondsbury South Bockhampton Ashley Glanvilles Wootton Clapgate New Town Winterborne Herringston Lewcombe Pamphill Eype's Mouth Sandhills Synderford Winyard's Gap Higher Ansty White Post