Education Marketing in Chitcombe

Get in touch

Education Sector Advertising in Chitcombe

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Chitcombe but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in TN31 6

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Chitcombe (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Woolbridge Bachelor's Bump Westfield Winchelsea Beach Bowlers Town West Firle Barcombe Mills Sparrow's Green Silverhill Park Lunsford's Cross Litlington Sweethaws Friston Spithurst Vines Cross Broad Oak Buxted Lower Horsebridge Ashburnham Forge Burlow Foulride Green Canadia Magham Down Westham Waterhall Wadhurst Budlett's Common Glenleigh Park Northease Denton Splayne's Green Marsh Green Dodd's Bottom Broyle Side Wilmington Terrible Down Horns Cross Maresfield Park Blackness East Saltdean Fletching Founthill Cornwell's Bank Holtye Clive Vale Kent Street Portslade-by-Sea Peacehaven Heights Little Horsted Iford Broad Street Russell's Green Mount Pleasant Five Ashes Guestling Thorn Swiftsden Alderbrook Hollington Jevington Poundgate Caneheath St John's Downside Coleman's Hatch Mark Cross Godleys Green Rotherfield Cogger's Cross Fairlight Rottingdean Foxhunt Green Ratton Village Bodle Street Green Etchingwood Birchett's Green Burnt Oak Newbury's Glyne Gap Hampden Park Streat Rushy Green Catsfield Upper Hartfield Chailey Crowborough Warren Caldbec Hill Lunce's Common Earl's Down Hammerwood Lower Cousley Wood Little Norlington Ditchling Waldron Friar's Gate St Leonards-on-Sea Mark Street Stunts Green Tompset's Bank Pestalozzi International Village Argos Hill The Platt Stonegate Portslade Village Coggins Mill Hollington Park Silver Hill West Hill Snagshall Jumper's Town Tidebrook Laughton Rickney Kingston near Lewes Peacehaven Winchelsea Stanmer Folkington Crumbles Langney Hazard's Green Wannock Westdean Meads Wood's Corner Beckley Town Row Berwick Pound Green Danehill Hamsey Hollingdean Broadland Row Chelwood Gate Lions Green Dale Hill Shortgate Round Hill Wellbrook Stone Cross Plumpton Beddingham Newhaven Lower Willingdon Horney Common Aldrington Barcombe Ridgewood Chitcombe North Moulsecoomb Cliffe Cowbeech Hill Whitehawk Four Oaks Guestling Green Brede Telscombe Cliffs Heron's Ghyll Filching Warbleton South Chailey Pevensey Herstmonceux Lower Dicker Silverhill Durgates Goatham Green Telham Blackness Cottenden Eckington Corner Bexhill-on-Sea Twelve Oaks Old Town Pett Level Bexhill Primmers Green Highgate Westdene Broomsgrove Steel Cross Beachlands Uckfield Ore Hale Green Broad Oak Burgh Hill Broadstreet Green South Street Marden's Hill Cade Street Salehurst Robertsbridge Brightling Stone Cross Vinehall Street Broomham Cooper's Corner Ticehurst Upper Horsebridge Cousley Wood Foul Mile Hailsham Little Bayham Gallypot Street Moulsecoomb Black Rock Ely Grange Lidham Hill Pell Green Windmill Hill Tarring Neville Hartfield Carter's Corner Wickstreet South Malling Wych Cross Alciston Upperton New Town Mill Corner Netherfield Ashton Green Poundford Crowlink St Helen's Sutton North Chailey Telscombe Staplecross Sidley Fairwarp Chapman's Town Bevendean Buckham Hill Three Oaks Clayhill Piltdown Sheffield Green Glyndebourne Chapel Cross Mark Cross The Pound Hooe Common The America Ground Cock Marling North Corner Westmeston Chilsham Wivelsfield Green Burwash Common Chilley Green Newbridge Darwell Hole Chuck Hatch Broomgrove Bells Yew Green Maynard's Green Norlington East Chiltington Trolliloes Steven's Crouch Cooden Great Maxfield Norton Pevensey Bay Old Heathfield Sharpsbridge St Leonards Green Balls Green Groombridge Hove Fisher's Gate Chelwood Common Marle Green Skippers Hill Jarvis Brook Ringmer Five Ash Down Shortbridge Playden Coldean Woodingdean Cackle Street Wood's Green Willingdon Whitehill Rushlake Green Duddleswell Thunder's Hill Ninfield Polegate Halton Willard's Hill Withdean Town Littleworth Sleeches Cross Mount Pleasant Mountfield Isfield Danegate Icklesham Three Leg Cross Chapel Row Cooksbridge Horsted Green Northbridge Street Quabrook Halland Burwash Preston Chalvington Beckley Furnace Union Street Piddinghoe High Wickham Grisling Common West Blatchington Sharp's Corner Holton Hill Bodiam Etchingham Saltdean Eastbourne Forest Row Wallcrouch Brighton and Hove Brownbread Street Wivelsfield Lyewood Common Hurst Green Oxley's Green Churches Green Birchden Honey's Green Maresfield Gun Hill Best Beech Hill Flimwell Holmes's Hill Bishopstone Selmeston Shover's Green Chiddingly Potter's Green East Dean Mutton Hall Houghton Green Burwash Weald High Cross Golden Cross Patcham Ripe Ringles Cross Belmont Plumpton Green Riseden Ditchling Common Friar's Hill Church Wood Swaile's Green Castle Hill Heighton Street Poundfield Penhurst Mile Oak Park Corner Firle Wilmington Green Nutley St Helen's Wood Blacklands East Moulsecoomb Waldron Down Millbrook Furner's Green Southern Cross South Heighton Davis's Town Teasley Mead John's Cross Camber Laughton Common Henley's Down Catsfield Stream Rye Harbour High Hurstwood Glynde Udimore Moulsecomb Harley Shute Rose Hill Cripp's Corner Frant Mayfield Ovingdean Horam Starr's Green Kemp Town Blackboys Hangleton Harbour Heights Mount Ephraim Hellingly Mott's Mill East Guldeford Ponts Green Hawkhurst Common Rye Foreign Baldslow Balcombe Green Barcombe Cross Trull's Hatch Hollingrove Grove Hill Pebsham Fairlight Cove Landport Old Town Langney Village Cackle Street Tolhurst Fletching Common Cackle Street Cuilfail Blackham Rockrobin Muddles Green East Hoathly Upper Dicker Wartling Pett Dukes Green Three Cups Corner Butcher's Cross Bardown Hollingbury Friday Street Peasmarsh Hartwell Normans' Bay Birling Gap Dittons West Marina Whydown Green Street North End Flowers Green Cross in Hand Framfield St Anthony's Hill Roser's Cross Hastings Newick East Blatchington Ginger's Green Berner's Hill Rocks Park Little Common Beacon Down Hadlow Down Dallington Pounsley Rusher's Cross Dodd's Hill Hall's Close Eason's Green Peter's Green Jury's Gap Bohemia Withyham Heathfield Hooe Ewhurst Green Flackley Ash Nash Street Roedean Cowbeech Watermill Rodmell Little London Golden Cross Whitesmith Sedlescombe St Anne's Tilsmore Bulverhythe Lewes Tile Hurst Witherenden Hill Palehouse Common Offham Southover Arlington Upper Wellingham Punnett's Town Southease Red House Common Boreham Street Falmer Crowborough Jenkins' Green Wallands Park Brighton Chiltington Seaford Whatlington Northiam Winton Exceat Battle Boarshead Eridge Green Iden Collier's Green Down Street Crowhurst Cliff End Alfriston Hankham Milton Street Roselands Rye