Education Marketing in Wackerfield

Get in touch

Education Sector Advertising in Wackerfield

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Wackerfield but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in DL2 3

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Wackerfield (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Sherburn Hill Aukside Hett Eldon Hobson Blackhall Colliery Hamsterley Mill Evenwood West Auckland Close House Hamsterley Lane Head Blackhill Western Hill Ruffside Raby Gilesgate Moorside Stanley Crook Scargill Escomb Ragworth South Cleatlam Shotton Colliery Cowpen Bewley Old Town Coundon Hutton Henry Sacriston Longnewton Ettersgill White-le-Head Sheep Hill West Kyo Staindrop Copthill Regent Street High Hesleden Alum Waters Old Stillington Quaking Houses Peterlee Bryan's Leap Mordon Egglesburn Esh Winning Forest-in-Teesdale Rowley Templetown Northlea Garmondsway Cold Hesledon Burnopfield Framwellgate Moor Fulthorpe East Blackdene Croxdale Westerton Lowe's Barn Woodhouses Waterhouses Lane Head Rainton Gate Ouston Woodstone Village Lendings Langton Healeyfield New Shildon Maiden Law Hill End Windlestone Dyke House Thringarth Crawleyside Low Pittington Heighington Little Newsham High Haswell Horden Bank Top Hesleden Butterknowle Sadberge Chilton Lane Lintzford Running Waters Elstob Throston Grange Estate Seaham Bishop Middleham Low Lands Redworth Coppy Haswell Pity Me Oakenshaw Houghton-le-Side Toft Hill Eden Vale Port Clarence Sunniside Sherburn House Barley Mow Westwick Eastgate Crossgate Moor Canada Metal Bridge Plawsworth East Law Gray Street Leeholme Owton Manor Lartington Gilmonby Broompark Low Spennymoor Coundon Grange Archdeacon Newton Thornley Stranton West Rainton West Butsfield Waldridge Kelton West Park Ornsby Hill Fleming Field Craghead Great Chilton Newsham Willington Bellevue Graythorp Hurworth-on-Tees Preston-le-Skerne Belmont Witton Gilbert Darlington The Grove Hart Shincliffe West Blackdene Tudhoe Tursdale Startforth Etherley Dene Beaumont Hill Copley Hartburn Delves Great Stainton Shotley Bridge Trimdon Grange Hedley Hill Page Bank Burnhope Bournmoor Wearhead Edmondsley Foxton South Moor High Escomb Murton Sunnydale Crookhall Wynyard Village Ushaw Moor Toronto Haswell Plough Blackwell Oxbridge Newton Bewley Morton Tinmouth North Close Great Lumley Middlestone Moor Faverdale Bowbank Malton Hummersknott Headlam Castle Dene Morley Kip Hill Sunderland Bridge Throston Binchester Blocks Brignall Cornsay Leasingthorne Northgrain High Pittington Cassop Denton Spennymoor Roddymoor Killhope West Cornforth Stainton Howlish Mainsforth Newton Ketton Bishopton Kinninvie Sherburn Whorlton Lumley Thicks Bridgehill Redford Monk Hesleden Hamsterley Bolam Queen's Park Piercebridge Green Head Woodham Village Old Eldon Ebchester Aycliffe Village Stanhope Hope Town Browney Thorpe Larches Inkerman Holmside Cleatlam Elm Tree Foggy Furze High Coniscliffe Crimdon Park Oak Street New Hunwick Thinford Greatham Mickleton Mountsett Killerby Durham Eastbourne Wackerfield New Ho Middle Side Sedgefield Winston Houghton Bank Waskerley Stanley Snaisgill Greencroft Stony Heap Quarrington Hill Pickering Nook Oak Tree Lynesack Hurworth Place Ludworth Eaglescliffe Woodland Seaton Billingham School Aycliffe Brandon New Coundon Thorpe Thewles Gilpin Brown Tudhoe Grange Littletown Ramshaw Plawsworth Gate Catchgate Crook Deaf Hill Pelton Kimblesworth Hury Barmpton Bowlees Meadowfield Stainton Grove Westgate Perkinsville Whitehill Gainford West Pasture Carlbury East Butsfield Medomsley East Hedleyhope Stockton-on-Tees High Dyke Norton Ferryhill Station Tanfield Esperley Lane Ends High Stoop Bowes The Dene Benfieldside Skerne Park Elwick Coal Bank Embleton Kirk Merrington St Helen Auckland Town Head Harperley Deanery View Eldon Lane Coronation Cotherstone Tudhoe Village Croft on Heugh Todhills Pierremont Newbiggin St John's Chapel Mount Pleasant South Wingate Dalton-le-Dale North Bitchburn Merrington Lane Greta Bridge High Grange Castle Eden Hartlepool Haughton le Skerne Bedburn Low Dinsdale Pittington Whessoe High Handenhold Lanchester High Beechburn Shotton Satley Howden-le-Wear Newham Grange Hurworth Burn Grassholme Cowshill Cockfield Great Burdon Elm Terrace Redmarshall Egglescliffe High Westwood Grindon Brotherlee Chilton Whitesmocks Middleton One Row Mowden Sandy Carrs Sherburn Grange Blackhall Rocks Low Westwood High Urpeth Sockburn Flint Hill Cockerton Stillington Chester Moor Horsleyhope Wheatley Hill Bishop Auckland Lonton Bridge End Elton Lintz Leazes Langley Moor Drinkfield Esh Tanfield Lea Barningham Newton Hall Townfield Tantobie Knitsley Walworth Grangefield Station Town Leadgate Town Kelloe Leamside Royal Oak Houghall Fir Tree Urpeth Branksome Old Durham Coundongate Old Wingate Walworth Gate Bowburn New Kyo Frosterley Elvet Hill Boltshope Park Urlay Nook High Forge Butterwick Annfield Plain Burtree Ford Trimdon Colliery Merrybent Aislaby Cornsay Colliery Eastlea Laithkirk Rushyford Easington Colliery Sheraton Lanehead Consett Pontop Tan Hills Bollihope High Friarside South Pelaw Eggleston Middleton Heatherycleugh Wolviston The Middles Crookgate Bank Trimdon West Pelton Nettlesworth Deneside East Briscoe Middleton St George Seaton Carew Portrack Middleton-in-Teesdale Edmondbyers East Kyo Etherley Moor Beamish Newtown West View Craigside Iveston Romaldkirk Lane Side Carrville Dalton Piercy South Church Pelton Fell South Stanley Dean Bank South Side Langdon Beck Bildershaw Summerhouse Hawthorn Albert Hill Coxhoe No Place Little Thorpe Mount Pleasant Brandon Village Easington Langley Park Black Banks New Brancepeth Thorpe Barnard Castle Broom Hill Newfield High Clarence Muggleswick Stockton Grange Brancepeth Castleside New Town Tindale Crescent Hutton Magna High Throston California Oxhill Firth Moor Chester-le-Street Coatham Mundeville Whitton Cornforth Newfield Rift House Egglestone Abbey Whinny Hill Old Quarrington North End Causey Dawdon Hummerbeck Carlton Fishburn Lane Head Rookhope Little Stainton Aykley Heads Old Thornley Parkside Merryoaks Gilesgate Moor Bradbury Thwaite Wall Nook Evenwood Gate Billy Row East Hope Shadforth St Ann's Hill East Howle Brierton Ferryhill South Hetton Brafferton Low Coniscliffe Hilton West Sherburn Westlea Longhill Lintzgarth Haverton Hill Thornley Woodside Allensford East Stanley Harelaw High Shincliffe Hunwick Whinfield Tow Law Low Etherley High Etherley White Kirkley Holwick High Lands Kelloe Shield Row Dent Bank Grange Villa Clough Dene Harrowgate Hill Neasham Bearpark Woodham Wolsingham Middlestone Ovington Helmington Row Davy Lamp The Sands Middridge Dipton Roseworth Brasside Wycliffe Red Hall Quebec Phoenix Row Newton Aycliffe Witton-le-Wear Preston-on-Tees Witton Park Ramshaw Neville's Cross Low Beechburn Briscoe Haswell Moor Littleburn Boldron Hunstanworth Hart Station Sunnybrow Cornriggs Wingate Rise Carr Bishopsgarth Ingleton Church Kelloe Hudegate Daddry Shield Hunderthwaite Byers Green Beech Terrace Stonebridge Primrose Hill Ireshopeburn Binchester Hardwick Old Cassop Shildon Harrowgate Village Medomsley Edge Lime Terrace