Education Marketing in Eden Vale

Get in touch

Education Sector Advertising in Eden Vale

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Eden Vale but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in TS27 4

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Eden Vale (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Haswell Plough Grassholme Hummersknott Sheep Hill Bowbank Raby Seaton High Throston Etherley Moor Easington Colliery South Stanley Tanfield Lea Thinford Clough Dene Waterhouses Foggy Furze Crookhall Brasside Ettersgill Cassop Summerhouse Spennymoor Chester-le-Street High Friarside East Hope Ovington Middleton-in-Teesdale East Howle Fishburn Fulthorpe East Hedleyhope Shincliffe Albert Hill High Lands Harelaw Hamsterley Mill Tantobie Haughton le Skerne West Kyo Kelton Coxhoe Elm Terrace Grange Villa Norton Eastgate Embleton Evenwood Low Etherley Whinfield Westlea Satley Tow Law Brafferton Hesleden Graythorp Bolam Red Hall East Butsfield East Kyo Garmondsway Rift House New Kyo Lartington Redford Crookgate Bank Scargill High Beechburn Middridge Faverdale Fleming Field New Town Malton Redmarshall Whorlton Howden-le-Wear North Bitchburn Middleton St George East Briscoe Queen's Park Burnopfield Willington Lonton Startforth Aykley Heads Lintz Davy Lamp Stanhope Eden Vale Healeyfield Egglestone Abbey Tanfield Coundon Great Lumley Whessoe Monk Hesleden Chester Moor Aukside Nettlesworth Leasingthorne Shotton Hope Town Walworth Wingate Seaham Bournmoor Helmington Row Great Stainton Close House Beech Terrace Preston-le-Skerne Deanery View Preston-on-Tees Rise Carr Laithkirk Horden Egglescliffe West Park Ireshopeburn Billingham Chilton Lane High Westwood Barley Mow Whitehill Greatham Killerby South Moor Howlish Witton Gilbert Broom Hill Oak Tree Hutton Henry Carlton Dalton Piercy Kirk Merrington Billy Row Quebec Lumley Thicks South Side Low Westwood Witton-le-Wear South Hetton West Pelton Daddry Shield The Middles High Shincliffe Hart Holwick Wackerfield Port Clarence Canada Gainford Sadberge Mowden Bowlees Esperley Lane Ends Low Spennymoor Copley Consett Rainton Gate Eldon Lane Thringarth Evenwood Gate Coundongate Newfield Pelton Fell Thornley Medomsley Edge Maiden Law Oxbridge Owton Manor Snaisgill Stranton Brandon Brandon Village Stainton Town Head Sunderland Bridge Thornley Hedley Hill Haverton Hill Gilmonby Hawthorn Toronto Escomb Merryoaks Rowley White-le-Head Newton Bewley School Aycliffe Shield Row Cleatlam Esh Littleburn South Cleatlam High Coniscliffe Sherburn House High Etherley Hurworth Place Ramshaw Catchgate Windlestone Wolviston Lane Side Lowe's Barn West View Belmont Bishop Auckland Harperley Brierton Holmside Woodham Wycliffe Elwick Stanley Crook Cold Hesledon Whitesmocks Eggleston Roseworth Lane Head Shadforth Etherley Dene Lime Terrace Burtree Ford Sunniside Stanley Phoenix Row East Law Foxton Butterknowle Thorpe Larches Redworth Quaking Houses North End Kelloe Newbiggin Wynyard Village South Pelaw Knitsley Ruffside Langton Neville's Cross Bearpark Low Lands Ingleton Ludworth East Blackdene Dalton-le-Dale White Kirkley Old Town Primrose Hill Browney Mainsforth Oak Street Bridge End Leadgate Waskerley Rushyford Pickering Nook The Grove Westgate Haswell Morton Tinmouth Longhill South Wingate Houghton Bank Thwaite Templetown Horsleyhope Cornforth Barmpton Hury Regent Street Woodstone Village Greencroft Castle Eden Brotherlee High Urpeth Annfield Plain Boldron Royal Oak Meadowfield Peterlee Littletown Newton Ketton Shotley Bridge Inkerman Toft Hill Newton Hall Flint Hill Houghton-le-Side Firth Moor Muggleswick Lane Head Elstob Morley Sherburn Grange Rookhope Hobson New Coundon Cockfield Barningham Witton Park Sacriston East Stanley Cornsay Colliery Shotton Colliery Cowpen Bewley Moorside Crook Running Waters Edmondsley Townfield Black Banks Metal Bridge Harrowgate Hill Durham Cotherstone Coppy Hartburn Eastlea Old Stillington Gilesgate Moor Sockburn Bowburn Tursdale Bank Top Seaton Carew West Auckland Binchester Castleside Elm Tree Houghall Egglesburn Oxhill High Stoop Elvet Hill Coal Bank Hamsterley Bishopsgarth Harrowgate Village Stonebridge Barnard Castle Pierremont Cornsay Merrington Lane Bowes Ferryhill Station Pelton Langdon Beck Bradbury Easington Branksome West Sherburn Craghead Bellevue Hunderthwaite Wheatley Hill Beaumont Hill Portrack Mountsett New Ho Stockton Grange Sedgefield Bryan's Leap Langley Park Bildershaw Sunnydale Iveston Shildon Allensford Newsham Byers Green Headlam Eaglescliffe Heighington Woodhouses Middlestone Moor Broompark Tan Hills Woodside Mount Pleasant Blackhill Great Chilton Tudhoe St Helen Auckland St Ann's Hill Ouston Bishopton Esh Winning High Haswell Boltshope Park Little Thorpe Wall Nook Lanehead Hardwick Haswell Moor Thorpe Blackhall Colliery Roddymoor Murton Newham Grange Perkinsville Mickleton Frosterley Lintzford Hill End Westerton Ragworth Stockton-on-Tees Quarrington Hill Green Head Delves Coatham Mundeville Leamside Kimblesworth Waldridge Longnewton Low Pittington Newton Aycliffe Leeholme Hunwick Dipton Low Beechburn Lane Head Forest-in-Teesdale Romaldkirk Todhills Hilton Hudegate Fir Tree New Shildon Throston Cockerton Throston Grange Estate Trimdon Archdeacon Newton Brancepeth Craigside Bishop Middleham Ornsby Hill Urlay Nook Hurworth-on-Tees Blackhall Rocks Plawsworth Gate New Brancepeth West Cornforth Woodham Village Aycliffe Village Stillington Butterwick Carrville Chilton Eldon Framwellgate Moor Middle Side Hurworth Burn Sherburn Hill St John's Chapel Wolsingham Dean Bank Gilesgate Sandy Carrs West Pasture Deneside Beamish Cornriggs High Dyke Grangefield Tudhoe Grange Middlestone South Church High Grange Middleton Trimdon Colliery Ferryhill Burnhope Church Kelloe Kinninvie Bedburn Stony Heap Crawleyside High Hesleden Carlbury High Handenhold Copthill Trimdon Grange High Forge Elton Crossgate Moor Stainton Grove Croft on Heugh Northlea Coronation Hart Station Hutton Magna California Ramshaw Station Town Hummerbeck Gray Street Briscoe Neasham Dent Bank Dyke House Denton Crimdon Park Whitton Leazes Lanchester Ushaw Moor Middleton One Row Alum Waters Parkside Low Dinsdale West Rainton Eastbourne Lintzgarth Langley Moor Killhope Coundon Grange Dawdon Old Quarrington Thorpe Thewles Hartlepool Staindrop Deaf Hill Hett High Pittington Lendings Pontop West Butsfield Aislaby Hunstanworth Sherburn Whinny Hill Newfield Mount Pleasant Woodland West Blackdene Hamsterley Page Bank No Place Newtown Plawsworth Bridgehill Castle Dene Little Stainton Drinkfield Cowshill Town Kelloe Westwick Benfieldside Oakenshaw Kip Hill Wearhead Old Cassop Pittington Croxdale High Escomb High Clarence Ebchester Medomsley Gilpin Brown Sunnybrow Pity Me The Dene Old Eldon Old Durham The Sands North Close Heatherycleugh Winston Skerne Park Piercebridge Darlington Western Hill Little Newsham Brignall Tudhoe Village New Hunwick Old Wingate Grindon Great Burdon Low Coniscliffe Northgrain Sheraton Binchester Blocks Old Thornley Walworth Gate Tindale Crescent Lynesack Blackwell Edmondbyers Greta Bridge Mordon Merrybent Urpeth Bollihope Causey