Education Marketing in Rosemarket

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Education Sector Advertising in Rosemarket

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

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What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Rosemarket but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

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Frequently Asked Questions about Education Marketing in SA73 1

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Rosemarket (Dyfed)

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Other locations available for education marketing
New Hedges Llangloffan Llandyry Blaencelyn Aber Cilrhedyn Porth Mawr / Whitesands Bay Clareston Ffynnon Gron Reynalton Penally / Penalum Rosemarket Square and Compass / Y Sgwâr Lochvane Llanycrwys Aber-banc Tresaith Efailwen Dollwen Penyfeidr Llanion Hill Cwmdu Synod Inn / Post-Mawr Beulah Pwllcrochan Pont-rhyd-y-groes Hakin Pennar Brook Bronwydd Gwyddgrug Capel Cynon Narberth / Arberth Ashfield Pen-rhiw-newydd Llansadurnen Rhydcymerau Trefilan Esgairdawe Llanddarog Cosheston Henllan Amgoed Tregyddulan Gelli Felindre Cwmisfael Rhosfach Pelcomb Bridge Caemorgan Clarach Llanllawddog Tufton Iet-y-bwlch Bynea Penboyr Ty-Mawr Ffaldybrenin Poyston Llaingarreglwyd Lambston Llangolman Llanboidy Caerwedros Brimaston Abernant Llanddeusant West Williamston Pumsaint Gorsgoch Fforest Llanhowel Glogue Twynllanan Llangain Capel-Gwynfe Llwyn-y-brain Penrhyn Castle Mount Pleasant Blaenffos Hafod Grove Tal-y-bont Myddyn-fych Llidiad-Nenog Cilycwm Capel Tygwydd Lawrenny Quay Dyffryn-bern Blaenpennal Manian-fawr Manordeilo West Marsh Herbrandston Rhydlewis Nant-y-ffîn Glanafon Maddox Moor The Green Boncath Cwmifor Pencarreg Derlwyn Tyrfran Cellan Pont Lanio / Blaenplwyf Pleasant Valley Woodstock Cwm-miles Capel Betws Lleucu Kilgetty / Cilgeti Felindre Greynor Cei-bach Hiraeth Pont-ar-gothi Dolgran Penybedd Cyffredin Red Roses / Rhos-gosh Freshwater East Brongwyn Talley / Talyllychau Penrhiw-llan Harmony Pentre-Poeth Clunderwen Pentrellwyn Broadway Llandawke Llanon / Llannon Gwastad Cwm Capel Castlebythe Aberaeron Fferws Hill Pentre-Gwenlais Waunclunda Capel-y-Groes Hendy Sardis Blaenbedw Fawr Camrose Neyland Vale Little Honeyborough Carnhedryn Uchaf Llanwenog Pentre Galar Port Lion Treleidr Trefgarn Owen Neuadd Cross Ffair-Rhos Stop-and-Call Rhuddlan Pentowin Gellywen Llanbadarn Fawr Cefn-y-pant Llansantffraed / Llansantffraid Gorslas Henllan Albro Castle Pelcomb Cross Pennant Penrherber Llanwinio Borth Cwmcoednerth Bryn Iwan Cwmtydu Bigyn Pen-y-garn Dinas Cross Dudwells Capel Bangor Kingsmoor Llanybydder / Llanybyther Bancycapel Morfa Nantgaredig Rhyd-y-Brown Llantood Nantcwnlle Moreton Glanwern Maenllegwaun Capel Dewi Gilfachreda Glandwr Ystradowen Myrtle Hill Pen-y-Bont Brongest Dyffryn Castell Furnace Pontyglasier Rhyd-y-saint Cenarth Trelerw Banc y Darren Rose Valley Gorrig Elerch / Bont-goch Cwm-yr-Eglwys Cilsan Llwyn-têg Jameston Pwllhobi Betws Bledrws Ammanford / Rhydaman Southgate Pendre Bateman's Hill Middle Hill Pen-y-Bont Llanwrda Manorbier / Maenorbyr Newton Mountain Myddfai Comins Coch Llygadywawr Lawrenny Swyddffynnon St Dogmaels / Llandudoch Pontyates / Pont-iets Triffleton Great Honeyborough Bancyffordd Noyadd Trefawr Ystradmeurig Llanycefn Goginan Glyn-teg Cwmwdig Water Llanllwch Manorowen Talgarreg Cwrt-y-cadno Talyclun Cefn Llwyd St Brides Porthyrhyd Derwydd Prendergast Llangwm Blaenau Horeb Pentre-llyn Keeston Mesur-y-dorth Coomb Dre-fach Garnant Rhos Haminiog Carew Cheriton Llanarthne Newcastle Emlyn / Castell Newydd Emlyn Haverfordwest / Hwlffordd Halfway Cardigan / Aberteifi Fishguard / Abergwaun Troed-y-rhiw-Siôn Drefelin Wolfsdale Hill Pontyberem Black Tar Pentre-rhew Morfa Bach Carew Newton Hafodiwan Trimsaran Cwmystwyth Rhodiad-y-Brenin Mascle Bridge Five Roads / Pum Heol West Denant Hundleton Parrog Penmorfa Abermagwr Sarnau Penny Bridge Star St Florence Pill Rhydowen Nantyronen Station Pentre-bâch Bronant / Bronnant Lake Waun Beddau Ty Mawr Dreenhill Dihewyd Craig-y-penrhyn New Quay / Ceinewydd Millin Cross Gwernogle Pentre-ty-gwyn Ystumtuen Skyfog Llangwyryfon Little Milford Martletwy Cross Ciliau Aeron Casmael Middle Mill Begelly / Begeli Eglwyswen Grove Glynarthen Llwyncelyn Lower Solva / Solfach Isaf Upper Brynamman Bentlass Trefasser Penparc Saron Bolahaul Fm Meidrim Cwm Llanfarian Trostre Tyn'reithin Pontbren Araeth Rhosson Yspitty Joppa Church Lake Wiston Travellers' Rest Rhydowen Mayeston Rhosyn-coch Warren Cwmduad Cwmcarnhywel Trawsnant Stackpole Pen-y-fan Lamphey / Llandyfai Llettyrychen Box 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Siloh Porthyrhyd Tegryn Merthyr Talbenny Tangiers Cwrtnewydd The Marsh Carmel Lower Freystrop Ffynnon-oer Newchapel / Capel Newydd Bethesda Llanfair-Nant-Gwyn Ffynnon Robeston Cross Trefenter Newbridge Penparcau Cold Blow Kete Llandilo-yr-ynys Weston Cwm Plysgog Eglwys Fach Pont-yr-hafod Tanglwst Saron Llanarth Pennar Park East Trewent Broad Haven Rhoscrowther Merrion Heol-ddu Llwyndafydd Crwbin Cwrt-henri Y Ferwig Adpar Solva / Solfach St Ishmael's Coed Cae Broom Hazelbeach Maenclochog St Ishmael Llandruidion Llansadwrn Pisgah Penyraber Stepaside Peniel Gartheli Capel Isaac Llandre / Llanfihangel-geneu'r-glyn Llanfallteg West Rhandirmwyn Kingsbridge Rhydyfelin Welsh Hook Dolypandy Rhydargaeau Llwyn-yr-hwrdd Llandygwydd Orlandon Llanrhian Martletwy Sandy Haven Morfa Borth Llywernog Esgair Whitland / Hendy-Gwyn Llangybi Hermon Gors-goch Abercastle Felinwynt Nantycaws Nolton Haven Pentre-cwrt Llanfallteg Pontfaen Ynys Tachwedd Manorbier Newton Aber Eiddy Pembrey / Pen-bre Bryngwyn 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Cross Pwll-trap Halfway Rhosygilwen St Clears / Sanclêr Llandysul Cwm-cou Moylgrove / Trewyddel Milo Waungilwen Penybanc Rudbaxton Treffynnon Johnstown Bancffosfelen Llanllwni Pinged Drefâch Tycroes Tre'r-ddôl Rushacre Cwmfelin Mynach Tretio Cae-gors Hill Mountain Wenallt Bethania Felingwmisaf Mynydd Cerrig Login Twyn Pen-y-bont Cynwyl Elfed Trevaughan Broadlay Llanilar Henfynyw Penallt Llwyncelyn Cold Inn Pen-cae Llanfihangel-uwch-Gwili Llanteg Alltyblaca Capel Spittal Glanaman Pont-Tyweli Nebo Camp Hill Wolfsdale Pant-y-llyn Machynys Sylen Aberystwyth Aberffrwd Roch Gate Hebron Cresselly Cilwendeg Llandovery / Llanymddyfri Maesybont Cwmcych Portfield Gate Cynghordy Ffostrasol Pentrebach Harbour Village Golden Hill Drefach Llangunnor Treherbert Clarbeston Ynyslas Broad Oak Crosswood / Trawsgoed Talog Newport / Trefdraeth Cwm / Lower Town Pant-y-crûg Berea Pantyffynnon Dryslwyn Rosebush Ysbyty Ystwyth Cwmfelin-boeth The Rhos Penbontrhydyfothau Tavernspite Cuffern Hubberston Llangeitho Pontiago Llangoedmor Musselwick Capel Seion Blaenwaun Felinfach Babel Parcllyn Pont Henri Little Newcastle / Castell-newydd-bach Llannon Llandissilio Dyfatty The Clôs Rhydygele Adams Street Crosswell / Ffynnongroes Ambleston Pen-sarn Drefach Wallis Penlan Buarth Mawr Treglemais Blaenannerch Hook Crundale Dinas Amroth Sandy Y Ffald Rhosmaen Cross Inn Glanrafon Cefncaeau Tynygraig