Education Marketing in Salway Ash

Get in touch

Education Sector Advertising in Salway Ash

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Salway Ash but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in DT6 5

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Salway Ash (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Galton Forston Pulham Duntish Alderney East Burton Sixpenny Handley Fairmile Leigh Stone Coombe Keynes Shapwick Lambs' Green Cann Sutton Holms Easton Winterborne Zelston Hewood Lower Row South Bowood Oakdale Winterborne Stickland Blacknoll Mannington Hemsworth Over Compton Redford Nether Cerne Champernhayes Marsh Muckleford Wigbeth Godmanstone East Pulham Glebeland Estate Melbury Sampford Holt Wood Bearwood Woodcutts Deanend Poxwell Woolford's Water Redlands Throop Cheselbourne Beaminster Mappowder Pleck Green Weymouth Winterborne Muston Droop Mill Throop Lower Blandford St Mary Bothenhampton East Morden Stallen East Stour Common Friar Waddon Stanbridge Lower Hamworthy St Catherine's Hill Newtown Buckland Ripers Ulwell Canford Heath White Lackington Fiddleford Pleck Worbarrow Frome Whitfield West Moors Cerne Abbas Netherstoke Higher Holnest Littlebredy West Shilvinghampton Netherbury Colehill Winterborne Monkton Monkton Up Wimborne Upper Parkstone The Common Winterborne Whitechurch Manston Piddletrenthide East Melbury West Knighton Lower Holwell Christchurch Crossways Drive End West Lulworth Seatown The Folly Ashley Mount Pleasant Fifehead Magdalen New Town Glanvilles Wootton Dean Lake Skilling Woodbridge Braytown Coldharbour Miles Cross Northport West Hurn Saddle Street Portland Port Ashington Witchampton Lower Bockhampton Chalbury Rushton St Andrew's Well Bourne Valley Corscombe Charminster East Lulworth Hilfield Arne Hamworthy Haydon Halstock Hains Quarleston Broadwindsor Bingham's Melcombe Ashley Heath Woodrow Waytown St Leonard's Farm Park Hurn Mosterton West Chaldon Springbourne New Town Pentridge North Wootton West Morden Newtown Overcombe God's Blessing Green Stapehill Wimborne St Giles Gillingham Binnegar Merley Morcombelake Up Sydling Stoke Wake Holt Heath Lydlinch Cann Common Higher Chalmington Cold Harbour Holt Ranston Cranborne Tyneham Whitecross Bincombe Talbot Woods Brockhampton Green Lake Belchalwell Street Hanford Talbot Heath Higher Ansty Wyke Winterbourne Steepleton Middle Bockhampton Cripplestyle East Knighton Blackney Buckland Newton Monkton Wyld Sturminster Common Burstock Hinton St Mary Swyre Lower Mannington Charlestown West Melbury Sandford Kimmeridge Bradford Abbas Batcombe Merriott Three Legged Cross Merry Field Hill Edmondsham Littledown Marshwood Kington Magna Wych Farrington Portesham Burton Crooked Withies West Parley Westfields Evershot Tiley Canford Cliffs Studland Red Hill Northbourne Harman's Cross Elm Hill Langton Herring Sandhills Fifehead St Quintin Crendell Tollard Farnham Romford Todber Winyard's Gap Bear Cross Wyke Regis Bagber Weston The Mount Rivers' Corner Filford Three Gates Tadden Mangerton Osmington Mills King's Stag Sandford Orcas Stoborough Durweston North Chideock Knowlton Hermitage Grange Bourton Westbourne Ham Sturminster Marshall Matchams Boscombe Bishop's Caundle Kitford Tuckton Old Town Kittwhistle Branksome Park Lillington Penn Uppington Muscliff Bramblecombe Dewlish Slepe Wallisdown Rixon Mapperton Holway Lyme Regis Post Green Buckhorn Weston Coneygar Cocknowle Aller Bowridge Hill Southover Woodyates Dewlands Common Pig Oak Stafford's Green Bridport Fortuneswell Woodville Holton Heath Ringstead Fifehead Neville Redbridge Ivy Cross Chettle Hilton Okeford Fitzpaine East Bloxworth Clifton Maybank Trickett's Cross Pimperne Silton Sharnhill Green North End Whitefield Woodlands Common Queen Oak Hartgrove Higher Woodsford Hinton Parva Cowgrove Melcombe Bingham Holway Kingston Gaunt's Common Alweston Melbury Abbas Portway Bradpole Littlewindsor Corfe Castle Purse Caundle Pamphill Broadmayne Thornicombe Beacon Hill Throop Mounters Camel Green Hound Hill Poole Cattistock Higher Bockhampton Longburton Goathill West Southbourne Almer Manswood Stour Provost West Pulham Hurst Bowleaze Manning's Heath Winton Little Woolgarston Jumpers Common Creech Bottom Hursey Whitcombe Stony Knaps Horton Radipole Shothole Meyrick Park Pilford Haythorne Turlin Moor Oxbridge Long Cross Tarrant Rushton Wooth Creech West Stour Clapgate Beaumont Village Holdenhurst Blandford Forum Hummer Bedchester Upton Tarrant Rawston Combe Almer White Moor South Poorton Ansty Cross Tadnoll Woolgarston Ashmore North Bockhampton Alton Pancras East Stoke Winterborne Herringston Whitmore Iford New Town Birch Close East Cliff Margaret Marsh Higher Row Grimstone Nottington Chalbury Common Rodwell Dean Park Horton Heath Osehill Green Ryall Minterne Parva Long Bredy Stalbridge Weston Winterborne Clenston Longfleet Walditch Castletown Pokesdown Swanage Stoborough Heath Blandford St Mary Boys Hill Knighton West End Branksome Oborne Sandhills East End Kingston Maurward Athelhampton St Johns Ridge Dottery Hollow Oak West Woodsford Littleton Higher Sandford Turbary Common Somerford Worgret East Creech Holmebridge The Borough East Stour Allington Cosmore Organford Poolestown Yondover Stinsford Lower Eype Farnham Winterborne Kingston Pleck Huntingford Stanley Green Abbotsbury Bournemouth Chideock West Cliff Parkstone Bere Regis Affpuddle Tollerford West Holme Mapperton Hamlet Drimpton Totnell Broom Hill Hinton Martell Guy's Marsh Poundbury Long Crichel Huish West Stafford Milton on Stour St Leonards Little Canford Sterte Birdsmoorgate Daggons Park Gate Hampreston Powerstock Happy Bottom Lower Kingcombe Turnworth Enmore Green Cobb East Shilvinghampton Langham Kingston Russell Beaulieu Wood Broadwey West Howe Melcombe Regis Ash Milborne St Andrew Henley Haddon Hill Lulworth Cove Rossmore Fishpond Bottom Leigh Loscombe Askerswell Puncknowle Foxholes Madjeston Cold Harbour Turners Puddle Lewcombe Sleight Knackers Hole Lower Nyland Ensbury Park Bluntshay Burton Dibberford Shave Cross Nuffield Melplash Eype's Mouth Oakley Weston Gussage St Andrew Notton Moordown Cross Lanes Stour Row Rew Caundle Marsh Lower Street St James Yetminster Cobley Pilsdon East Parley Strouden Burleston Newtown Norden Leweston Wool Lodge Copse Estate Haydon Merritown Langton Matravers Netherhay Purewell Burngate Toller Whelme Coombe Higher Halstock Leigh Pleck Blackwater Kinson Stockwood Shaggs West Orchard Woodlake Melbury Bubb Salway Ash Preston Atrim Sandbanks Spetisbury East Howe Hillbutts Warmwell Westham Oathill East Holton Higher Eype Watton Toller Fratrum Synderford Rew Littlemoor Higher Wraxall Eccliffe Gussage St Michael South Bockhampton Tarrant Hinton Minchington Gaunts Kit Hill Hill Street Corfe Mullen Compton Valence Little Ansty Horn Ash Higher Kingcombe Sandford Woods Blackdown Wootton Fitzpaine Wraxall Chaldon Herring Nettlecombe Stokeford Pymore Canford Magna Tarrant Crawford Whitchurch Canonicorum Wimborne Minster Minterne Magna Langton Long Blandford South Perrott Wynford Eagle Lower Holditch Folke Durlston Higher Whatcombe Creekmoor Avon Common Gore Stalbridge Chilbridge Bittles Green Ryme Intrinseca Charminster Gribb Frampton Winkton Stoke Abbott Hincknowle Toller Porcorum Meerhay East Chelborough Hooke Lower Strode Clift Avon Castle Ibberton Canford Bottom Puxey Owermoigne Osmington Furzehill School House Lilliput Gussage All Saints Belchalwell Maudlin Cross Moorbath Knob's Crook Sydling St Nicholas White Post Rodden Templeman's Ash Uploders Tarrant Gunville Pidney Rockley Sands Catherston Leweston Sherborne Waddon Lower Ansty Stourton Caundle Primrose Hill Walton Elm Winterborne Houghton Stourpaine Pallington Verwood Briantspuddle Church Knowle Child Okeford West Milton Rushcombe Bottom Woolsbridge Camesworth Talbot Village Quarr Woodsford Ferndown Poyntington Caundle Wake Bugley Peacemarsh Grange Estate Anderson Wareham Dragon's Hill Portland Bill Lanehouse Warren Buckham Herston Holwell Folly Stour Meadows Lane End Sturminster Newton Broadoak Trent Hengistbury Head Beer Hackett Packers Hill Coryates Henbury Bookham West Bexington Gibbs Marsh Southbourne Lower Whatcombe Hammoon Woolland Litton Cheney Shipton Gorge St Ives West Chelborough Cashmoor Chedington Muscliffe Cruxton East Brook Broadstone Bradford Peverell Hedge End Dunbury Lulworth Camp Benville Hillbourne Coker's Frome Knighton Up Cerne Winterborne Tomson Southill Sutton Poyntz Ensbury Dorchester Furleigh Cross Middlemarsh Thornford Loders Crouch Hill North Poorton East Holme Adber Friars Cliff Broad Oak Woodlands East Fleet Chilfrome Holworth Mount Pleasant Bovington Camp Furzebrook Higher Coombe Yewstock Uphall Blandford Camp Marnhull Lower Wraxall Parley Green Winfrith Newburgh Crab Orchard Lodbourne Holywell Puddletown Stoborough Green Bryanston Seaborough Steeple Townsend Fontmell Magna Fleet Tolpuddle Tarrant Monkton Wick Colesbrook Winterbourne Abbas Acton Gotham Frome St Quintin Higher Nyland Whitcombe Ham Hill Rampisham Highcliffe Leigh Rowlands Westford Silkhay Iwerne Minster Well Bottom Newtown Sockety Alcester West Bay Adam's Green Woodbridge Lytchett Minster Chickerell Sandpit Mudeford Kingston Lower Halstock Leigh Winterborne Came Rolls Mill Chetnole Glue Hill Newton Peveril Wonston Giddy Green Alum Chine Horton Common Bishop's Down Ilsington Holnest Stoke Water Fontmell Parva Walkford Hartmoor Stanpit Thorncombe Deanland Piddlehinton Charlton Down Chiswell Bettiscombe Holditch Laymore Plush Alderholt Boveridge East Orchard Gannetts East Compton Moreton Ansty Ham Common Moor Crichel Milton Abbas Pillwell Court Orchard Twyford Nether Compton Hopsfield Putton Marshalsea Shitterton New Town Southlands Hardy Country Park Stratton Tarrant Launceston Charlton Marshall Chilcombe Symondsbury Ameysford Southwell Longham Spyway Woolcombe Higher Melcombe Hayes Compton Abbas Lytchett Matravers Motcombe Bloxworth Charmouth Ebblake Maiden Newton Tarrant Keyneston West Compton Whetley Cross Pleck Melbury Osmond Moorside Sutton Waldron Lyon's Gate Newton Upwey Upton Kingsland Shaftesbury Winterborne St Martin Waterloo Grove Hazelbury Bryan Newland New Swanage Tincleton Columbia Farm Stubhampton Burton Bradstock Shillingstone Greenham West Bourton Shroton North Bowood Hogstock Chalmington Worth Matravers Dudsbury Charlton on the Hill Higher Totnell Pimperne Steepleton Iwerne