Education Marketing in Woodham Village

Get in touch

Education Sector Advertising in Woodham Village

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Woodham Village but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in DL5 4

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Woodham Village (Durham)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Malton Chester-le-Street Trimdon Aykley Heads Northgrain High Forge Oak Tree Egglescliffe Walworth Gate Harrowgate Hill Howlish Lumley Thicks Eastlea Houghall Sunniside Eastgate Whitesmocks Hamsterley Skerne Park Thornley School Aycliffe Wackerfield Helmington Row Hury Sunnydale Bellevue Tudhoe Neville's Cross Ramshaw South Wingate Fishburn Escomb Woodstone Village Thringarth Aukside Quarrington Hill Coppy Sadberge Littletown Bowburn Bridgehill High Friarside Broompark Hummersknott High Escomb Red Hall Howden-le-Wear Toronto New Coundon Sunderland Bridge Castle Dene Witton Gilbert West Pelton Whorlton Rainton Gate Trimdon Grange Houghton Bank Mainsforth Dipton Elstob Coundongate Old Cassop Holwick West Sherburn Eldon Lane Lanehead Gilmonby Church Kelloe Dyke House Lowe's Barn Bishop Middleham Knitsley Shincliffe Bedburn Hilton Hartburn Lime Terrace Chester Moor Harelaw Todhills Pierremont Summerhouse Royal Oak Middleton Urlay Nook Romaldkirk Queen's Park Green Head Preston-le-Skerne The Grove South Hetton Low Westwood Stockton Grange Croxdale Hunwick Hartlepool Wall Nook East Blackdene Middleton-in-Teesdale Leeholme South Pelaw Carlton Blackhall Colliery Nettlesworth Roseworth Willington Fir Tree Snaisgill Old Town Great Stainton Cornsay Colliery Gilpin Brown Morley Crimdon Park West Pasture Longnewton Thwaite Lintzford Hamsterley Mill Esh Winning Raby Woodhouses Middlestone Moor Cornforth Coundon High Urpeth Browney Foggy Furze Staindrop Whitehill Town Head Westlea Carrville Westgate New Brancepeth Brandon Village Pity Me Great Chilton Bolam Inkerman Consett White-le-Head No Place Whinny Hill West Blackdene Newsham New Ho Bowbank Langton Low Pittington Westerton Low Beechburn Stainton Flint Hill Mowden Old Quarrington Langdon Beck Eggleston Egglesburn Norton Woodham Chilton Lane Egglestone Abbey Spennymoor Daddry Shield Shotley Bridge East Hedleyhope Lartington Boldron Blackwell Redworth Middridge Davy Lamp Archdeacon Newton Stockton-on-Tees Gray Street Hutton Magna Middlestone Bearpark South Side Cotherstone High Pittington Grassholme Forest-in-Teesdale Albert Hill Wolviston High Beechburn Delves Horden East Hope Rise Carr Seaham Denton Stanhope Mount Pleasant Running Waters Western Hill Rookhope Easington Medomsley Aislaby Mordon Piercebridge Craigside East Briscoe Tow Law Satley Greencroft Haverton Hill Tindale Crescent Brierton High Grange Lanchester Killerby Burnhope Hett Holmside Thorpe Larches East Law Kelton Kimblesworth Beamish Eastbourne White Kirkley Harrowgate Village West Kyo Lynesack Leazes Hill End Grindon Bryan's Leap Cornsay Woodham Village Merrington Lane Middleton One Row Beaumont Hill Esperley Lane Ends Throston Lane Head Middle Side Brasside New Kyo Grange Villa Hart Station North Bitchburn Hurworth Burn Elwick North Close Peterlee Craghead Barmpton Brandon Whitton Bishopsgarth Lintzgarth Lane Head Aycliffe Village Cockerton Newton Ketton Etherley Dene Ovington Old Wingate Crawleyside Newtown Primrose Hill Townfield The Middles Northlea Old Stillington Waldridge Blackhall Rocks Sherburn House Billy Row Thinford Mountsett Embleton Bildershaw Stillington Hunstanworth Copthill Longhill Sherburn Quaking Houses Parkside Houghton-le-Side High Throston Black Banks Hesleden Beech Terrace Kelloe Middleton St George Tudhoe Village Walworth Woodside Barley Mow Eden Vale Westwick Redmarshall Old Thornley Pelton Fell Dalton Piercy High Clarence Oxhill Little Newsham Coal Bank St John's Chapel Leamside Newham Grange Port Clarence Wearhead Pickering Nook Graythorp Lintz Seaton Waskerley Benfieldside South Moor Hope Town Metal Bridge Low Coniscliffe Binchester Blocks Ragworth Great Lumley Dawdon Langley Moor High Handenhold Brignall Cassop Elvet Hill Laithkirk Hobson Stranton Lane Head Cowpen Bewley Littleburn Carlbury Allensford Whessoe Crookgate Bank Lonton Ushaw Moor Ettersgill Durham St Ann's Hill Sheraton Drinkfield Tanfield Lea Eldon Preston-on-Tees Leasingthorne Pelton High Dyke Old Durham Owton Manor Rift House Clough Dene Coxhoe Templetown Grangefield Burnopfield High Westwood Cornriggs Haswell Page Bank Old Eldon Mickleton Hurworth-on-Tees Urpeth East Butsfield Stainton Grove Scargill Healeyfield California Wheatley Hill St Helen Auckland Waterhouses Bowes Pontop Barnard Castle New Hunwick High Coniscliffe Thorpe Thewles Neasham Shield Row Firth Moor Ornsby Hill Hamsterley Redford High Etherley Murton Oxbridge Croft on Heugh Haughton le Skerne Meadowfield Sherburn Grange Bridge End Ferryhill Station Seaton Carew Leadgate Windlestone Newbiggin Ireshopeburn Fleming Field Medomsley Edge Wynyard Village Butterwick Killhope Mount Pleasant High Haswell Dean Bank Briscoe Merryoaks Tan Hills Bank Top Iveston Garmondsway Sandy Carrs Toft Hill Crook Crookhall Bournmoor Bradbury Kirk Merrington Framwellgate Moor Bollihope Newton Bewley Town Kelloe Blackhill Thorpe Cold Hesledon Belmont Heatherycleugh Tursdale High Shincliffe Byers Green Pittington High Stoop Lendings Tantobie Tanfield Chilton Hunderthwaite Low Lands Portrack Bishop Auckland Bishopton Great Burdon Phoenix Row Haswell Moor West Auckland The Sands Thornley Sedgefield Edmondsley Hawthorn South Cleatlam Wycliffe Hurworth Place Rushyford Wolsingham Boltshope Park Billingham Greta Bridge Coronation Wingate East Howle Headlam Hudegate Elton Kinninvie Perkinsville The Dene Newfield Stanley Annfield Plain Coatham Mundeville Frosterley High Hesleden Sheep Hill West Cornforth Cockfield Shildon Kip Hill Newfield Branksome Gilesgate Moor Hedley Hill Trimdon Colliery Sunnybrow Shadforth Ingleton Brafferton Woodland Close House Roddymoor Witton-le-Wear Moorside Low Etherley Broom Hill Castle Eden Easington Colliery Dent Bank Cleatlam Greatham Maiden Law Barningham Fulthorpe Witton Park Gainford Hart North End Cowshill Edmondbyers Crossgate Moor Elm Terrace Deaf Hill Dalton-le-Dale Ramshaw Plawsworth Gate Quebec Esh Ouston Sacriston Station Town Deanery View Stony Heap Hutton Henry West Rainton Muggleswick Canada Castleside Hummerbeck Winston Brotherlee Throston Grange Estate Regent Street South Church Harperley Sherburn Hill Sockburn Ebchester Newton Aycliffe Heighington Alum Waters Little Stainton Butterknowle Ferryhill Ludworth West Butsfield Plawsworth Lane Side New Town Bowlees Catchgate Newton Hall New Shildon Startforth Tudhoe Grange Foxton Evenwood Monk Hesleden Elm Tree East Kyo Burtree Ford High Lands Rowley Eaglescliffe Copley Evenwood Gate Faverdale Low Dinsdale Stonebridge Oakenshaw Causey Hardwick Little Thorpe Deneside Ruffside Shotton Darlington West Park Oak Street West View Langley Park Low Spennymoor Etherley Moor Brancepeth Merrybent Shotton Colliery Morton Tinmouth Coundon Grange Binchester Whinfield Gilesgate Haswell Plough East Stanley Stanley Crook South Stanley Horsleyhope