Education Marketing in Nettlesworth

Get in touch

Education Sector Advertising in Nettlesworth

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Nettlesworth but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in DH2 3

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Nettlesworth (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Etherley Moor Rowley Westgate Brancepeth Wolviston Allensford Ramshaw Townfield Barningham Briscoe Broom Hill Boldron Stanley Newton Bewley High Urpeth Woodham Village Gilesgate Moor Leamside Newton Aycliffe Newton Hall Black Banks Broompark Consett High Escomb Bowbank Hilton Brafferton Running Waters Greta Bridge Middlestone Moor Bishop Auckland Dean Bank High Handenhold Carrville Haswell Moor Tanfield Pelton Fell Ireshopeburn Albert Hill California Phoenix Row Ingleton Tudhoe Village Redworth Waskerley Redmarshall Whitesmocks Whinfield Newham Grange Templetown Pittington Roseworth Staindrop Ouston Harelaw St John's Chapel Thorpe Larches Newton Ketton Tanfield Lea Red Hall Western Hill Winston Waterhouses Tudhoe Old Town Aislaby Todhills North Bitchburn Crawleyside Haswell Howden-le-Wear Thringarth Dyke House Wall Nook Deanery View Regent Street Old Wingate Burnhope Bellevue East Stanley Bridgehill Morton Tinmouth Shield Row High Lands Cassop Low Etherley Quaking Houses Low Dinsdale Causey Kinninvie Catchgate Flint Hill Rookhope Evenwood Gate Neville's Cross Perkinsville Hummersknott South Stanley Muggleswick Benfieldside Shotton Quebec Durham Trimdon West Auckland Cleatlam Brotherlee Eaglescliffe Mountsett Cornsay Colliery Willington Leasingthorne Haverton Hill Newfield Lime Terrace Lane Side Thornley High Grange Maiden Law Oak Street Pity Me Tow Law Castleside Grange Villa Sherburn Mordon Aykley Heads Queen's Park Dent Bank Shadforth Crookhall Ettersgill Medomsley Edge Shildon Tantobie Coundon High Beechburn High Stoop Framwellgate Moor Woodham Coundongate Walworth Foggy Furze Kimblesworth Langley Moor Hedley Hill Neasham Esperley Lane Ends Bedburn Low Pittington Whitton Lintzgarth Helmington Row Page Bank Low Coniscliffe Chester-le-Street Harrowgate Village Firth Moor Lintzford Westerton West Kyo South Side Norton West Pasture Skerne Park Coppy Langley Park Binchester Blocks Longhill Westlea Ludworth Ornsby Hill Wearhead Annfield Plain Elton Throston Grange Estate Ushaw Moor Tan Hills Lane Head Low Westwood New Coundon Sherburn Hill No Place Witton-le-Wear Ferryhill Station Urlay Nook Hunstanworth Witton Gilbert Cockerton Killhope Middleton-in-Teesdale Bowlees South Cleatlam High Westwood Hunwick Fir Tree Newtown Lintz Eastgate Summerhouse Little Newsham East Law High Shincliffe White-le-Head New Shildon Hamsterley Boltshope Park Headlam Shotley Bridge South Hetton Lanchester Rift House Pelton Hobson Greencroft High Etherley Easington Croxdale Oakenshaw East Blackdene East Kyo Low Spennymoor South Pelaw Westwick St Helen Auckland Delves Pierremont Esh Winning Egglestone Abbey Mount Pleasant Bradbury Lonton Blackhall Colliery Aukside Bowes Seaham Littleburn Butterknowle Woodland Grangefield Trimdon Colliery Cornsay Church Kelloe Whitehill The Middles Hamsterley Bishop Middleham South Church Harperley Sheraton Cowshill Bank Top Eastbourne Bournmoor New Brancepeth Stockton Grange Eldon Lane Green Head Hesleden Merrington Lane Blackwell Inkerman Station Town Longnewton Blackhill Close House Castle Dene Byers Green Frosterley New Town Raby Stonebridge Tudhoe Grange Stony Heap Coronation Aycliffe Village West View Coundon Grange Owton Manor Bollihope West Pelton Malton Peterlee School Aycliffe Eggleston Woodhouses Gray Street High Clarence Davy Lamp Quarrington Hill Carlbury Chilton Hett Brandon Village Sandy Carrs Easington Colliery Lane Head Kirk Merrington Lumley Thicks Middlestone Hart Hury Throston Sunniside Drinkfield Murton Billingham Oxhill Middleton One Row Edmondsley Eldon Shotton Colliery East Howle Kelloe Whessoe Little Stainton Ovington High Pittington Plawsworth Gate Wheatley Hill Coatham Mundeville Tindale Crescent Darlington Wycliffe Town Head Nettlesworth Sherburn Grange Hurworth Place Mickleton Witton Park Rise Carr Heighington Woodside Seaton Bryan's Leap Bildershaw Stanley Crook Shincliffe Bishopton Stainton Bridge End Houghton Bank Mainsforth Greatham Grassholme Howlish Haughton le Skerne Embleton Browney Rushyford Plawsworth Hill End Elm Terrace Startforth Newsham Brasside North Close Parkside West Park Hamsterley Mill West Rainton New Ho Sadberge Hummerbeck Knitsley Satley Eastlea Sedgefield Northlea Crimdon Park Oak Tree Crookgate Bank Barley Mow Littletown Merrybent Egglesburn Ebchester Stillington Little Thorpe Woodstone Village Edmondbyers Meadowfield Laithkirk Leadgate Horden Old Eldon East Butsfield Middleton St George Metal Bridge Trimdon Grange Thorpe Thewles Hartlepool Mount Pleasant West Sherburn Fulthorpe Deneside Seaton Carew Portrack Scargill Crook High Hesleden Brignall Leazes Hudegate Graythorp Great Chilton Egglescliffe Low Beechburn Middleton Rainton Gate Belmont Forest-in-Teesdale Primrose Hill Carlton Moorside Mowden Roddymoor Deaf Hill Langton Wingate Stainton Grove Elvet Hill Sunnydale Whinny Hill Morley Beaumont Hill Copthill West Cornforth Butterwick Dalton-le-Dale Hunderthwaite Walworth Gate Lynesack Old Cassop Escomb Snaisgill Elm Tree Dalton Piercy Elwick Hurworth Burn Ferryhill Middridge The Grove Lartington Town Kelloe East Hedleyhope Lane Head Hurworth-on-Tees East Hope North End High Haswell Preston-le-Skerne Barnard Castle Beamish Royal Oak Cold Hesledon Cowpen Bewley Gilesgate Binchester Burtree Ford Old Durham Waldridge Old Thornley Wynyard Village Killerby The Dene Oxbridge Redford Horsleyhope Monk Hesleden Holmside Preston-on-Tees Sherburn House Fleming Field Brierton Bearpark Coal Bank Gilmonby Lendings High Forge Ragworth Hart Station Burnopfield Faverdale Branksome Dipton Pickering Nook The Sands Windlestone Clough Dene Great Stainton Medomsley Cornforth Stanhope Coxhoe Heatherycleugh Hope Town Urpeth Dawdon Hartburn Middle Side Chester Moor Toft Hill Holwick Romaldkirk Archdeacon Newton West Blackdene Sunnybrow West Butsfield Alum Waters Foxton South Wingate Bolam Billy Row Ruffside Denton St Ann's Hill Port Clarence Copley Thwaite Kelton High Coniscliffe Sacriston Thinford Craghead Tursdale Lowe's Barn New Kyo Hutton Henry Pontop Castle Eden Brandon Harrowgate Hill Bowburn Elstob South Moor Newfield Grindon Thorpe Sunderland Bridge Low Lands Cotherstone High Friarside Merryoaks Eden Vale Croft on Heugh Great Lumley White Kirkley Esh High Throston Wackerfield Lanehead Blackhall Rocks Sockburn Spennymoor Etherley Dene Canada Evenwood High Dyke Langdon Beck Toronto Iveston Barmpton Wolsingham Cockfield Great Burdon Old Stillington Haswell Plough Garmondsway Hutton Magna Stranton Craigside Stockton-on-Tees New Hunwick Beech Terrace Ramshaw Newbiggin Fishburn Thornley Hawthorn Gilpin Brown Whorlton Bishopsgarth Leeholme Houghton-le-Side Kip Hill Piercebridge Daddry Shield Cornriggs Chilton Lane Northgrain Old Quarrington Crossgate Moor Hardwick East Briscoe Gainford Healeyfield Houghall Sheep Hill