Education Marketing in Easington Colliery

Get in touch

Education Sector Advertising in Easington Colliery

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Easington Colliery but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in SR8 3

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Easington Colliery (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Bishop Auckland Thinford Ushaw Moor Old Town St Ann's Hill Edmondsley Bournmoor Crookgate Bank West Rainton Pittington Pity Me Snaisgill Tindale Crescent Parkside Canada Church Kelloe Coundongate Old Eldon Redmarshall West Auckland East Briscoe Rookhope Shotton Colliery East Kyo Brancepeth Monk Hesleden Hawthorn Ingleton Black Banks Plawsworth Headlam Thringarth Maiden Law Brandon Village Crawleyside Stony Heap Sheep Hill Grindon High Friarside Hury Langdon Beck Neasham Tanfield Lea Town Head Hardwick New Coundon Shincliffe Leamside Ornsby Hill Sherburn Hill Embleton Kelton Middleton-in-Teesdale Beech Terrace Ramshaw Redworth West Pelton South Church Romaldkirk The Sands Todhills Greatham Castle Dene Healeyfield Langley Moor Urlay Nook Bridgehill Lime Terrace High Dyke Gilpin Brown Whorlton Sunnybrow Fleming Field Kirk Merrington Westlea Egglescliffe High Hesleden Shadforth Running Waters Sunnydale Greta Bridge Coundon Grange South Side Wynyard Village Queen's Park Mordon Kip Hill Quaking Houses Crossgate Moor Preston-on-Tees Whinfield Northlea Littletown Low Westwood Stonebridge Town Kelloe Perkinsville Newton Bewley Sandy Carrs Little Thorpe Deanery View Old Durham Helmington Row East Blackdene West Pasture Roddymoor Broom Hill Hurworth Place Fir Tree Tantobie Firth Moor Hunderthwaite Barningham The Middles Middleton Alum Waters Staindrop Lanehead Cornsay Kinninvie Plawsworth Gate Haughton le Skerne Hilton High Urpeth Cassop Sedgefield Newsham Newham Grange North End Blackhall Colliery Green Head Great Chilton Iveston Croxdale New Hunwick Elwick Knitsley Old Wingate Close House Bridge End Stanley Crook Fulthorpe Barmpton North Close Egglesburn Stockton Grange Ferryhill Sockburn Leazes Throston Grange Estate Croft on Heugh Westerton Sherburn Hamsterley Burnopfield Tursdale High Escomb Houghton-le-Side Rise Carr Houghall Stainton Westgate Longhill Middridge Redford Coppy Rowley Bowlees Delves Hurworth-on-Tees Edmondbyers Morton Tinmouth Preston-le-Skerne The Grove Eastgate School Aycliffe Oxbridge Coatham Mundeville Mountsett Chester-le-Street Throston Bowburn Cold Hesledon Forest-in-Teesdale Middlestone Copthill Muggleswick Tanfield Haswell Harperley East Howle West Butsfield Annfield Plain Wingate Greencroft Lowe's Barn Trimdon Colliery Gray Street Easington Colliery Great Burdon Medomsley Edge Western Hill Ramshaw East Law Elvet Hill Shildon Brignall Fishburn High Haswell Mount Pleasant Old Stillington Billingham Witton Gilbert Morley South Moor Brotherlee Lane Head Kelloe Whitton Sunderland Bridge Bank Top Elstob Bishopton Thwaite Eldon Thornley Northgrain Billy Row Startforth Low Pittington Lintzgarth Red Hall Evenwood Gate Branksome Tudhoe Village New Kyo Harrowgate Hill Broompark Bishop Middleham Lane Head Wolsingham Langley Park Sacriston Hurworth Burn Wackerfield Low Lands Grange Villa South Stanley Nettlesworth Eldon Lane Regent Street Rainton Gate Portrack Quebec Howlish Hummersknott Frosterley Middleton St George Shotley Bridge Elm Tree Killerby Esh Winning Butterknowle Dent Bank Tudhoe Aykley Heads Heatherycleugh South Pelaw Great Stainton Etherley Moor Cornriggs Bildershaw Belmont West Cornforth Hobson Eden Vale Graythorp Peterlee Egglestone Abbey Templetown Barley Mow Moorside High Coniscliffe Cowshill Lintz Toft Hill Cleatlam Blackwell Elton Deaf Hill Piercebridge Raby Mickleton East Butsfield White Kirkley Tan Hills Crimdon Park Lonton Leeholme Walworth Gate Bearpark Newfield Chester Moor Meadowfield East Stanley Eastlea Waterhouses Wearhead Dalton-le-Dale Merrybent High Handenhold Castleside Dean Bank Shield Row High Forge Wall Nook St John's Chapel Brafferton Page Bank Tudhoe Grange Haswell Moor Scargill Craghead California Davy Lamp Tow Law Hartburn Inkerman South Wingate Eaglescliffe New Brancepeth Carlbury Lane Head Trimdon Low Dinsdale Gilesgate Moor Medomsley High Stoop Newbiggin Mainsforth Hamsterley Mill Sherburn Grange Pickering Nook New Ho Spennymoor Ireshopeburn Stockton-on-Tees Lynesack Chilton Lane Hudegate Durham Cowpen Bewley Pelton Langton Ferryhill Station Whitehill Port Clarence West Kyo Coxhoe Bedburn Browney Woodham Denton Willington Lumley Thicks Old Thornley Westwick Chilton Beamish Holmside Beaumont Hill Aislaby Middlestone Moor Horden Woodside Dawdon Windlestone Framwellgate Moor Hummerbeck Daddry Shield Seaton Carew Skerne Park Butterwick Catchgate Malton Ovington Causey Carrville Brandon Ruffside Dalton Piercy Thorpe Larches Flint Hill North Bitchburn Whessoe Wycliffe Low Spennymoor Winston Hart Station Dyke House Hartlepool Carlton White-le-Head Cornforth Brasside Sadberge High Lands Cornsay Colliery Thornley High Shincliffe Copley Norton Coundon West Blackdene Hart Royal Oak Old Quarrington Hunstanworth Rift House Pierremont Hesleden Darlington Wheatley Hill High Westwood Newton Ketton Grassholme Woodstone Village Laithkirk Stanley Consett Dipton Harelaw Stainton Grove Clough Dene Woodham Village Heighington Lartington Garmondsway Lendings Holwick High Beechburn High Clarence The Dene Witton Park Haverton Hill Boltshope Park Drinkfield Thorpe Townfield High Grange Oak Street Albert Hill Aukside Newfield Crook Lane Side Neville's Cross Cockerton Bellevue Witton-le-Wear Wolviston Hope Town Grangefield South Hetton Sherburn House Haswell Plough Rushyford Coronation Little Newsham Seaham Stanhope West Sherburn Esh Etherley Dene Barnard Castle Pelton Fell High Throston Ouston West View Station Town Phoenix Row New Town Woodhouses Binchester Easington Cotherstone Burnhope Woodland Houghton Bank Hedley Hill Satley Stillington Whinny Hill Escomb Esperley Lane Ends Ludworth Walworth South Cleatlam East Hope Metal Bridge Horsleyhope Hutton Henry Bowes Low Coniscliffe Mowden Stranton Blackhill St Helen Auckland Oak Tree Howden-le-Wear Burtree Ford Briscoe Newton Hall Sunniside Pontop Owton Manor Crookhall Killhope Foggy Furze Deneside Leadgate High Etherley Longnewton Low Beechburn Mount Pleasant Hill End Ettersgill Bolam Lanchester Low Etherley Shotton Bowbank Whitesmocks Bradbury Faverdale Merryoaks Trimdon Grange Oxhill Urpeth Binchester Blocks Roseworth Gainford Coal Bank Bollihope Sheraton Allensford Hamsterley Byers Green Merrington Lane Little Stainton Blackhall Rocks Hunwick Boldron Foxton Bishopsgarth Leasingthorne Hutton Magna Cockfield Eastbourne Bryan's Leap West Park Primrose Hill New Shildon Elm Terrace East Hedleyhope Archdeacon Newton Old Cassop Aycliffe Village Craigside High Pittington Waldridge Brierton Gilesgate Middleton One Row Kimblesworth Middle Side Lintzford Benfieldside Oakenshaw Great Lumley Gilmonby Harrowgate Village Hett Summerhouse Ragworth Quarrington Hill Eggleston Littleburn Castle Eden Newtown Seaton Newton Aycliffe Ebchester Toronto Evenwood Waskerley Murton Thorpe Thewles No Place