Education Marketing in Winterborne St Martin

Get in touch

Education Sector Advertising in Winterborne St Martin

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Winterborne St Martin but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in DT2 9

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Winterborne St Martin (Dorset)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Well Bottom Ryall Symondsbury Okeford Fitzpaine Lower Nyland Slepe Matchams Horton Moordown Tollerford Drive End East Pulham Swyre Deanland Cann Common Overcombe Batcombe Oakdale Studland Ansty West Pulham Holywell Netherstoke Hinton Parva Daggons Woolsbridge Littlemoor Silkhay Tarrant Rushton Kingsland Newtown Woodlake Piddlehinton Cranborne Meyrick Park Turners Puddle Friar Waddon Rushton Rossmore Lodbourne Yondover Lower Row Stokeford West Moors Kingston Russell Higher Wraxall Fontmell Parva Poolestown Tyneham Portway Milton Abbas Stinsford Stallen Park Gate Ringstead Eccliffe Stony Knaps Fleet Dean Rushcombe Bottom Pleck New Swanage Coryates Buckland Newton Netherbury Madjeston Jumpers Common Bittles Green Dewlish Binnegar Furzebrook Shapwick Crab Orchard Yewstock Compton Abbas Higher Kingcombe White Lackington Coker's Frome Elm Hill Poundbury Blandford Camp Moreton Horn Ash Branksome Park Pillwell Wallisdown East Howe Higher Holnest Beaumont Village Talbot Woods Maudlin Cross East Knighton Gore Turnworth Sockety Red Hill Ashley Frome Whitfield West Southbourne Lytchett Matravers Mount Pleasant Bagber Blackney Forston Waddon Shroton Knighton Hinton St Mary Gannetts Fiddleford Sterte Broadoak Happy Bottom Rew Melbury Osmond Lower Holditch Tincleton Foxholes Muscliff Portesham Buckham Crooked Withies White Moor Pimperne Cowgrove Gaunt's Common East Brook East Morden Worbarrow Higher Halstock Leigh Alderney Little Canford Holt Wood Hengistbury Head Crouch Hill Worgret Corfe Castle Langton Long Blandford Poyntington Cattistock Oxbridge West Woodsford Waytown Tarrant Keyneston Up Sydling Weymouth Hopsfield Higher Melcombe New Town North Bowood Lulworth Camp North End West Cliff Caundle Marsh Brockhampton Green Braytown Broad Oak Hummer Lower Eype Wick Frampton Cold Harbour Shave Cross Hillbutts Stone Steeple Ashley Heath Camesworth Lake Mapperton St James Anderson Nettlecombe Mappowder Farrington Colehill Hamlet Lillington Charlton Down Burleston Little Ansty Whitcombe Hains Hartgrove Higher Eype Lower Kingcombe Stoke Wake Winterborne Zelston Beer Hackett West Stour Stockwood Lower Street Blacknoll East Stour Common Chettle Hanford Deanend Blandford Forum Wimborne St Giles Redbridge Mosterton Sandford Hooke Post Green Melbury Bubb Lyon's Gate Whitchurch Canonicorum Chideock Sturminster Marshall Edmondsham Boscombe Turbary Common Combe Almer Cheselbourne Woolland Bugley Gribb Hedge End Southlands Sturminster Common East Lulworth The Mount Burngate Lower Whatcombe Throop Winterborne Herringston Higher Whatcombe Stalbridge Westfields Gillingham Clifton Maybank Holt Woolford's Water Tadnoll Hill Street Minterne Parva Stapehill Highcliffe Mannington Piddletrenthide Melcombe Bingham Wareham Corfe Mullen Belchalwell Street Coneygar Muscliffe Chilbridge Church Knowle Nether Compton Leigh Laymore Milton on Stour Warmwell Marshalsea Waterloo Benville Ash Filford Cocknowle Sleight West End Wraxall Whitcombe Salway Ash Higher Row West Stafford Bishop's Down Springbourne Bovington Camp Henbury Tarrant Gunville Greenham Leigh Shaggs Littlewindsor Uppington Woodrow New Town Dorchester Primrose Hill Tarrant Crawford Lower Mannington Grimstone Stoborough Osmington North Chideock Loders West Morden Portland Port Bowridge Hill Peacemarsh Tarrant Monkton Stoke Abbott Coombe Droop Burton Bradstock Ferndown Bothenhampton South Bowood Whetley Cross Ebblake Canford Heath Bingham's Melcombe Minchington Langton Matravers Worth Matravers East Bloxworth Pidney Putton Turlin Moor Winterborne Kingston Woodbridge Preston Newtown Crossways Strouden Melplash Bettiscombe Parley Green Westham Melbury Abbas East End Poole Uploders Lyme Regis East Compton Dean Park Furzehill Saddle Street Stour Row Stour Provost Monkton Wyld Wooth Belchalwell Winton Ivy Cross Lower Wraxall Dunbury East Cliff Chetnole Moorbath Birch Close Toller Porcorum Ensbury West Knighton St Johns Winterborne Whitechurch West Bexington Sydling St Nicholas Knackers Hole Notton Talbot Village Miles Cross Godmanstone Caundle Wake Seatown Mangerton Harman's Cross Cosmore Woolgarston White Post Margaret Marsh Glue Hill Allington St Leonards Gussage St Michael Broadwindsor North Wootton Rockley Sands Sandhills East Orchard Rowlands Westford Sandbanks Knighton West Shilvinghampton Ilsington Leigh Long Cross Longburton Haydon Hincknowle Owermoigne Kimmeridge West Chaldon Bridport Creech Bottom Southill Witchampton Durlston Tollard Farnham Uphall Colesbrook Canford Bottom Trent Packers Hill Winterborne Muston Milborne St Andrew Sherborne Adam's Green East Holton Blackdown West Bay Merriott Lower Bockhampton Sturminster Newton Twyford Huntingford Poxwell Crendell Champernhayes Marsh Stanley Green Upper Parkstone Wyke Regis Organford East Stoke Kingston Sharnhill Green Chalbury South Bockhampton New Town Lower Halstock Leigh Gussage All Saints Higher Ansty Littledown Lane End Old Town Broadmayne Folly Kingston Maurward Broadstone Fortuneswell Acton Nether Cerne Bishop's Caundle Wych East Shilvinghampton Parkstone Cann Longham Oborne Rampisham Canford Magna Shaftesbury Marnhull Friars Cliff Holdenhurst Skilling Stourpaine Dragon's Hill Glanvilles Wootton Winyard's Gap Lewcombe Ansty Cross Bourton Charminster Avon Common Hilfield Meerhay Steepleton Iwerne Grange Weston Catherston Leweston Cerne Abbas Tolpuddle Stanpit Beaulieu Wood Durweston Portland Bill Thornicombe Herston Cross Lanes West Holme Stanbridge Three Legged Cross Higher Chalmington Moorside Askerswell Holt Heath Hillbourne Higher Nyland Woodbridge Lodge Copse Estate Ridge West Parley Somerford Higher Woodsford Pleck Creekmoor Puddletown Stalbridge Weston Coldharbour Winterborne Clenston Newton Pilford Arne Cold Harbour Hogstock Cashmoor Oakley Little Woolgarston Romford Kinson Quarleston Rew Stoborough Heath Hermitage Penn Woodyates Briantspuddle Higher Totnell Stafford's Green Pleck Verwood Wyke Lambs' Green Bryanston Rivers' Corner Newtown Rodden Higher Bockhampton Iford Gibbs Marsh Pokesdown Charlton on the Hill Westbourne Watton Holnest Giddy Green Stubhampton Tarrant Hinton Upwey Broom Hill Chedington Alum Chine Ashmore Bradford Abbas St Andrew's Well Pleck Hound Hill Fifehead Magdalen Woodlands Common Charmouth Beaminster Winterborne Houghton Sutton Holms Eype's Mouth The Borough Winterborne Stickland Shipton Gorge West Milton Tiley Warren Thornford Merritown Bookham Frome St Quintin Melcombe Regis Sandpit Iwerne Minster Loscombe Talbot Heath Wynford Eagle Galton Chiswell Bere Regis Mill Throop Bluntshay Bowleaze East Burton Ameysford Newton Peveril Mount Pleasant West Howe Hammoon Woolcombe Hayes Hinton Martell Chaldon Herring Lulworth Cove West Hurn North Bockhampton Littleton Dudsbury Abbotsbury Puncknowle Pymore Whitmore Toller Fratrum Throop Hamworthy Wool Furleigh Cross Lanehouse Hollow Oak Buckland Ripers Redlands Cruxton East Creech Over Compton West Chelborough Gaunts Alweston Pimperne Fontmell Magna Weston Newtown Compton Valence West Melbury Kitford Cripplestyle Haddon Hill Walton Elm Knowlton Burstock Queen Oak Southwell Boys Hill Maiden Newton Columbia Farm Charlestown Goathill Lower Blandford St Mary Nottington Lower Ansty Hampreston Enmore Green Chilcombe Beacon Hill Manston Stratton Birdsmoorgate Stour Meadows Sutton Poyntz Woodcutts Templeman's Ash Kington Magna Woodsford Wonston Canford Cliffs Littlebredy Morcombelake Ranston Powerstock Blackwater Long Crichel Shitterton Rodwell Fairmile Leweston East Holme Fifehead Neville Horton Common Lilliput Southbourne Wimborne Minster Sixpenny Handley Woodville West Compton Winterborne St Martin Silton Easton Aller Todber East Fleet Stourton Caundle Gussage St Andrew Branksome Horton Heath Whitefield Synderford Ham Hill Grange Estate Merry Field Hill Fishpond Bottom Glebeland Estate Guy's Marsh Purewell Ensbury Park Northport Mudeford Haydon Child Okeford Osmington Mills Pilsdon Evershot Knob's Crook Ashington Henley Tarrant Rawston Shillingstone Yetminster St Catherine's Hill Chilfrome Huish Winterbourne Steepleton Alton Pancras King's Stag Cobley Hartmoor Almer Langton Herring The Folly Middle Bockhampton Clift Hemsworth Kit Hill Sutton Waldron Burton Ulwell Long Bredy Townsend Chalbury Common Manswood Hazelbury Bryan Coombe Keynes Lake Three Gates Sandhills Moor Crichel Northbourne Dewlands Common Upton Charlton Marshall Camel Green Rixon Charminster Holditch Monkton Up Wimborne Nuffield Oathill Christchurch Castletown Norden Seaborough West Bourton Avon Castle Hilton Wigbeth Wootton Fitzpaine North Poorton East Parley Adber Walditch Pallington Minterne Magna Upton Hurn Ibberton God's Blessing Green St Ives Holway New Town Winterborne Came Ryme Intrinseca East Chelborough Trickett's Cross Shothole Pulham Court Orchard Lydlinch Bearwood Bloxworth Thorncombe Lytchett Minster Bincombe Totnell Plush Farnham Winterbourne Abbas Swanage Grove Buckhorn Weston Bourne Valley Quarr Spetisbury Dottery Chalmington Hursey Affpuddle Manning's Heath Bedchester Winterborne Monkton Holway Higher Sandford Spyway Halstock Creech Ham Common Hurst South Poorton Drimpton Merley Fifehead St Quintin Dibberford Stoborough Green Athelhampton Blandford St Mary St Leonard's Farm Park Lower Hamworthy Atrim Lower Holwell Tadden Cobb Sandford Woods Ham Duntish Pig Oak Pamphill Winfrith Newburgh Winkton Sandford Orcas Bramblecombe Radipole Newland Mapperton Folke Holwell Melbury Sampford Walkford Holmebridge West Orchard East Stour Alcester Winterborne Tomson Clapgate The Common Whitecross Woodlands Motcombe Southover Toller Whelme South Perrott Purse Caundle Puxey Bear Cross Pleck Green Litton Cheney Muckleford Osehill Green School House Pentridge Burton Hardy Country Park Holton Heath Holworth Tarrant Launceston Bradpole Longfleet Redford Bradford Peverell Haythorne Rolls Mill Stoke Water Kittwhistle Tuckton Higher Coombe Gotham Langham Marshwood Boveridge Middlemarsh Netherhay West Lulworth Broadwey Kingston East Melbury Bournemouth Lower Strode Up Cerne Corscombe Hewood Chickerell Mounters Alderholt

Pages

Legal information