Education Marketing in Tudhoe

Get in touch

Education Sector Advertising in Tudhoe

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Tudhoe but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in DL16 6

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Tudhoe (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Lintzgarth Newham Grange Tindale Crescent Spennymoor Croxdale Green Head Sheraton Newsham Sherburn Hope Town Esperley Lane Ends Etherley Moor Heighington High Grange Satley Red Hall Coatham Mundeville Knitsley Plawsworth Oakenshaw Escomb Wolsingham Whinny Hill Graythorp Maiden Law Port Clarence Sherburn Grange Whitton Dalton-le-Dale Coxhoe Hurworth Place East Hedleyhope High Pittington Chilton Lane West Park Middleton Pierremont Deanery View Great Burdon New Ho Quaking Houses Mordon Ornsby Hill Ferryhill Station Iveston Pity Me Sedgefield Merrington Lane High Haswell Burtree Ford Old Durham Browney Framwellgate Moor Horden Lanehead Brasside Templetown Low Dinsdale Blackhall Colliery Durham Cleatlam Leeholme Briscoe Whitesmocks Redworth Old Town Hurworth-on-Tees Cotherstone Egglesburn Copthill Town Kelloe Thringarth Hamsterley Windlestone Broom Hill Hilton Dipton Middlestone Seaton Hutton Magna Bishop Auckland Bowbank Chilton Bridgehill Crossgate Moor Stanley Harrowgate Hill Neasham Haverton Hill Page Bank Stockton Grange Foggy Furze Langton High Hesleden Bradbury Northlea East Kyo Egglescliffe Harelaw Morley Craghead Aukside Mickleton Hummerbeck Grassholme Lane Head Killhope Flint Hill Croft on Heugh Skerne Park East Hope Langdon Beck Oxbridge Hurworth Burn Thinford South Cleatlam Boldron Whitehill Burnopfield Bellevue East Briscoe Snaisgill Brancepeth Frosterley Sherburn Hill Bolam Roseworth Cold Hesledon Newton Ketton Great Chilton Boltshope Park Brandon Village Coundon Chester-le-Street Witton Gilbert Whessoe Gilmonby Brotherlee Howden-le-Wear Houghton-le-Side Wackerfield Middleton-in-Teesdale Station Town Faverdale High Clarence Alum Waters Holmside Davy Lamp Ushaw Moor Mount Pleasant Kelloe Oak Tree Toft Hill East Stanley Evenwood Tudhoe Grange Tudhoe St Ann's Hill Redmarshall Wheatley Hill Butterwick Forest-in-Teesdale Todhills Black Banks Ovington Beamish Cowpen Bewley Eden Vale Thwaite Sunderland Bridge Pelton Oak Street Thornley Eldon Lane Waskerley Mountsett School Aycliffe Piercebridge Sacriston Shotley Bridge Eldon Ouston West Blackdene Hardwick Binchester Blocks Norton Lane Head Hett Westerton Ramshaw Catchgate Firth Moor Sunniside Wolviston Edmondbyers Peterlee Royal Oak New Hunwick St Helen Auckland Broompark Running Waters Stonebridge Denton Rookhope Middle Side Rise Carr Summerhouse Whinfield Lumley Thicks Trimdon Colliery Holwick Wall Nook Fir Tree Woodham Village Trimdon Ferryhill Bollihope Old Stillington Neville's Cross Brandon Woodhouses Ludworth Stockton-on-Tees Sheep Hill Old Cassop The Middles Tow Law Eastgate Crimdon Park New Brancepeth Cowshill Willington New Coundon Easington Colliery Hutton Henry Hart Winston Lintzford Benfieldside Hummersknott Mainsforth Bishopton Grange Villa Haughton le Skerne Owton Manor Eastlea Staindrop Hunderthwaite Helmington Row New Kyo Little Stainton Great Lumley Seaham Waldridge Old Eldon Low Lands The Dene Gilesgate Moor Little Newsham Dalton Piercy Sockburn Toronto Embleton Etherley Dene Dyke House Howlish Medomsley Carlton Horsleyhope Preston-le-Skerne Throston Grange Estate Cornforth Shield Row High Handenhold Carlbury Barnard Castle Tanfield Lea Hamsterley Mill Eggleston Lanchester Langley Moor Bank Top Thorpe Larches Thorpe Dawdon Pittington Tudhoe Village Woodham Crookgate Bank Tanfield Sadberge South Hetton Albert Hill High Etherley Low Westwood South Church Romaldkirk Consett Newbiggin Sandy Carrs Elm Terrace Aykley Heads Hudegate Inkerman High Dyke Seaton Carew High Lands Metal Bridge Stainton Grove Westlea White-le-Head Byers Green Portrack Wearhead Barningham Shincliffe Walworth Monk Hesleden Annfield Plain Newton Aycliffe Headlam Clough Dene No Place Leamside Allensford Brafferton Stanley Crook Billingham Garmondsway Urlay Nook Parkside Elton South Wingate Phoenix Row Westgate Chester Moor Bishopsgarth Wingate Stony Heap Barmpton Dean Bank High Friarside Lane Head Walworth Gate Esh Winning Shotton Colliery West Auckland Pontop Townfield East Law Castleside Bedburn Hedley Hill Longnewton East Blackdene Canada Ingleton West View Tursdale Deaf Hill Grangefield Evenwood Gate East Butsfield Littletown Blackhill Startforth Great Stainton Blackwell High Escomb Hawthorn High Forge West Pelton Gilesgate Haswell Rainton Gate Lynesack Muggleswick Preston-on-Tees Daddry Shield Aislaby Heatherycleugh Mount Pleasant Morton Tinmouth Lintz Middridge Woodside Delves Elm Tree Redford High Coniscliffe Old Thornley Coundon Grange High Stoop Brierton Trimdon Grange Lendings Coundongate Raby Rushyford Newfield The Sands Fulthorpe Ruffside Western Hill Elvet Hill Waterhouses Longhill Cornsay Scargill Wynyard Village Lartington Craigside Low Etherley Kip Hill Perkinsville Elwick Wycliffe Low Spennymoor Old Wingate Mowden Elstob Bridge End Middlestone Moor South Pelaw Roddymoor Pelton Fell Langley Park Low Beechburn Gainford Drinkfield Newtown Tantobie Laithkirk Ireshopeburn Old Quarrington Ramshaw Gray Street The Grove North Close High Urpeth Coal Bank Egglestone Abbey Moorside Coppy Stanhope Hartlepool Woodland Oxhill East Howle Bearpark Bowlees Haswell Moor Quebec Newfield Meadowfield Little Thorpe Greencroft West Pasture West Rainton Easington Newton Hall Nettlesworth High Shincliffe Hart Station Shildon Foxton Town Head West Butsfield Malton Sunnybrow Queen's Park Barley Mow Blackhall Rocks Primrose Hill Eastbourne Pickering Nook Greta Bridge Merryoaks Fishburn Binchester Cornriggs Bishop Middleham Greatham Crook Stranton Coronation Sherburn House St John's Chapel Tan Hills Eaglescliffe Merrybent Brignall White Kirkley Kirk Merrington Edmondsley High Westwood Lane Side Hunstanworth California South Moor High Beechburn Causey Northgrain Cockfield Dent Bank Carrville West Kyo Copley Healeyfield Low Coniscliffe Gilpin Brown Bryan's Leap Houghall Castle Eden Church Kelloe Bowburn North Bitchburn Ettersgill Kinninvie Bowes Newton Bewley Middleton St George Regent Street Medomsley Edge Kimblesworth Crawleyside Cassop Billy Row Littleburn Shotton Lonton Darlington Thorpe Thewles Hesleden Castle Dene Grindon Middleton One Row Butterknowle Whorlton Crookhall Hury Fleming Field South Stanley Leadgate Leasingthorne Woodstone Village Ragworth Lime Terrace Witton-le-Wear Hill End New Shildon Shadforth Hobson Haswell Plough New Town Harperley Hunwick High Throston Plawsworth Gate Esh Bildershaw Stainton Kelton Branksome Deneside Burnhope Archdeacon Newton Bournmoor Houghton Bank Stillington Witton Park Cornsay Colliery Sunnydale Beaumont Hill Harrowgate Village Thornley Throston Hamsterley Leazes Close House West Sherburn Hartburn Urpeth Low Pittington Rowley Beech Terrace Cockerton Rift House Belmont Quarrington Hill Ebchester North End Murton Westwick Killerby South Side West Cornforth Lowe's Barn Aycliffe Village