Education Marketing in Winterborne Herringston

Get in touch

Education Sector Advertising in Winterborne Herringston

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Winterborne Herringston but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in DT2 9

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Winterborne Herringston (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Rivers' Corner Chilfrome Higher Holnest Pleck Lodbourne Dewlands Common Fleet Chedington Hinton Martell Whitcombe Clapgate Stanbridge Caundle Marsh Southbourne Furzebrook Cann Pokesdown Kingston Higher Wraxall Worbarrow Belchalwell Street East Brook Southill Manning's Heath Stinsford Ashington Hedge End Mount Pleasant Deanland Crossways Maiden Newton Bradford Peverell Blandford Forum Bedchester The Common Leigh Haydon Fortuneswell Bovington Camp Burngate Redford Chilbridge Stoke Wake Mounters Bettiscombe The Folly Combe Almer Yewstock God's Blessing Green Stourpaine Portland Port Almer Oakley Winterborne Houghton Woodbridge Leweston Netherbury Charmouth Springbourne Sockety Ham Three Gates Moreton East Knighton Fairmile Bourne Valley Goathill Kingston Russell Notton Bookham Bittles Green Throop Muscliffe Cobb Lytchett Minster Hound Hill Winterbourne Abbas Throop Edmondsham Stalbridge Westham Creech Blandford Camp Longham Winfrith Newburgh Nether Cerne West End Hincknowle Pimperne Chickerell Stanpit Wimborne St Giles Winterborne Kingston South Perrott Blacknoll Briantspuddle Herston Sharnhill Green Yondover Talbot Heath North Bowood Beaulieu Wood Hartgrove Atrim Swanage Putton Champernhayes Marsh Rew Knighton Up Cerne Rushcombe Bottom New Town West Shilvinghampton Meerhay Mappowder Sandpit New Swanage Redlands Shave Cross Redbridge Winterborne St Martin Overcombe Bothenhampton Tiley Littlemoor Alton Pancras Seatown Sandford Orcas Stoke Abbott Rossmore Stalbridge Weston East Stoke Dunbury Rixon Kingsland Swyre Coldharbour Lulworth Camp Daggons North Bockhampton Upton The Mount Branksome Dewlish Askerswell East Bloxworth Ulwell Hilton Uphall Leigh Lower Eype Kit Hill Burton Bradstock Winterborne Tomson Gaunts Holworth Turners Puddle Netherstoke Pilford Powerstock Coombe Keynes Lyon's Gate Plush East Fleet Winkton Columbia Farm Hursey Holway Corscombe Coneygar Margaret Marsh Watton Wonston Evershot Templeman's Ash Wyke Lower Mannington Dean Lyme Regis Child Okeford Ryall Lillington Organford Kingston Maurward Bishop's Down Longburton Woodlands Crooked Withies Waytown Netherhay Dottery Totnell Chetnole Henley Charlestown Lower Strode Holton Heath Marshalsea Holdenhurst Boveridge Wooth Skilling Abbotsbury Pilsdon Ashley Heath Mosterton Poxwell North Wootton Rew White Moor Tadden Talbot Woods Laymore Hengistbury Head Tarrant Crawford Bearwood Spetisbury Minchington Tarrant Monkton Highcliffe Sandford Guy's Marsh Whitcombe Tuckton Nettlecombe Whitecross Townsend Ashley Corfe Castle Durweston White Post Higher Eype Fontmell Magna Ringstead Hopsfield Boscombe Furzehill Lower Holwell Cosmore Crab Orchard Moorside Mudeford Drive End Middlemarsh Broadwey Walditch Penn Hanford Sandhills Bagber Meyrick Park Cold Harbour Colesbrook Knowlton Frome St Quintin Nether Compton Wynford Eagle Broadmayne Alweston Melbury Sampford Gribb Studland West Milton Cocknowle Lane End Piddlehinton Chaldon Herring Lower Row East Chelborough Osmington Cashmoor Silton Littlewindsor Steeple Charlton on the Hill Ibberton Talbot Village Gillingham Turbary Common Bishop's Caundle Lytchett Matravers Minterne Magna Stour Meadows Galton Eype's Mouth Stour Provost Ansty Cross Creech Bottom Gussage St Andrew Winterborne Monkton Whetley Cross Packers Hill Henbury East Parley Maudlin Cross Iwerne Minster Pallington Haddon Hill Sturminster Marshall West Southbourne West Stafford Hermitage Little Woolgarston Romford Cold Harbour Pillwell Newton Lower Hamworthy Sherborne Leigh West Holme Newton Peveril Shillingstone Worgret Gibbs Marsh Happy Bottom Broadstone Buckhorn Weston Norden Stubhampton Weymouth Pidney Broadwindsor Lake West Parley East End Hamworthy Buckland Ripers Winterborne Muston Ashmore Moor Crichel Gaunt's Common Clift Woolford's Water Hurst Wyke Regis Wick Folke Creekmoor Westford Morcombelake Sandbanks Cripplestyle Chiswell Osehill Green Wraxall Cranborne Little Canford Bugley Uppington Yetminster Sturminster Newton Durlston Lower Wraxall Farnham Crouch Hill Moorbath Woolsbridge Holway Manston Upwey Toller Porcorum Woolgarston Stourton Caundle Winterborne Herringston Osmington Mills Sydling St Nicholas South Bowood Winterbourne Steepleton Turnworth Tarrant Rushton Frampton West Hurn Ilsington Littlebredy Higher Whatcombe Tollerford Branksome Park Sixpenny Handley Beaminster Puncknowle Monkton Up Wimborne Colehill Winterborne Whitechurch Marshwood Kittwhistle Holnest Mount Pleasant Buckham Shaggs Primrose Hill Sandhills Lower Ansty St Leonard's Farm Park East Shilvinghampton West Pulham Uploders East Stour Rodwell Sturminster Common Sutton Poyntz Oxbridge Oakdale Godmanstone Camel Green Madjeston Mapperton Avon Castle Bramblecombe Three Legged Cross Stoborough Higher Woodsford Upton Higher Chalmington Preston North Chideock Higher Sandford Warren Birdsmoorgate Compton Valence Tollard Farnham Merley Iford Canford Magna Stour Row Over Compton Tincleton Ryme Intrinseca Blackwater Portesham Shapwick Beacon Hill Alderholt Buckland Newton Hemsworth Woolcombe Haythorne Hogstock Horn Ash North Poorton Stallen Bloxworth Mill Throop Sutton Waldron West Woodsford West Howe King's Stag Stokeford Canford Cliffs Holt Heath Cattistock Mapperton Well Bottom Fifehead Neville Slepe Langton Herring Droop Hewood Rushton Dorchester Dragon's Hill Okeford Fitzpaine Tarrant Gunville East Cliff West Compton Deanend Bridport Hurn Anderson Matchams Wallisdown Stony Knaps Higher Coombe Gotham Wareham Rolls Mill Stoborough Heath Monkton Wyld Northport Hollow Oak Merry Field Hill Alum Chine Chettle Coombe Fishpond Bottom Tarrant Launceston New Town Castletown Whitefield Ranston Old Town Salway Ash Nottington West Chaldon Marnhull Jumpers Common Verwood Poundbury Twyford Woodrow Higher Totnell Eccliffe Church Knowle Frome Whitfield Coryates Higher Melcombe Tyneham Bere Regis Canford Bottom Duntish Park Gate Rodden Beer Hackett Shitterton Newtown Shaftesbury Loders Glanvilles Wootton Lower Nyland Hill Street Bincombe Harman's Cross Hillbutts East Howe Ebblake Southover Poole Stapehill Longfleet Chalbury Common Melcombe Regis Little Ansty Waddon Caundle Wake Spyway West Melbury Haydon Knighton St Ives Ferndown Whitchurch Canonicorum St Andrew's Well Lydlinch Lower Whatcombe Symondsbury Burton Stratton Melbury Osmond Portway Holt Wood St Catherine's Hill Bowleaze Enmore Green East Holton Lulworth Cove Woodcutts Knob's Crook Kinson Dean Park Walton Elm Lower Bockhampton Langton Matravers Holywell West Bourton Hooke West Knighton Poyntington Langton Long Blandford Hammoon Pleck Green Pentridge Whitmore East Lulworth Thorncombe Tarrant Rawston Thornicombe Woodlands Common Holditch Ash Winterborne Came Horton Friar Waddon Langham Pleck Gussage St Michael Lake Kingston Piddletrenthide Littledown Melbury Abbas Woodyates Trickett's Cross Winterborne Clenston Batcombe Chilcombe Cann Common East Orchard Cowgrove Gussage All Saints Giddy Green Moordown Winterborne Zelston Walkford Braytown Easton Birch Close East Burton Grove Fifehead St Quintin Knackers Hole Grange Estate Oborne Bourton Worth Matravers East Compton Trent Blackney East Pulham Shothole Wool Melcombe Bingham Newtown Mannington Court Orchard Parkstone Charlton Down West Stour Thornford Bear Cross Boys Hill Higher Kingcombe New Town Bluntshay Foxholes Lewcombe Long Crichel Bradpole Silkhay Rowlands Northbourne Pamphill Athelhampton Seaborough The Borough Ivy Cross St Johns Higher Nyland Arne Up Sydling Shipton Gorge Newtown Compton Abbas Allington Fontmell Parva Nuffield Southwell Toller Fratrum Dudsbury Higher Ansty Bingham's Melcombe Ensbury Upper Parkstone Loscombe West Moors Holwell Ham Hill Littleton Belchalwell Fiddleford Hinton St Mary Stockwood Burstock Hinton Parva Farrington Shroton Higher Halstock Leigh Horton Common Holt Steepleton Iwerne Woodbridge Kimmeridge Tadnoll Kington Magna Broom Hill Hilfield Hamlet Stafford's Green Pulham Stone Elm Hill Hillbourne Charminster Newtown Long Bredy East Stour Common Muscliff Newland Blackdown Camesworth Stoke Water Pleck Halstock Canford Heath Ridge Corfe Mullen West Orchard Burton Saddle Street Dibberford Kitford Lower Kingcombe Rockley Sands New Town Parley Green Litton Cheney Chalmington Wimborne Minster South Poorton Synderford Woodlake Holmebridge Warmwell Coker's Frome Merritown Huntingford Puddletown West Morden Somerford Huish Pleck Pimperne Winton School House Turlin Moor Mangerton Lower Street Catherston Leweston Gannetts Toller Whelme Middle Bockhampton East Holme Bradford Abbas Tarrant Keyneston Sleight Strouden Broad Oak Clifton Maybank Lilliput Burleston West Cliff Purewell Poolestown Melplash Merriott Cheselbourne Forston Winterborne Stickland Hampreston Pig Oak Hummer Puxey Hayes Grange Red Hill Alcester Aller Miles Cross Sterte Westbourne Alderney Weston Lower Holditch Cruxton Wych Chideock Greenham Horton Heath Chalbury Rampisham Weston Muckleford Post Green Tarrant Hinton Folly Lambs' Green Woodville West Bay Beaumont Village Hartmoor Minterne Parva Ensbury Park Charlton Marshall East Creech Ameysford Winyard's Gap Milton Abbas South Bockhampton Pymore West Lulworth West Bexington Bournemouth West Chelborough Hazelbury Bryan Crendell Lodge Copse Estate Portland Bill St James Bowridge Hill Cobley East Morden Woodsford Lanehouse Grimstone Waterloo Melbury Bubb Filford Blandford St Mary Woolland St Leonards Sutton Holms Acton Quarleston Higher Row Cerne Abbas Hardy Country Park Purse Caundle Avon Common Benville Manswood Westfields Cross Lanes Higher Bockhampton Southlands Wootton Fitzpaine Tolpuddle Peacemarsh Glebeland Estate Gore Christchurch Milborne St Andrew Furleigh Cross Affpuddle Long Cross Adam's Green Quarr Charminster Radipole Broadoak Fifehead Magdalen Bryanston Motcombe Adber Queen Oak East Melbury Hains Drimpton Lower Halstock Leigh Witchampton Brockhampton Green Oathill Sandford Woods Owermoigne White Lackington North End Glue Hill Binnegar Ansty Friars Cliff Stanley Green Todber Stoborough Green Milton on Stour Wigbeth Lower Blandford St Mary Ham Common

Pages

Legal information