Education Marketing in Sockburn

Get in touch

Education Sector Advertising in Sockburn

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Sockburn but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in DL2 1

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Sockburn (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
East Butsfield Old Durham Roseworth White Kirkley Stockton Grange Waterhouses Lanchester Town Kelloe Lendings Sedgefield High Westwood Old Stillington Regent Street Northlea Browney Eldon East Stanley High Hesleden Leamside Healeyfield Lumley Thicks Blackwell Grassholme Merrington Lane Great Burdon Quebec Morley Canada Shincliffe Brierton Howden-le-Wear Eastgate Langton Langley Park Stanley Copley Cornforth High Stoop Royal Oak West Sherburn Tindale Crescent Wackerfield Lartington Etherley Dene Merryoaks Murton Thorpe Larches Urlay Nook Grange Villa Binchester Garmondsway Sherburn House Newton Bewley Beech Terrace Stockton-on-Tees Eaglescliffe Newbiggin Aykley Heads Roddymoor New Brancepeth Piercebridge Craghead Frosterley Shadforth Green Head Leeholme Etherley Moor High Escomb New Town Rainton Gate Crossgate Moor Westerton Kirk Merrington Black Banks Tantobie Horden Fleming Field Rookhope Whinny Hill Bildershaw Cowshill Middridge Newton Hall Egglesburn Stony Heap Startforth Bearpark Dipton Thorpe Thewles Blackhill Page Bank Great Chilton Sunnydale Morton Tinmouth Lonton Houghton-le-Side Hartburn Middleton One Row Broompark Hart Station Kelloe Heighington Harelaw Hummerbeck Bridgehill Maiden Law Hill End Helmington Row South Moor Close House Ouston Thinford Hurworth Place West Rainton West Cornforth Seaton Primrose Hill Lane Head Headlam East Hedleyhope West Pasture Belmont Rise Carr High Handenhold East Law Chester-le-Street Willington Gilesgate Moor Stanley Crook Seaham Littletown Cotherstone Moorside Quaking Houses Crookgate Bank Mickleton New Coundon Shildon Oak Street Durham Winston Hurworth-on-Tees Elstob Lanehead Brancepeth Greencroft Hamsterley Mill Leadgate Killhope Houghton Bank Barley Mow Hury Stranton Bedburn Whorlton Lane Head Bridge End Bollihope Old Eldon Toronto Snaisgill Coal Bank Albert Hill Throston Grange Estate Satley West Auckland Mainsforth Archdeacon Newton Deanery View Running Waters Sheraton Wall Nook South Side Windlestone Daddry Shield High Urpeth School Aycliffe Waldridge Kimblesworth Iveston Sockburn Gilpin Brown East Briscoe Seaton Carew Perkinsville Hurworth Burn Inkerman Hartlepool Whinfield Wynyard Village Hunstanworth Binchester Blocks Carlbury Graythorp Ettersgill West Butsfield Briscoe Mordon Spennymoor Redmarshall Thornley Evenwood West Park Skerne Park Whitton Old Quarrington Pontop New Kyo Great Stainton Low Spennymoor Hardwick Egglestone Abbey Cockfield Oxbridge Flint Hill Bishop Auckland Norton The Sands Leasingthorne New Ho Hesleden Langley Moor Medomsley Low Pittington Denton High Coniscliffe Stillington Fulthorpe Bryan's Leap Pelton Shotton Nettlesworth Coronation Newton Ketton Horsleyhope Hett Old Wingate Ramshaw Trimdon Colliery Low Etherley Plawsworth Gate Esperley Lane Ends Scargill Thorpe Dawdon Harrowgate Village Ludworth Ferryhill Medomsley Edge Newfield High Clarence Hummersknott Branksome Ireshopeburn Blackhall Colliery Cassop Hudegate Elton Ovington Middle Side Hunwick Neville's Cross Phoenix Row Sunderland Bridge Templetown Longhill Thringarth Egglescliffe Causey Boldron Forest-in-Teesdale Peterlee Stonebridge Ornsby Hill Hart Trimdon High Throston Ruffside Gilesgate Tanfield Lea Woodstone Village Shotley Bridge Bishopsgarth The Grove North Bitchburn Sherburn Grange Shotton Colliery Alum Waters Oak Tree Bowbank Eden Vale Town Head Heatherycleugh Sheep Hill Foggy Furze Bowlees Mountsett Neasham Lowe's Barn Drinkfield Barmpton Holmside Low Lands High Pittington Quarrington Hill Little Thorpe Hedley Hill Walworth Burnopfield Queen's Park Tursdale Dyke House Port Clarence High Friarside Crookhall Firth Moor Clough Dene Carlton Annfield Plain South Pelaw Wycliffe Northgrain Chilton Byers Green No Place Lintz South Cleatlam The Middles Thwaite Coppy Embleton Plawsworth Tanfield Gilmonby Haverton Hill Cowpen Bewley Laithkirk Hobson New Shildon Todhills High Etherley Dalton Piercy North End Elvet Hill Rowley Dent Bank Wolsingham Ragworth Hamsterley Hamsterley Castle Eden Deaf Hill Middleton-in-Teesdale Middlestone Butterwick Bournmoor Broom Hill St John's Chapel Low Beechburn Chester Moor Woodside Trimdon Grange Woodham Village Rift House Raby Haswell Moor Westwick West Kyo Gainford Oxhill High Dyke Sandy Carrs Greatham Esh Stanhope East Blackdene Allensford Newtown High Forge Mount Pleasant Harperley Sadberge Whitehill Elwick Esh Winning Ushaw Moor Croft on Heugh Brignall Witton Gilbert Portrack Bowburn South Church Bellevue Cockerton Dalton-le-Dale Houghall Lintzford Shield Row Pelton Fell New Hunwick Hutton Henry Coatham Mundeville Billy Row Howlish Bolam Low Westwood Coundongate Longnewton Castleside Brasside Wolviston Lime Terrace Framwellgate Moor Lane Head Stainton Waskerley Tan Hills Ingleton Catchgate Bishopton Sunnybrow High Haswell Eastlea Low Coniscliffe Hunderthwaite Beaumont Hill Newham Grange Newsham Faverdale Edmondsley Low Dinsdale Aukside Hope Town Owton Manor Ramshaw Kinninvie Elm Terrace South Stanley Fishburn Copthill Evenwood Gate Woodham Stainton Grove Hutton Magna Parkside Brafferton West View Witton-le-Wear Middlestone Moor High Grange Newton Aycliffe East Kyo South Hetton Cleatlam Cornsay Thornley St Helen Auckland Witton Park Lintzgarth Urpeth Haswell Plough Castle Dene Preston-le-Skerne Westgate Cold Hesledon Grangefield Redworth Toft Hill Wingate Grindon Hilton Billingham Easington Newfield North Close Haswell Easington Colliery Lane Side Sunniside Carrville Greta Bridge Dean Bank Foxton Little Stainton Merrybent Brandon Village West Blackdene Pierremont Pity Me Craigside Whessoe Station Town Meadowfield Davy Lamp Summerhouse Littleburn Redford Lynesack Leazes Whitesmocks Crook Wearhead Edmondbyers Crimdon Park Eastbourne Westlea Aycliffe Village Townfield Butterknowle Holwick Bradbury Pittington Great Lumley Walworth Gate Old Town Sherburn Little Newsham Oakenshaw Crawleyside Coundon Kip Hill Gray Street Boltshope Park Escomb Romaldkirk Fir Tree Tudhoe Village Harrowgate Hill Metal Bridge Deneside Kelton Consett East Howle Brotherlee East Hope Elm Tree Blackhall Rocks Burtree Ford Coxhoe Pickering Nook Sacriston Mowden Barnard Castle Church Kelloe Mount Pleasant Aislaby Old Cassop Bank Top Woodland Brandon Ebchester Preston-on-Tees High Lands Bowes Middleton St George Chilton Lane South Wingate Sherburn Hill Monk Hesleden Bishop Middleham Darlington Croxdale High Shincliffe Western Hill Tow Law High Beechburn Throston Malton Barningham Coundon Grange California Staindrop Burnhope Delves Cornsay Colliery Benfieldside Rushyford St Ann's Hill Wheatley Hill Muggleswick Eggleston West Pelton Eldon Lane Tudhoe Grange White-le-Head Woodhouses Langdon Beck Ferryhill Station Red Hall Tudhoe Old Thornley The Dene Killerby Cornriggs Middleton Haughton le Skerne Beamish Knitsley Hawthorn