Education Marketing in Aykley Heads

Get in touch

Education Sector Advertising in Aykley Heads

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Aykley Heads but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in DH1 5

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Aykley Heads (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Northgrain High Beechburn Waldridge Peterlee Bolam Gilpin Brown Middle Side East Hedleyhope Whinfield Eastgate New Shildon Pity Me Etherley Dene Ferryhill Station East Hope Butterknowle Stonebridge Foxton Sherburn Grange Tan Hills Cotherstone Thinford High Grange Eaglescliffe High Escomb Brotherlee Old Eldon Lanchester Shildon Close House Page Bank Haswell Coxhoe Old Town Houghton Bank East Howle Bridgehill South Side Hamsterley Evenwood Burnhope White-le-Head Ludworth Middleton High Clarence Raby Throston Grange Estate Kip Hill Port Clarence Rushyford Forest-in-Teesdale Newsham Dawdon Woodhouses Merrybent Egglestone Abbey Boldron Cold Hesledon Elstob Royal Oak Aykley Heads Nettlesworth Morton Tinmouth Horden South Cleatlam Croft on Heugh Crook Croxdale Newton Hall Whinny Hill Tudhoe Village Piercebridge Foggy Furze South Church Snaisgill Bournmoor Newton Bewley Pontop Low Coniscliffe Mowden Middleton St George Lanehead Stranton Thorpe Dyke House Knitsley Whorlton Houghton-le-Side Sherburn Brafferton Gray Street Langton West Rainton Healeyfield Langley Moor Summerhouse Archdeacon Newton Gilesgate Moor Shotton Flint Hill Firth Moor Seaton Carew Hutton Magna Rookhope New Brancepeth South Hetton High Pittington Ouston Cornforth Wheatley Hill Hope Town Hunderthwaite Albert Hill Gainford West Kyo Dent Bank Bishop Auckland Green Head The Grove West Blackdene Newton Ketton East Kyo South Stanley Wackerfield Lynesack Deaf Hill Church Kelloe Winston Durham Sandy Carrs Crookgate Bank Staindrop Ovington Brasside Pittington Bishopton Old Thornley Bildershaw Cassop Iveston Mount Pleasant Coppy Bowes Billy Row Satley Redford Hartburn Tudhoe Grange Cockfield Roddymoor Lane Head Heatherycleugh Blackhall Colliery Oak Tree Brandon Village Chester Moor Hartlepool Wolsingham Haverton Hill Barmpton Todhills Bellevue Lintzford Rainton Gate Greta Bridge Copley Thringarth Littletown Holwick Elvet Hill Low Westwood Pelton Fell Barley Mow Medomsley Edge Harrowgate Hill West Cornforth Crossgate Moor Hury Thornley Brandon Town Head Shield Row Ferryhill Low Lands Shincliffe Whessoe Burnopfield Cornsay Colliery Hummersknott Blackwell Seaham High Coniscliffe Oxbridge Waterhouses Whitesmocks High Westwood Newham Grange Blackhall Rocks Phoenix Row Cornsay Eldon Lane White Kirkley Killhope Shadforth Hudegate Lowe's Barn Woodham Low Dinsdale East Butsfield Muggleswick St John's Chapel North End Western Hill South Pelaw Mickleton Town Kelloe Skerne Park Coundon Houghall Tantobie St Helen Auckland Westgate Heighington Helmington Row Meadowfield Tudhoe Plawsworth West Butsfield Copthill Murton Hardwick Hilton Station Town Hunwick Davy Lamp Burtree Ford Newbiggin High Dyke Sunnybrow Great Lumley Urpeth Sunderland Bridge Wall Nook Branksome Holmside Primrose Hill Thornley Howlish Hutton Henry Morley Shotley Bridge Esh Winning Whitton Bowburn Stockton-on-Tees Stainton Grove Brierton North Bitchburn Redworth Bollihope Merryoaks Sunnydale Carrville Escomb Frosterley Woodstone Village High Hesleden Binchester Deneside Willington Woodside Old Cassop Coatham Mundeville High Stoop Trimdon Colliery Fishburn Garmondsway New Kyo Chilton Hawthorn Bishop Middleham Running Waters Leadgate East Stanley Hummerbeck Belmont Thorpe Larches Leasingthorne Old Durham Allensford Greatham Lumley Thicks Roseworth Medomsley Craigside Lime Terrace Embleton Sherburn House Edmondsley Preston-on-Tees Carlbury Sockburn Ragworth Barnard Castle Wearhead Faverdale Elm Terrace Quarrington Hill Fulthorpe West View Briscoe Red Hall Binchester Blocks Headlam Haswell Plough Castleside Bearpark Inkerman Etherley Moor Ettersgill Elm Tree Sunniside Chilton Lane Byers Green Benfieldside Haswell Moor Lane Head Whitehill Westwick Low Pittington Old Wingate Cleatlam West Auckland Quaking Houses Mainsforth Scargill Lintz Trimdon Grange Longhill Great Stainton Ornsby Hill Kinninvie Witton Park Hart Station Howden-le-Wear Eggleston Perkinsville Greencroft Shotton Colliery Leamside Harrowgate Village Ramshaw Dipton South Moor Throston Lartington Killerby High Handenhold Aycliffe Village Billingham Edmondbyers Tanfield Lea West Pelton Clough Dene Coronation Little Stainton Owton Manor Middleton One Row Ingleton Thwaite Aukside Little Thorpe Chester-le-Street Pickering Nook Castle Eden Great Burdon Seaton Bedburn Sadberge Darlington Wolviston Beech Terrace Newfield Moorside Denton Easington Colliery Harperley Coundon Grange Leazes Rift House Maiden Law Grassholme Stanhope Deanery View Crawleyside Hett Hamsterley Mill Mordon Daddry Shield Bryan's Leap Broom Hill Low Etherley Elwick Great Chilton Kirk Merrington Newtown Hill End Egglesburn Barningham Delves Ushaw Moor Preston-le-Skerne Langdon Beck Toronto Laithkirk Stillington Catchgate New Coundon Hurworth Place Grange Villa The Dene Stockton Grange Gilmonby West Park High Lands Waskerley Old Stillington Gilesgate Lane Head Consett Bank Top Townfield Pierremont Sherburn Hill Eldon Lintzgarth Cockerton Bishopsgarth Langley Park Hurworth-on-Tees Walworth Gate Annfield Plain Wingate No Place Evenwood Gate Norton New Hunwick Eastbourne New Ho Easington Coundongate Brancepeth New Town Esh Ruffside Browney High Forge Ireshopeburn Hesleden Tow Law Templetown Mountsett Lane Side Low Beechburn Old Quarrington Cowshill Urlay Nook Spennymoor Leeholme Cornriggs Grindon Low Spennymoor Sheep Hill Regent Street Romaldkirk Redmarshall Littleburn Middlestone Moor Fir Tree Little Newsham Crookhall High Shincliffe Oxhill Malton Broompark Crimdon Park Parkside Graythorp Windlestone Tindale Crescent Woodham Village Aislaby Stainton Tursdale Eden Vale Canada Eastlea Hedley Hill Oakenshaw Newton Aycliffe Beaumont Hill Monk Hesleden Alum Waters Rise Carr Stony Heap High Haswell Ebchester Middridge Neasham Coal Bank Plawsworth Gate Startforth Witton-le-Wear Esperley Lane Ends Westlea High Friarside Blackhill Dean Bank Wycliffe Castle Dene Kelton High Throston Ramshaw California South Wingate Boltshope Park Westerton East Law Quebec Mount Pleasant Sheraton Lonton Toft Hill Witton Gilbert Framwellgate Moor Fleming Field Trimdon Longnewton Rowley The Middles Beamish Hobson Kimblesworth Elton East Briscoe Dalton Piercy Kelloe Butterwick Egglescliffe Craghead North Close East Blackdene Metal Bridge Horsleyhope Cowpen Bewley Neville's Cross Woodland Thorpe Thewles Causey West Pasture Newfield Bowlees Grangefield Pelton Queen's Park Northlea Bridge End Oak Street The Sands Brignall Bowbank Harelaw Haughton le Skerne Middleton-in-Teesdale St Ann's Hill Lendings Middlestone Hamsterley Sacriston Sedgefield High Etherley Hurworth Burn Tanfield Portrack Dalton-le-Dale Carlton Stanley Crook High Urpeth Walworth Stanley Wynyard Village Merrington Lane School Aycliffe Drinkfield Hunstanworth Black Banks West Sherburn Hart Bradbury