Education Marketing in Hurworth-on-Tees

Get in touch

Education Sector Advertising in Hurworth-on-Tees

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Hurworth-on-Tees but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in DL2 2

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Hurworth-on-Tees (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Willington Egglestone Abbey Deanery View Middlestone Moor Bradbury South Hetton West Park Murton Shincliffe Red Hall Stanhope Healeyfield East Law Brandon Lime Terrace Norton Sherburn House Chester Moor Sherburn Grange Cockfield Hobson Langley Moor Seaham Mickleton Lanchester Pierremont East Howle Little Thorpe Bildershaw Piercebridge Whitehill Elvet Hill Merrybent Pittington Lumley Thicks Neville's Cross Westwick Shotley Bridge Sheep Hill Coxhoe South Stanley Sockburn Whitton Elwick Pickering Nook Canada East Stanley The Grove High Handenhold Royal Oak Littleburn Mount Pleasant Hummersknott Walworth Gate Firth Moor Billy Row Castleside Winston Croft on Heugh Barnard Castle Ovington Medomsley Edge Harrowgate Hill Ireshopeburn Hill End Leadgate Northlea High Friarside High Pittington Frosterley Low Pittington The Sands Crimdon Park Dean Bank Bournmoor Tudhoe Kelton Low Dinsdale Bellevue Green Head Edmondbyers Throston Grange Estate Lonton Forest-in-Teesdale Shadforth Old Wingate Thwaite Fir Tree Stony Heap Kimblesworth Coundon Grange Daddry Shield Crawleyside Littletown Middle Side Whessoe Copley Regent Street Wycliffe Bolam Lintzford Town Kelloe Killhope Quebec Old Durham High Stoop Lanehead Romaldkirk Morley Leazes Gilmonby Crook Brancepeth Todhills Foxton Templetown Sunderland Bridge Trimdon Chilton Byers Green Houghall Eaglescliffe Beamish Boldron New Brancepeth Archdeacon Newton Westgate Deaf Hill Whinfield New Shildon Cold Hesledon Barmpton South Cleatlam Quaking Houses Pity Me Haswell Plough Newfield Esperley Lane Ends Town Head Dalton-le-Dale Haughton le Skerne Thorpe Thewles Embleton Eastlea Newfield Bishopton Low Beechburn Old Thornley Summerhouse Sunniside Monk Hesleden Headlam Edmondsley Deneside Startforth Low Etherley Hutton Henry Kinninvie Cornsay Ferryhill The Middles West Cornforth Hummerbeck Tudhoe Village West Pasture Old Eldon Mountsett Peterlee Portrack Wingate Waterhouses Toronto Grindon Bearpark Oxbridge Coatham Mundeville Lynesack Howlish Preston-le-Skerne Cornsay Colliery Causey Ragworth Maiden Law Hardwick Mount Pleasant Hett Pelton Copthill Tindale Crescent Davy Lamp Middleton One Row Lowe's Barn Lane Head St John's Chapel Newton Bewley Shildon Castle Eden Lane Head California Harperley West Rainton Rainton Gate Elstob Stranton Shotton Dent Bank North Close Woodham Village Coundon Laithkirk Eggleston Metal Bridge Carrville Medomsley Woodhouses Heatherycleugh Blackhall Rocks West Sherburn Parkside Little Stainton Roddymoor Helmington Row North End Malton Low Lands Burnhope Wynyard Village Great Burdon South Moor Beech Terrace Ingleton White-le-Head Thornley Tantobie Raby New Hunwick Brasside Elton Langdon Beck Ornsby Hill Sherburn Hill Stockton-on-Tees Low Spennymoor Elm Tree Dyke House Carlbury Gilesgate Moor Pontop Horsleyhope West Pelton Hart Hudegate Urlay Nook Redford Hutton Magna Newton Ketton Wackerfield Scargill Hartlepool East Hedleyhope Primrose Hill Cleatlam Lintz Satley Belmont Binchester Blocks Trimdon Colliery Fishburn High Etherley Roseworth Windlestone High Urpeth Aycliffe Village Woodham Etherley Dene Eden Vale Merrington Lane Skerne Park East Blackdene Haverton Hill Stonebridge Woodstone Village Newsham Leeholme Moorside Newham Grange Black Banks Alum Waters Evenwood East Butsfield Oak Tree Shotton Colliery Pelton Fell Bollihope Foggy Furze Gainford High Dyke New Town Mowden Butterknowle Aislaby Lintzgarth Catchgate Hamsterley Sunnydale Owton Manor Browney Croxdale Sadberge Blackhill High Beechburn Tudhoe Grange Old Cassop Crookhall Whinny Hill Haswell Faverdale Framwellgate Moor Grangefield Brotherlee Sedgefield Butterwick Blackwell Binchester Hartburn Harrowgate Village Esh Winning Craghead Perkinsville Rise Carr Nettlesworth Craigside Holmside Newtown Kelloe Hart Station Greencroft Tow Law Hamsterley Mill Iveston Brandon Village Sherburn Westlea South Side Queen's Park Bridge End Egglescliffe Newton Aycliffe Stillington Stanley Seaton Sandy Carrs Waldridge Crookgate Bank Briscoe Gilpin Brown Middleton-in-Teesdale Bedburn West Blackdene Thorpe Bishop Auckland Rushyford Leamside Dawdon East Kyo Garmondsway West Kyo Brafferton South Wingate Urpeth Coundongate Lartington Clough Dene Witton Gilbert Sunnybrow Delves Hunderthwaite Billingham Etherley Moor Bowes Inkerman Grassholme Longhill Mainsforth Houghton Bank Darlington Great Lumley Eastbourne Gilesgate Dalton Piercy Horden Tanfield Ouston Preston-on-Tees Redworth Sacriston Hamsterley Lane Side Burtree Ford Newbiggin Hesleden South Church Ludworth Cornriggs Albert Hill Trimdon Grange Middlestone High Clarence Easington High Shincliffe Howden-le-Wear Cotherstone Langton Thringarth Bridgehill Muggleswick White Kirkley Hurworth Burn Broom Hill Stainton Port Clarence Graythorp Witton Park Kirk Merrington Coronation Wearhead Morton Tinmouth Mordon Cornforth Heighington The Dene Holwick Annfield Plain Ramshaw Houghton-le-Side Broompark Gray Street Hawthorn Dipton Wall Nook Redmarshall New Kyo Ebchester Thinford Ramshaw Bishop Middleham Woodside Eldon Lane West Auckland Hedley Hill Thornley Low Coniscliffe Quarrington Hill Woodland Blackhall Colliery Old Town Lane Head Middleton St George New Ho Brierton Eastgate Ferryhill Station North Bitchburn Phoenix Row Brignall Low Westwood Tanfield Lea Bowlees Great Chilton Westerton Close House High Escomb High Throston Rookhope Flint Hill St Ann's Hill Evenwood Gate Hurworth-on-Tees Old Stillington Greatham Rift House Aukside Leasingthorne Oakenshaw Church Kelloe Running Waters Thorpe Larches Ruffside Longnewton Crossgate Moor Plawsworth Gate West Butsfield Branksome Fleming Field Wolsingham Bowburn Stainton Grove West View High Haswell Bowbank Drinkfield Page Bank Northgrain Whorlton Coal Bank Throston Harelaw Castle Dene Aykley Heads Grange Villa Whitesmocks Esh Tursdale Walworth No Place Seaton Carew Egglesburn Ushaw Moor Hilton School Aycliffe East Hope Wheatley Hill St Helen Auckland Hurworth Place Chilton Lane Benfieldside Stockton Grange Shield Row Cowpen Bewley Newton Hall High Grange High Hesleden Ettersgill Rowley High Forge High Westwood Meadowfield Bishopsgarth Plawsworth Lendings East Briscoe Beaumont Hill Snaisgill Barningham Knitsley Killerby Escomb Bank Top Kip Hill Merryoaks Great Stainton Allensford Middridge Stanley Crook Easington Colliery Neasham Waskerley High Coniscliffe Staindrop Middleton Western Hill Boltshope Park Hunwick Little Newsham Carlton Witton-le-Wear Station Town Old Quarrington Greta Bridge Elm Terrace Cowshill Oxhill Eldon South Pelaw Denton High Lands Tan Hills Consett Sheraton Coppy New Coundon Haswell Moor Langley Park Spennymoor Burnopfield Fulthorpe Toft Hill Hope Town Hunstanworth Hury Cassop Oak Street Barley Mow Townfield Cockerton Durham Wolviston Bryan's Leap Chester-le-Street