Education Marketing in Penhurst

Get in touch

Education Sector Advertising in Penhurst

Marketing for schools, colleges and universities (and the education sector in general) is a huge part of the promotions and advertising world and an area we have particular experience in at PromoMedia.

The education establishments we work with are mainly looking to attract new students or improve the image of their establishment with the general public. They are often looking to carry out marketing across a wide range of media platforms to attract the attention of potential students and their parents.

At PromoMedia, we know that advert placement is very important, as is conveying your ethos and learning aims. To achieve this, you can choose from several options depending on the demographics of your potential students and where you are based.

Every nursery, school, college or university has their own unique selling point (USP), which is always at the forefront of any educational campaign we do. Whether your educational strength comes from your Ofsted ratings, exam results, your geographical location, the diversity of your courses, or a strong ethos or heritage, we look to build these positive messages into the campaigns we deliver. We love to show you off.

Marketing in the education sector is not “one-size-fits-all,” so we treat each client individually. We listen to your organisation's learning goals, history, and ambitions, as well as your target demographic and locations, to achieve the best returns.

If you would like to learn more about promoting your local nursery, school, college, sixth form or university, and their surrounding area, with us, then get in touch today via the form on this page, and we can discuss your aims and ambitions.

Contact Us

What is Education Advertising?

Put simply it is the marketing of educational establishments; these typically include: 

  • Schools

  • Colleges

  • Pre-schools

  • Nurseries

  • Universities

  • Sixth forms

If you are looking to advertise in this sector contact us today for more information and free quotes on a variety of suitable options. 

Which Media Platforms Work Best for Schools?

As a specialist full-service media agency with an extensive history of working on education sector campaigns, PromoMedia can help you to put together a comprehensive and bespoke marketing plan which incorporates a variety of different media platforms.

Options are wide for education marketing in Penhurst but we find visual mediums with mass impact are very effective when targeting this audience. In light of this, we often look to outdoor - buses, trains stations and shopping centres – all of these allow you to target specific geographical places with a high footfall of students, young people and parents.

Also, in a society heavily influenced by social interactions and apps (which encourage selfies and image sharing), campaigns that hit on these pulse points feel modern and relevant and help to generate greater engagement and response; this is achieved through online options.

The best starting point for marketing your educational organisation is to get in contact and once we have discussed your vision and budget we can use our expertise to put together a campaign to target your audience at the Right Time, Right Place and Right Price.

How Do I Promote My School, Sixth Form, College or University?

We frequently get asked by people in education, “How do I promote my school, college or university?”

Well, in simplistic terms, we always say that a balance of media platforms can produce better results. However, as campaigns for educational organisations are often centred around attracting new young students, thinking about their behaviours (what they read, where they socialise, how they travel etc. is key), such as the below: 

Outdoor Advertising for Education

As mentioned we often find that outdoor advertising on buses, trains, bus stops and in town centres works well. locations for billboards are also worth thinking about, with those next to key retailers and near the education centres performing well e.g. sixth form colleges who promote closest to secondary schools have good results (particularly those schools who don’t have sixth form college of their own).

Outdoor advertising allows you to target your audience based on the places they are most likely to frequent so designing a campaign that places your advert around busy retail areas, shopping centres, fast food outlets, leisure and community spaces will attract the best possible sightings over the longest time-frame. For more information specifically on outdoor advertising visit - here - to see how this form of marketing could help your organisation.

Advertising for Education on Public Transport

Students are very mobile and use all means of public transport as well as travelling on foot, therefore advertising on public transport yields high levels of success. Advertising inside buses, trains and tubes is very effective as it appeals to a very captive audience but you should also consider the wider areas surrounding these locations such as station platforms and concourses, retail areas within stations and underground stations.

Escalator advertising on the tube reaches a very captive audience over a slightly more prolonged period, so by having repetitive posters alongside a moving escalator you can be confident that your advert will be seen at some point through everyone’s journey.

Schools, sixth forms, colleges and universities need to appeal to young people from any background or demographic, so this form of broad marketing is a great way to reach passengers, people on the street and other users of public transport. Designing a campaign that hits several of these media platforms will guarantee a high rate of visibility and in turn generate the best impact and return.

Marketing for the Education Sector on Billboards

Here at PromoMedia, we are experts in billboard advertising which provides an excellent platform for educational establishments. This is because the imagery used in outdoor ads can “tell a story” about who you are and create engagement and positive impressions on your target market. The artwork used can effectively portray the values and ethos of your educational establishment, communicated visually through images of happy students, teachers, great facilities, facts and figures etc. With various sized posters and billboards, you can decide how much information you want to show.

The most successful billboards are found at busy junctions or on busy routes where traffic is often stopped. This means it can be seen from the top deck of a bus, drivers waiting at traffic lights, people walking by, a passenger on the school run etc. The locations used are really key and we can offer a wide variety of options and advice, hand-picking locations and routes where you can target the widest cross-section of your community. 

Our expert PromoMedia planners are based across the country so can secure brilliant locations and costs in any area. To discuss the advantages of the different outdoor advertising options available get in contact with us today.

Education Marketing with Radio Advertising

We work with the major UK commercial radio stations as well as the smaller regional ones so if you’re planning to do a radio campaign for your nursery, school, college or further education establishment, we can advise you on the best stations to target the right area and audience. Identifying the key audience demographics and geography to suit your marketing campaign will enable you to select the best radio station. At PromoMedia we find radio to be hugely successful in education and it’s surprisingly cost-effective due to its mass reach.  

The one key thing about radio is that listeners are listening because they choose to; therefore in using this medium it will provide you with instant audience engagement. You can also select times of day, perhaps targeting the morning “school run” or evening and weekends when potential students are likely to be listening in their leisure time.

Press Advertising

Advertising in newspapers and magazines (known as press marketing) is one of the most effective advertising mediums in the UK and is very popular with the education sector because of its wide appeal and reach. 

Press advertising is a popular strategy in the education sector because of its continued success. Newspaper advertisements are perfect for recruiting new students and you’ll see a wide cross-section of education establishments already advertising in newspapers, as well as magazines targeted at particular age groups. By selecting the right publication you can specifically target your core market of students, or you may even want to attract people back into education (who may be looking for a change in their work or career) either way there are options for all these, whether local, national or regional. 

Request a Quote

Frequently Asked Questions about Education Marketing in TN33 9

  1. “We are a higher education establishment looking to reach out and attract prospective students, at the moment we do a lot of social media and some digital marketing (mainly email marketing), are you able to help us to put together a broader marketing campaign?” Yes, digital marketing and social media is an important part of most marketing campaigns but to really reach out to new students in a crowded higher education field we would suggest some other options. Cost-effective options tend to include outdoor and radio, also email marketing to a wider demographic and fresh e-lists, for more information contact us today.

  2. “We are High School with a higher education arm (sixth form) attached we are looking for a joint higher education marketing strategy to appeal to parents, is that something you can do?” Yes, we can, higher education marketing is one of the most popular niches we deal with at the moment. With some campaigns, we do joint schools and 6th form marketing – often targeting both parents and prospective students. Contact us for free quotes and more info.

Contact Us

If you are looking to promote your higher education establishment to either recruit new students or just to raise your profile get in touch with us today. We can chat about what you are looking for and put together a cost-effective higher education marketing plan - which will take into consideration a full range of options from social media to TV ads - for you to achieve your desired results. 

We look forward to hearing from you.

We cover Penhurst (East Sussex)

Get in touch

We aim to get back to you in 1 working day.


Skip to

Gallery

Other locations available for education marketing
Ore Buxted Crowlink Broadstreet Green Old Town Westdean Golden Cross Westfield Chapel Row Sedlescombe Staplecross Ginger's Green East Saltdean Wellbrook Piddinghoe Holton Hill Hall's Close Buckham Hill Birchett's Green Five Ash Down Guestling Green Mutton Hall Poundfield Trolliloes Golden Cross Whitesmith Jury's Gap Union Street Chitcombe Swaile's Green Denton Mile Oak Sweethaws Mayfield Chelwood Gate Pett Eridge Green Woodingdean Chalvington Burgh Hill Hooe Common Portslade-by-Sea Three Cups Corner Cackle Street Bachelor's Bump Cock Marling Brede Millbrook Jumper's Town Blackham Cripp's Corner Rocks Park Black Rock Caldbec Hill Lower Willingdon Rye Skippers Hill Palehouse Common Northiam Pestalozzi International Village Mount Pleasant Filching Stanmer Beddingham Halton Broad Oak St Helen's Wood Pebsham Poundford John's Cross Dukes Green Litlington Barcombe Mills Swiftsden Broadland Row Bodle Street Green Chapman's Town Milton Street Broomham Red House Common Burwash Common Ridgewood Duddleswell Exceat Moulsecoomb Waterhall Burwash Horns Cross Tolhurst Sharp's Corner Gallypot Street Iford Cottenden Wartling Iden Blacklands Ovingdean Clayhill Dodd's Bottom Davis's Town South Street Birchden Rusher's Cross Moulsecomb Piltdown Rye Foreign Newbridge Etchingwood Cross in Hand Jarvis Brook Ashburnham Forge Wych Cross Hollingbury Upper Dicker Stone Cross Jevington Budlett's Common Clive Vale Danegate Quabrook Twelve Oaks West Blatchington Chiddingly Durgates Round Hill Barcombe Arlington Mark Cross Down Street Broad Oak Honey's Green Alderbrook Witherenden Hill Cooper's Corner Pell Green Withdean Beacon Down Westham Mount Ephraim Bodiam Cooksbridge Holtye Mount Pleasant Maresfield Thunder's Hill Laughton Common Robertsbridge Peter's Green Normans' Bay Wallands Park Bowlers Town Landport Nutley Mill Corner Coleman's Hatch Lions Green Broomsgrove Burwash Weald The Platt Heron's Ghyll Caneheath Telscombe Town Littleworth Teasley Mead Westmeston Shover's Green Pevensey Rushlake Green Grisling Common Argos Hill Willingdon Saltdean Watermill Bexhill-on-Sea Shortbridge Tidebrook Nash Street Steven's Crouch Upper Wellingham Peacehaven Heights Maynard's Green Vines Cross Waldron Magham Down Lunce's Common Lunsford's Cross East Dean Horam Stunts Green Southern Cross Ashton Green Riseden Selmeston Rodmell Houghton Green Church Wood Dittons Halland Isfield Little Norlington Crumbles Hooe Cowbeech Windmill Hill Willard's Hill Cooden Langney Potter's Green Ratton Village Winchelsea Beach Fairlight Cove Wilmington Green Cornwell's Bank Rockrobin Foul Mile Lower Horsebridge Roedean Meads Cackle Street Beckley Furnace Grove Hill Balcombe Green Maresfield Park Hamsey Westdene Sutton Spithurst St Helen's Streat Snagshall Hampden Park Preston Five Ashes Withyham Harbour Heights Netherfield Wivelsfield Marle Green Three Leg Cross Cowbeech Hill Primmers Green Horney Common Alfriston Patcham Tilsmore Boreham Street St John's Camber Bells Yew Green East Moulsecoomb Framfield Bexhill Pound Green Whitehawk Wilmington Wannock Polegate Wallcrouch Uckfield Offham Whatlington Ripe Old Heathfield Best Beech Hill Catsfield Stream Ponts Green Ninfield Hailsham Winchelsea Pett Level Herstmonceux Churches Green Eastbourne Ditchling Common Chiltington Lewes North End East Blatchington Friday Street Coldean Beachlands North Corner Tarring Neville Sidley Roser's Cross Norlington Pounsley Burlow Glyne Gap Hammerwood Crowhurst Hale Green Tompset's Bank Burnt Oak Wood's Green Horsted Green Fletching Common Poundgate Icklesham Woolbridge Castle Hill Stonegate Seaford Falmer Glenleigh Park Whydown Dale Hill Blackness Brightling Silverhill Park Plumpton Green Birling Gap Old Town Friar's Gate Laughton Heathfield Green Street Furner's Green Aldrington Ticehurst Darwell Hole Holmes's Hill Blackness Beckley Little Horsted Ringles Cross Silver Hill St Anne's Rottingdean Upper Horsebridge Sharpsbridge Glyndebourne Friston Shortgate Rye Harbour Upperton Chapel Cross Salehurst Little London Marden's Hill Danehill Waldron Down Henley's Down High Cross Norton Vinehall Street Rotherfield Winton Wadhurst Hastings Lyewood Common Groombridge Marsh Green Friar's Hill West Marina Splayne's Green Tile Hurst Earl's Down Ringmer Etchingham West Hill Cade Street Kingston near Lewes Udimore Carter's Corner Roselands Chelwood Common Hollington Park Crowborough Eason's Green Hollingrove Boarshead Fletching Newbury's Steel Cross High Wickham Balls Green Southover Kent Street Forest Row St Leonards-on-Sea Cuilfail Rickney Brighton Chuck Hatch East Hoathly Ditchling Broad Street Godleys Green Folkington Flimwell East Guldeford Sleeches Cross Highgate Hawkhurst Common Park Corner Starr's Green Wood's Corner South Heighton Northbridge Street Penhurst Hankham Lidham Hill Heighton Street Blackboys Hazard's Green Mountfield Cousley Wood Cackle Street Gun Hill Russell's Green St Anthony's Hill Newick Town Row Baldslow Frant Coggins Mill High Hurstwood Eckington Corner Sparrow's Green Hangleton Dallington South Malling Lower Cousley Wood Foulride Green Cogger's Cross St Leonards Green Foxhunt Green Berwick Peasmarsh Battle The America Ground Mark Street Harley Shute Wickstreet Northease Telham Broomgrove Little Common Stone Cross Alciston Belmont Chilsham Collier's Green South Chailey Upper Hartfield Catsfield Hartwell Bardown Plumpton Little Bayham Silverhill Firle Founthill West Firle Hollingdean Hartfield Berner's Hill Brighton and Hove Trull's Hatch Wivelsfield Green Four Oaks Glynde Whitehill Goatham Green Playden Ely Grange Mark Cross Chilley Green Punnett's Town Hurst Green Chailey Cliffe Warbleton Dodd's Hill Three Oaks Bishopstone Portslade Village Fisher's Gate Peacehaven Canadia Great Maxfield Mott's Mill Oxley's Green Crowborough Warren Rushy Green Langney Village Bulverhythe Fairwarp Terrible Down Ewhurst Green Lower Dicker Jenkins' Green Barcombe Cross Telscombe Cliffs Muddles Green Hadlow Down North Chailey Sheffield Green Hollington New Town Brownbread Street East Chiltington Fairlight Southease Kemp Town Butcher's Cross Bohemia Rose Hill Guestling Thorn Bevendean Pevensey Bay Hove Newhaven Cliff End Broyle Side The Pound Hellingly Downside Flowers Green Flackley Ash North Moulsecoomb