Education Marketing in Whessoe

Get in touch

Education Sector Advertising in Whessoe

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Whessoe but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in DL3 0

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Whessoe (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Pity Me Coxhoe Bridge End Embleton Windlestone Neasham Framwellgate Moor Craigside Snaisgill Old Wingate Old Town Murton Deanery View Westgate The Grove Raby Wearhead Merryoaks Bishopsgarth Deaf Hill California Pelton Haughton le Skerne Howden-le-Wear Ornsby Hill Bowlees West Park Copley Crossgate Moor West Butsfield Fleming Field Blackhill Evenwood Tudhoe Village High Dyke Throston Grange Estate Hett Kip Hill Satley Eastbourne Newfield Ushaw Moor Low Beechburn Brandon Cornsay Beech Terrace Thwaite Dalton Piercy Pelton Fell West Rainton St Ann's Hill Seaham Middleton St George Horsleyhope Eastlea Whessoe The Sands Port Clarence Mount Pleasant Sunnybrow Thinford Mickleton Preston-on-Tees Inkerman Albert Hill Gainford Middle Side Archdeacon Newton Kimblesworth Stainton Grove Easington Colliery Stanhope Hunstanworth Dipton Houghall Healeyfield Ludworth Coppy Witton-le-Wear Ouston Norton Stillington Plawsworth Wingate Hardwick Knitsley Darlington Startforth Cleatlam East Law Bedburn Branksome High Westwood Bowburn Woodham Low Coniscliffe Cold Hesledon Cowshill Queen's Park Kelton Frosterley South Stanley Eldon Wheatley Hill Quaking Houses High Hesleden Haswell Trimdon Low Spennymoor Wolsingham Haswell Plough Thornley Bournmoor Bearpark Tindale Crescent Pierremont Red Hall Bishop Middleham Houghton-le-Side Northlea Esperley Lane Ends Woodhouses Esh Winning Croxdale Benfieldside Stanley Westerton Redworth East Butsfield Middlestone Sunniside Boldron Middridge Perkinsville Dean Bank New Shildon High Stoop Eastgate Gilesgate Quebec Westwick Lendings Barningham The Dene Deneside Merrybent Bryan's Leap Newton Bewley Hilton Kirk Merrington Burnopfield Lowe's Barn South Cleatlam Chester Moor Fishburn Summerhouse Brandon Village Walworth Ingleton Killhope Gilesgate Moor Bank Top Romaldkirk Crawleyside Longhill Newton Hall Tanfield Lea Middleton-in-Teesdale White Kirkley East Briscoe Ramshaw Tursdale Hawthorn Urlay Nook Hart Station Elvet Hill Townfield Tow Law Garmondsway Thringarth Blackhall Rocks Crimdon Park Houghton Bank Stony Heap Whorlton Rift House Denton Coatham Mundeville Chilton Pittington Boltshope Park Blackwell Lintzgarth Whinny Hill Newtown Royal Oak Wolviston Hunwick Castle Eden Kelloe Middleton Pontop Western Hill Sherburn House Waskerley Shincliffe Cockfield Heatherycleugh Evenwood Gate Quarrington Hill Witton Gilbert Hurworth Burn Ruffside Egglesburn Eden Vale Rise Carr Etherley Moor Seaton Lanehead New Brancepeth New Hunwick Old Thornley Brotherlee Littleburn Greatham West Sherburn Carlton Portrack Elwick Old Durham High Lands Gilpin Brown Middleton One Row Stockton-on-Tees Newsham Hunderthwaite Regent Street Throston Hedley Hill Etherley Dene Carrville Belmont Skerne Park Merrington Lane Toronto Headlam Sheraton Newbiggin Bridgehill Shildon High Handenhold Thorpe Larches Davy Lamp Newfield High Pittington Stockton Grange North Bitchburn Station Town Waterhouses Whitesmocks Copthill Horden Lane Head South Moor Old Cassop Flint Hill Walworth Gate High Escomb Hartlepool Rowley Ovington Crookgate Bank Bolam Thorpe Stranton The Middles Metal Bridge South Hetton Brafferton Lintz Woodside Sadberge Sheep Hill Helmington Row Leadgate Cornriggs Stainton Hamsterley Tantobie Delves Aykley Heads Ferryhill Station High Haswell Little Stainton Elm Terrace Primrose Hill Hesleden Great Burdon Burtree Ford High Throston Hutton Henry Rainton Gate Annfield Plain Medomsley Coronation Page Bank West Cornforth Eggleston Langley Park Crook No Place Oak Street Mountsett Clough Dene Witton Park Shotton Green Head Lane Head Shotley Bridge Tanfield Whitton Lynesack Longnewton Bradbury East Hedleyhope Waldridge Low Westwood North End Westlea West Kyo Holmside Dyke House East Kyo Beaumont Hill Hill End Plawsworth Gate Aislaby Langley Moor Brignall Low Dinsdale Wackerfield Winston Malton Mount Pleasant St John's Chapel North Close Low Lands Morley Binchester Redmarshall Coal Bank Hury Coundon Grange West Blackdene Town Head Cowpen Bewley Great Lumley Medomsley Edge Faverdale Hamsterley Mill Oak Tree Oxhill Urpeth Thornley Canada Eldon Lane Hamsterley Seaton Carew Lane Head Drinkfield Esh Burnhope Easington High Friarside Sherburn Hill Old Eldon Old Stillington Bishopton Little Thorpe Craghead Howlish Hummersknott South Church Sherburn Hartburn Ireshopeburn Shadforth West Pasture Littletown Meadowfield Ettersgill Newton Ketton New Coundon Scargill Elm Tree Bishop Auckland Eaglescliffe Gilmonby South Wingate Gray Street Butterknowle Foxton Cotherstone Preston-le-Skerne Broom Hill Maiden Law Dawdon Holwick Billingham Hobson Ebchester Binchester Blocks Broompark Durham Low Etherley Kinninvie Crookhall St Helen Auckland East Blackdene West View Hope Town Wycliffe Brancepeth Haverton Hill Croft on Heugh Greta Bridge Todhills New Town Elton Stonebridge Aycliffe Village Consett Mainsforth Thorpe Thewles Lane Side Parkside Billy Row Pickering Nook Fulthorpe South Side Muggleswick Moorside High Urpeth Ragworth Lonton Elstob High Forge Templetown Woodham Village Egglestone Abbey Langdon Beck Spennymoor Staindrop Forest-in-Teesdale Lintzford Great Stainton Dalton-le-Dale Coundon Stanley Crook Cornforth Grange Villa Killerby Hutton Magna Sunnydale Rookhope Fir Tree Coundongate Butterwick Chilton Lane Great Chilton Low Pittington Hurworth-on-Tees Lanchester Castleside Hurworth Place Grassholme Running Waters Beamish Leeholme Alum Waters Sacriston Redford Bollihope Middlestone Moor South Pelaw Woodstone Village High Beechburn Edmondbyers Lartington Dent Bank Allensford Woodland Barnard Castle Oxbridge Blackhall Colliery Owton Manor Rushyford Laithkirk Carlbury Cassop East Howle Lime Terrace Firth Moor Iveston Newham Grange Ferryhill Mowden High Grange Catchgate Whitehill White-le-Head Harelaw Leamside Briscoe Cockerton Bildershaw Tan Hills Langton Piercebridge Byers Green Daddry Shield Roddymoor High Clarence Neville's Cross Browney Monk Hesleden East Hope Sandy Carrs Sedgefield Graythorp Trimdon Colliery Hart Church Kelloe Shield Row Old Quarrington Brasside Phoenix Row Toft Hill Leasingthorne High Shincliffe Sherburn Grange Hummerbeck Leazes Bowes Harperley New Kyo Grindon Causey Whinfield Peterlee Egglescliffe Bellevue Little Newsham Trimdon Grange Harrowgate Hill Heighington Ramshaw Escomb Black Banks Haswell Moor High Coniscliffe Harrowgate Village Barmpton Bowbank West Auckland Cornsay Colliery Roseworth Sockburn Greencroft Mordon Hudegate Brierton Tudhoe Morton Tinmouth Barley Mow Northgrain Edmondsley Wall Nook Castle Dene Lumley Thicks Oakenshaw Wynyard Village Grangefield Town Kelloe Close House East Stanley New Ho Tudhoe Grange Shotton Colliery Nettlesworth Willington West Pelton Newton Aycliffe School Aycliffe Aukside Chester-le-Street Sunderland Bridge High Etherley Foggy Furze